A Price Drop Will Spur The PlayStation 3 Past The Xbox 360
Obviously, we believe that software is always the catalyst for hardware sales; it's the #1 priority and foremost in our minds whenever analyzing the current competitive situation. But we aren't about to present the list of PlayStation 3 exclusives to attempt to prove the PS3 will surpass the Xbox 360; instead, we're going to use it to look at the overall picture.
Exclusives have the power to influence hardware sales, but the PS3's primary drawback has always been its relatively high price. In the past, if they dropped the price, the other pieces of the puzzle didn't quite fall into place. And yet, given the fact that the 360 had a one-year head-start, the PS3 has managed to stay competitive with the 360 in terms of overall sales. This has happened despite a recession, despite a Network that needed several years to catch Live, and despite an initial lack of must-have software. We've had price drops in the past, but this is a unique situation: the exclusives are here (and more are coming), the Network is arguably a better option than Live, and with Blu-Ray becoming more and more of a household name, the path is clear. Considering all this, a price drop is exactly what the PS3 needs; it's the final hurdle, and intelligent consumers will conduct the appropriate compare-and-contrast session. When this happens, the conclusion will alter a bit when one sees the lower price of the PS3, and that's what matters.
At this point, it seems inevitable that the long-awaited price cut will occur when everything has fallen into place for the system in question. We still have our systems for games and the bottom line is, when you can't play so many great titles on anything but the PS3, a true gamer will have no choice but to place a PS3 in their entertainment center.
8/13/2009 Ben Dutka