PS3 News: Nielsen: PS3 And 360 Used Far More Than The Wii - PS3 News

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Nielsen: PS3 And 360 Used Far More Than The Wii

As if we needed the clarification, but Nielsen has once again proved the popular theory that the Wii simply isn't geared towards gamers, but rather...everyone else.

According to Nielsen's State of the Video Gamer study (yeah, that's the actual title), Wii owners use their console far less than PlayStation 3 or Xbox 360 owners. Edge reported on the study, which showed that those who have a Wii only used it 6.8% of the time they could've been using it. We assume the study measures a participant's free time, and then, how much of that free time they spend playing on their video game system. This is in stark contrast to the PS3's "Active User Percentage" of 10.6% and the Xbox 360's percentage of 10.2%. The Wii was also trailed all other machines - save the GameCube - in the "average usage days" category; it only tallied about 5. The PS3 and 360 were used 6.8 and 7.1 days on average, respectively. Nielsen also looked at the average number of play sessions on any given day, and the Wii was behind here as well, coming in at about 1.78 sessions, as opposed to 2.42 for the PS3 and 2.15 for the 360. Obviously, one must also note that the multimedia capabilities of the PS3 and 360 means people would probably use it more than the Wii for a variety of purposes. But the results are hardly surprising, and further disproves any remaining archaic beliefs that the the PS3 "has no games."

We could also add that most of the Wii games aren't exactly titles you spend a great deal of time with, and are often best suited for multiplayer. You can't always have a bunch of friends around to play, and given the stale software selection, you probably have no crazy urge to play many new titles. Just a possible theory to explain the stats, that's all.

4/8/2009 Ben Dutka

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Comments (61 posts)

GHill4Life
Wednesday, April 08, 2009 @ 12:45:03 PM
Reply

I've really tried to like my Wii. Mario Galaxy was a great game....and that's about it.

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Orvisman
Wednesday, April 08, 2009 @ 1:04:13 PM

I'll see your SMG and raise you:

Metroid
Zelda
Super Smash Brothers
No More Heroes
House of The Dead Overkill
MadWorld

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Godslim
Wednesday, April 08, 2009 @ 1:40:23 PM

and those all suck lol

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Orvisman
Wednesday, April 08, 2009 @ 1:44:01 PM

Have you played them?

Listen, I'm a Sony guy. The PS1-3 have been my preferred gaming systems these past three gens, but that doesn't mean the other consoles don't have good games.

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Arvis
Wednesday, April 08, 2009 @ 1:46:14 PM

Metroid, Zelda, and Smash Bros. are all top-tier games, I don't care who you are.

That being said, they all could have been done on the Gamecube. God, the Wii is a waste of EVERYTHING.

-Arvis

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WorldEndsWithMe
Wednesday, April 08, 2009 @ 1:51:19 PM

I love me some Zelda, sadly it's not a system seller for me. Maybe one day when the Wii is being given away free as a doorstop.

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Jonesy555
Wednesday, April 08, 2009 @ 2:09:01 PM

Seriously, Wii has had some good games. Smash Bros is always great fun, MadWorld is awesome, and No More Heroes is definitely one of my favorite games of all time...I just prefer my PS3 over my Wii.

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N a S a H
Wednesday, April 08, 2009 @ 3:29:50 PM

Yeah but the Wii isn't really a console. Those games aren't actually good. It's just that there are no games so when a new game which is even half decent comes out it's treated like the holy grail because you all know there's nothing better out there. Lack of software is just stupid. Nintendo don't even care anymore. What happened to the Nintendo that used to care about the gamers? LONG gone I'd say.

PEACE

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bamf
Wednesday, April 08, 2009 @ 6:32:32 PM

I've been playing my mates Wii tonight on Mario Galaxy. Not to keen on the motion control to attack and trying to navigate a jump upside-down on the planet is a pain. It is a game if I get used to I know I couldf play through and enjoy, but its no epic adventure game that you really get into like say, Fallout 3.
Zelda would be a game I would get if I owned a Wii, but its not a system seller.
Mad World looks goodgameplay wise, shame about the B&W visuals with red paint as blood. Apparently its only 3 hrs long.
We mostly play Mario Kart but that gets boring fast, its probably only the real good multiplayer game on the Wii.

