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Activision: We're In "The Best Competitive Position" Ever

Activision Blizzard has been in the news a lot lately, and each time, it seems they've got some strong words for the subject at hand.

This time, it's fairly straightforward. Activision CEO and president Mike Griffith spoke to MCV and is clearly confident heading into the latter half of 2009. In fact, he says the publisher is currently in "the best competitive position we've ever had," and the competition is "a little sparser than in the past." He points out the ever-expanding Guitar Hero franchise, that will add no less than three titles to its repertoire later this year: Guitar Hero 5, Band Hero and DJ Hero. Not surprisingly, he also mentioned Modern Warfare 2 and Tony Hawk: Ride, which should by all rights secure a lucrative holiday season for Activision. As for The Beatles: Rock Band, Griffith isn't too concerned, stating that Guitar Hero outsells Rock Band "four to one in the US; in Europe that number is ten to one." Some gamers criticize Activision for this torrent of sequels (as good as they may be), but here's Griffith's take on IPs:

"New IP is risky: successes are great but most of them fail. So we take a very focused and deliberate approach to new IP. It's always part of our portfolio but it's a balanced part of it. We are very selective but we go through a checklist: is it global, is it franchisable, is it unique and compelling in this space, does it have the right developer? When we go through this process we greatly increase our chances versus other publishers who are usually just throwing spaghetti against the wall."

Well, we all have to admit that most of the best sellers every year are part of established franchises. And there's no doubt that with the games listed above, this publisher is primed to rake in some serious bucks in 2009 and into 2010. Even if you don't plan to buy 'em all, chances are, you do plan to buy at least one of 'em...

6/23/2009 Ben Dutka

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Comments (58 posts)

ZettaiSeigi
Tuesday, June 23, 2009 @ 10:18:15 PM
Reply

This Mike guy sure sounds like an arrogant prick. Sorry, but it has to be said. While Activision sure has a lot of popular franchises right now (Modern Warfare 2 easily tops that list even if I don't play it), I do hope that they won't soon find themselves selling a lot lesser than their competition.

To Activision: Just make great games, stop flooding the market with your uber-expensive peripherals, and yeah, just mind your own business.

Agree with this comment 12 up, 1 down Disagree with this comment

Jed
Tuesday, June 23, 2009 @ 10:18:41 PM
Reply

Sh*t, not if they stop making games for the ps3

Agree with this comment 1 up, 1 down Disagree with this comment

Masterofallz
Tuesday, June 23, 2009 @ 10:30:07 PM

Obviously them stopping Playstation platforms would be a dumb idea. They'd lose so much money if they depended on just one console.

Agree with this comment 4 up, 0 down Disagree with this comment

Cpt_Geez
Tuesday, June 23, 2009 @ 10:20:09 PM
Reply

Activision just needs to let there work speak for itself. They been raving and ranting for the past week.

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Riku994
Tuesday, June 23, 2009 @ 10:20:24 PM
Reply

No one shoot me for this, what does IP stand for?

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ZettaiSeigi
Tuesday, June 23, 2009 @ 10:24:38 PM

IP = Intellectual Property

Agree with this comment 3 up, 0 down Disagree with this comment

LightShow
Tuesday, June 23, 2009 @ 10:43:00 PM

essentially a whole set of story concepts that can be used in any number of different ways.

ex. The Hulk is an IP, with its own story and characters that have been used in print, in movies and in video games. Whenever game publishers talk about IP's, they're usually talking about a series of games (ex. Call of Duty), although the term is vastly versatile.

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King James
Tuesday, June 23, 2009 @ 10:53:47 PM

BANG! <you've been shot>

Agree with this comment 1 up, 1 down Disagree with this comment

Sir Shak
Wednesday, June 24, 2009 @ 5:46:12 AM

Nice avatar James !

Last edited by Sir Shak on 6/24/2009 5:46:56 AM

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kevinater321
Wednesday, June 24, 2009 @ 7:29:29 AM

whenever i don't no something i just search urban dictionary. (So you don't look like an idiot ;))

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Orvisman
Thursday, June 25, 2009 @ 9:16:20 AM

You mean "know."

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Jed
Tuesday, June 23, 2009 @ 10:30:54 PM
Reply

This is off-topic, but I am getting really annoyed of the ad for EVONY on this site. I really dont want to see those boobies.

Agree with this comment 4 up, 4 down Disagree with this comment

Bugzbunny109
Tuesday, June 23, 2009 @ 10:54:41 PM

Don't be afraid, the bobies don't bite lol.

