"Industry Sources" Indicate PS3 Price Cut In August

You know, one of these days, Sony really will cut the price of the PlayStation 3 and we'll no longer have a use for such reports. Aww...but aren't they exciting?

As you all know, Sony didn't announce a price cut for the PS3 at E3, and although they clearly stated that it "wasn't part of the plan", analysts and gamers alike are still waiting for the floodgates to open. We say this because one can expect a definite sales spike when a price drop finally happens... Anyway, GameDaily, citing IndustryGamers, says that Sterne Agee analyst Arvind Bhatia has hinted at a new time for this anticipated price drop: mid-August, to coincide with the launch of Madden 10. As he said in his industry note:

"...industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry."

Bhatia went on to say that the industry "is alive and well," and he expects the second half of 2009 to see a 10-15% rise in software revenue. For our part, we still think Sony will issue the long-awaited price cut along with the holidays; perhaps when the next big PS3 exclusive, Uncharted 2: Among Thieves, launches in November. That would make the most sense to us, but we can't downplay the popularity of Madden, even if it is a multiplatform title. Well, guess we'll just have to wait and see...

6/8/2009 Ben Dutka

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Comments (56 posts)

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Yogi
Monday, June 08, 2009 @ 9:55:56 PM
Reply

hopefully this is so, i've been telling my friends that want to get a PS3 to wait for the inevitable price drop, hopefully it finally happens

4 up, 1 down

Deleted User
Monday, June 08, 2009 @ 9:57:24 PM

I hope so... if it does maybe I can finally pick one up... I get 10 percent off to... the only good part of working at Walmart.

1 up, 1 down

Deleted User
Monday, June 08, 2009 @ 9:56:26 PM
Reply

I'm going with the new sku idea. I expect that Wifi and some other stuff like that awesome shell will be tossed for more cost saving. Maybe even top loaded drive.

0 up, 3 down

Qubex
Tuesday, June 09, 2009 @ 4:11:21 AM

Then my friend... it is a sad day! I love the PS3 the way it is... but I expect to purchase another one for the lounge...

Q!

"i am home"

2 up, 0 down

Jawknee
Tuesday, June 09, 2009 @ 9:49:02 AM

i hope your wrong. i think the PS3 has already been stripped of enough features. if they do drop the price ill buy another one for the bedroom but not if they drop the Wifi. Id need Wifi for the bedroom. Not having BC is bad enough. I dont mind the lack of two extra USB ports, but no Wifi? it would then just be a Blue Ray 360. i dont think Sony will drop Wifi. Everything(except the 360) comes with Wifi these days. I dont believe it would be a big cost saver for them. Its probably not that expensive to enclude. M$ is just cheap.

Last edited by Jawknee on 6/9/2009 9:50:02 AM

2 up, 0 down

LimitedVertigo
Monday, June 08, 2009 @ 10:02:17 PM
Reply

This is at least the third time this year an industry analyst has projected a PS3 price cut. First in April, then June, and now August. What a joke, and these guys get paid for what?

0 up, 0 down

Zaben
Monday, June 08, 2009 @ 10:08:51 PM
Reply

Really? The end of summer rather than the beginning? I suppose I just don't get business.

1 up, 0 down

Orvisman
Tuesday, June 09, 2009 @ 9:54:50 AM

Well... more people go outside in the summer.

I know that's hard to believe as a gamer, but it is true. I swear!

More people like to get out and enjoy the sunshine during the summer and hunker down and stay inside during the colder months, especially anywhere outside of the California-Arizona-New Mexico region.

Hence the price cut just before the cold season begins.

2 up, 0 down

Victor321
Monday, June 08, 2009 @ 10:10:54 PM
Reply

I apologize for being off topic, but I can't wait for the day the PSXExtreme.com site unveils that mystery PS3 exclusive game!

Unless they've unveiled it already (which is impossible since I check this site day and night for news)and I just made a giant fool of myself....

4 up, 0 down

Victor321
Monday, June 08, 2009 @ 10:12:54 PM

=( My comment is waiting for moderator approval...I didn't swear, flame, troll, or anything like that! =/ Well, I'll come back on the site later (gtg sleep) and see if my post has been approved.

As simple as that.

3 up, 1 down

MadKatBebop
Monday, June 08, 2009 @ 10:26:16 PM

Guess I'll have to wait till August to get a PS3(sigh)
@Victor321 awesome Helghast rifle avatar!