Its like Nasah says, the top Wii games which are so few considering how long he Wii has been out for, seem so much better when you match them up the the rest of whats on the Wii, which is mostly kiddie or family stuff. You have those games listed on PS3 and 360 and there wouldn't be any interest from gamers as they just wouldn't compete to the top games thats already out on PS3 an 360. Improved visuals may help gain some interest, but I just feel those Wii games are too casual.

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Bugzbunny109
Wednesday, April 08, 2009 @ 10:04:06 PM

Fallout 3 wasn't epic! That was the most nondescript adventure game ever created.

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Daedusian
Thursday, April 09, 2009 @ 2:44:25 PM

completely agree with you, N a S a H!

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Juanalf
Wednesday, April 08, 2009 @ 12:47:27 PM
Reply

I am surprised the wii(powerglove+gamecube) gets turn on at all.Seriously why do people buy this trash, I was playing the other day in felt like the old days where I would play Soul Calibur with motion controls on the Dreamcast.Anyway I can't believe there is still people out there who say that ps3 has no games.

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kevinater321
Wednesday, April 08, 2009 @ 1:48:00 PM

If your trying to say the Wii has no games you are miserabley wrong. Personally i think the Wii has the most games out of all the consoles. It's just that none of them are good and nobody actually knows about them. The only reason why it has so many games is because it is very easy to develop for and pretty much any retarded game company can do it. Sure it has it's good games like Mario Galaxy and Zelda but the majority of the games are useless crap that you find in value bins a week after release.

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WorldEndsWithMe
Wednesday, April 08, 2009 @ 1:52:19 PM

Wait, my Soul Calibur on Dreamcast has motion controls?

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Juanalf
Wednesday, April 08, 2009 @ 1:59:32 PM

Didn't say the wii has no games which btw it does, just said the system itself is pointless.I would have loved to see Zelda or star fox with ps3 graphics. Nintendo knew it couldn't compete with MS or Sony so they took one of their old gimmicks(powerglove)basically made it wireless and combine it with the gamecube and there's the wii.

P.S I am not insulting nintendo's franchises just their crappy machine.

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LyleCapua
Wednesday, April 08, 2009 @ 12:48:07 PM
Reply

:|

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Gone
Wednesday, April 08, 2009 @ 12:49:28 PM
Reply

Nielsen left out that the PS3 is used far more than the 360 and the Wii, because the Xbox 3fixme gets too many errors and the Wii has no decent games. Wait till RPGs start to come out in full force, then you will see some console usage (SOTC2, FF13VS, KH3, etc..). ([:>)

Last edited by Gone on 4/8/2009 12:56:28 PM

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coldbore
Wednesday, April 08, 2009 @ 1:44:29 PM

lol xbox 3fixme :P

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www
Wednesday, April 08, 2009 @ 6:11:46 PM

Lol....Xbox 3fixme indeed!

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Tim Speed24
Wednesday, April 08, 2009 @ 1:04:40 PM
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When I turn my PS3 on I play for 3-4 hours. There isn't a game on the Wii that would capture my interest for more than an hour.

How long can you play Wii sports?????

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kevinater321
Wednesday, April 08, 2009 @ 1:49:18 PM

It's only fun when your drunk....

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Naga
Wednesday, April 08, 2009 @ 1:18:52 PM
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The 3rd 7th gen home console has yet to come I guess

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maxpontiac
Wednesday, April 08, 2009 @ 1:36:45 PM
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Not suprised one bit, and I expect this total to increase as this year passes by.

Way to many killer PS3 games on the horizon..

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coldbore
Wednesday, April 08, 2009 @ 1:43:23 PM
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personally, when i got my wii it was only fun for maybe 3 months, but then after that it just wasnt fun anymore, there arent even any games on the system (but yet the ps3 still has the no game title, i dont know why), all they have are metroid, resident evil, redsteel, the mario titles, and thats pretty much it. i dont even think there making any games on the system anymore :P but look on the bright side, at least they are all exclusives :P

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ironman505
Wednesday, April 08, 2009 @ 5:10:18 PM

u have Fallout 3? is it good?

