BioWare Co-Founder: It Isn't Fair To "Poke Fun" At Sony
Analysts and journalists alike basically dismissed Activision CEO Bobby Kotick's threat, where he said the publisher might have to stop supporting the PlayStation 3 if Sony didn't provide consumers with a price cut.
And now, as if we really needed any further confirmation of the emptiness of Kotick's words, BioWare co-founder Greg Zeschuk has simply called the threat "silly," and emphasized the importance of the PlayStation brand. In speaking to CVG, Zeschuk acknowledges what PSXE spoke about when we first heard Kotick's statement; that there are "millions" of PlayStation users out there. Said the BioWare co-founder:
"I don't think it's really fair to poke fun at Sony. Certainly the Wii's been a massive success and Sony's probably not going as fast as they thought it would be but I think that they're starting to make the right moves and the software's coming along. I think it's silly to be saying you're not going to support Sony. The brand itself is still huge and there are millions of [users] out there."
Sony boss Howard Stringer said Kotick "likes to make a lot of noise" and all he's really trying to do is put pressure on Sony. This shouldn't come as any surprise, primarily because Activision wants the PS3 to be more accessible this holiday season when the publisher comes forward with its huge releases (Call of Duty: Modern Warfare 2, Guitar Hero 5, etc.). There's little doubt that Activision wants to reap the benefits of their blockbuster lineup and to do that, they need the hardware to be as appealing as humanly possible. The simplest explanation is very often the right one, yes?
7/13/2009 Ben Dutka
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Comments (95 posts)
Highlander
Monday, July 13, 2009 @ 11:49:45 PM
LimitedVertigo
Monday, July 13, 2009 @ 11:50:21 PM
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 12:12:41 AM
Highlander
Tuesday, July 14, 2009 @ 12:14:08 AM
In reference to Bioware and Greg Zeschuk, you said "how about he actually support the system".
Since they are actively developing at least one game for the PS3, I would have to say that he is indeed supporting the system.
Good grief, what is your problem?
Last edited by Highlander on 7/14/2009 12:15:43 AM
LimitedVertigo
Tuesday, July 14, 2009 @ 1:37:44 AM
Jordahn
Tuesday, July 14, 2009 @ 9:06:35 AM
Highlander
Tuesday, July 14, 2009 @ 9:59:23 AM
I don't know about you, but when someone has started supporting something, it's not really polite, or fair to start criticizing them for not supporting it. I mean how do you demand that someone show support (as if they are not) when they are showing support by their very actions and statements?
If you want shades of gray, how about a company that's made millions in profits selling software on a video game console that still costs more to make than it's sold for demanding that the console maker take further losses in order to drive the software companies profit line higher still? Seems like it would be that company that's not really showing it's support...hmmm?
Either way, LV made a statement that was contradicted by fact and then stubbornly tried to justify that contradiction. Is that your intent as well?
LimitedVertigo
Tuesday, July 14, 2009 @ 10:50:24 AM
Highlander
Tuesday, July 14, 2009 @ 11:30:22 AM
King James
Tuesday, July 14, 2009 @ 11:51:28 AM
LimitedVertigo
Tuesday, July 14, 2009 @ 12:29:48 PM
Karosso
Tuesday, July 14, 2009 @ 1:18:00 PM
They are looking more like that army that joins the fight only after they make sure you might actually win, so they can reap the benefits. Its not like they were there all the time defending the PS3 and supporting it from the beginning. BioWare is a great Developer no question and I'm sure I will by their game on my PS3 but,they are a little late to the fight. Well as my late Grandma used to say, better late then never.
