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Report: PS3 The "Primary Driver Behind Blu-Ray Sales"

A lot can change in a year.

The Entertainment Merchants Association just released their annual report, and it concludes that the PlayStation 3 is "the primary driver behind Blu-Ray sales, with 87% of PS3 owners watching Blu-Ray movies on their console." This may not come as a surprise to some of you, until you realize that in 2008, 60% of PS3 owners supposedly didn't even know their machine could play Blu-Ray movies. Now, the current prediction is that Sony's next-gen console will be "the main force behind Blu-Ray disc sales until 2009, when standalone Blu-Ray players are expected to outpace the sales volume of the PS3." In addition, the study found that the average age of the gamer was around 33, and 24% of the group are over the age of 50. ...obviously, we're not about to agree 100% with such findings until we know exactly what this study's definition of "gamer" was, but we've certainly heard that 30-year-old average before. That may actually be close to the truth. As for Blu-Ray, Sony has often said the PS3 was instrumental in the rapid adoption of the new format over HD-DVD. It seems the "Trojan Horse maneuver" worked out quite nicely.

At some point, Blu-Ray will replace DVD as the standard movie format, but we're probably a ways from that. Even so, it's clear that both the PS3 and Blu-Ray have had positive impacts on one another.

7/6/2009 John Shepard

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Comments (65 posts)

Dancemachine55
Monday, July 06, 2009 @ 10:04:15 PM
Reply

I had one customer complain about how unnecessary bluray is. She said "its the same movie, theres no difference". I almost lost it.

The difference between Transformers on DVD and bluray is freakin huge!!! Picture and sound quality is unbelievable!!!

I really am hoping that bluray will become the popular everyday medium once 1080p plasmas and LCDs with HDMI input becomes the average medium.

MS laughed at Sony for including bluray, but the way the industry is heading, who's laughing now?

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CONTRABAND
Monday, July 06, 2009 @ 10:13:24 PM

sony, that's who lol

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b3mike
Tuesday, July 07, 2009 @ 12:35:22 AM

I didn't see Microsoft laughing when they ripped off Sony and used DVD's for the first Xbox, and the 360.

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Ricochet
Tuesday, July 07, 2009 @ 2:13:17 AM

@Dancemachine55:

You should've previewed a Blu-ray movie in an HDTV screen so she can truly see the difference. Maybe she'd thought it's just another disc format?

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jmo_INDY_Repub
Monday, July 06, 2009 @ 10:12:47 PM
Reply

oh M$, when will they learn? Anyways, i love playing movies on my PS3, its so smooth. and if i were you Dance, i would of bi*** slapped her and said, " No blu for you." haha

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CONTRABAND
Monday, July 06, 2009 @ 10:14:02 PM
Reply

when the 2 HD discs came out i looked them over and i just really couldn't believe that HD-DVD was evin in the running against Blu-Ray, same price but 1 can hold 54gb and the other 16. was it evin worth putting the HD-DVD out?

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WorldEndsWithMe
Monday, July 06, 2009 @ 10:22:55 PM

The short answer is no.

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Jed
Wednesday, July 08, 2009 @ 8:49:59 PM

exactly

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Robochic
Monday, July 06, 2009 @ 10:18:57 PM
Reply

my parents want blueray i told them wait till christmas i'll buy u guys a PS3, why get a stand alone blueray player when u can get a PS3 + a blueray player and get more for u're buck my dad was like i want to play Baulders gate again so i'm more than willing to upgrade my system give them my 20gig b/c console and just go out and get a ps2 for myself for my ps2 games we'll see though. haven't thought it through all the way.

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BikerSaint
Monday, July 06, 2009 @ 10:50:35 PM

Robochic,

And don't forget to tell your folks that thePS3 comes with the browser too(although it still needs a much needed re-working).

Oh, and that the PS3 will also connect to every other Sony product in one of the upcoming FW updates.
BTW, I also read somewhere a few months back, that one of Sony's big honcho's(forget who) wants the PS3 to be able command everything else in the house in the future too(all non-Sony products).

