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Sony's Increased PS3 Sales Projection Hints At Price Cut

Most gamers, journalists and analysts would love to see Sony announce a PlayStation 3 price cut at E3, and according to CNBC, they've already dropped hints that it will happen...

First of all, Sony did confirm with its recent fiscal numbers that they hit their goal of selling 10 million PS3 units in the fiscal year 2008 (it happened, contrary to how crazy some thought that prediction was a year ago). Furthermore, they've raised their 2009 PS3 sales goal to 13 million, which is a 30% increase, and...well, the analysts jumped all over that, because that kind of increase would be indicative of a price cut. Sony CEO Nobuyuki Oneda said they don't have any announcements to make "at this time," but added that if they release their pricing strategies, it "affects our inventory level." So an analyst asked flat-out how Sony expects to hit that higher 2009 number and Oneda replied, "Well, I think you have to guess what will be our pricing strategy." It's hardly a confirmation of any kind, but it's worthwhile to note that Sony has a point; they're already sacrificing PS3 sales over the next few weeks while everyone waits for E3 to see if the price cut announcement drops. They're in a tough spot but we figure everything starts to roll if the price drop comes at E3...

Oh, and you may notice the comment in that CNBC article- "That, combined with an underwhelming software lineup, has resulted in slow sales." ...it's so good to see that the mainstream media still thinks it's 2007 in the gaming industry. Really. Absolutely fantastic. A definite boost for legitimacy. 'rolling eyes'

5/14/2009 Ben Dutka

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Comments (57 posts)

BTNwarrior
Thursday, May 14, 2009 @ 10:00:29 PM
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Well this is good news. Especially since all my friends who have Xbox's are starting to realize how much better ps3 is (in no small part to KZ2)

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mexgeo86
Thursday, May 14, 2009 @ 10:02:11 PM
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they're really underestimating the purchasing power of gamers, tisk tisk. and yes, they don't know much about the software lineup...like judging a book by it's cover :-P

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fluffernutter
Thursday, May 14, 2009 @ 10:06:44 PM
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It's nice to see that they know how to get their facts straight. /sarcasm

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godsman
Thursday, May 14, 2009 @ 10:19:54 PM
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I hope they do do a pricecut. I want more varieties of third party exclusives. I think i might pick up uncharted before i get uncharted 2

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kratos17
Friday, May 15, 2009 @ 9:34:24 AM

you should definetly do that

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Scarecrow
Thursday, May 14, 2009 @ 10:21:03 PM
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US analysts are garbage

There I said it



God of War III alone will bring in a huge number of new buyers.

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Kowhoho
Thursday, May 14, 2009 @ 10:58:01 PM

True that. GOWIII will rape everything that comes out around it's release. Violently.

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Xra897
Thursday, May 14, 2009 @ 11:09:38 PM

only way microsoft can save themselves from god of war 3 would be like halo 4 or some thing

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Xra897
Thursday, May 14, 2009 @ 11:09:41 PM

only way microsoft can save themselves from god of war 3 would be like halo 4 or some thing

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JoshuaAdam360
Friday, May 15, 2009 @ 6:17:15 AM

Not as much as a price cut.

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kratos17
Friday, May 15, 2009 @ 3:08:51 PM

definetly

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Highlander
Thursday, May 14, 2009 @ 10:22:52 PM
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CNBC, say that's not an NBC company as in MSNBC is it? Not a company with an agenda perchance?

</sarcasm>

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fluffernutter
Thursday, May 14, 2009 @ 11:37:24 PM

All companies have an agenda.

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WorldEndsWithMe
Friday, May 15, 2009 @ 3:33:54 AM

Some have sinister monopolizing agendas though *taps fingertips against eachother*

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Highlander
Friday, May 15, 2009 @ 1:07:46 PM

@ WorldsEndWithMe

<steepling fingers and thumbs>
<Mr. Burns voice>
Excellent!
</Mr. Burns voice>
</steepling fingers and thumbs>

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tes37
Thursday, May 14, 2009 @ 10:25:11 PM
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Underwhelming to who? .......dead people.

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jlch777
Thursday, May 14, 2009 @ 10:37:23 PM
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"underwhelming software lineup" lol

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Masterofallz
Thursday, May 14, 2009 @ 10:38:30 PM
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'Oh, and you may notice the comment in that CNBC article- "That, combined with an underwhelming software lineup, has resulted in slow sales." ...it's so good to see that the mainstream media still thinks it's 2007 in the gaming industry. Really. Absolutely fantastic. A definite boost for legitimacy. 'rolling eyes'"

:/ This is why I hate stupid people who think they are game journalists. Do you see why?

Either that, or its because NBC is owned by Microsoft. That might be one part of it.

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englishgolfer
Thursday, May 14, 2009 @ 10:51:17 PM
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2007???? cool i'm 2 years younger!

