Ubisoft Banking On PSP To Increase Assassin's Creed Sales
Ubisoft's first-half financial results were disappointing - sales were down 51% - but they're hoping their upcoming lineup will give them a boost.
The new Assassin's Creed series should net them some profit and according to Ubisoft CFO Alain Martinez, they're now expecting the franchise to perform better than expected. In fact, according to Spong, Martinez says the company initially expected Assassin's Creed II to sell less than the original title, and now, they think it'll sell 15% more. They attribute this to the addition of the PSP, as Assassin's Creed: Bloodlines is on the way and, if we're interpreting these comments correctly, ACII is also going portable. Said Martinez:
"We now think the game should be selling 15% more units than the first title, while our previous guidance assumed it was going to sell less units than the first title. Most of this out-performance of 15% actually comes from the fact of the addition of one platform: the PSP on which Assassin's Creed 1 was not released in the past. And around half of this performance is done with guaranteed bundles."
This is a little confusing, but it's more likely that Martinez keeps referring to Bloodlines, so we can't just assume that ACII is PSP-bound. However, with the addition of that one AC title on the PSP - and the obvious fact that there will be bundles offered - that should help to spread the franchise's popularity. Developers are turning more and more to the PSP to expand their audience these days...look at Sega and Valkyria Chronicles 2.
7/28/2009 Ben Dutka