Sony's New PS3 Ad Campign: "It Only Does Everything"
If you look over to the right, you'll see our weekly poll; this week, we're asking if you think the PlayStation 3 price drop is the final hurdle, or if Sony still needs to focus on advertising and marketing.
Well, as many of you voted for the latter, you'll be happy to know that Sony already has an ad campaign in place for the holiday season; a robust one that takes advantage of the new and attractive price tag and the fact that the PS3, well..."does everything." As revealed by Senior Vice President for Marketing and the PlayStation Network, Peter Dille, over at the PlayStation Blog, you'll start seeing several new TV ads next month. They've ditched the stranger, more obscure ads from the console's early days and are going with a more straight-up and humorous approach. "It Only Does Everything" tells us how the PS3 is the best Blu-Ray player on the market, how it's an "unrivaled gaming console," and how you can download over 2,000 movies "without even leaving your couch." As Dille says in his post:
"From now through the holiday season, you’ll see and hear about all the broad features and benefits this amazing device has to offer across multiple media including TV, radio, online, retail and social networking outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting a different benefit and feature of the PS3. So whether you’re a hardcore gamer or a Blu-ray enthusiast, you will have something to take away from these ads."
You can see the two ads before they hit TV; we kinda like 'em both, and we're hoping they see significant air play in the month of September and beyond. We also consider this a good sign that certain exclusive titles like Uncharted 2: Among Thieves and Ratchet and Clank Future: A Crack in Time will be very visible as well. Sony, just run these ads as often as we see ads for Geico, and we'll all be happy.
8/27/2009 Ben Dutka