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Wage SLAVES
Thursday, July 09, 2009 @ 6:44:22 AM

Gamer Dad...Sweeet!

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WorldEndsWithMe
Monday, July 06, 2009 @ 10:19:46 PM
Reply

Anyone who still thinks Blu Ray is unnecessary for movies needs to have their eyes examined. Beyond that, the space alone is just plain REQUIRED for any awesome and lengthy gaming experience this generation, especially as the second half of this gen rolls toward us.

Last edited by WorldEndsWithMe on 7/6/2009 10:23:44 PM

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Wage SLAVES
Tuesday, July 07, 2009 @ 1:43:06 AM

Most definately! Unfortunately it also helps to have a 240hz lcd tv. I got my regular 1080p lcd (no 240hz) over two years ago... Stay away from plasmas though.

Blu ray is amazing. I saw Transformers 2 and was thinking the whole time, "Damn, I wasted $30 bucks. This would look waay better on my Hdtv."

Last edited by Wage SLAVES on 7/7/2009 1:44:05 AM

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Silent_J
Tuesday, July 07, 2009 @ 9:54:11 AM

I glued my effn eyes to the tv when I put on The Dark Knight Blu ray Movie...So amazing.

Last edited by Silent_J on 7/7/2009 10:01:47 AM

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WorldEndsWithMe
Tuesday, July 07, 2009 @ 12:44:49 PM

no kiddin, theatre pictures just look like a big foggy mess compared to tvs now.

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photo K
Tuesday, July 07, 2009 @ 2:10:27 PM

yeah the DarkKnight in bluray is freaking amazing, I literally could see my downtown Chicago office window clearly in Bluray.

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d_lang
Monday, July 06, 2009 @ 10:25:44 PM
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HAHAHAHAAAAAAAAAAAAAAA BLU RAY IS WONDERFUL. I WAS IN FRY'S THE OTHER DAY AND U NOTICE SO MUCH MORE DETAIL THAT YOU WOULDNT EVEN THINK SHOULD BE DETAIL.

BUT FOR ME IM NOT ONE OF THOSE PEOPLE THAT GOT THE PS3 FOR THE BLU RAY CUZ I DAMN NEAR BARELY WATCH MOVIES AND IF I DO ITS PORN OR AT THE THEATHERS LOL. DONT SEE ANY PORN ON BLU RAY THESE DAYS.

BUT THAT NICE TO KNO AND ITS ALL WAYS BETTER TO PLAN FOR THE FUTURE AND JUST IN THE MOMENT. M$ THINKS ABOUT THAT FAST CASH BUT THEY NEVER SEEM TO GET MY CASH. AND MY CASH IS WAY MORE WORTH THAN YOUR CASH.

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Ben Dutka PSXE [Administrator]
Monday, July 06, 2009 @ 10:27:08 PM

Yeah, stop with the all CAPS, please.

And maybe the reply could be more civilized.

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d_lang
Monday, July 06, 2009 @ 10:29:37 PM

my bad its a habit from switching to different sites all the times i forget that its even on.

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Shadow_Ninja
Tuesday, July 07, 2009 @ 1:47:48 AM

Seriously man, you gotta think twice about what you put on here....it makes people think...

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Zemus101
Tuesday, July 07, 2009 @ 1:53:52 AM

What the heck, I hate all caps! It's too loud... Stop the screaming ..

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Effi
Tuesday, July 07, 2009 @ 11:05:20 AM

DD CARD?

if you didnt get it its alright.

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jmo_INDY_Repub
Monday, July 06, 2009 @ 10:29:03 PM
Reply

i tried to go back and it said content cannot be viewed, i thought i got banned for cussing but it started working again. srry i was scared.

