PSXE Poll Update: Ad Campaign + Price Drop = Victory
So after GamesCom, the question became clear: with the attractive new $299 price tag, was that the final hurdle for Sony; would that finally allow them to leapfrog the competition?
Well, the really interesting part is that while the vast majority of you believe the price drop was huge for Sony, almost exactly half of those positive thinkers still believe we need to see an aggressive advertising campaign that highlights this big change. The good news is that Sony wasted little time in unveiling their "It Only Does Everything" marketing campaign that should start to see major airtime over the next few months. Heading into the holiday season, this is exactly what Sony needs; once most consumers are well aware of the facts (the best Blu-Ray player available, free PSN access, and of course, the games), they might just leap all over the cheaper, slimmer console. It will soon become the default machine on store shelves and now that the pricing is on an even keel with the competition, Sony is primed to make a serious run at the title.
That's the news that dominated GamesCom but what might dominate the Tokyo Game Show this year? That's this week's question: will it be the Japanese and US release dates for Final Fantasy XIII? Or might it be the unveiling of a 2009 launch date for Gran Turismo 5? If you're crazy optimistic, maybe you'll vote for the Final Fantasy VII remake for the PS3. So, what do you think?
8/30/2009 Ben Dutka