Software Market To Hit Almost $92 Billion By 2015
You know, there's a whole lot of money flowing through the video game industry these days. You probably already knew that, but were you aware of the numbers...?
According to a recent report by Global Industry Analysts, the worldwide software market will be worth nearly $92 billion by 2015. Interestingly enough, while the US and Europe account for more than half of the total game sales, it's the Asia-Pacific's growing market that will take the industry to heightened levels of revenue. As for the current recession, the report issues the following statement:
"While traditional consoles & PC games plummet slightly, due to global recession and products maturation, online and wireless gaming will continue to expand and offer opportunities for a large number of publishers, developers, and investors."
They also say the industry is "cyclical," which of course means there are periods of great profitability and periods of relative staleness. Listed in the report as major contributors to the expected $92 billion business are publishers Activision Blizzard, Capcom, Electronic Arts, SCEA, Square-Enix, and Sega. This assembly of powerful corporations hardly surprises us, but to see us hit that lofty number in only six years time...? Well, just keep buying games and perhaps it's more than likely.
6/24/2009 Ben Dutka