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jmo_INDY_Repub
Monday, July 06, 2009 @ 10:41:12 PM
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hey you can get GGW on Blu Ray

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Bugzbunny109
Monday, July 06, 2009 @ 10:42:26 PM
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Regardless Blu ray players being cheaper than the ps3, the ps3 is still the leading Blu ray entertainment platform out there. Why? Because the ps3 offers more than just Blu ray. Let me give this scenario: A familly of 4- The man and woman with a 6 and 8 year old. A Blu ray player costs about $200. With $200 more, the family can enjoy not just movies, but games and other media in HD. Blu ray is still one of the driving forces of the ps3, and it will stay that way for a considerable period of time.

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jmo_INDY_Repub
Monday, July 06, 2009 @ 11:06:41 PM
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damn DVDs, (*shakes fist in an angrily manner*)

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BikerSaint
Monday, July 06, 2009 @ 11:07:35 PM
Reply

In the future,
I'll just look at my PS4 and say...."MEDIUN RARE"

A nicely marinated 2" thick juicy filet will pop out, along with a sour cream & chives smothered baked potato & some holindaise sauce drizzled over a bunch of tender tender asparagus shoots, and followed by a couple glasses of a nice red to wash it all down with.

I'll just have figure out what desert I'll want my PS4 to make afterwards...
some strawberries & whipped cream for my girl sounds good

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BikerSaint
Monday, July 06, 2009 @ 11:12:38 PM
Reply

<<<<<<It seems the "Trojan Horse maneuver" worked out quite nicely.>>>>>>

Damn, I must be doing something wrong, cause I've been trying to get Helena of Troy thee ole chariot ride back to my crib for months.

Well a man's gotta try, and ya know what they say..."When in Rome, do as the Romans do"

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Andysw
Monday, July 06, 2009 @ 11:22:14 PM
Reply

Funny how a lot of people have said that bluray was unnecessary for gaming.

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Jed
Wednesday, July 08, 2009 @ 8:54:36 PM

I think blu ray is even more significant to games than movies

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Highlander
Monday, July 06, 2009 @ 11:24:21 PM
Reply

BluRay

PS3 is the main BluRay seller so far - well with players costing $200+ and PS3 costing $399, why the heck not? Makes sense to me.

However BluRay players are dropping in price, and should retail for below $150 by the end of this year, and in sales and discounts they should go below $99.

The discs need to come down in price a bit. I think the biggest issue is that as long as new DVDs for main features come into stores at $15-20, the BluRay equivalent has to come in $5-10 above that purely because it isn't the same, it's six times the resolution/quality.

If DVDs were to migrate to the $10 mark for new releases and BluRay were to start occupying the $20 price point for new releases, BluRay discs would start to sell far better. In some ways, the content producers themselves have to push this transition by altering their price structure. This is what happened with VHS and DVD. Sony cannot make this happen on heir own, they need the other content producers to make the move to BluRay as their primary format.

As others have said, it will happen, it just takes time.

Last edited by Highlander on 7/6/2009 11:25:15 PM

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Zemus101
Tuesday, July 07, 2009 @ 1:57:20 AM

That's the biggest issue I have. I go to buy a blu-ray off of Amazon.ca and often times it's $35.99 or more :P I've been buying the older cheaper blu-rays for around $20 right now, until the newest stuff comes down.

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Highlander
Tuesday, July 07, 2009 @ 2:01:44 AM

@Zemus
Yep, I've had to hold my BluRay purchases to very few full priced 'must haves' - OK there was only one of those, and the rest are discounted at Amazon or other online retailers.

Once BluRays drop to a realistic price on retail shelves things will improve.

Part of the problem is that the price of the player has been high enough for people to pause and wonder whether they should or not, and in the end I think many have chosen not, or have chosen to spend a little more and get the PS3.

With players going south of $150 (USD) at retail, far more people should choose to purchase instead of pause.

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Scarecrow
Monday, July 06, 2009 @ 11:29:26 PM
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Just like the ps2 and DVD in the beginning.

ps3's gonna pass the other console in a couple of years

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Kai200X
Tuesday, July 07, 2009 @ 12:46:20 AM
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Once I know Sony is behind the driving force that is Blu-ray, I immediately buying all movies in Blu-ray format and ruled for HD-DVD to fail and I am glad Blu-ray eventually came out on the top.