Fane1024
Tuesday, July 14, 2009 @ 7:34:31 PM
Alienange
Tuesday, July 14, 2009 @ 9:40:39 PM
LimitedVertigo
Tuesday, July 14, 2009 @ 11:39:36 PM
WorldEndsWithMe
Monday, July 13, 2009 @ 10:25:38 PM
Reply
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 12:17:35 AM
JofaMang
Tuesday, July 14, 2009 @ 8:43:09 AM
Ricochet
Monday, July 13, 2009 @ 11:15:45 PM
Reply
I'm glad Bioware decides to step out and defend the PS3 because they're seems to have a lot of anti-PS3 propaganda out there.
By the way, didn't COD4 and Guitar Hero sell fine on the PS3 with a smaller install base before?
Fane1024
Tuesday, July 14, 2009 @ 7:57:58 PM
On the other hand, they have sold over 22 million copies of COD and GH games on 360, so they see PS3 as less valuable and thus want to increase that market.
They should just recognize that certain games fit one audience better than the other.
Capcom, for instance, has sold more units of key multiplats on PS3.
Until Activision is willing to sell their cash cow, COD4, as a greatest hit, any demand for a PS3 price drop is laughable.
Last edited by Fane1024 on 7/14/2009 8:01:07 PM
Ricochet
Monday, July 13, 2009 @ 11:31:24 PM
SHADOW [Moderator]
Monday, July 13, 2009 @ 11:43:17 PM
LimitedVertigo
Monday, July 13, 2009 @ 11:53:18 PM
Ricochet
Tuesday, July 14, 2009 @ 12:03:21 AM
LimitedVertigo
Tuesday, July 14, 2009 @ 12:04:38 AM
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 12:05:53 AM
Only released Bioware games on consoles:
MDK2 - predated the Xbox brand (I had no idea this game was on Dreamcast)
KoTOR
Jade Empire - published by MS (forgot about this game's existence entirely)
Mass Effect - published by MS
Last edited by SHADOW on 7/14/2009 12:08:14 AM
LimitedVertigo
Tuesday, July 14, 2009 @ 12:11:08 AM
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 12:14:31 AM
Where are the more than 6 you were talking about.?
Last edited by SHADOW on 7/14/2009 12:15:32 AM
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 12:23:53 AM
Byakko2009
Tuesday, July 14, 2009 @ 2:55:29 AM
Ricochet
Tuesday, July 14, 2009 @ 3:52:30 AM
"And yes, ricochet, I jumped down your throat. becuase you made a completely erroneous statement about one of the few great western RPG developers in the world."
Technically I'm right, I am responding directly to Scarecrow's statement to why he hasn't heard of Bioware before. I stated that it was simply because "it has made games exclusively for the 360" (which is correct). I was referring to this present timeline . Nowhere in my statement did I say Bioware "never" made games previously nor did I even try to downplay "one of the few great western RPG developers in the world."
From the way you responded I can see that you assumed I DIRECTLY attacked the said company like a no-brainer and your so-called moderating instincts was thrown off-course as if you desperately needed a fanboy fix. I'd let this go if this was an "everyday" forum/comment section, but as I consider this a prestige PSX fansite, I now question their choices to who keeps tabs on their site.
@LimitedVertigo:
Thanks for coming into my defense.
xnonsuchx
Tuesday, July 14, 2009 @ 7:19:50 AM
kevinater321
Tuesday, July 14, 2009 @ 10:44:14 AM
LimitedVertigo
Tuesday, July 14, 2009 @ 11:44:04 AM
King James
Tuesday, July 14, 2009 @ 12:01:29 PM
LimitedVertigo
Tuesday, July 14, 2009 @ 12:40:11 PM
King James
Tuesday, July 14, 2009 @ 1:24:51 PM
All 3 of your guys (Shadow, Vertigo, and Ricochet) were wrong. Shadow and Vertigo was wrong about the quantitative data, and Ricochet just (deliberately or unintentional) misspoke. Bioware has initially made ONE (count it, ONE) game exclusive for the 360 and that was Mass Effect. Mass Effect went PC after EA got em. At least Shadow did the research, clarified.
