PS3 News: GDC 09: Sony Offers Huge Incentive For PSN Exclusivity - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

GDC 09: Sony Offers Huge Incentive For PSN Exclusivity

Remember that biased and irrational media blowup concerning the PSN bandwidth fee? Yeah, well, who thinks publishers won't want to put their games on the PSN now?

As reported by GamesIndustry.biz, Sony will match the development budget of a self-published video game if that title remains exclusive to the PlayStation Network. The first game to take advantage of the deal is the recently released Burn Zombie Burn!, and Sony says they're "looking for a great many more titles," so pay attention, self-publishers! Chris Eden, Sony development relations manager, says they're ready to put their money where their mouth is:

"It's all very well for us as platform holders to say 'put all your money into PlayStation Network, it's a fantastic idea', but are we prepared to put or money where our mouth is? The answer is yes. We're looking for a number of great games, and in return for exclusivity we'll match your development budget with guaranteed royalties."

This deal is called the "Pub Fund" and just to be clear, Sony is not purchasing exclusive rights for the games in question (a practice Microsoft doesn't seem to shy away from); IP rights and full control will remain in the hands of the development teams. This deal merely says, if you keep your game exclusive to the PSN - and therefore sacrifice any potential sales on the XBLA - we will match your development budget. Added Eden:

"A really important thing to point out is that this is not first-party publishing, this is not Sony buying your product. You'll be the publisher, you'll own the IP and you'll control your product. This is assisting you to make your next step from developer to publisher."

Not bad, right?

3/26/2009 John Shepard

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (42 posts)

Midris7
Thursday, March 26, 2009 @ 10:14:02 PM
Reply

I should have known Sony had something up their sleeves... Those clever devils. :)

Agree with this comment 5 up, 0 down Disagree with this comment

Deleted User
Thursday, March 26, 2009 @ 10:15:52 PM
Reply

It's a great move from Sony and smart publishers will realize that this is a win-win situation. Many of these games probably wouldn't fit the limit of XBLA games anyway so it can only help being more PSN content to the PS3.

Agree with this comment 5 up, 0 down Disagree with this comment

NoSmokingBandit
Thursday, March 26, 2009 @ 10:21:55 PM
Reply

This is awesome. Its kinda like paying for exclusivity, except that they wont kill the industry the way MS is. Sony is always looking out for the little guys while keeping their own profit margins in mind, and it really shows.

Agree with this comment 9 up, 1 down Disagree with this comment

WorldEndsWithMe
Thursday, March 26, 2009 @ 11:12:02 PM

prezactly what I was thinking.

Agree with this comment 4 up, 0 down Disagree with this comment

JasperLoons
Thursday, March 26, 2009 @ 10:28:46 PM
Reply

Damn, that's a slick move.

Agree with this comment 3 up, 0 down Disagree with this comment

ps92117
Thursday, March 26, 2009 @ 10:33:15 PM
Reply

yay, but do we need it, our exclusive line up was obviously superior pre gdc and it is just extra now.

Agree with this comment 0 up, 0 down Disagree with this comment

Zemus101
Thursday, March 26, 2009 @ 10:36:59 PM
Reply

I've been waiting for Sony to step it up for a long time now. It's about time they started making an effort towards exlusivity. I agree with everyone here, very smooth :)


Last edited by Zemus101 on 3/26/2009 10:37:17 PM

Agree with this comment 4 up, 0 down Disagree with this comment

Daedusian
Thursday, March 26, 2009 @ 10:50:40 PM
Reply

good deal. Just don't get too carried away with what games you get Sony.. we don't want PSN to be XBLA tyvm. ;)

Agree with this comment 0 up, 0 down Disagree with this comment

WorldEndsWithMe
Thursday, March 26, 2009 @ 11:13:30 PM
Reply

Very sly move to even further improve the content available on PSN. I want to see more maneuvers like this.

Agree with this comment 4 up, 0 down Disagree with this comment

sammyt
Friday, March 27, 2009 @ 12:09:15 AM
Reply

it just keeps getting better. Now where's that new FW update?

Agree with this comment 0 up, 0 down Disagree with this comment

Banky A
Friday, March 27, 2009 @ 1:33:00 AM
Reply

Pretty swell, sly and slick.

Agree with this comment 0 up, 0 down Disagree with this comment

rell
Friday, March 27, 2009 @ 6:58:08 AM

@Banky A wassup dude, wats psn id again? alot of my data got erase. Clever move sony even I was scare of that bandwidth issues maybe publishers will take this and used that.

Agree with this comment 0 up, 0 down Disagree with this comment

Banky A
Friday, March 27, 2009 @ 5:41:18 PM

BankeA

Agree with this comment 0 up, 0 down Disagree with this comment

FLYING_APE
Friday, March 27, 2009 @ 1:33:02 AM
Reply

When is sony gdc keynote ?

Agree with this comment 0 up, 0 down Disagree with this comment

Luiscosmo2
Friday, March 27, 2009 @ 12:34:58 PM

they don't have one =(

Agree with this comment 0 up, 0 down Disagree with this comment

Fabi
Friday, March 27, 2009 @ 3:17:24 AM
Reply

Sounds good. Hopefully MS doesn't copy Sony and do the exact same thing.