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www
Wednesday, April 08, 2009 @ 6:21:24 PM

Fallout 3 is awesome! Lots of quests to complete and you can do it anyway anyhow.

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WorldEndsWithMe
Wednesday, April 08, 2009 @ 6:27:34 PM

Fallout 3=highly recommend.

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Alienange
Thursday, April 09, 2009 @ 5:03:05 AM

Fallout 3 = Must buy.

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Highlander
Wednesday, April 08, 2009 @ 1:50:27 PM
Reply

Just a thought, but if one looks at the Wii and calculates $ per hour of entertainment vs the same for a PS3, how different do you think the score would be?

Just for kicks, take that active user % (the number of people out of 100 who actually use their console in a given month). Then multiply the average number of days used and the average number of sessions per day - this gives you an average figure that says for the survey period the average console was used this many times. Now multiply this by the active user % and you get - in effect - the average number of gaming sessions per period of time (whatever the survey period was). Because we're multiplying by the active user %, this final number truly represents the average number of gaming sessions per console during the survey period.

Here are the results;

Wii - 0.605

PS3 - 1.744

360 - 1.55

I'm going to go out on a limb and suggest that the time period of survey is a month. So in effect we're saying that the average Wii owner doesn't even turn on their console once a month. Xbox 360 owners use their console about 1 and a half times a month, and PS3 owners nearly use their console of choice twice a month.

Comparing the cost of the consoles, Wii is $250, the 360 is $300 plus $50 for XBL (online play required) and the PS3 is $400. Taking the average uses per month and dividing the consol cost by it, we can get an average cost per use for each console.

Wii = $250/0.605 = $413 - Now, the Wii only costs $250, so even though it's used less than once a month, the cost per use has to peg at $250

360 = $349.99/1.55 = $258

PS3 = $399.99/1.744 = $229

Based on these figures I have to say that the PS3 represents the best value for money since on a $ per use basis, the PS3 is more cost effective than the other two game systems.

Fun with numbers.......

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englishgolfer
Wednesday, April 08, 2009 @ 2:02:44 PM

bl**dy hell! amazing what you can do with figures! what makes it more fun is trying to understand what you have written after half a bottle of wine....

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coldbore
Wednesday, April 08, 2009 @ 2:32:52 PM

did u just waste half of ur day trying to figure that all out, im way to lazy to figure that kind of stuff out :P

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ironman505
Wednesday, April 08, 2009 @ 5:11:56 PM

dude,(or dudet) i cant even understand all that writeing!

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Highlander
Wednesday, April 08, 2009 @ 5:12:44 PM

@coldbore.

Nah, I work with numbers, plus I'm moderately ADD, it's a curse. Like having a brain that's fabulous at useless trivia.

It was just a thought I followed down the rabbit hole. I had no idea where it would lead.

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www
Wednesday, April 08, 2009 @ 6:20:02 PM

Highlander i'd like to know what you been smoking? So i can also smoke the good stuff.

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WorldEndsWithMe
Wednesday, April 08, 2009 @ 1:56:05 PM
Reply

I have a sneaking suspicion that the newcomers like Zeebo are going to wind up going this route. A few good games and then a ton of shovelware. Still I might pick up a Wii for my mom so she can have fun doing her yoga on it.

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ironman505
Wednesday, April 08, 2009 @ 5:13:27 PM

Coldbore im to lazy too. im to lazy, i didnt even read the whole comment:P

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NoSmokingBandit
Wednesday, April 08, 2009 @ 2:06:34 PM
Reply

I'd play my wii more often, but its hooked up to the living room tv and someone is usually watching it when i have time to play :(
I have quite a few games to finish on it too.

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Vivi_Gamer
Wednesday, April 08, 2009 @ 2:58:28 PM
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well this news is obvious to me, amny families have bought a Wii had a chuckle with it and leave it for another month. While the other two consoles are for people intruiged by gaming.

