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EA Disappointed In Madden Sales, But Remain Optimistic

EA gave us another quality Madden installment this year, but it seems the gamers haven't responded the way they typically do.

According to Edge Online, EA CEO John Riccitiello says he's "disappointed" in the early sales numbers for Madden NFL 10, although he remains confident in the company's ability to be successful this holiday season. In a memo obtained by the Wall Street Journal, Riccitiello had this to say:

"This week, market research for August will show that year-over-year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds."

Even so, it's not like the sales are dismal. The game in question sold nearly 2 million copies in August (it launched on August 14) and the different versions took three of the top ten spots on the monthly software chart. Riccitiello certainly thinks the game itself is well worth owning, saying the game is an example of "outstanding teamwork and deep commitment to excellence." But he remains undaunted and is looking forward to a solid holiday rush; he reminds us of EA's determination to raise the quality of its products back in 2006, and thus far, they have delivered. He notes that already in 2009, EA is responsible for 11 titles with average Metacritic ratings of 80 or higher.

That much, we have to admit: EA was in the doghouse of many a gamer (especially PlayStation 3 owners) back in '06 and '07 and since then, they've really come through with their sparkling sports simulators. Our personal favorites are Mirror's Edge and Dead Space. Give us those sequels!

Related Game(s): Madden NFL 10

9/14/2009 9:43:08 PM Ben Dutka

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Legacy Comment System (21 posts)

te la meti 14
Monday, September 14, 2009 @ 10:03:46 PM

disapointed they should be glad that people still buy the same game everyyear with roster update and one small feature and now they charge for stupid little ad ons

Agree with this comment 17 up, 0 down Disagree with this comment

Tuesday, September 15, 2009 @ 3:39:34 PM

That's how I feel about sports games. They're just slightly revamped versions of the previous year's title. If I were into sports games, I'd probably only buy a new version every 3-4 years at most.

If a CALL OF DUTY title were mostly the exact same game but with just an extra weapon and slight graphics enhancements every year, would that many be clamoring to shell out $50-60 every year for the new version?

Agree with this comment 1 up, 0 down Disagree with this comment

Tuesday, September 15, 2009 @ 9:25:42 PM

I completely agree. I suck at football - in the game AND in real life. I am a racing fan, but I never get Need For Speed games anymore because I am sick of upgrading every year. If I did like sports, I would rather want ONE game with DLC instead of a new game each year just with different players than last year's game (the graphics never seem to get better, until the next Playstation releases every 10 years!)

Agree with this comment 0 up, 0 down Disagree with this comment

Monday, September 14, 2009 @ 10:07:59 PM

I haven't bought a Madden game since the 90s. lol

Agree with this comment 7 up, 0 down Disagree with this comment

Monday, September 14, 2009 @ 10:19:22 PM

Well it wasn't because everyone ran out hoping for a free copy of Wolfenstein.

Agree with this comment 0 up, 4 down Disagree with this comment

Monday, September 14, 2009 @ 10:27:27 PM

I picked up Wolfenstein instead. Enjoying it much more. Just need to get NHL 10 tomorrow and I'll be set.

Agree with this comment 6 up, 1 down Disagree with this comment

Monday, September 14, 2009 @ 10:49:21 PM

My excuse for not buying it is simply because I stink.Last Madden I bought was 2004 and I could not even beat the computer(or human players) in the easiest level.A friend recommended that I stop playing madden games for good so I ran with that advice.

Agree with this comment 9 up, 0 down Disagree with this comment

Monday, September 14, 2009 @ 10:58:04 PM

There are so many other better games that I'd rather play coming out in the next couple months, there is no way I'm plunking down $65 for what I imagine is a good but only slightly improved repeat of last years offering (not that I bought that).

Its great that EA is trying to make better games but come on, what else were they gonna do, keep making crappy games? That's a good business model.

