NPD: PS3 Price Cut Could Yield A 40-60% Sales Spike
Everyone has been buzzing about the new PS3 Slim but analysts and other industry professionals are more interested in that crucial price drop. And of course, Sony expects big dividends, too.
According to IndustryGamers, SCEA's Eric Lempel said Sony is anticipating a "nice uptick" in PS3 sales due to that new and very attractive $299 price tag. Furthermore, NPD industry analyst Anita Frazier echoed that optimism by saying "the next segment of price-conscious consumers" will suddenly give the PS3 Slim some attention. When you shave a hundred bucks off the price of your product and redesign the system, you should be able to expect significant returns, correct? Said Frazier:
"The $299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energize sales of the platform. We would expect to see in the range of a 40% to 60% unit sales increase when September sales are reported."
Recently, the PS3 has averaged only 143,000 units per month, due to a slow software period in the summer and a general lack of interest. But if sales were to rise as Frazier predicts, that means we could see a jump to around 225,000 units in September. Not long after the price cut announcement, analyst Michael Pachter said the mark of success will rely on the 200,000 mark; if Sony can hit that and maintain it, they've definitely succeeded. Obviously, we still need the software, and it's good to see that Frazier acknowledges that as well: "Content is still the key motivator of a hardware purchase decision," she notes, and that much we can't ignore. But if you combine the price cut with what's on tap in the fourth quarter in terms of hot software...well, all good things, really.
8/22/2009 Ben Dutka