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photo K
Wednesday, April 08, 2009 @ 2:59:20 PM
Reply

@ Highlander - great calculation, I do that same kind of math with my car and any other technology purchase.

I had a Wii, and I put about $500 worth into it. I didn't play it for months, about 8 months to be exact. So I gave it away to my friend who said she play it if I gave it to her.

I have both the 360 and PS3, and I watch videos and movies on my PS3 everyday and I play video games on it every other day for at least 2-3 hours if I'm lucky.

My 360 gathers dust since it was returned from the repairshop for getting the RRoD disease.

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Arvis
Wednesday, April 08, 2009 @ 3:09:35 PM

And does your friend still play the Wii?

-Arvis

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photo K
Wednesday, April 08, 2009 @ 4:57:17 PM

Yeah actually, her roommates don't have steady jobs, so they have lots of time to play. They've been playing that Rabbin Rabbits game. The survey doesn't take into account those people with jobs and those who don't have jobs. If I was in college, I would no doubt play video games at least 6-8 hours a day.

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CH1N00K
Wednesday, April 08, 2009 @ 3:02:00 PM
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There is a downside to this statistic. Sony and Xbox have gotten flak for promoting anti-social behaviour because of their immersive games and systems. These numbers could be twisted to show that Wii owners are more active in general, and do more healthy social activities instead of gaming.

Or that's at least how Fox News would report it...

Just something for you to think about.

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booze925
Wednesday, April 08, 2009 @ 3:33:52 PM
Reply

i luv te fact tht i gt a ps3 n my bro gt a 360... everyone wins :D

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JasperLoons
Wednesday, April 08, 2009 @ 4:11:58 PM
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Can we stop saying they are winning the console war now?

They definitely won something, I'm just not sure what. Most consumers fooled into paying $250 for a $100 gimmick?

Down vote me if you want Wii fans, but I had one and got rid of it so I am entitled to my opinion. (Mario Galaxy and Zelda:TP were awesome though)

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photo K
Wednesday, April 08, 2009 @ 4:58:49 PM

They all win. Sony won $600 plus from me and MS has won $200 plus from me. Winners all around.

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ironman505
Wednesday, April 08, 2009 @ 5:07:40 PM
Reply

dude, the only real good nitendo system was the nitendo 64. that system is the most fun.

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migabyte
Wednesday, April 08, 2009 @ 9:44:44 PM

Really wasn't a fan. Didn't have many good games either. The Nes, SNES, and I like the DS too, but it is starting to show it's age and become gimmicky too. I had one and I lost it. Was thinking about buying another, but not sure now.

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smileys_007
Wednesday, April 08, 2009 @ 5:18:08 PM
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To be honest, there isn't any Wii game that interests me. Even with Mario games and Zelda, I'm not interested on those games. I'm very much contented and happy with my ps3.

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SnipeySnake
Wednesday, April 08, 2009 @ 5:47:16 PM
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Its funny how i hate the wii but i own one.

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Robochic
Wednesday, April 08, 2009 @ 6:48:01 PM
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I have both Wii and Ps3 and it just depends on my mood for that day i guess but i love
Zelda,FFCCEchoes of time,Chocobo dungeons,and rayman raving rabbids

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crawdaddy
Wednesday, April 08, 2009 @ 7:10:48 PM
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No surprise! Casual gamers and families. That is what Wii is all about. Not for the hardcore gamer. We all already knew that!

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crawdaddy
Wednesday, April 08, 2009 @ 7:48:49 PM
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Yeah, I just read that report. It seems that the Wii came in third in overall usage, the Ps3 came in second , and the Xbox 360 came in first with the most overall usage. However it also said the Ps2 still has the most usage of all even though it was not really part of this study. The report was like all broken down into age groups, males and females ect... but these were the overall usage stats.






Last edited by crawdaddy on 4/8/2009 7:55:27 PM

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crawdaddy
Wednesday, April 08, 2009 @ 8:30:20 PM

Sorry! Wrong report date. Newest date shows Wii was third, Xbox 360 second, and Ps3 first in overall usage.