Agree with this comment 6 up, 0 down Disagree with this comment

WorldEndsWithMe
Tuesday, June 23, 2009 @ 11:16:17 PM

I'll have a peek at em.

Agree with this comment 4 up, 0 down Disagree with this comment

Qwarktast1c
Tuesday, June 23, 2009 @ 11:33:41 PM

@bugzbunny109

lol, do boobies ever bite, or rather bight back i should say? lmao

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Bugzbunny109
Wednesday, June 24, 2009 @ 12:07:28 AM

@WorldEndsWithMe
I am sure you will lol.

@Qwarktast1c
I would say boobies always bite back lmao.

Agree with this comment 1 up, 1 down Disagree with this comment

fundando
Wednesday, June 24, 2009 @ 2:46:00 AM

YOu must be uber gay

Agree with this comment 1 up, 3 down Disagree with this comment

Sir Shak
Wednesday, June 24, 2009 @ 5:50:52 AM

That sounds like a porno title :

Star Wars : The Boobies Bite Back

Agree with this comment 3 up, 1 down Disagree with this comment

SarahPalinMILF
Wednesday, June 24, 2009 @ 7:47:47 AM

saying uber automatically makes you gay

Agree with this comment 12 up, 0 down Disagree with this comment

Arvis
Wednesday, June 24, 2009 @ 10:58:06 AM

Actually, I'm with Jed here. Those ads are annoying as anything.

-Arvis

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Qwarktast1c
Wednesday, June 24, 2009 @ 3:30:39 PM

@ arvis

all ads are annoying, you just have to deal with them

Agree with this comment 2 up, 0 down Disagree with this comment

Jed
Friday, June 26, 2009 @ 10:23:22 AM

Dont get me wrong, I love boobies. But she should really keep those ones to herself.

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LightShow
Tuesday, June 23, 2009 @ 10:50:43 PM
Reply

activision is always good for a laugh, what with their ridiculously transparent corporate maneuvering (like trying to block Brutal Legend) and their equally ridiculous bluffs ("We'll kill off half our profits!"), I almost cant take activision seriously these days.

either way, I dont play any of their games. I followed Harmonix over to Rock Band instead of sticking with the name "Guitar Hero" and I've been a Battlefield fan for years. Coincidence would have it they're both EA titles, along with my other top-10-favorite game, Burnout Paradise.

The public may be putting Activision in a competitive situation, but i'll always opt for an EA game over an Activision one, especially now that they've proven themselves to be active supporters of the PS3.

Agree with this comment 6 up, 1 down Disagree with this comment

oldmike
Wednesday, June 24, 2009 @ 4:49:18 PM

here a lot like SE as in they think there the best and they can do no wrong

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King James
Tuesday, June 23, 2009 @ 10:51:31 PM
Reply

Let Activision recycle this "Hero" franchise over and over again. That Tony Hawk game is too expensive. Only thing they got is CoD.

IMO, EA has them beat this year and next year.

Last edited by King James on 6/23/2009 10:51:59 PM

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WorldEndsWithMe
Tuesday, June 23, 2009 @ 11:14:54 PM
Reply

To be completely honest, I don't plan on getting any of those games. And the Hero thing, like American Idol, is going to go downhill soon.

Agree with this comment 6 up, 2 down Disagree with this comment

Qubex
Wednesday, June 24, 2009 @ 9:07:41 AM

Activision are the king of cock at the moment... no one will want bend their wallets over for them; and if the PS3 community start going negative on them... they will surely see it...

Q!

"i am home"

Last edited by Qubex on 6/24/2009 9:08:46 AM

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Qwarktast1c
Tuesday, June 23, 2009 @ 11:31:50 PM
Reply

to hell with them and their cocky attitude

i for one take rock band over GH any day
i never really cared for skateboarding games
and i'm not the biggest fan of CoD, but its ok. plus CoD is the biggest thing they have going for them right now

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bigchilejay6
Wednesday, June 24, 2009 @ 12:05:23 AM
Reply

console fanboys... so quick to bash anybody who talks bad about ur damn machine. like i said MW2 is THE goty, and saying tht it will be bad is just plain arrogance. u MW2 haters just happen to hate it when activision said it to sony now your all f*ck activision

Agree with this comment 0 up, 16 down Disagree with this comment

WorldEndsWithMe
Wednesday, June 24, 2009 @ 12:23:48 AM

Time for the banhammer on the spammer.