0 up, 0 down

Banky A
Monday, June 08, 2009 @ 11:34:29 PM

It does that if you say a website or (dot)com

^_^

Last edited by Banky A on 6/8/2009 11:34:53 PM

0 up, 0 down

Victor321
Tuesday, June 09, 2009 @ 6:47:19 AM

@ MadKatBebop, thanks for the compliment =D, the PS Blog had 14 of those rifles as replicas, and they were giving them out around the time of KZ2's release.

1 up, 0 down

Victor321
Tuesday, June 09, 2009 @ 6:48:35 AM

@ Banky A, thanks for the tip, I'll remember that from now on. And just as a side note, kinda ironic, I mentioned their own site lol

2 up, 0 down

DcIronfist
Thursday, June 11, 2009 @ 10:28:41 AM

I believe that game is "The Last Guardian"

0 up, 0 down

migabyte
Monday, June 08, 2009 @ 10:12:24 PM
Reply

I don't think it needs one from a value viewpoint, but people aren't the brightest. They see the 360 at 199 (bare bones) and the Ps3 at twice the price. Most people don't really think about what they are getting for the price. Really I think they should offer a bare bones model too, then people might finally start to understand. Getting a HD for the PS3 is a lot cheaper than the 360. Sony shouldn't have included so much value in the box, it's unappreciated, and has cost them a lot of sales.

4 up, 0 down

Xbox_Killer
Monday, June 08, 2009 @ 10:42:12 PM

You seem to know what your talking about. Like I say in all these price cut topics, Sony needs to raise the price a $100.00 or more.

2 up, 6 down

Highlander
Monday, June 08, 2009 @ 11:11:19 PM

Sony is playing the long game. I actually think that they realized prior to launching the PS3 this console cycle may be the longest one yet, if for no other reason than unlike previous generations, there is no video resolution upgrade necessary, or likely, within the next 10 years. I think Sony has positioned themselves to have a single system capable of a real 10 year life cycle, and both the Wii and 360 will absolutely not manage a 10 year cycle. Both are based on DVD, and even now that seems a tad inadequate - especially on 360. In another 3-4 years, it will be almost as laughable as having a CD based gaming system would be today.

7 up, 1 down

migabyte
Monday, June 08, 2009 @ 11:52:18 PM

I am not sure I agree, digital seems to be the way of the future...and it seems closer than I once thought. Sony should hype up a "sale", by knocking down the price for Christmas. Have commercials saying for a limited time only....then, later put the price up like 20$. People are silly. Microsoft has defiantly been good at fooling people, their tactic works...Sony should try it.

0 up, 0 down

LegendaryWolfeh
Tuesday, June 09, 2009 @ 1:55:51 AM

They're essentially already at barebones.

0 up, 0 down

shindelion
Monday, June 08, 2009 @ 10:18:45 PM
Reply

Anyone here in Canada? well this is a bit off topic but leaning to price drop. Best Buy is going to have a red tag sale and Infamous will be 29.99 that right you read right 29.99

here is the link

http://www.redflagdeals.com/forums/showthread.php?t=747465

it sale starts June 30 to July 2. so anyone in Canada like myself I'm going to pick this bad boy up quick time.

2 up, 0 down

Gregory Freeman
Tuesday, June 09, 2009 @ 4:52:19 PM

you'd be surprised at what sales you can find in this bear drinking, moose hunting, poutine eating, hockey playing wasteland of ours...

i saw the ps3 in the Ottawa future shop for a 1 hr only sale of like $275.99, its nuts!

0 up, 0 down

Highlander
Monday, June 08, 2009 @ 11:07:33 PM
Reply

Why on earth would Sony announce a price cut along with the arrival of Madden 10? It's not an exclusive, and it's not known to be a real system seller.

If Sony is going to announce a price cut, why would they do it in conjunction with a third party non-exclusive game when they have a new slim model of PS3 on the way this year and games like GT5 or Uncharted 2 and Ratchet and Clank a Crack in time. GT5 and R&C are two of the strongest PlayStation titles, and Uncharted is pure gold on PS3, any one of them would make a better choice of game to announce a systcem price cut alongside.

I'm still gonna stick with a major splash at the Tokyo Game show. Probably a double hardware whammy with a price cut on the remaining 80GB/160GB models still in the channel, the launch of the Slim PS3 at the 'old' price (which of course will drop to the new $299 mark when the channel clears the 80/160GB systems. Then GT5 will get a release date towards the end of this year. In due course a special slim PS3/GT5 bundle will be announced at the $399 price mark, and early 2010, they'll announce that the temporary price cut for the 80/160GB systems is over, and drop the price of the core PS3 system to $299.

It's a guess, it's based on previous behavior, and a little bit of educated guess work that's about as valid as that of any 'industry analyst'.