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Kangasfwa
Tuesday, July 07, 2009 @ 12:53:39 AM
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"...in 2008, 60% of PS3 owners supposedly didn't even know their machine could play Blu-Ray movies."

Seriously, WTF?

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b3mike
Tuesday, July 07, 2009 @ 1:24:28 AM

I have a lot of issues with this statement as well. Most PS3 owners are mature and well informed, you'd have to be an idiot to invest so much money on something and not be aware of what it's capable of. I can see how this would be true if PS3's were flying off the shelves, but these are the same people that complain about the price of the PS3! I don't think average Joe Dirt will walk into a store and buy a ps3 without knowing where his money is going.

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Bugzbunny109
Tuesday, July 07, 2009 @ 10:44:53 AM

Not all ps3 owners are mature, but I do agree on the well informed part. Anyways, I can believe that 60% of ps3 owners were not aware of their system's capabilities (Blu ray of course) at that period of time. The playstation brand has always been popular amoungst gamers and even non-gamers. This has contributed greatly to the ps3's sales. Don't forget to incorporate the fact that Sony didn't advertise as much as they do now. You still make a good point, though :)

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b3mike
Tuesday, July 07, 2009 @ 1:14:07 AM
Reply

Typical Microsoft or Xbot response:

"But blu ray doesn't matter, it's done nothing for gaming"

***RANT***

If Microsoft is so righteous and they feel such idiotic statement holds any merit then how come they didn't use CD's to store their games when they released the first Xbox? Instead they ripped off Sony and went with DVD's. But wait................doesn't a blu ray disc hold more data than a dual layered DVD? In term of storage capacity for gaming, doesn't that make a blu ray disc better? The same comparism can be applied to the storage capacity of DVD's and CD's. Microsoft and their double standards along with their lies, bullying and greedy business tactics are ruining the gaming industry. Can you image the thought of playing an rpg with 200+ hours of gameplay? The possibilitites are endless, but such project will likely never see the light of day thanks to Microsoft. At least not from a third party developer. Why? Because they know their inferior piece of hardware wil not be able to handle it and they will try to make the experience "equal." Microsoft and the legions of sheep they've created are the cancer of the gaming industry.




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Bugzbunny109
Tuesday, July 07, 2009 @ 10:47:20 AM

Actually, the new argument is that DVD reads faster than Blu ray. WTF? Thats enough MS bashing, though; let's talk more about Blu ray. Yah!

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b3mike
Thursday, July 09, 2009 @ 7:39:23 PM

bugsbunny

that's a real weak argument =D

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Wage SLAVES
Tuesday, July 07, 2009 @ 1:36:15 AM
Reply

50! WTF! That is a hardcore gamer...especially when you could be going out abusing senior discounts...ahh, I can only wait.

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BikerSaint
Tuesday, July 07, 2009 @ 3:29:06 AM

@ WageSLAVES,
Hell, nothing wrong with 50, I've already passed that 1/2 century mark myself, almost 6 & 2/3 years ago. LOL

And f*ck using a senior card, I don't want anything that will make me think I'm old.

Anyways, I have 12 gaming systems to keep me young, with 3 more coming within the year.

Last edited by BikerSaint on 7/7/2009 3:31:55 AM

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Wage SLAVES
Thursday, July 09, 2009 @ 6:48:02 AM

Damn, I gotta watch what I say...I forget I'm 23 going on 24! Time is burning this candle at both ends, at least it seems.

And your right BikerSaint you guys were the ones that carried gaming and made it cool...much props!

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Ricochet
Tuesday, July 07, 2009 @ 2:18:00 AM
Reply

I remember showing my Mum the Blu-Ray version of Batman the Dark Knight and she was very very impressed at what she saw (the opening IMAX sequence). My mom also needs glasses to watch films but I remember her taking it off just to see clearly, very ironic right there.