Agree with this comment 3 up, 0 down Disagree with this comment

Banky A
Monday, September 14, 2009 @ 11:02:51 PM



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Monday, September 14, 2009 @ 11:07:10 PM

I bought madden 10. I really like it. A lot of my friends picked it up so I finally got convinced. Haven't bought a madden since 07 and this one looks really good. I have to admit it doesn't seem to be worth $60.

Btw I suck online. Everyone a savage online. They take madden serious. Haven't won a game online yet!

Agree with this comment 1 up, 0 down Disagree with this comment

Tuesday, September 15, 2009 @ 12:01:52 AM

can i play you lol

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Tuesday, September 15, 2009 @ 3:54:34 AM

I've got Madden 07 if you want to play someone else who sucks. But who gets to play the Seahawks?

28-0, baby!

Agree with this comment 1 up, 1 down Disagree with this comment

Tuesday, September 15, 2009 @ 12:50:25 AM

i rented it. i haven't payed for a madden game since 05 i think. this year's looked promising to me, but after playing a little bit, i'm not buying it. its certainly not worth $60 to me, and ncaa 10 seems like a much better game. not only is it college ball which is always more interesting and fun, but the gameplay just feels better in ncaa. the players in madden always look retardedly small and goofy and their movement is way too sluggish to feel like i'm really controlling them

Agree with this comment 0 up, 0 down Disagree with this comment

King James
Tuesday, September 15, 2009 @ 8:17:09 AM

Its selling "poorly" because of declined sales on the Wii and PS2. The 360/Ps3 sales are the same. Its more $$$ sensitive shoppers this year so EA should stop bitching.

Agree with this comment 1 up, 0 down Disagree with this comment

Tuesday, September 15, 2009 @ 9:13:27 AM

I'm an avid Madden fan and have been since the old Snes and Genesis days but I have to admit not much has changed in terms of game play in Madden.

There's still tons of glitches that give an unfair advantage to those who use them ! Madden still uses basically the same game engine as they did when Park Place and Visual Concepts were doing the games !

Not much has changed and yet they still charge $60 for the next gen and $40 for the PS2 version ! The next gen should be $40 and the PS2 version should be $20 !

If they would make some improvements and innovate the franchise then maybe more people would by it ! Not much has changed since Madden debuted on the PS2 up till now !

It's basically the same game rehashed with some minor add ons that don't really add much in terms in of game play !

Last edited by phade2blaq on 9/15/2009 9:14:37 AM

Agree with this comment 2 up, 0 down Disagree with this comment

Tuesday, September 15, 2009 @ 9:56:09 AM

$60 for a game much the same as the last, that was much the same as the previous and so on.... or a new instalment of Wolfenstein, the game that kicked off fps, 1-0 to Wolfy.

Agree with this comment 3 up, 1 down Disagree with this comment

Tuesday, September 15, 2009 @ 11:03:43 AM

You get what you pay for, out dated rubbish with the most boring gameplay ever. The franchise is long since been done, just let it dwindle.

Agree with this comment 2 up, 1 down Disagree with this comment

Metal Head
Tuesday, September 15, 2009 @ 11:48:43 AM

Madden is not a video game. EA should be thankful that people keep buying this thing. Especially PS3 owners.

Agree with this comment 4 up, 2 down Disagree with this comment

Tuesday, September 15, 2009 @ 3:22:29 PM


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Tuesday, September 15, 2009 @ 6:29:47 PM

the game is the same as last years, but i cant believe how much "add-ons" they make you buy, is not bad enough they make us pay 60 hard earned dollars for the same old game (if you look in the sidelines everybody is wearing 00 in their jerseys, what is this early 90s?).

Agree with this comment 1 up, 0 down Disagree with this comment

Friday, September 18, 2009 @ 6:04:29 PM

i will give EA that they did change the way they do some things.

just cause they stopped makin crap games in general doesnt mean this game isnt an overpriced rehashed piece of....

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