Agree with this comment 9 up, 0 down Disagree with this comment

ZettaiSeigi
Wednesday, June 24, 2009 @ 12:30:05 AM

Your lack of comprehension is so obvious that it's not even funny. If you would take the time to actually read and understand the posts that you gave a thumbs down, then you would see that most of them are not about the fans' response to Activision's stupid threat to stop supporting the Sony consoles. It's all about the natural reaction of people when someone's being a pompous ass. In this case, that's Activision. Feel free to align yourself with your beloved publisher. Anyway, I better stop feeding the troll.

Agree with this comment 9 up, 1 down Disagree with this comment

Qwarktast1c
Wednesday, June 24, 2009 @ 1:00:49 AM

oh here we go.......

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kratos17
Wednesday, June 24, 2009 @ 1:41:30 AM

assassins creed 2 and uncharted 2 have just as much of a chance at GOTY as modern warfare 2 does

plus modern warfare 2 doesnt look all that different from the first game

Agree with this comment 4 up, 0 down Disagree with this comment

BikerSaint
Wednesday, June 24, 2009 @ 2:04:17 AM

WOW, such great spelling & punctuation there!

I guess what Miss Connie tried to teach you in Romper Room class didn't sink in as well as with the rest of the lil pre-kindergarden rugrats, huh?

Here........have a cookie!

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bigchilejay6
Wednesday, June 24, 2009 @ 12:09:25 AM
Reply

console fanboys... so quick to bash anybody who talks bad about ur damn machine. like i said MW2 is THE goty, and saying tht it will be bad is just plain arrogance. u MW2 haters just happen to hate it when activision said it to sony now your all f*ck activision

Agree with this comment 1 up, 18 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Wednesday, June 24, 2009 @ 12:53:39 AM

If you signed up only to make posts like that, don't bother in the future.

Agree with this comment 16 up, 1 down Disagree with this comment

vicious54
Wednesday, June 24, 2009 @ 9:49:29 AM

@Ben

This is definitely a spammer, that was the exact same comment as before. I think you should just give them the ban for wasting space.

Agree with this comment 2 up, 0 down Disagree with this comment

BikerSaint
Wednesday, June 24, 2009 @ 5:46:53 PM

@bigchilejay6
Damn kid, ou're still here?

Sorry, but we have no lovely parting gifts for anybody who likes to mimic a "Chatty Kathy" doll, as you'll soon find out.

Last edited by BikerSaint on 6/24/2009 5:48:47 PM

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SarahPalinMILF
Wednesday, June 24, 2009 @ 12:12:48 AM
Reply

I would love for Sony to call his bluff and say go ahead...stop supporting the PS3 and then they say nothing...really, this guy is a prick and as for guitar hero...if stopped being fun for me after 2 because now they are just milking it...

Agree with this comment 6 up, 1 down Disagree with this comment

BikerSaint
Wednesday, June 24, 2009 @ 2:08:48 AM
Reply

Anti-Vision's new motto
"More plastic ware than a picnic sales convention"

Agree with this comment 4 up, 0 down Disagree with this comment

OriginalSin
Wednesday, June 24, 2009 @ 2:18:25 AM
Reply

bigchilejay6: At least you said CONSOLE FANBOYS so I guess you're kinda unique...

Okay and also no one is disputing the fact that MW2 will be epic in every way and that it will most like be the biggest contender for game of the year. I think that is pretty obvious to everyone. I don't think it will sell that many copies if people didn't actually love the series.

I think our point (or in this case mine) is the fact that Activision spits out game after game, after game like Guitar Hero I,II,III...V, Then still Guitar hero Aerosmith,Metallica and so on and so on. Don't get me wrong they are great games once again, but do they have to charge full price every time? It's basically the same game different "skins" and tracks... the could just sell it as DLC, or have a place where people can download new tracks/"skins" as they want, updated every week... for a lot less.

But then they have the F**** nerve to tell Sony that they better drop THEIR prices or they will stop supporting Sony all together. Then they say something like this.: Errrr well you see we are raping the consumer as it is with our current games and seeing there are 1000000000000000000000 bands out there we can have a spin of for each one and make even more money without spending anything on actual creativity and use the same engine we have used for the 400th time....

So they make all this money and people just keep paying, but they don't have the balls to take on a new fresh concept.... NO NEW IP's... Guess well be getting Guitar Hero XIV by next year...DJ Hero 8 the month after that....

In my opinion the ONLY worth while series they have is COD. And if IW decide to go solo or find a new publisher Activision is F*****. And guitar hero? Nah I'd rather spend my money on a brand new Gibson and play that instead.... DJ Hero h3ll no I also do that for real.... Rock band rather start my own....