4 up, 0 down

crawdaddy
Monday, June 08, 2009 @ 11:14:20 PM
Reply

I got tired of waiting for a price drop to replace my bricked ps3, and just sent it to be repaired this week, and now once again they are saying a price drop in august. I am so tired of all this price drop crap, that I don't care if they ever drop the price now, and I have been a big supporter of a price drop. I also got burned on the first release ps3 that I paid 599.00 for because it wasn't too long before they dropped the price after I bought it. Then after about a year and a half it bricked, and then I waited for a long time hoping for a price drop so I could just replace it with a new one. Well mabey my repaired one will hold up. I hope so!

1 up, 0 down

Highlander
Monday, June 08, 2009 @ 11:22:24 PM

Sony always say that if you send them a 60GB with BC, you'll get the same kind of system back, even if it's not your original system, so you should be fine. I hope they get it back to you soon.

I wouldn't worry about the price drop, it will come when it comes, after a couple of game purchases, of a game and a second controller, you have already spent past whatever saving the drop would have brought. I always tell people that any time you're buying a major electronics product, you should never get into the cycle of waiting for a price drop, because if you do, there will always be a price drop, or a new upgrade just around the corner. Instead, just take the plunge and enjoy your purchase.

At least in the console world we know that we're buying a stable platform when we purchase. So even if a price drop occurs, you haven't lost anything. Heck, the original 60GB systems were actually worth the extra $$. They have full backwards compatibility, a card reader and more USB ports. I've seen 'new' 60GB launch units still in their box on ebay go for prices above their official launch price - their rarity has increased their value. So, did anyone buying one of them really lose out when an inferior model came along for a lower price?

4 up, 1 down

crawdaddy
Monday, June 08, 2009 @ 11:29:25 PM
Reply

@TheHighlander: Mine is a 60gb launch model with full BC. Sony refused to repair it for free. It was out of warranty, but not by much, so I am having to pay for the repair.

0 up, 0 down

Highlander
Tuesday, June 09, 2009 @ 12:16:07 AM

I gotcha, but still, their base repair price is $150(?) regardless of what's wrong, right?

1 up, 0 down

Ory2288
Tuesday, June 09, 2009 @ 12:38:35 AM
Reply

I bought the 60gb right when it released to have it die on me a year and a half later. (three beeps then red light). Couldnt get it fixed here in Japan plus tore the sticker. Now its in America at my brothers waiting for someone to fix it. Any one fix these things? Or want to buy a broken 60gb?

0 up, 0 down

BikerSaint
Tuesday, June 09, 2009 @ 1:23:32 AM

Heck, the 60 GB's really keep their value well, or sell for above average.

I just bought a used 60 gigger a few months ago at GS.
Mine cost me over $535 after tax, $430 for the 60 GB, another $69 for a 12 month warranty , & 7% NJ state sales tax.

0 up, 1 down

BikerSaint
Tuesday, June 09, 2009 @ 1:31:59 AM

@ Ory,
Check ebay, I remember seeing 2 different guys(with good feedback) who do it from $75 to $100.

Plus you won't have to lose whatever you have loaded in your hard drive beause they send you your own machine back, not some refurbished replacement.

And if you've got a stuck disc inside, they'll return that too with your repaired console.(but I believe Sony also returns your stuck disc too).

0 up, 1 down

Dr_Evil_Genius
Tuesday, June 09, 2009 @ 6:12:12 AM

If you live in NYC, I have a friend that fixed my BC 60GB model for $60.

0 up, 0 down

kratos17
Tuesday, June 09, 2009 @ 1:24:26 AM
Reply

if there is a price drop this year it will probably be around november,

just in time for the holiday season

1 up, 0 down

DaNgerSteVe
Tuesday, June 09, 2009 @ 1:29:37 AM
Reply

i smell BS. If a price drop was to happen it would happen towards the holiday season

0 up, 0 down

jaybiv
Tuesday, June 09, 2009 @ 1:30:11 AM
Reply

Can this guy decide when the price cut is coming? "It might be in August when Madden comes out. But then again it could be right before the holidays when Uncharted 2 comes out."

That's why I never listen to analysts. The first four letters say enough about them.

As for the price cut. I really don't care. I have mine and I love it! Considering all the momentum Sony is enjoying, I think it would be foolish to drop the price, unless they are making way for a new sku and want to clear out inventory as they have previously. Once you drop the price, you can never push it back up.

1 up, 0 down

kratos17
Tuesday, June 09, 2009 @ 1:39:59 AM

hahahaha

completely agree with you

those lucky enough to afford a ps3 should be gratefull

0 up, 0 down

xnonsuchx
Tuesday, June 09, 2009 @ 5:21:11 AM
Reply

Sorry, but I'd say Tokyo Game Show is more likely...possibly not until shortly after in October, closer to the holiday shopping season.