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Vivi_Gamer
Tuesday, July 07, 2009 @ 2:51:03 AM
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Yep, makes alot of sense, the only reason i have Blu-ray movies is because of my PS3, though i only have 5 which are all Stanley Kubricks Films. to be honest i dont think Blu-ray is really a big leap, certainly not a as grand as Video to DVD. The PS3 even upscales DVD's which still look phenominal. with 400+ DVD's i cant see myself converting anytime soon.

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Thrill Kill
Tuesday, July 07, 2009 @ 9:08:40 AM

no big leap? you are funny. the sound alone is a huge leap...maybe you dont have a good setup that can decode true hd sound. i watched T2 on blu ray and i could hear the air coming out of the shotgun barrel when he cocked it...its just unreal.

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Vivi_Gamer
Tuesday, July 07, 2009 @ 10:37:48 AM

My TV's half decent 32inch, suitable for my room and then the 50 inch TV in the living room, i also tested it out on there, yes it was good, but nothing spectacular. and lets face its 5 years from now there will be a new format out, you just have to question the point of bothering.

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Highlander
Tuesday, July 07, 2009 @ 1:15:29 PM

Going from VHS to DVD was simply a doubling of the number of lines from 240 to 480. DVD to BluRay is six times the resolution with lossless sound.

Explain please how this is "not a as grand as Video to DVD". Because that's patently untrue.

Scaled DVD is nice, but it's still scaled DVD, no detail is added, everything is smoothed and anti-aliased. For an illustration take a standard 640x480 image and scale it up to 1440x1080, then compare it with an image that is taken natively at 1440x1080. If you can't see the increase in quality, have your eyes checked as you may be suffering from some disorder of your vision.

Alternately get a DVD and BluRay version of a movie, and play them both back on a 46-inch screen. Pause the image at the same point in each and have a look at the screen. The fuzzy out of focus image is he DVD, the crystal clear image is he BluRay. You can try the same thing on a smaller screen, say for example a 22-inch monitor. The difference will be less apparent because the monitor is quite small. But the difference is still there if you look.

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Vivi_Gamer
Tuesday, July 07, 2009 @ 1:31:56 PM

back then the picture size didnt matter, but what was better about VHS to DVD was the picture quality, We finaly got clean transfers, we dont get worn tape issues for fuzzy with marks all over the image, its clear, also the use of subtitles grew dramatically having the option to select what you wish.

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Highlander
Tuesday, July 07, 2009 @ 2:10:37 PM

I remember VHS clearly, or should that be fuzzily? Mitsubishi made some great multi-head players that eliminated almost all the problems associated with analog media with the exception of worn or damaged tapes. With a SCART or S-video connection, you got quite clear images. Nothing as good as DVD of course, but still...

I still think you are underplaying the difference between DVD and 1080p BD.

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Beamboom
Tuesday, July 07, 2009 @ 4:29:54 AM
Reply

Regarding price of blu-ray disks, I just wanna give you guys a tip: Play.com continiously has lots of titles for as low as £7.99. A good starting point is this page:
http://www.play.com/DVD/Blu-ray/campaign.html?campaign=7243&cid=4825904

I've ordered loads of bluray's the last few months, not paying much more than I would for the dvd version.

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OriginalSin
Tuesday, July 07, 2009 @ 5:54:53 AM
Reply

I must admit that at first i really didn't know what the fuss was about Blu Ray either (Well except for the space and advantages it held for games). But not with movies.... That was until I got my Sony Bravia with Full HD! then I actually came to realize just how big the difference is. I must admit I enjoy it more watching a Blu Ray at home than going to the cinema these days.

And it's actually cheaper renting a Blu Ray than buying tickets for a movie anyway. You can also lounge on the couch and have a nice cold beer while you at it (okay maybe not WHILE you're lying down but still).

I'm quite tall as well so the cinema seats always gets uncomfortable after a while. I remember watching Transformers 2 (on IMAX which was awesome) but half way through my ass was numb and neck felt like two viagra's got stuck in my throat.

