Sony Prepping Huge European Ad Campaign For PS3
After last week's GamesCom event, many people will look at Sony and say, "yep, all the pieces are falling into place." But many of those same people will add a disclaimer: "that is, if they can promote the goods correctly!"
Well, we haven't heard details about a major North American push yet but after viewing this announcement, we assume it's on the way. European gamers should soon start seeing a definite media blitz that is focused on the PlayStation 3 and just about anything that has to do with the system, including the recently announced PS3 Slim. Sony plans to launch an £82m pan-European marketing campaign for their console, which should put them in a good position for this year's holiday rush. Oh, and if you're wondering, it seems that the TBWA Agency, which is in charge of the TV ads for this campaign, is doing away with those crazy "esoteric and dark commercials." This is a good sign because SCE hasn't run a significant ad campaign for the PS3 since the system arrived in the region about two years ago. This time, they're really going to show the consumer what they're missing if they don't own a PS3; the Blu-Ray, downloadable TV and film content via the free PSN, online gaming, and of course, the games. Screen Digest predicts that Sony will sell 4.3 million PS3 units in Europe in 2009, which would bring the total to 11.16 million in that region.
You can bet we're going to see the same type of thing here in the US; at least, one would hope so. It has long since been the Achilles Heel for Sony - especially this generation - and it's about time they did something about it.
8/25/2009 Ben Dutka