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Kowhoho
Thursday, May 14, 2009 @ 10:56:04 PM
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Don't worry Ben. You're not the only one rolling your eyes.
Well, I think we're all ready for that price cut. Hopefully it'll be a $100 one, since I have a friend who's hankering for a PS3 but only has $300. I told him just to wait until the beginning of June... don't make a liar out of me, Sony!

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tes37
Thursday, May 14, 2009 @ 10:59:21 PM
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They need to leave the price alone for just a little longer, she ( ps3 ) doesn't belong in the red light district ( rrod ) like some cheap whore!!!!

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Qubex
Friday, May 15, 2009 @ 2:07:38 AM

Lol Tes37

Q!

"i am home"

Last edited by Qubex on 5/15/2009 2:07:49 AM

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BIG_E
Thursday, May 14, 2009 @ 11:08:06 PM
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Cnbc is the second best to fox news in bu** sh** brodcasting.

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shadowpal2
Thursday, May 14, 2009 @ 11:14:24 PM
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Who doesn't want a better price? But of course almost every companies' goal is to make MONEY. Selling more doesn't mean always making more money.

If they do plan to make a cheap PS3...are they planning to take out features so that cost goes down for them or what?

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tes37
Thursday, May 14, 2009 @ 11:19:30 PM

Didn't they remove 2 usb ports and card reader to get the first price cut?

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WorldEndsWithMe
Friday, May 15, 2009 @ 12:11:32 AM
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Yeah I'd call that a strong hint, but I'm not convinced it will as yet be coming at E3. It would be the best place yeah, but Sony has this interesting strategy that in spite of itself, seems to be working very well in gaining an unstoppable momentum.

As far as that stupid comment goes, look what happens when you leave a news story to someone who gets their own "news" from internet opinions.

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Nynja
Friday, May 15, 2009 @ 12:14:38 AM
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"That, combined with an underwhelming software lineup, has resulted in slow sales."

This comment stems from poor marketing on Sony's part. Mainstream only hears about big titles that are advertised to death like Halo and Gears.

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twenty8nine
Friday, May 15, 2009 @ 12:32:14 AM
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PS3 is already a better deal than 360 at its current price. If you want wireless internet, it will cost you $100 and $50/year, for the wireless adapter and the XBLA account.

For those that prefer the other, wired controller, there are relatively cheap adapters for that.

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kratos17
Friday, May 15, 2009 @ 3:16:00 PM

i wish everone felt this way but all people see is the immediate price tag and not what how much you will be saving if you look at it in a long term perspective

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Swim_Irr
Friday, May 15, 2009 @ 1:38:43 AM
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hahaha. "underwhelming..."

what a joke...

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Qubex
Friday, May 15, 2009 @ 2:09:32 AM

Yes, very much so!

Q!

"i am home"

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Qubex
Friday, May 15, 2009 @ 2:11:04 AM
Reply

Say it again Sam...

"Underwhelming..." - No Sam - SLAP!

Say it again Sam...

"Underwhelming..." - No Sam - SLAP!

One more time Sam

"Underwhelming..." - No Sam - SLAP! SLAP and SLAP again!

Q!

"i am home"

Last edited by Qubex on 5/15/2009 2:15:46 AM

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tes37
Friday, May 15, 2009 @ 2:24:59 AM
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laughed my a** off at that one. GOOD job Qubex!

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isaya85
Friday, May 15, 2009 @ 7:13:50 AM
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I say mid june we will see Sony do something wicked, $249 mock my words

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Jordahn
Friday, May 15, 2009 @ 8:34:29 AM

"I say mid june we will see Sony do something wicked, $249 mock my words"

I just mocked your words... ;)

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Highlander
Friday, May 15, 2009 @ 1:17:31 PM

I'm sure someone will mark your words and mock you. Of course not everyone considers that a) English is now a minority language on the Internet and b) even though who speak English do not always speak it using the same dialect, and c) some people who speak English learned it phonetically and some words - mock for example - can sound exactly like other English words depending on their pronunciation. The world would be a better place if we all looked to the meaning of what is written, it's intent, instead of the spelling and punctuation.

Regarding PS3's price...I think a $150 price drop is simply impossible. Such a drop would be in the region of a 40% reduction, which is too steep for a single year. I personally favor a $50 drop at E3, and a further $50 drop on the 3rd anniversary of launch, along with the launch of a new slimline PS3. But what do I know? I'm just a gamer who's played video games for 3 decades, has followed the gaming industry for longer than most of the professional gaming 'analysts' have been alive and have owned game consoles and home computers too numerous to list.

What do I know? My prediction is a $100 cut in the Autumn along with a slim system. They might surprise everyone and bring the cut forwards, but judging by their sales prediction, the timing for a cut is most likely the autumn.

Last edited by Highlander on 5/15/2009 1:22:17 PM

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Diggity Dan
Friday, May 15, 2009 @ 7:48:34 AM
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Yea, it's sad... but Sony can release 3 "triple A" exclusives for every 1 that MS releases, yet it will still lag behind in sales until a price cut happens.