Agree with this comment 0 up, 0 down Disagree with this comment

dveisalive
Friday, March 27, 2009 @ 5:36:40 AM
Reply

This is genius, for Microsoft basically payed their way to most of Sony's old exclusives.

Agree with this comment 3 up, 1 down Disagree with this comment

PSNclaw18
Friday, March 27, 2009 @ 6:56:28 AM
Reply

This is an absolutely excellent idea!

However, I hope that standards are maintained and we don't get junk titles on the PSN. Which is to say, just because a third party developer says, "ok, i'll be exclusive to ya", just to get that price match, Sony will hold them accountable to produce A+ titles.

Agree with this comment 3 up, 0 down Disagree with this comment

raztad
Friday, March 27, 2009 @ 7:27:08 AM

I doubt that will happen. Sony is really concerned about profit, they will not finance exclusive garbage :D. This move is really clever, it helps A LOT small developers, make them Sony friendly, they keep their IP ownership and SONY wins quality exclusive titles for the PSN.

The big difference between these Pub Fund and MS bribes is that MS is only trying to steal (make them multi, or exclusive or timed exclusive) popular and well established franchises running previously on ps2.

Last edited by raztad on 3/27/2009 7:27:48 AM

Agree with this comment 2 up, 1 down Disagree with this comment

Tim Speed24
Friday, March 27, 2009 @ 7:39:52 AM
Reply

Sony always seems to be looking down the road. They sure know what it takes to make good games and systems and also ways to draw developers to their system.

Keep up the good work Sony. I like what PSN offers now and this is really just the start.

Agree with this comment 4 up, 1 down Disagree with this comment

Jordahn
Friday, March 27, 2009 @ 8:32:36 AM
Reply

One word, "NICE!"

Agree with this comment 1 up, 0 down Disagree with this comment

rell
Friday, March 27, 2009 @ 9:51:34 AM
Reply

@timster118 I don't get why someone will give u a thumbs down u are not dogging sony competitors. Some gamers just can't agree on positive things that sony has plan for gamers and developers, sony think about the future and not the pass.

Agree with this comment 1 up, 0 down Disagree with this comment

Orvisman
Friday, March 27, 2009 @ 10:49:40 AM

shoota gives any post that is positive in the slightest toward Sony and the PS3 a thumbs down. He's not as bad as Joshua yet, but I'm getting a suspicion he might be an Xbot.

And before you flame me shoota for being a fanboy, I'm a fan of all systems. My main set up contains two PS2s, an Xbox, a Saturn, a DC, a PS3, a 360, and a Wii. I also have a PS3 in my bedroom and a PSX, GC, and N64 in my den -- not to mention an Intellivsion and Colecovision in my closet.

Agree with this comment 2 up, 1 down Disagree with this comment

WorldEndsWithMe
Friday, March 27, 2009 @ 1:12:59 PM

We just said it upscales, which isn't as good.

Agree with this comment 1 up, 0 down Disagree with this comment

Naga
Friday, March 27, 2009 @ 10:38:44 AM
Reply

This ain't bad stupid biased anti-PS3 sites

Agree with this comment 0 up, 1 down Disagree with this comment

lionfire
Friday, March 27, 2009 @ 11:19:40 AM
Reply

awesome

Agree with this comment 0 up, 0 down Disagree with this comment

LyleCapua
Friday, March 27, 2009 @ 1:26:36 PM
Reply

To quote a man who is as much a Sony fanboy as any person on this site:

"I like the way Sony thinks.

Final Fantasy XIII? Assassin's Creed? Who needs exclusivity.

But Burn, Zombie, Burn? LOCK THAT SHIT UP BEFORE MS GETS THEIR DIRTY HANDS ON IT"

Agree with this comment 1 up, 2 down Disagree with this comment

ps92117
Friday, March 27, 2009 @ 8:19:00 PM

Lol new generation of bots, upscale does not mean native. That every 360 game can be output at 1080 does not mean native. Damn not sure why came under as a reply, but np, lol you obviously either delusional or just new, but np you ll be gone soon enough.

Last edited by ps92117 on 3/27/2009 8:23:31 PM

Agree with this comment 0 up, 0 down Disagree with this comment

Bio
Friday, March 27, 2009 @ 1:34:22 PM
Reply

I don't think this is some sort of "ZOMG AWESOME" move on Sony's part, but I fail to see how you can criticize them for it, either.

Agree with this comment 1 up, 0 down Disagree with this comment

rell
Friday, March 27, 2009 @ 1:44:34 PM
Reply

@LyleCapua and @Bio I agree with both of u.

Agree with this comment 1 up, 0 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Friday, March 27, 2009 @ 2:06:48 PM
Reply

Sorry about shoota. He's a colossal Xbot fanboy and a troll and a half. IP banned again...ignore him if he comes back; he'll just get banned again.