I also wouldn't be surprised if it were only a $50-70 price cut, maybe throwing in an extra instead (e.g. game/PSN credits, Blu-Ray movie or remote, 2 controllers, upping the base model HD to 160GB).

Last edited by xnonsuchx on 6/9/2009 5:28:53 AM

1 up, 0 down

www
Tuesday, June 09, 2009 @ 5:43:26 AM
Reply

I say, if you wanted a ps3 so badly you wouldn't wait for a price cut. I say, most of these people waiting for a price drop are already content 360 owners who have gathered so much achievements that, starting off a whole new collection of trophies for $400 is just too expensive to them.

1 up, 0 down

Ory2288
Tuesday, June 09, 2009 @ 6:33:08 AM
Reply

@bikerSaint Thanks for the Info.. Luckily I bought the 2 year warranty and got all the cash back. But unfortunately I live in Japan now and cant send it to sony. I opened it up after I got my case..I was curious.. But now I'm hoping the tokyo game show will unveil a reason to buy a new one

0 up, 0 down

BikerSaint
Tuesday, June 09, 2009 @ 10:11:36 PM

@ Ory2288
Ok
If you haven't been able to fix it yet & know what's wrong with it, then try UTube,
There's a hell of a lot of "Fix-it-yourself" tech videos there that walk you right through the fixs, step-by-step.

Here's a few:
http://www.youtube.com/watch?v=sWOrYLX01eA

More repairs:
http://search.live.com/results.aspx?q=You+Tube+PS3+repairs&src=IE-SearchBox&Form=IE8SRC

Here's one with an edit, from this guy:
EDIT: I have included this link that shows details about the use of my system. t has been on for over 2 years solid. http://boardsus.playstation.com/playstation/board/message?board.i
d=ps3&thread.id=3650965&view=by_date_ascending&page=1
I FIXED IT FOR $41. I bought a Heat gun and Artic Silver 5 thermal paste and paid $10 for 2-day shipping
http://www.microcenter.com/single_product_results.phtml?product_i
d=0264738

http://www.microcenter.com/single_product_results.phtml?product_i
d=0247005

and this guide helped.
http://playstationlifestyle.net/forums/showthread.php?t=2376&
highlight=yellow+light+death
Edit: I am certain that this will ONLY fix PS3's that have a yellow light flash and then remain on a BLINKING RED light. I also believe that this failed because the thermal paste was not enough to cool it. I found evidence towards air being trapped in between the CPU/GPU and the heatsink. This is what kills CPU's. I think the PS3 has an auto-off feature to prevent fire or other malicious damage that could be done from overheating the CPU/GPU. The thermal paste becomes so thin that air is allowed to go into it. When air goes in between the CPU/GPU, it acts as an insulator and will hurt the components of the PS3.

YLOD Heat Gun Fix: How To Video
http://www.youtube.com/watch?v=4_Ic1_TY-GU (part 1)
http://www.youtube.com/watch?v=Vr1zyAGwnuU&feature=related&pos=0 (part 2)

0 up, 0 down

BikerSaint
Tuesday, June 09, 2009 @ 10:13:05 PM

@ Ory2288

Here, I've found you a small list of error codes & their meanings so far that might help out:

Playstation 3 Error Code List

0710102
DNS Error; No DSN server available.

8001050B
Will not play demo hard drive games, when blue-ray disc is inserted - Cause unknown

80010510
Will not play hard drive games - Cause unknown

8002b241
DVI has no audio.

80028EA5
Unknown

80029023
Exchanging Key Information exchange has timed out

80029024
The attempt to obtain an IP address has timed out

80029564
Downloaded Game will not install - Cause unknown

8002F997
Can not update XMB firmware

8003051E
Game will not Save

80031150
System Settings Fail to Save - Possible Blue Screen "Setting information is corrupted.Press the x button to repair and restore default"

80130203
PS3 connects to internet but not to network - Typically means that the required ports are not open to connect to store but PS3 can connect to internet.

80710092
"An error has occured. you've been signed out from the ps network" - (connection dropped?)

80710102
PS3 Cannot connect to the router with current IP information - Try rebooting your router

80710541
The connection to the server timed out.

80710B23 - PS3 Network is Down or PS3 Network is too busy to respond

And here's a site that has error code meanings too:
http://www.gamer411.com/forum/615

0 up, 0 down

Ory2288
Tuesday, June 09, 2009 @ 6:34:37 AM
Reply

Either way when Tekken 6 comes out I'll be forced to but it.

