Activision: Modern Warfare 2 To Be "#1 Entertaniment Property"
Call of Duty 4: Modern Warfare was so ridiculously popular that Activision probably needed a separate warehouse to hold all the profit. Then Guitar Hero: World Tour came out, and now they probably need two warehouses.
Perhaps this is the reason why they say that Modern Warfare 2's popularity will easily compete with the biggest TV, DVD, and music entertainment. In fact, Activision is confident enough to say that Modern Warfare 2 will beat out both its predecessor and Call of Duty: World at War as "the biggest selling video game of all time." (source- MCV) Said brand manager Simon Wells:
"Each year the Call of Duty franchise goes from strength-to-strength. We want to propel this year's title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise's trajectory through preceding launches, and this objective starts to look viable."
Wells went on to say that he "firmly believes" that Modern Warfare 2 can be the "#1 entertainment property of the year," and that's setting the bar uber-high. Back in the day, video games could never hope to be any such thing, but the world has changed a great deal, and now it seems almost inevitable that games could top every other form of entertainment in any given year. Heck, the industry does it all the time in terms of sheer profit, anyway. As for the game in question, we just want some media; screenshots, a teaser video where we actually see something, etc. We'll keep a sharp eye out.
It's just not often that you get an exact release date before you see any media. Bizarre.
Related Game(s): Modern Warfare 2
4/2/2009 Ben Dutka