Sony: PlayStation Home Is "Close" To Realizing Potential
We haven't heard a heck of a lot about PlayStation Home since it launched late last year, but it was encouraging to hear SCEA president Jack Tretton's confirmation of 6.5 million users during Sony's press conference at E3.
Furthermore, SCEA's director of PlayStation Home, Jack Buser, says the time has come to realize more of Home's potential. During a recent IndustryGamers interview, Buser called the total account number "absolutely staggering," especially when one considers the fact that Home is an optional service. They ran into a few legal issues concerning user downloads, but everyone is pushing forward and as such, Home continues to "blaze new territory." Said Buser:
"We are blazing new territory, not just with the technology, but also with the business rules and the legality of what we want to do. And it's that progress as well that's really giving us an advantage, that we're getting our heads around these truly next generation concepts and actually sorting them out."
But at the same time, Buser wants to keep taking large strides with the innovative social online service, and he wants Sony to really start an aggressive marketing campaign. As most of you already know, Home already features plenty of new spaces designed around the concept of big-name exclusive games, and Buser believes that soon, gamers of all ages and preferences will have a place to go within Home.
"This will be another milestone for us. That will probably be the time when you'll start to see Sony stretch its wings and say 'Ok, now there's enough stuff in here that, I don't care who you are and what you're into, you're going to find your space, where you want to hang out'... that'll be the time when you'll start to see it marketed big."
But Peter Edwards, head of the HGG development group in London, has expressed the need to bring Home into the limelight from the designer's point of view, and only then will it become what they've envisioned. Said Edwards:
"We need to get to the point, and we've very close, where we stop talking about potential and start talking about how Home is Home and people are no longer saying 'Home is going to be really good' and instead say 'Home is really good' and I think at that point, that's when you're in a situation where we can start doing those sorts of pushes and bringing everybody into Home."
Well, that much, I'm sure most people will agree with. We've been talking about the potential of PlayStation Home for quite some time, and although it has made tremendous strides, it still needs to solidify itself as a "must" for many PlayStation 3 owners.
6/15/2009 Ben Dutka