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Qubex
Wednesday, April 08, 2009 @ 9:30:21 PM

That is nice to know!

Q!

"i am home"

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godsman
Wednesday, April 08, 2009 @ 9:30:29 PM
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i dont know why the Wii have all these Gamecube remakes, when the Wii is backward compatible to gamecube games. Is it really worth it to make it work with the Wii-remote?

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Banky A
Thursday, April 09, 2009 @ 3:26:00 AM
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I turn on my PS3 every single day. Just to feel good knowing I can turn on a new Sony console =D
Most times not even playing a game.

Kthnxbai.

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Alienange
Thursday, April 09, 2009 @ 5:45:07 AM
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So there you have it. Great sales numbers do not equal a great gaming experience. After the second time falling asleep on the couch while playing Animal Crossing, I realized the Wii was not the gaming system for me.

These numbers make perfect sense to me and the gap will continue to get bigger as more people get over the Wii fad and move on to real gaming.

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shaydey77
Thursday, April 09, 2009 @ 9:16:32 AM
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the wii has no games only gimmicks. look at the amount sold and to who they are sold.
It doesnt even have GTA!! even the DS now has that!!!

Ps3 and 360 have geat games that you can really get into such as Halo 3 and MGS4.

As on the youtube video dubbed when hitler gets banned from xbox live " How much fun can you possibly have with super f**king mario?"

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dveisalive
Thursday, April 09, 2009 @ 1:27:09 PM
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Wow people talk bad about Nintendo and they laugh all the way to the bank.

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Highlander
Thursday, April 09, 2009 @ 2:33:12 PM
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Ah numbers....

Neilsen had to announce that they messed up. Basically they mis-calculated the usage numbers for the Wii. What they do is calculate the average number of minutes spent using a console and then multiply that by the console's market share in order to guesstimate what % of the total gaming time available was spent on a given system.

So PS2 which has huge numbers of units installed does well, even if it's actual use numbers in the households monitored by Neilsen are a little lack luster. In fact weighting the usage by market share masks the true usage picture giving the Wii a boost compared to the PS3 and 360. In fact the PS3 and 360 are very similar in usage terms, both are well used. I looked up the report and got the actual numbers.

In terms of actual minutes spent gaming, the survey said this. An average Wii gamer played for 516 minutes during the survey period, Xbox 360 gamers played for 1191 minutes and PS3 gamers clocked up 1053 minutes. Both PS3 and 360 have more than twice the amount of play time per user compared to Wii. In fact the original Xbox had 837 and PS2 gamers clocked up 773 minutes, both healthily above the usage of the Wii.

When you factor in market share, Wii's impressive sales numbers alter the picture, as do those of the 360, however there are two telling facts here too. Factoring in the Wii's market share does not alter the fact that on an individual gamer basis Wii gamers spend less than half the time playing compared to PS3 or 360 gamers. Game publishers take now, people are buying the Wii, but they are not playing the Wii. The folks that buy games are the ones that play them. Also the typical user of a Wii was aged 6-11, not a group noted for it's huge disposable income. SP3 on the other hand had it's core users in the 25-34 age group, folks who do have a disposable income for buying games.

The second fact is that an unknown number in excess of a million Xbox360s sold in the US are no longer functional, so using unit sales of the 360 as a multipier is misleading, since the units sold is not truly an indicator of their market share.

If you stick to actual minutes per gamer surveyed, the Xbox 360 and PS3 are clear winners followed by original Xbox, PS2 and then the GameCube and finally the Wii. Yes, the Wii attracts the fewest actual minutes of use out of all six consoles surveyed.

If you want to look at the numbers themselves, you can find them here;

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/stateofvgamer_040909_fnl.pdf

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Minishmaru
Thursday, April 09, 2009 @ 3:54:39 PM
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Madworld is the only Wii game I wanna try out. Every other game...well they had em on the SuperNES and the N64 and the Gamecube...so yeah...new ideas please?

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