I'm really happy with what it offers ME personally so it was definitely the right buy in my opinion.

I think the PS3 and Blu Ray would definitely not have been what they are today if they didn't agree on this partnership... And I still don't get why anyone would want to buy a stand alone Blu Ray player? Maybe oversees yes but down here the cost almost the same. Makes no sense to me. Unless of course you have no children and you're definitely not into gaming at all, but even then I would still get the PS3 as an Entertainment unit for movies,photo's, music,internet browsing and so on.

But then again if Sony actually market the PS3 in a better way, more (non gaming) people will actually know it has a lot more uses. And that's probably my only negative point with Sony is that I see almost NO advertising and marketing for the PS3.

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Jed
Wednesday, July 08, 2009 @ 9:06:07 PM

I totally agree with your post. It's hard being tall sometimes.

I would much rather watch a Blu Ray at home with a cold one.

One thing that I think Sony should be pissed off about is how the Xbox logo pops up at the end of commercials for multiplat games.

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shaydey77
Tuesday, July 07, 2009 @ 10:00:01 AM
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Any person i have spoke to knows that blu ray was in the PS3.

People keep saying that there is so much space on these disks..yet we still have all the mandatory updates...

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BikerSaint
Tuesday, July 07, 2009 @ 10:43:01 AM
Reply

Another BD price tip.
Walmart usually has some BD's that are between $10 to $20.
I picked up Tropic Thunder, The Patriot(extended cut version) & The Punisher(director's cut version) BD's for only $10 each there

Also if you have a used CD/DVD store like the store "CD Warehouse" that we have here, you can pick up used BD's for as low as $8.00

Last edited by BikerSaint on 7/7/2009 10:44:32 AM

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Highlander
Tuesday, July 07, 2009 @ 11:19:50 AM

And with regard to used BDs, no one should ever worry about buying them. I have yet to see any BD with a scratch. In more than two years of PS3 ownership, not one game or movie disc has picked up a scratch. Contrast that with DVD and as we all know they scratch before you even remove them from their packaging.

Apart from the obvious increase in quality of image and sound, I think the most significant aspect of BDs so far has been the scratch resistance which is nothing short of excellent.

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RadioHeader
Tuesday, July 07, 2009 @ 7:23:36 PM

Good point, Highlander. I get pre-owned Blu-rays from Blockbusters and with a quick wipe they shine like new.

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Jed
Wednesday, July 08, 2009 @ 9:11:35 PM

@Highlander

I have never had to turn down someone who wanted to trade in a PS3 game. They are always scratchless.

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Alienange
Tuesday, July 07, 2009 @ 12:02:08 PM
Reply

I wouldn't die without BD, but I sure am happy it's there. Haven't bought a movie on DVD since I got my PS3.

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fluffer nutter
Tuesday, July 07, 2009 @ 1:16:53 PM
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We enjoy the blu-ray disc movies over here. 78 titles strong and will continue to grow.

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King James
Tuesday, July 07, 2009 @ 9:12:24 PM
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I just can't wait until the PS3 versions of Multi-plat titles look and sound better. It'll be enough said when developers decide to design their game to fit on a Blu-ray disc and the DVD version will have be down-graded, riddled with interior visual textures and lesser quality sound.

Last edited by King James on 7/7/2009 9:12:45 PM

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Jed
Wednesday, July 08, 2009 @ 9:07:55 PM

They would rather downgrade US because they are afraid of upsetting the 360 users. I dont think they know how bad that pisses us off.

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b3mike
Thursday, July 09, 2009 @ 7:44:00 PM

That wouldn't be fair to Xbox users. Oh my....................

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BIG_E
Friday, July 10, 2009 @ 3:40:26 AM
Reply

No matter what the ps3 still is the most flexable
player yet.I say this because it is capable of an upgrading to 1440p res,via update.Or just a 120hz 0180p update.Just get this cable http://www.compusa.com/applications/SearchTools/item-details.asp?EdpNo=3940978&sku=A85-1002
Then tell me what you think.

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