Best Buy: We'll Match Used Prices On Our New Games
GameStop has already conducted a study to examine the possible impact of the emergence of the digital game format; now, they may want to do another one to counter a big move by Best Buy.
This isn't official but the evidence is plain, and when we can contact a few stores in the area (they're all closed now), we might be able to clarify and confirm the situation. According to Kotaku, Best Buy is looking to take a chunk out of GameStop and Game Crazy's pre-owned games business. As most of you know, a huge amount of GameStop's revenue is generated by those millions of pre-owned titles that change hands every single day. After all, the publisher and developer don't see a dime of a pre-owned purchase; it's 100% profit for the retailer, and furthermore, a used game often costs only $5 less than a new one. But hey, people love to save money so it's a tough situation, despite the fact that game creators everywhere really despise the whole "pre-owned" game idea. And no wonder...
Well, they may have found a new best friend in Best Buy. The picture you see here comes from a store in West Jordan, Utah, and clearly states that they will "price match NEW video games at USED prices from GameStop or Game Crazy." Now, we imagine there are rules and restrictions in this matching deal, but although we aren't aware of them just yet, it seems fairly self-explanatory. And if this is a nationwide thing - which it should turn out to be - GameStop and Game Crazy may have to rethink their used game policy. There is one downside to this, though: Best Buy still won't take games in trade, and as the other two retailers in question won't give you cash for your trade-in, you can't very well go to Best Buy for all your needs. Then again, if you don't wish to trade in anything and you simply want a cheaper price for a game, this could be awesome.
We'll see what we can find out.
8/7/2009 Ben Dutka