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Highlander
Friday, May 15, 2009 @ 1:12:39 PM

"...Sony can release 3 "triple A" exclusives for every 1 that MS releases, yet..."

And yet the media in the US will still act like the PS3 has no games and still push the line that a hard disc-less 360 Arcade without BluRay somehow represents a bargain at $199.

When the crap comes from an organization with direct financial ties to Microsoft, I find myself listening with even more cynicism than ever.

CNBC is an NBC Company. MSNBC is an NBC company that Microsoft has a direct financial interest in. NBC has a conflict of interest when discussing Microsoft competitors in any analysis piece and should declare that, but never do.

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Gone
Friday, May 15, 2009 @ 8:17:00 AM
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Analyst have been wrong about this before. They said the same thing about the PS2 and look how long it them to drop the price to $99.

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Jordahn
Friday, May 15, 2009 @ 8:22:25 AM
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Price cut! I'm all for it! :)

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kratos17
Friday, May 15, 2009 @ 9:49:13 AM
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i think there shouldnt be a price drop in the current models because of production cost but instead sony should just put the 40 gig model on sale for 300$ because most gamers have a 360 only because its cheaper than a ps3 and mostly every game out is multiplatform. Also those people only have about 7 or 8 games but this is only a guess because im really not sure how much it cost to put together a ps3

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Deleted User
Friday, May 15, 2009 @ 9:50:28 AM
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Oh, look who it is. It's Chris Morris. I've seen his so-called "work" and it's a joke. He couldn't even tell what Super Mario game was being shown on a monitor and yet he's a "hardcore" gamer. He has no credibility whatsoever.

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Ben Dutka PSXE [Administrator]
Friday, May 15, 2009 @ 10:26:49 AM
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Aaaand the no-lifer is gone again. Sorry to those who responded to JoshuaAdam's posts; every semblance of that fool must always disappear.

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Jordahn
Friday, May 15, 2009 @ 10:58:13 AM

Is that why my lengthy truthful response was deleted...?

;)

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fluffernutter
Friday, May 15, 2009 @ 1:18:52 PM

You just made me spit out my drink. LOL

*EDIT* Ah crap. I clicked on the reply button to Ben's post but then the screen shifted as it was refreshing. My spittake was to what Ben said. Carry on.

*EDIT for being a we-todd* I see it attached it but there was a response before me. I'll go sit in the corner now.

Last edited by fluffernutter on 5/15/2009 1:21:59 PM

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tes37
Friday, May 15, 2009 @ 9:27:32 PM

I thought the last three digits of his screen name looked rather peculiar for a ps3 fan. Did I spell The "P" word right?

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Mr Bitey
Friday, May 15, 2009 @ 10:31:15 AM
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As many have already pointed out.. NBC is a part of NBC Universal. Microsoft owns MSNBC which is a sister company. Controlling the media is actually pretty scary stuff.

en.wikipedia.org/wiki/NBC_Universal

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Scarecrow
Friday, May 15, 2009 @ 10:44:05 AM

man oh man...

Heh.....

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fluffernutter
Friday, May 15, 2009 @ 1:20:33 PM

You want scary? Try looking into Clear Channel.

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Robochic
Friday, May 15, 2009 @ 12:04:35 PM
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Hmmm we'll see thats all i have to say we'll see E3 is coming soon.

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Xplicit
Friday, May 15, 2009 @ 2:05:55 PM
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i just read that sony looses $40 on every PS3 sold, so i doubt we will see a price cut anytime soon, also they just lost around $1Billion

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tes37
Friday, May 15, 2009 @ 11:03:22 PM

What they don't usually tell you is that they still made a profit.

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txgamer
Friday, May 15, 2009 @ 4:05:53 PM
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i think sony drop the price at tgs for the holiday season.there will more people willing to purchase a ps3

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N a S a H
Friday, May 15, 2009 @ 4:24:34 PM
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LOL Josh is gone already.

This is everyone assuming and no one should ever assume because it makes an ASS out of U and ME...

:D

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smileys_007
Friday, May 15, 2009 @ 5:33:41 PM
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hey ben, why bother kicking josh out of this site. it's better for him to post comments here so that he'll always be humiliated on his own ignorance.

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Charger7302
Friday, May 15, 2009 @ 6:13:31 PM
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it could mean a price cut or it can mean more bundles, like 2 or even 3(oldtimer) games and 2 controllers for the regular price of 400$.

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Snaaaake
Saturday, May 16, 2009 @ 4:39:22 AM
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Game sales I guess.
They probably thought that games like inFamous and Heavy Rain can ignite the sale but no.

The only game that can spurr the sale is an exclusive FRANCHISE and that's GOWIII and
GT5(both these dude can probably give PS3 owners around the world 20 million more PS3 buddies).

But a price cut will definitely burn the Playstation soul around the world.

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