Sony: Unlike MS, We Have Confidence In Our First-Party Lineup
By now, we're all familiar with the contrasting business practices between Sony and Microsoft, especially when it comes to "writing checks" to publishers. But SCEA's hardware marketing boss John Koller clarified that stance still further.
According to VG247, Koller said Microsoft pays for more exclusive and timed exclusive content because of a lack of security where there first-party lineup is concerned. Sony, on the other hand, has plenty of faith in their first-party titles, which is why they're stricter when it comes to handing out money to third-party publishers. Said Koller:
"Microsoft has had a much more lenient policy to writing cheques than we do. We don't feel the need to write cheques necessarily with every publisher, like they did with the Lost and Damned and some other titles, because we feel very strongly in our first-party line-up. I think it's safe to say that we'd put our first-party line-up against anyone's..."
The question is, do the fans agree with Sony's firm position on the matter? There's little doubt that what Koller says is true; that Sony's first-party lineup is impressive and - at this time - appears to easily outstrip the competition. Therefore, in order to remain competitive in the realm of the exclusive, it would make sense for Microsoft to open up its deep pockets and find ways to make third-party publishers stick with the Xbox 360 for certain things. But many believe Sony could put a huge crimp in Microsoft's plans if they simply opted to do the same; it would neutralize MS's advantage. Others, however, say this is "dirty playing" and Sony should just stick to what they do best.
So where do you come out on the issue?
4/14/2009 Ben Dutka
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Comments (76 posts)
coverton341
Tuesday, April 14, 2009 @ 2:57:10 PM
I too feel that Sony should take the higher road on this topic and put more money behind first-party developing rather than third for the simple reason that we have seen time and again that if a game is wholly developed with the PS3 then it is leaps and bounds ahead of anything out there while if a developer is multiplating the game and ports it over from developing it on a PC or an Xbox then it usually falls short of what we all know it could have been.
Oh and very much agreed that they should localize and bring games to NA and EU from Japan. I'm looking at Yakuza 3 on this one.
Highlander
Tuesday, April 14, 2009 @ 3:07:13 PM
It's not always necessary to revoice the entire game. Sticking to the the example of Idol Master on PSP, I suspect that 95% of the prospective audience in the west would be more than happy with the original J-Pop tracks so long as the actual dialog was re-voiced. I think this is true of very many games, it's not necessary to fully localize a game so long as the dialog can be understood. Good grief, a lot of keen gamers would be happy with subtitles over the top of the original Japanese dialog. I could cope very nicely with subtitles...
elass0wyp0
Tuesday, April 14, 2009 @ 11:16:44 AM
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LegendaryWolfeh
Tuesday, April 14, 2009 @ 12:06:46 PM
Deleted User
Tuesday, April 14, 2009 @ 11:26:13 AM
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Last edited by n/a on 4/14/2009 11:27:21 AM
aaronisbla
Tuesday, April 14, 2009 @ 7:21:41 PM
He didn't say "MS first party and exclusive games sucks balls" he just said they don't have any confidence in their first party games enough to the point where they don't have to sweeten the deal and get timed exclusives exclusive dlc ( both very, overused phrases this gen )
Troy Powers
Tuesday, April 14, 2009 @ 11:34:46 AM
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If there's one thing this generation has taught us, is that honor gets you third place. Cheating, rushing, putting out a crappy product...that turns a bigger profit. Sure, you'll spend more money in the long run repairing and replacing systems, extending warranties, and buying your exclusive content, but it still leaves you with the larger install base.
raztad
Tuesday, April 14, 2009 @ 12:11:23 PM
Sony strategy is smarter and long sighted. They are building a lot of awesome games that push PS3s out the door, even with the higher price, while MS is stuck with multiplats.
Tim Speed24
Tuesday, April 14, 2009 @ 11:50:28 AM
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raztad
Tuesday, April 14, 2009 @ 6:52:59 PM
Suppose 5 million of copies are sold on the xbox360. That means,
60$ x 5million = 300million$.
So SE probably will require something in-between 300-500mill$ to make FFXIII exclusive on the PS3. I rather prefer all that huge money on some news IPs, that wasted on a game that we are getting anyway.
Last edited by raztad on 4/14/2009 6:53:44 PM
JofaMang
Tuesday, April 14, 2009 @ 7:44:49 PM
20% of 60.00 is $12 a game. If a game like TLR was expected to sell 2 million copies on the ps3, 25 million dollars would be a fair price to pay for 360 exclusivity. Considering how crappy TLR performed (barely broke 30fps on my computer, which is a very decent gaming rig), I would have been surprised to see it move more than a million copies, meaning exclusivity could have been much cheaper than that.
If FFXIII is to sell 5mil copies for the Xbox, exclusivity might have been as "low" as 60million. Considering sony is still losing money on every console, releasing a system seller like this before truly breaking even on the console might mean far greater financial pain. This could also explain the delay on GT5; if history is to be believed, it will move PS3s at a great pace once released, and they may be waiting for that to be less economically damaging.
