"P.S. Thanks" Trademark: PlayStation Rewards Program?
Everyone loves incentives. Reward programs have a way of increasing revenue, and perhaps that's why Sony seems ready to introduce such a program for PlayStation products.
According to Siliconera, there is a recent trademark in existence entitled "P.S. Thanks," which is likely a clever name for the aforementioned doorway-to-bonus-goodies. This trademark filed by Sony is called an "incentive rewards program," although we have no further details. Now, there are any number of ways Sony could approach this; they could base it on hardware and/or software purchases, for example, or they could target the uber-skilled gamers by handing out rewards for big Trophy-holders. However, as the source points out and as we just mentioned, these programs don't exist just for the sake of the consumer. No, Sony will want to make extra money on this, so it seems obvious that we'll be paying for our bonuses. But depending on what those bonuses are, we might be tempted into putting a bit more into the annual gaming budget. Here's one idea: buy a PS3, get two $60 games for half price, provided both games are bought at the time of the hardware purchase. Yes?
Anyway, we'll keep an eye out for "P.S. Thanks," which may be yet another big announcement at GamesCom in a few weeks.
8/5/2009 Ben Dutka