Sony: Potential Of PlayStation 3 "Exciting" For Developers
We don't know about you, but we're gamers for the sake of games. Hence, we only care if the console in question has the titles we wish to play, and these days, the PlayStation 3 is coming through in fine fashion.
As far as Sony is concerned, this - coupled with the system's capability - is the primary appeal for consumers. IndustryGamers spoke with SCEA Vice President of Product Development, Scott Rohde, about the PS3 and the current business model surrounding the system. Firstly, they talked about what many developers have complained of in the past: that the PS3 is simply too difficult from a design standpoint. But as several first-party studios have already demonstrated, it's just a matter of dedication and bringing out the console's power. Said Rohde:
"The way I like to look at what the PS3 can do is that we're still peeling back layers of the onion and finding even more that the SPUs can pull off. From first-hand experience, when you talk to developers and they realize – especially when talking about a sequel – that they can throw a lot of tasks at those SPUs, freeing up the main processor to do a lot more than they thought, that's exciting to developers. It's exciting for them when they see they've just scratched the surface of what PS3 can do."
With our minds filled with recent releases like Killzone 2 and inFamous, we have to agree that the PS3 has indeed come a ways since its launch, and we certainly believe it can make more strides in the future. Moving on to first-party strategy, Rohde is "extremely proud" of that aspect of the PS3 business, and it should be the primary driver of sales in the near future:
"We firmly believe in our first-party software strategy. I think it's not a short-term strategy; it's a very long-term, calculated strategy to say that we put the bulk of our investment into exclusive first-party titles, and they're all must haves. When you look at this lineup of triple-A titles coming in the next 12-18 months, it's very strong and it's going to bring more people to the PS3, which is something we calculate and we're excited about."
Games, games, games. It's what we care most about; it's what everyone involved with the industry should care most about. And because Sony is bringin' 'em, we applaud the influx of titles. Rohde had a lot more to say (they spoke about the new motion sensing technology, too), so feel free to read the entire interview through the earlier link.
7/16/2009 Ben Dutka