EA On PS3 Price Cut: "It Has To Be Sony's Decision"
Activision CEO Bobby Kotick recently issued a bold threat; if Sony didn't drop the price of the PlayStation 3, the mega-publisher might have to stop supporting the machine. Analysts called it nothing but hot air and Sony CEO Howard Stringer said Kotick "just likes to make a lot of noise."
But since then, other developers and publishers have popped up, proclaiming their support for the PS3 in the face of Activision's statement. The most recent is EA, although they were smart enough not to make any comment regarding the Sony/Activision snafu. In speaking to VideoGamer, EA UK head man Keith Ramsdale first said Activision is "free to make whatever comment they choose to make," but at the same time, he certainly doesn't agree with Kotick's words. Said Ramsdale:
"As it stands, the installed base of 360, PS3 and Wii, just talk about the home consoles, is a significant base. We’re interested in the projection parts, as to where we put our development, and as it stands today they’re all three very viable platforms."
We figured this was just common sense, so we didn't bother to freak out on Activision. Besides, most people are now of the opinion that Activision - with its bevy of high-priced products headed our way this year - just wants a PS3 price cut so their stuff doesn't seem so costly. As for EA's take on a PS3 price drop, Ramsdale had this to say:
"It’s interesting for a publisher and a developer for the installed base of any format to grow as quickly as it can, but it’s got to be a sustained business. So, is it in our interest that the installed base of hardware increases? Yeah, of course it is. Sony are the ones that have to manage their own business... it has to be Sony’s decision."
Again, sounds logical to us. It is Sony's decision, and it's only a matter of time before the price cut comes down the pike. Publishers who wish to pressure Sony into providing a price drop before they're ready will clearly be wasting their time. As for the day when the PS3 finally becomes cheaper, some believe it will come with the arrival of the semi-confirmed PS3 Slim. Guess we'll have to just wait and see...
7/17/2009 Ben Dutka