PS3 News: Hirai To Deliver "New Strategy For 2009" Keynote At TGS - PS3 News

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Hirai To Deliver "New Strategy For 2009" Keynote At TGS

He officially unveiled the PSP Go for all the world to see at E3, and now, SCE CEO Kazuo Hirai will be delivering the keynote address during this year's Tokyo Game Show.

His speech will be entitled, "New Strategy For 2009," but we don't have any exact details in regards to the content of this interesting talk. He will come to the stage at 10:30 a.m. Tokyo time on September 24, and his presentation will only be one-half of this year's address. As the second part, the expanded session will include a roundtable discussion called, "Perspectives and Strategies of the Top Manufacturers in the Global Age." Those participating in this will be Square-Enix president Yoichi Wada, Sony president of worldwide studios Shuhei Yoshida, and Capcom president Haruhiro Tsujimoto. If you're not familiar with a TGS show, the first two days are only for the business professionals, while the latter part of the show is for the viewing public. Last year, TGS 2008 broke the attendance record by drawing in 194,000 attendees...which, by the way, is nearly five times what E3 drew back in July. Obviously, everyone will be hoping to hear news of a PlayStation 3 price drop or the new PS3 Slim; rumors have been dominating headlines for most of 2009. If such an announcement does arrive, we'll be all over it, even if we won't be in Japan to actually hear it ourselves (but hearing it online is good enough).

The Tokyo Game Show is by far the biggest video game event of the year in terms of sheer numbers, and when about 200,000 people descend upon such an event in a four-day span, that's pretty damn huge.

7/24/2009 Ben Dutka

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Comments (48 posts)

Strifewind
Friday, July 24, 2009 @ 12:35:59 PM
Reply

" Obviously, everyone will be hoping to hear news of a PlayStation 3 price drop or the new PS3 Slim"

I couldn't have said it better myself... *crosses fingers*

Agree with this comment 3 up, 2 down Disagree with this comment

Xra897
Friday, July 24, 2009 @ 11:02:55 PM

high five!

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LegendaryWolfeh
Friday, July 24, 2009 @ 12:36:16 PM
Reply

You know one thing that's funny. Is that of course we all know at some point in a consoles lifetime it gets a price drop. So all these people that say it will, when it finally does, will act all high and mighty because they 'called it'. But I mean come on, jeez, of course it'll happen sooner or later.

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englishgolfer
Friday, July 24, 2009 @ 2:53:55 PM

actually what i find funny is the title of the talk - "new strategy for 2009" - which will be held at the end of september. just 3 months left of 2009. that's a little backwards....

Last edited by englishgolfer on 7/24/2009 2:54:22 PM

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smileylyon
Friday, July 24, 2009 @ 6:45:38 PM

Sony's Fiscal year ends with March. So there is still plenty of time for New Strategy and what-not...

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King James
Friday, July 24, 2009 @ 12:45:21 PM
Reply

Here's to hoping Sony drops sum new exclusives like they did last year. Maybe a first look at FFvs13...

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Scarecrow
Friday, July 24, 2009 @ 12:51:50 PM

Mmmmmmmmmmmmmm!

Same here, King!
Throw some GOOD jrpgs at my face and I'll buy another freaking ps3 hahaha :D

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King James
Friday, July 24, 2009 @ 1:00:15 PM

Well I prolly wouldn't buy a new PS3 but...heck yeah I want to see some more RPGs. But all thing considered, I think if Sony just confirms some release dates on the RPGs that are already in development, I'll be happy.

The Agency, Blade & Soul, Resonance of Fate (not exclusive), ALL 3 FF13 games, DC Universe Online, WKC, and FF14.

I don't think I can find the time to play anymore jrpgs if they announce brand-new ones. I do wanna get any update on Quantum (Where you at, TECMO?).

Last edited by King James on 7/24/2009 1:01:35 PM

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kanok
Friday, July 24, 2009 @ 12:46:29 PM
Reply

If the rumors are true, I hope they should keep all the secrets until the TGS show.

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LimitedVertigo
Friday, July 24, 2009 @ 12:51:45 PM
Reply

When this guy speaks I get bored.

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King James
Friday, July 24, 2009 @ 12:53:35 PM

doesn't that happen for every exec?

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Scarecrow
Friday, July 24, 2009 @ 12:53:43 PM

Most business people are like that

Suits and ties, greedy crooks

But hey at least the ps3 is a product worth the price, no RROD, free online, etc.

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Frenchy17
Friday, July 24, 2009 @ 2:54:48 PM

For some reason I feel a similar way when you type.

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LimitedVertigo
Friday, July 24, 2009 @ 3:14:47 PM

King actually I get interested when an exec. decides to talk. Kazuo begs for applause and interest in uninteresting things. I don't get how he gains anyone's attention.

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LimitedVertigo
Friday, July 24, 2009 @ 3:20:04 PM

@Frenchy17

I'm not a representative of the Sony product picked specifically for informing people of things related to the PlayStation line. I'd gladly accept your boredom of an individual's comments on a website if it meant Sony found someone to excite the fan base.

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Alienange
Friday, July 24, 2009 @ 9:03:32 PM

I love it when LV gets pwned like that.

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PSNclaw18
Friday, July 24, 2009 @ 1:10:50 PM
Reply

"we don't have any exact details in regards to the content of this interesting talk"

Good and I hope it stays that way! I hope Sony can keep a secret this time around.

As a fan, it's a cool to hear rumors and stuff upcoming, but it is a let down when Sony's presentations have already been leaked out.

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Gone
Friday, July 24, 2009 @ 1:10:51 PM
Reply

GT5 PS3 Slim Bundle!