0 up, 0 down

Karosso
Tuesday, June 09, 2009 @ 6:52:24 AM
Reply

Well, a price cut will surely help me get my nephew one for his birthday this August or if does not come that soon, for Xmas maybe.
I paid 499 for my MGS4 80GB with BC and got a 100 dollars gift card that I used to buy Resistance and a extra controller, not a bad deal I think.

0 up, 0 down

jaybiv
Tuesday, June 09, 2009 @ 10:36:13 AM
Reply

I think this fever over price cut is more the cheapos who have champagne dreams but kool-aid money. Nevermind the satisfied folks like myself who dropped seven large on the system when it launched. I can't believe people are still crying about price at nearly half off the launch price.

Funny I don't hear about the price of iPhones, BMWs or beachfront property in Malibu.

When you want the best you should be prepared to drop some guac.

2 up, 1 down

Highlander
Tuesday, June 09, 2009 @ 10:41:34 AM

Indeed, you don't often here people comparing a Ford Focus and a BMW 3 series and complaining that BMW should drop their price by 25% to compete with the base model Focus, do you?

3 up, 1 down

Deleted User
Tuesday, June 09, 2009 @ 10:38:03 AM
Reply

If a price drop does happen this year ( which I think it will) my guess would be a couple of months before Christmas to give a big boost for the Holiday season. I can't see Madden 10 having anything to do with the timing of the price cut either.

1 up, 1 down

Highlander
Tuesday, June 09, 2009 @ 10:57:56 AM
Reply

I just had a thought about this.

A summer price cut on existing models could be a great idea. If it's sold as a promotional offer on the existing range of systems, along side a major game launch. It would generate huge positive headlines for Sony.

However if they do this, I believe it will be done as a promotional offer rather than a true list price reduction, and then at the Tokyo Game Show, they can announce the new slim PS3 model. Of course at that time they can also say that the sales promotion on old models will continue until they are sold out, and the new slim will sell at the new lower price of $299. That way they may effectively get two bites at the price cut cherry, along with the hype over the slim launch. Plus it keeps everyone talking about PS3 from the Summer through to Christmas when GT5 will no doubt land in shops.

There are times when this kind of thing begins to seem like a chess game, and this is one of them.

3 up, 0 down

chris1
Tuesday, June 09, 2009 @ 11:27:22 AM
Reply

I think that Sony will drop the price in September or October which is perfect because of the upcoming holiday season and most systems are sold during that quarter.

0 up, 0 down

sticklife
Tuesday, June 09, 2009 @ 11:43:55 AM
Reply

I really wish "insiders" would stop telling people there will be a price cut. all it's doing is making people want to hold out just a bit longer and losing sony cash. I don't they'd like it if sony told everyone that they plan to release the same game they have for years with just a new number.

0 up, 0 down

Highlander
Tuesday, June 09, 2009 @ 11:52:04 AM

You're not suggesting that some of these industry "insiders" might have a hidden agenda are you? I mean, who'd ever think that? ;-)

2 up, 0 down

Robochic
Tuesday, June 09, 2009 @ 12:01:27 PM
Reply

Once again more BS on a price drop.If their going to even think of price dropping the PS3 they wouldn't do it with Madden they would either wait for the holidays or do it when GOW 3 comes out.

3 up, 0 down

MornelitheVT
Tuesday, June 09, 2009 @ 12:45:07 PM
Reply

Yawn, this just in Mornelithe predicts analysts to be wrong, yet again.

Morne

0 up, 0 down

Deleted User
Tuesday, June 09, 2009 @ 1:10:30 PM

Oh please not another one!

We have enough with Q and Arvis!

We know who's posting! You don't have to sign it!

0 up, 1 down

Deleted User
Tuesday, June 09, 2009 @ 1:09:54 PM
Reply

All the car comparisons are so bad, people are bad at comparing.

$100 price cut would be awesome. I don't think the 360 would ever outsell the PS3 again if it happened.

0 up, 0 down

Jaylynn
Tuesday, June 09, 2009 @ 7:06:55 PM
Reply

I sure do hope there's a price cut.

1 up, 0 down

Gone
Tuesday, June 09, 2009 @ 7:45:12 PM
Reply

Life is too short to wait for a price drop.

1 up, 1 down

fluffer nutter
Tuesday, June 09, 2009 @ 11:54:51 PM
Reply

I just want to be able to play all of my PS2 games, upscaled to HD quality on the big screen without any glitches. Precursor Legacy screws up on my PS3s and PS2 output on a 57" screen is horrid.

0 up, 0 down

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