Watchmen Breaks Blu-Ray/DVD Sales Ratio Record
Okay, so maybe the game isn't the greatest thing in the world, but the movie has shown something significant in the world of Blu-Ray market sales: the high-definition format is definitely growing at a good clip.
According to Home Media Magazine, 36% of all "Watchmen" movies sold have been the Blu-Ray edition, which shatters the previous ratio record of 28% set by last year's "Quantum of Solace." There are certain films people just want in HD, but it's only recently that a significant percentage of consumers have begun to purchase the Blu-Ray versions of those movies. As a comparison, only 17% of "Iron Man" movies sold were on Blu-Ray and now, even the second-place BD title - "Coraline" - sits at 18%, and the third-place movie, "Knowing," is at 17%. Also, if you hadn't noticed, retailers everywhere are continually expanding their selection of Blu-Ray movies, which now takes a more prominent position on the sales floor. Many will say it was only a matter of time before this began to happen (what with HD-DVD bowing out early), but the shift to full high-definition certainly can't happen overnight. The fall in price of standalone Blu-Ray players, the userbase of the PS3, and the simple fact that more people have TVs that will benefit from a high-def movie format...they all combine to promote the further growth of Blu-Ray. Of course, all PS3 games use the BD format, but typically, only gamers know that.
So anyway, it's great to see more Blu-Ray movies finding their way into people's homes. Just remember, to watch a film in true high-def, you need the TV that can support it, the player and appropriate format (DVDs have never been high-def), and the correct hook-ups (HDMI). In other words, just because you have a 1080p HDTV doesn't mean you're watching anything in high-def when you pop in a DVD...
8/3/2009 Ben Dutka