Bioware is a PC developer that had their 1st legitimate success in the console market last gen with KOTOR and Jade Empire. They made 2 xbox games and one 360 game. They always make great games and if a moderator (or anyone for that matter) wants to tell off someone that speaks falsely about that Bioware, I have NO problem with that. NONE.
LimitedVertigo
Tuesday, July 14, 2009 @ 1:57:23 PM
King James
Tuesday, July 14, 2009 @ 2:43:21 PM
Scarecrow
Tuesday, July 14, 2009 @ 3:43:08 PM
You guys expect me to actually known Bioware?
You've got to be kidding me!
In fact, those who expect me to even CARE 'bout Bioware are morons.
And Activision has NEVER EVER in my life as a gamer attracted me with any of their games.
They're not the kinda games I like. Mostly western games.
kevinater321
Tuesday, July 14, 2009 @ 4:12:45 PM
King James
Tuesday, July 14, 2009 @ 4:35:22 PM
Well Scarecrow, I've read almost all your comments and you portray yourself as an intelligent, well-seasoned, and well-informed gamer. So yea, I assumed you knew of one of the best western developers. I guess Bioware just slipped threw the cracks, huh?
If u got a spare $10, you should consider buying KOTOR for PC. Great RPG, greater game.
LimitedVertigo
Tuesday, July 14, 2009 @ 11:43:14 PM
bigrailer19
Monday, July 13, 2009 @ 11:57:51 PM
Reply
I think Bioware realizes Sony's millions of users and Sony's mass potential as pointed out in the article, and there is no reason to disregard that.
So kudos to them for actually being a positive, part of the gaming industry, and they have found not necessarily a new supporter but a stronger one.
Bugzbunny109
Tuesday, July 14, 2009 @ 12:22:12 AM
Reply
Masterofallz
Tuesday, July 14, 2009 @ 1:27:38 AM
RadioHeader
Tuesday, July 14, 2009 @ 4:41:01 PM
Bugzbunny109
Tuesday, July 14, 2009 @ 5:37:21 PM
Highlander
Tuesday, July 14, 2009 @ 10:12:58 AM
In other comments sections we are seeing a slightly more subtle attack, but in either case it is disruptive. I find that the Eye of Moron can be identified by it's irrational stubbornness, an utter lack of logic, and irrational argument. The Eye of Moron must be resisted by any and all, it's influence can turn ordinary, logical, rational, level headed people into raving lunatics. It's like the Dark side of the force. To quote Yoda (I know it's cheesy to quote a fictional character, but the statement is actually pretty much a truism), anyway to quote Yoda, "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering."
Questions for the Eye of Moron.... What do you fear? Does it make you angry? Do you react with anger? Do you fear being wrong? Does your anger drive hate? Will that hatred make you feel better, or make you suffer? Will your hate make others suffer?
Summer time is the silly season on the Net, the days are hot and long, tempers fray and too many young fingers type with faux maturity behind anonymous names. The Eye of Moron is strong in the dog days of summer...
Highlander
Tuesday, July 14, 2009 @ 1:23:31 PM
I you choose to pickup what I said and apply it to yourself, I cannot help that. But I can assure you, if I have something to say to you, I will say it.
LimitedVertigo
Tuesday, July 14, 2009 @ 1:49:12 PM
GlavinChris
Tuesday, July 14, 2009 @ 8:00:28 AM
Reply
Arvis
Tuesday, July 14, 2009 @ 12:02:14 PM
GlavinChris
Tuesday, July 14, 2009 @ 12:17:48 PM
Arvis
Tuesday, July 14, 2009 @ 3:05:06 PM
GlavinChris
Wednesday, July 15, 2009 @ 7:49:02 AM
CH1N00K
Tuesday, July 14, 2009 @ 10:39:26 AM
Reply
I bought the first Rockband (I know, it's not activision) when it first came out for my girlfriend to play. Now the band pieces just sit in the corner gathering dust, except for the odd times we have people over for a few drinks. I didn't bother wasting my money on any of the other music games, they get tiresome and repetitive too soon. Although I did get a real guitar to try and learn how to play it, and it mostly gathers dust now too..lol.
