"Industry Sources" Indicate PS3 Price Cut In August
You know, one of these days, Sony really will cut the price of the PlayStation 3 and we'll no longer have a use for such reports. Aww...but aren't they exciting?
As you all know, Sony didn't announce a price cut for the PS3 at E3, and although they clearly stated that it "wasn't part of the plan", analysts and gamers alike are still waiting for the floodgates to open. We say this because one can expect a definite sales spike when a price drop finally happens... Anyway, GameDaily, citing IndustryGamers, says that Sterne Agee analyst Arvind Bhatia has hinted at a new time for this anticipated price drop: mid-August, to coincide with the launch of Madden 10. As he said in his industry note:
"...industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry."
Bhatia went on to say that the industry "is alive and well," and he expects the second half of 2009 to see a 10-15% rise in software revenue. For our part, we still think Sony will issue the long-awaited price cut along with the holidays; perhaps when the next big PS3 exclusive, Uncharted 2: Among Thieves, launches in November. That would make the most sense to us, but we can't downplay the popularity of Madden, even if it is a multiplatform title. Well, guess we'll just have to wait and see...
6/8/2009 Ben Dutka