Activision is a great company and I've always respected them. But they are getting too C*ck sure and they might just shoot themselves in the foot. If the mightiest of men have fallen before....

Agree with this comment 3 up, 0 down Disagree with this comment

007
Wednesday, June 24, 2009 @ 2:42:17 AM
Reply

someone is being arrogant recently first the anti ps3 rant and now this?? lets see him continue to boast on sales without making games for ps3 in the future

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fundando
Wednesday, June 24, 2009 @ 2:49:17 AM
Reply

The only upcoming game that I really care for from the Acitvision lineup is dj hero. I also loved prototype.
I don't play fps.

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Scarecrow
Wednesday, June 24, 2009 @ 3:58:48 AM
Reply

Yaaaaaaaaaaaawn

Have never bought any of their games, so don't really care lol

Last edited by Scarecrow on 6/24/2009 3:59:04 AM

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OriginalSin
Wednesday, June 24, 2009 @ 4:20:33 AM
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hey guys sorry... Something completely off topic but I thought you guys might find it interesting. Don't know how many of you guys know the 2009 Conquest Knight XV? anyway one badass SUV and it comes out with a PS3 in it... Freakin' awesome.... Two badass machines in one sweeeeeeeeeeeet.....

Also kinda ironic if you think....

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OriginalSin
Wednesday, June 24, 2009 @ 4:24:14 AM

Where can I post up a link for this seeing it's not really game related?

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WorldEndsWithMe
Wednesday, June 24, 2009 @ 4:40:23 AM

Sign up for the Forums brohemian.

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Jed
Friday, June 26, 2009 @ 10:40:23 AM

I just looked it up. The damn thing has flir. FLIR!!!! in an suv?? wow

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OriginalSin
Wednesday, June 24, 2009 @ 5:03:01 AM
Reply

Sweet thanx....

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Sir Shak
Wednesday, June 24, 2009 @ 5:58:17 AM
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Your meticulous selection process for new IP is laughable Activision .

Brutal Legend >>>> Prototype

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Phoelix
Wednesday, June 24, 2009 @ 7:13:17 AM
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I have had a distinct dislike for Activision ever since they didn't put in a patch for rumble on CoD4. Now they've sold out Guitar Hero.

And what they said about new IP's is basically, "We only care about money, so we won't do new IP's unless we're absolutely certain they'll be smash hits."

Although we can whimper about this all we want, we'll still all be lining up to buy MW2.

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Lotusflow3r
Wednesday, June 24, 2009 @ 7:42:34 AM
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The attitude on this guy is so wrong. He is a prime example of a $ motivated man-in-suit. They are the reason we lost the innovation and art.

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www
Wednesday, June 24, 2009 @ 10:05:19 AM
Reply

Oh please! Infinity Ward has Activision in its palm and could squash it any moment. Guitar Hero, Tony Hawk and them might sell, but not like MW2.
So please don't get ahead of yourselves.

Its not even like Take-Two who got 2k making Bioshock,the rumored Duke Nukem Begins and those fast-selling 2k sports games + Rockstar with GTA,Max Payne,Red Dead Redemption.
OR Capcom with all their franchises, all these publishers are not even threatening anyone.

Seriously, apart from COD, i don't see any other ActiVision game in my collection. Make a games collection survey and i bet you would find more EA,Capcom & Take-Two games in homes than ActiVision.

Last edited by www on 6/24/2009 10:06:05 AM

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oldmike
Wednesday, June 24, 2009 @ 4:59:29 PM

you made me take a look at what i have for the PS3
1 Ubisoft will to be 2 at years end
1 SEGA also will be 2
1 EA lol once more will be 2 (only get maden even years)
1 Capcom
1 Konami
2 Bandai will be 3 soon
2 Bethesda
4 2k
and 9 Sony will be 10 or 11 depending on GTA5
thats what i keep and not rented COD4 was a rent to short was done less then a week and i read this one will be short also

Last edited by oldmike on 6/24/2009 5:18:14 PM

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Orvisman
Thursday, June 25, 2009 @ 9:17:44 AM

You mean "GT5."

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Mr Bitey
Wednesday, June 24, 2009 @ 10:39:24 AM
Reply

I'm not planing on getting any of there games, not because they are made by Activision, but because they just don't interest me.

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Scarecrow
Wednesday, June 24, 2009 @ 7:43:21 PM

Same

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photo K
Wednesday, June 24, 2009 @ 3:12:59 PM
Reply

i love CoD. I would give give dj hero a "spin." :P

Activision/Blizzard shares went up today probably based on his pompous comments, which is good because their shares went down earlier this week based on their console bashing.

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