PS3 News: Sega Seeks Greater Worldwide Appeal - PS3 News

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Sega Seeks Greater Worldwide Appeal

If you weren't aware, there's a large push by Japanese developers to appeal to a wider demographic; i.e., attempt to cater to the Western gaming audience that has different tastes. We know Konami and Hideo Kojima are actively working towards this goal, and now, it appears Sega is also on the same path.

According to PS3Center, Sega's corporate director Masano Maeda spoke to Japanese industry site Nikkei in regards to the company's future plans. He said they, like many other Japan-based developers, will try to add the Western audiences to their legions of avid followers. As of now, Sega is split about 50/50; half the company is working on making worldwide-appeal titles (like Sonic) while the other half are still doing Japanese-centric productions, like Yakuza. Maeda says this will change, though, as they want to be able to sell millions of copies of games...which would almost always require a strong Western influence. And to push this forward, Sega is putting a lot of faith in Yakuza director Toshihiro Nagoshi, who Maeda believes could be the next Hideo Kojima. Yeah, that's right. This year, Maeda says he will "begin to push Nagoshi on a more worldwide level," as the talented developer is quite well known in the Land of the Rising Sun.

Nagoshi is evidently all for the idea, as he has expressed interest in creating games that appeal to Western audiences. He also firmly believes in exclusives, as he says it's these titles that "show the true progression in the industry," according to a recent interview he gave to Gemaga magazine. So...will we soon see a PS3 exclusive like Yakuza 3, only one that will resonate with North American gamers? Yes, please!

Related Game(s): Yakuza 3

3/28/2009 Ben Dutka

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Comments (14 posts)

King James
Saturday, March 28, 2009 @ 4:14:57 PM
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"Don't call it a comeback."

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Vivi_Gamer
Saturday, March 28, 2009 @ 4:29:12 PM
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Release Yakuza III over here soon adn im sure they'll regain a fair amount of respect back.

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Naga
Saturday, March 28, 2009 @ 4:42:02 PM
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Sega Go WEST!! what a surprise

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End of line
Saturday, March 28, 2009 @ 5:22:54 PM

Go West? Thanks for mental images of The Petshop Boys :P

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jaybiv
Saturday, March 28, 2009 @ 5:46:59 PM
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This problem is simple. Combine Sonic and Daytona into a part FPS, part GTA, part GT5. For some easy scratch, they need to get some classics on the PSN. I know they have a greatest hits disk out, but not many people are going to shell out the coin for it with so many great games out on the ps3 now.

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Naga
Saturday, March 28, 2009 @ 9:18:24 PM

Bring Daytona & Sonic CD to PSN for £6.29!! that's an brilliant idea

But the Sega Mega Drive Collection 1.5 still doesn't include Sonic CD or Any classic 32x games (I doubt there is any??) like come on weren't they Mega Drive add-ons

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Snaaaake
Saturday, March 28, 2009 @ 8:50:39 PM
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Beside Yakuza, what else did Sega made in moderm times?
Some killer apps that is.

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rell
Saturday, March 28, 2009 @ 8:56:41 PM
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hell yeah bring yakuza 3 sega I promise its a day 1 buy for me.

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rell
Saturday, March 28, 2009 @ 8:57:00 PM
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hell yeah bring yakuza 3 sega I promise its a day 1 buy for me.

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Juanalf
Saturday, March 28, 2009 @ 9:32:31 PM
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yeah bring madworld to the ps3(joke),Seriously thought make a current gen sonic game that is 2D like the originals but with HD graphics I am sure it will sell.

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Vivi_Gamer
Sunday, March 29, 2009 @ 2:43:16 AM
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i just want them to make a good sonic game, they were close with unleashed but the wherehog ruined it. WTF is that one on the Wii at the moment, Sonic is not suppose to weild a sword! whos idea was that!!!

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InfiniteRetro
Sunday, March 29, 2009 @ 7:16:21 AM
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if someone can answer this for me id be happy. why is it that everyone expects the japanese to have mass ww appeal and yet, i doubt very very much an western country is doing anything to appeal to them.

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ninja
Sunday, March 29, 2009 @ 9:16:10 PM
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Hello??? Shenmue?

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opsdaddy
Monday, March 30, 2009 @ 7:40:03 PM
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Sega's slide into the quagmire of oblivion has been regrettable, for me at least. It's understandably hard for younger gamers today to fathom what a force Sega once was in the gaming world.

Their latest releases seem nothing more than half-hearted attempts to regain respect for their past successes. Here's hoping that Yakuza 3 releases worldwide, and soon. If not, I fear that this time next year, we may not still be talking about them, except nostalgically.

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