Agree with this comment 4 up, 0 down Disagree with this comment

Highlander
Friday, July 24, 2009 @ 1:16:19 PM

Without wanting to sound like one of those people that LegendaryWolfEh was complaining about in an earlier comment....that's what I've been saying for months!

;)

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Gone
Friday, July 24, 2009 @ 1:41:46 PM

I'm not trying to "call it", I just want it.

Agree with this comment 6 up, 0 down Disagree with this comment

Kiryu
Friday, July 24, 2009 @ 1:13:52 PM
Reply

Please Ryu Ga Gotoku 4(Yakuza 4)

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Highlander
Friday, July 24, 2009 @ 1:14:22 PM
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Nice article. Thanks for throwing a bit of perspective into th4e discussion by drawing a contrast between E3 and the TGS. I think a lot of people, in particular people in the USA, tend to believe that E3 is the be all and end all of video game conferences.

The TGS is bigger, and held in the home country for two of the leaders of the video game industry. There is a gaming market outside the US, and it's not dominated by Microsoft. Not that you'd know it by reading the majority of video game news sites - that just don't "get" that the world is bigger than the English speaking world. At least some (like PSX) seem to get it.

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Kiryu
Friday, July 24, 2009 @ 1:25:48 PM

You're Absolutely Right!

Agree with this comment 4 up, 0 down Disagree with this comment

The_Struggler
Saturday, July 25, 2009 @ 2:09:31 AM

Couldn't agree with you more. TGS sounds awesome! I'd prefer to attend it, over E3, any day.

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mastiffchild
Sunday, July 26, 2009 @ 10:26:25 AM

Now, with regard to Takuzas 3 and Kenzan! we just need Sega to realise there's a world with PS3 owners outside Japan!

'Til we get an announemenr that either(preferably both) of those are coming to the US and EU then I won't be getting excited for number 4 just yet-and as I cannot afford Japanese lessons that could be a BIG wait. More and more games seem to be avoiding the west this generation and the EU especially.

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Mornelithe
Friday, July 24, 2009 @ 1:25:36 PM
Reply

Mmmmmm, Gran Turismo 5. I can feel it. It's approaching.

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Banky A
Friday, July 24, 2009 @ 5:16:06 PM

Mmmmmmmmmmmm

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RadioHeader
Friday, July 24, 2009 @ 6:21:16 PM

Vroooommmmmmmmmmmmm

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Banky A
Saturday, July 25, 2009 @ 3:33:03 AM

Meeeeeeow.

Ferrari F11111rooooooooom.

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Andysw
Friday, July 24, 2009 @ 2:25:43 PM
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Will there be a live stream of the TGS?

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Fane1024
Friday, July 24, 2009 @ 5:55:06 PM

Probably not. There wasn't one last year AFAIK, though we did get the presentation at Leipzig on PSN.

It would be in Japanese if it were live.

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WorldEndsWithMe
Friday, July 24, 2009 @ 3:04:17 PM
Reply

I forget, does G4 cover TGS? I hope so, cuz I wanna be front and center (of my TV) to check out the announcements. Versus would steal the show and maybe we will get a WKC date for early 2010.

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Alienange
Friday, July 24, 2009 @ 9:08:07 PM

I believe they do. I don't think it's the same crazy coverage they give E3 but they're there and they usually show the good stuff.

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Arvis
Friday, July 24, 2009 @ 3:18:19 PM
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So, does this mean Square Enix and Capcom will be Sony-exclusive for the rest of the generation? Now THAT would make for an interesting "strategy!" :D

-Arvis

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Sir Shak
Friday, July 24, 2009 @ 4:01:16 PM
Reply

Gameplay from The Last Guardian is all I need .

Last edited by Sir Shak on 7/24/2009 4:01:46 PM

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Sir Shak
Friday, July 24, 2009 @ 4:02:52 PM

and maybe a bit of vs. XIII info .

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NightHawk17
Friday, July 24, 2009 @ 4:24:19 PM
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I doubt they'll be any vs 13 info,seeing as how FF13 is about to release Square is gonna put all their attention on that for better sales

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JMO_INDY
Friday, July 24, 2009 @ 5:19:19 PM
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Sounds mysterious, the roundtable, Bill Gates is probably scratching at the door to let him in.Only real gaming professionals. Go Kazuo Hirai!

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Alienange
Friday, July 24, 2009 @ 9:09:51 PM
Reply

Square-Enix, Sony and Capcom.

No Activision?

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JMO_INDY
Friday, July 24, 2009 @ 10:12:35 PM

They hate SONY remember?

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booze925
Saturday, July 25, 2009 @ 12:31:05 AM
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really quick. i know this is off topic but i need advice. im getting 3 games before the years end. they are modern warfare 2, assassins creed 2.... any suggestions 4 the third?

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Strifewind
Saturday, July 25, 2009 @ 12:52:13 AM

Do they have to be brand new games? And if they don't, what games do you already own so that we don't suggest them?

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Hexen
Saturday, July 25, 2009 @ 1:00:34 AM

The fact the you didn't mentioned Uncharted 2 makes me scratch my head.

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Ory2288
Saturday, July 25, 2009 @ 10:41:42 AM
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I'll be there. hopefully i will be able to understand the good parts..

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booze925
Saturday, July 25, 2009 @ 12:07:35 PM
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yeah its gotta b a new game yet to release

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RadioHeader
Saturday, July 25, 2009 @ 1:58:51 PM

Uncharted 2 then, and if GT5 comes out you'll have to ditch Assassins Creed :)

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Banky A
Saturday, July 25, 2009 @ 4:27:26 PM

Yeah Uncharted 2.

And you jjjust might, have to delete AC2 to make way for GT5.

But then you'll need you buy God of War III
ooooh yeeeah

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Spartan 117
Saturday, July 25, 2009 @ 8:03:29 PM
Reply

He's just a dirty Jap.

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