As for Call of Duty? Well I passed on that experience. I've got enough online shooters sitting on the shelf that I don't play enough of. I've been debating whether I'm going to buy MW2 or not but I'm leaning more and more on passing on it and just getting MAG, if I bother at all. Maybe it's just me, but I think I'm to the point now that a FPS, is a FPS..and I tire of them really quickly. Give me some good RPG's, Another few flight games like Hawx and a few more Racers like Burnout and GT and I could probably live happily ever after without another FPS..until Resistance 3, because I hate an unfinished story..lol. Looking at my shelf of games, I realize I don't own anything by Activision...and you know what? I still sleep really great at night, except for the nights that I'm up late playing one of my other games..
Sure it would be nice to see a cheaper PS3..but do I regret having paid as much for my 80 gigger as I did? Nope. And if Activision is complaining that there isn't enough of an install base on the PS3,(what 23 millions is a small number now? ) what do they need to worry about? The people that aren't playing their stuff on a Sony are paying to play it on an MS product.
Last edited by CH1N00K on 7/14/2009 10:47:10 AM
GlavinChris
Tuesday, July 14, 2009 @ 10:49:26 AM
CH1N00K
Tuesday, July 14, 2009 @ 10:50:17 AM
GlavinChris
Tuesday, July 14, 2009 @ 11:37:06 AM
WorldEndsWithMe
Tuesday, July 14, 2009 @ 1:25:01 PM
coverton341
Tuesday, July 14, 2009 @ 11:19:10 AM
Reply
a) a lot of us need to take a nap or,
b) .....Well that's about all I have.
I mean seriously there is a lot of temper flying around in here today.
As for the topic at hand, I feel like Bioware has the right mind set. They understand that yeah the PS3 has a large user base, it may not be the same size as the 360 but in all honesty THIRD PARTY EXCLUSIVES ARE BAD IDEAS for making money. I like Rockstar's idea on exclusives to introduce a new IP. I think Activision is just trying to do exactly what the article states. They are trying to put a little uncomfortable squeeze on Sony so that the console has a higher user base by the time all the high profile games start dropping later this year so that they have as much coverage as possible. Is it fair to want a company to take losses on their hardware so you can make more money off your software? No. Is it the way of a capitalistic system where the bottom line is what matters to a company? Yes.
Activision is just doing what any company does they are trying to make as much as possible. Bioware is just doing the same thing. They are saying by cutting out a system you lose money, and that's a fact. Sony is just doing the same thing as well, they are trying to stay profitable by not having to take high losses on every system sold. It's the way of the gun.
King James
Tuesday, July 14, 2009 @ 12:19:09 PM
LimitedVertigo
Tuesday, July 14, 2009 @ 12:41:02 PM
King James
Tuesday, July 14, 2009 @ 11:54:52 AM
Reply
LimitedVertigo
Tuesday, July 14, 2009 @ 12:35:38 PM
WorldEndsWithMe
Tuesday, July 14, 2009 @ 1:26:57 PM
Last edited by WorldEndsWithMe on 7/14/2009 1:27:31 PM
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 2:17:15 PM
King James
Tuesday, July 14, 2009 @ 2:47:10 PM
WorldEndsWithMe
Tuesday, July 14, 2009 @ 4:58:02 PM
SHADOW [Moderator]
Tuesday, July 14, 2009 @ 6:23:31 PM
LimitedVertigo
Tuesday, July 14, 2009 @ 1:58:20 PM
Reply
LimitedVertigo
Tuesday, July 14, 2009 @ 11:47:46 PM
Reply
BikerSaint
Wednesday, July 15, 2009 @ 1:47:52 PM
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LimitedVertigo
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Monday, July 13, 2009 @ 10:02:15 PM