Agree with this comment 3 up, 4 down Disagree with this comment

LyleCapua
Friday, March 27, 2009 @ 2:27:51 PM

So telling the truth about 1080p upscaling and paying off devs to lock down exclusivity for mini-games counts as trolling and being an XBOT?
Amazing.

Agree with this comment 3 up, 4 down Disagree with this comment

Arvis
Friday, March 27, 2009 @ 3:35:29 PM

Lyle,

He wasn't telling the truth about the upscaling. He was making that crap up. Try thinking for yourself every now and again.

As for the "paying off devs" for PSN titles, there is a world of difference between what Sony is doing, and what MS does. If you choose not to see it, who am I to tear down your wall of willful ignorance?

-Arvis

Agree with this comment 5 up, 2 down Disagree with this comment

WorldEndsWithMe
Friday, March 27, 2009 @ 3:48:25 PM

and for the record, logic tells me "IP banned again" means that he has stirred up trouble before any of this, just my impression.

Agree with this comment 1 up, 1 down Disagree with this comment

Bio
Friday, March 27, 2009 @ 4:12:02 PM

Arvis, everything Shoota said about upscaling was true.

Agree with this comment 1 up, 0 down Disagree with this comment

smileys_007
Friday, March 27, 2009 @ 4:49:44 PM
Reply

@bio

how can you be so sure?

Agree with this comment 1 up, 1 down Disagree with this comment

ps92117
Friday, March 27, 2009 @ 8:25:51 PM

What he said is true, but that means nothing, just upscale not native.

Agree with this comment 0 up, 0 down Disagree with this comment

Bio
Friday, March 27, 2009 @ 8:44:22 PM

Because it's a matter of fact, not opinion. It's no more true or not than 2 plus 2 being four. It is what it is.

Does it make the 360 better? No. But it is what it is, and it's the truth. I'm not even trying to argue whether he should have been banned for saying it (because that's not up to me and the people who make such decisions don't like me much already), but he was 100% true with what he said about upscaling.

It's not a matter of opinion it is a matter or fact.

Agree with this comment 2 up, 0 down Disagree with this comment

Arvis
Monday, March 30, 2009 @ 11:41:24 AM

Forgive my ignorance, but what I read in Shoota's post (which has now "mysteriously" disappeared) was that the PS3 can only upscale to 1080p if the disc it's reading has been coded to allow upscaling.

Now, I'm no genius, but when I stick my old PS1 copy of Final Fantasy VI in my PS3 and it's displayed in 1080, that means that 12 years ago they coded that disc for upscaling? Right. Sorry, but I remain skeptical.

-Arvis

Last edited by Arvis on 3/30/2009 11:41:56 AM

Agree with this comment 0 up, 0 down Disagree with this comment

NoSmokingBandit
Friday, March 27, 2009 @ 8:25:50 PM
Reply

Ok, let me explain this a bit for those of you who think Sony is acting like a douchbag a la Microsoft.

Sony has a philosophy that has been shown over the years which promotes letting the 3rd party game developers make their own choices. Its the developers choice to allow custom soundtracks (some games' soundtracks are very integral to the gameplay. listening to Madonna while playing KZ2 would completely kill the atmosphere), devs *used to* be able to choose trophies or no trophies (moving to forced trophies is a good idea though, but some trophies are just stupid and feel rushed), and Sony lets the developers choose what platform to develop for.

MS hunts down studios and pays them to develop for just the 360. Sony lets dev's come to them before they offer anything in return for exclusivity. The neat thing here is that the developer chooses Sony before they lay any money on the table. MS, ont he other hand, has to 'bribe' developers to be 360 exclusive. This means the developer is only going 360 exclusive just to make money whereas PS3 exclusive games are on the ps3 because the developer wanted to work WITH sony, instead of working FOR them. This means the developer can decide how the game is made with no input from sony because sony did not buy the game.

Insomniac is a good example of this. I read an interview with Ted Price a while ago (their CEO) and he said they talked with sony about joining forces and becoming a first party developer for sony, much like Naughty Dog (drakes fortune, Jak and Daxter) or Polyphony Digital (gran turismo) but Insomniac wanted to remain 3rd party because its lets them choose how to make the game instead of being told by sony what they need to do.

Sony is helping the developers, whether they be small indie devs, or huge 3rd party devs and is not controlling them with money, but promoting creativity.



...which is why i own a ps3.

Last edited by NoSmokingBandit on 3/27/2009 8:26:09 PM

Agree with this comment 3 up, 1 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Friday, March 27, 2009 @ 9:04:19 PM
Reply

'sigh' Spare...me...the...DRAMA.

Agree with this comment 1 up, 2 down Disagree with this comment

NoMoreWar
Saturday, March 28, 2009 @ 7:37:54 PM

i'm with ya

Agree with this comment 0 up, 0 down Disagree with this comment

Leave a Comment

Please login or register to leave a comment.

Our Poll

If you don't have a PS4 yet, why?
Not enough games I want.
I don't have the money right now.
I'm happy with other platforms.
I just plain don't want it.

Previous Poll Results