Since Sony take a cut on so many points in the value chain, 3rd party exclusives much FAR less financial sense than 1st and 2nd party studios, other than for the PR of obtaining a high buck franchise. Though it can be argued that sony could use the push considering how they have fallen down on their marketing as of late.
LegendaryWolfeh
Tuesday, April 14, 2009 @ 12:10:47 PM
Diggity Dan
Tuesday, April 14, 2009 @ 12:27:43 PM
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Ultimadream
Tuesday, April 14, 2009 @ 12:35:42 PM
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PS3 Exclusives:
MGS4, Resistance 1&2, Uncharted, Siren: Blood Curse
Though i cant wait for Heavy Rain, if its anything like Farenheit it will be amazing.
crawdaddy
Tuesday, April 14, 2009 @ 1:02:03 PM
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karneli lll
Tuesday, April 14, 2009 @ 1:17:44 PM
Ultimadream
Tuesday, April 14, 2009 @ 1:15:31 PM
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Hmmmm is it me or is that a contradiction in its self, the point is that as they're exclusives you cant play them on what console you want.....
crawdaddy
Tuesday, April 14, 2009 @ 3:16:42 PM
bearbobby
Tuesday, April 14, 2009 @ 3:23:04 PM
aaronisbla
Tuesday, April 14, 2009 @ 7:23:52 PM
JofaMang
Tuesday, April 14, 2009 @ 7:47:26 PM
MadKatBebop
Tuesday, April 14, 2009 @ 1:30:20 PM
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Ultimadream
Tuesday, April 14, 2009 @ 1:34:17 PM
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WorldEndsWithMe
Tuesday, April 14, 2009 @ 1:46:54 PM
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crump602
Tuesday, April 14, 2009 @ 2:00:35 PM
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Wii - 7-11yr olds
Xbox360 - 11-17yr olds
PS3 - 25-31yr olds (which most adults with jobs can afford! and best part hardly any annoying kids!)
Wii is for the casual gamer. 360 is for the hardcore. PS3 is for the elite gamer.
To me the Playstation brand is taking all the "old school" gamers from the Atari, NES, Master System, Genesis, SNES era and carrying them to the next level of gaming. So I say, Sony do your own thing and don't worry about the competition cuz there is none!
"Live in your world, play in ours!"
RadioHeader
Tuesday, April 14, 2009 @ 4:37:27 PM
BikerSaint
Wednesday, April 15, 2009 @ 1:16:06 AM
SirLoin of Beef
Wednesday, April 15, 2009 @ 11:19:14 AM
piratedrunk
Wednesday, April 15, 2009 @ 2:59:06 PM
Highlander
Tuesday, April 14, 2009 @ 2:27:22 PM
I think you're right with this. The demographics of the Neilsne numbers make for interesting reading. They revealed that the primary users of both Wii and 360 are those without the financial resources to pay for games, they rely on Mommy and Daddy for their stuff. The primary PS3 audience is a whole generation removed from the 360 and Wii crowd, and it shows. I have great hopes that the greater diversity of games on the Wii may create a new generation that is closer to the 'old skool', but the middle generation is hooked on fps, action and horror.
One thing to consider when everyone is feeling smug about the games on the Wii, look at that primary audience again 6-11 years of age, that's who the games are aimed at. So when a veteran hard core game reviewer deigns to review a Wii game, their expectations are driven by different things. In other words I don't think that the reviews of Wii games in general are representative of how the games themselves are received by their target audiences.
That said, it's still very interesting in light of Sony's stance on first party games that the typical PS3 gamer is the one with the money, perhaps Sony knows what it's doing with it's price strategy after all?
Ben Dutka PSXE [Administrator]
Tuesday, April 14, 2009 @ 3:23:08 PM
bearbobby
Tuesday, April 14, 2009 @ 3:39:01 PM
Does anyone remember why we started playing video games in the first place? To have a good time! It was fun!
We did it for that feeling we got when Mario made that impossible leap to the next mushroom platform, when we helped Link track down that last hidden key, when we finally made it through those damn underwater levels with Sonic.
And here's the thing I like least about gaming today, the generational gap. It seems most kids getting into gaming are more interested in the competition than the fun. Rather than saying "Damn, that was a sweet head shot," we've got kids screaming obscenities and straight up bigoted insults at someone who got a lucky shot. It's a turnoff and a blemish on the community. I'm not saying friendly competition isn't fun too, but let's keep it civil. Nobody likes a sore loser, or a condencending winner.
lol, end rant. Damn kids stay off my lawn!
