New Ad Boasts 160GB PS3 Price Cut
All this talk of a PS3 Slim isn't necessarily what most consumers want to hear; they want to hear about a price cut. What the machine looks like has no bearing on their wallets.
Therefore, whether the PS3 Slim is real or not, it's good to see more evidence pouring in that supports an inevitable price drop. According to a new Hastings advertisement located by Joystiq, it seems that long-awaited $100 cut for the default PS3 is just around the corner. In the ad you see here, Hastings - a Texas-based retailer with 153 stores in 21 states - is promoting the 160GB PS3 with a price tag of $399. Amazon recently dropped the price of the 160GB PS3 bundled with Uncharted: Drake's Fortune down to $450, and all of this could hint at a nationwide price cut. Hastings will begin to sell the 160GB PS3 at the new lower price on September 8, which is three weeks after Sony's press conference at GamesCom. As an update, Engadget is further reporting that European retailer Fnac has dropped the price of the PS3 by €100. So it's happening everywhere: retail information makes it appear as if a permanent cut is just around the corner.
Now, if the 160GB PS3 is $399 and it's true that Sony has stopped shipping the 80GB PS3 to retailers (the current default model), might it be safe to assume that if the PS3 Slim does exist, that will become the default machine, and it'll be priced at $299...?
8/14/2009 Ben Dutka