WorldEndsWithMe
Tuesday, April 14, 2009 @ 4:03:51 PM
NoSmokingBandit
Tuesday, April 14, 2009 @ 2:27:34 PM
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jaybiv
Tuesday, April 14, 2009 @ 2:45:02 PM
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ace_boon_coon
Tuesday, April 14, 2009 @ 2:48:57 PM
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coverton341
Tuesday, April 14, 2009 @ 2:57:44 PM
ace_boon_coon
Tuesday, April 14, 2009 @ 3:34:23 PM
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Skatejimmy5
Tuesday, April 14, 2009 @ 3:44:47 PM
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Thinker
Tuesday, April 14, 2009 @ 3:54:38 PM
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Another thing: they really need to hire better marketing and advertising staff, and hopefully they will lower their price as well.
Last edited by Thinker on 4/14/2009 3:55:01 PM
ace_boon_coon
Tuesday, April 14, 2009 @ 3:56:37 PM
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WorldEndsWithMe
Tuesday, April 14, 2009 @ 4:09:41 PM
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bamf
Tuesday, April 14, 2009 @ 4:39:47 PM
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However sometimes there are franchises bi enough to shift unit just because of the name and GTA is one of them. Paying for that exclusive would have been worth it and would have helped sell a few more PS3's. Even if it was onlt a timed exclusive, say for a year.
I still would of liked some of PS2's old franchises to stay exclusive to PS3 i.e. Devil May Cry, Resident Evil etc and especially games like Tekken.
RadioHeader
Tuesday, April 14, 2009 @ 4:54:41 PM
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crawdaddy
Tuesday, April 14, 2009 @ 5:02:27 PM
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WorldEndsWithMe
Tuesday, April 14, 2009 @ 5:55:26 PM
MadKatBebop
Tuesday, April 14, 2009 @ 7:51:01 PM
JofaMang
Tuesday, April 14, 2009 @ 9:18:40 PM
This in turn, normalizes extremism, often inciting similar styles and reactions from members of each side of the debate that ordinarily would be more open to discussion, as opposed to fanboi-ism. This is in part due to each side of the debate recognizing not only extremism as a fair representative of their side, but also as negatively representative of their opponents.
PS3 fanboys are born of 360 fanboys that are born of PS3 fanboys and on and on ad nausem. The reality is that a very vast silent majority is just not that excited or incensed about the whole thing, and just want to read about and enjoy being part of a likeminded community. I don't feel that this site falls into the polarizing category, but many do, and profit greatly from elevating the discussion to a fanboy war. Though I do admit that I watching a couple go-hard retard fanboys crush their thick cro-magnon skulls against eachother is a guilty pleasure of mine.
On a side note, where are the FanGirls? Oh yeah, not surfing a tide of adolescent testosterone.
Go Go Journalism Degree specializing in Political Sciences~
Ultimadream
Tuesday, April 14, 2009 @ 5:57:04 PM
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but back in the megadrive and Snes days there was no 'sides' i rememebr id go round a friends and play on his Snes and other way round. It comes down to popularity and things being blown over proportion.
jdt1981
Tuesday, April 14, 2009 @ 6:11:36 PM
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OriginalSin
Wednesday, April 15, 2009 @ 6:33:45 AM
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But also there are games and special situations that I think Sony should bend their rules a little. Like the Lost and Dammned exclusive content that M$ got... If I was Sony's exec I'd say cool let them have it but at the same time pay Rockstar to do yet another separate exclusive content for the PS3... You know fight fire with fire.
They don't have to do it with all the games just the big ones that MS openly tries to steal to hurt Sony's market....
As an example: I've heard that FFVII is available on the Japanese PSN. Maybe Sony can keep that exclusive to the PSN for a certain time or forever.... It might be a small thing but small things ad up and they can then create some counter measures to MS and it will definitely make things a lot more interesting on the market when it comes to sales...
I have faith in Sony and their first party developers... would be nice to see them taking on M$ head to head thou... Maybe be more aggressive and definitely revamp their advertising and marketing campaigns...
I say let's see how MS handles things when Sony really turns up the heat...
SirLoin of Beef
Wednesday, April 15, 2009 @ 11:25:32 AM
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In my perfect gaming world, all third party titles would be available for both PS3 and the 360. Then the two can duke it out to determine who gets what DLC.
crawdaddy
Wednesday, April 15, 2009 @ 12:08:48 PM
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jdt1981
Wednesday, April 15, 2009 @ 1:36:39 PM
Deleted User
Saturday, April 18, 2009 @ 12:29:14 PM
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Highlander
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Tuesday, April 14, 2009 @ 11:10:51 AM
Either way, yes, I do think that the first party games from Sony lead the way. It does force Microsoft to purchase third party games - because Microsoft is unwilling to invest directly in development.
If Sony does not go down the same route of purchasing exclusives from publishers, then I do think they need to pay closer attention to their customers and fan base in general when picking the game genre for future games. For example, gamers on PS3 have been clamoring for JRPG games and as yet there has been little reward.
Sony could also ensure that some of their first party titles are actually completed - yes Gran Turismo 5, I am looking at you.
Everything above applies equally well to the PSP.
Last edited by Highlander on 4/14/2009 11:11:31 AM