Activision's Kotick Continues To Ruffle Gamer Feathers
There's no doubt that video games is big business. There's no doubt that we need businessmen - and not just gamers - to create and maintain successful companies. Activision Blizzard CEO Bobby Kotick is one such man and it's tough to deny his success, but he's starting to rub people the wrong way.
During a speech to investors and analysts at the Deutsche Bank Securities Technology Conference in San Francisco, Kotick spoke for 45 minutes about the future of game development, and while it was indeed relevant considering the audience, his focus seemed to be more about making money and less about satisfying the consumer. For example, Kotick spoke about an interesting advancement in the world of music-based games: Guitar Hero will eventually become playable without a console. Essentially, this means he's not all that enthusiastic about producing three different versions of every new Guitar Hero entry. This may seem easier on the consumer because everything is all designed around one all-encompassing system, but it also means we'd all have to buy yet another set of peripherals; i.e., more Guitar Hero packages. And speaking of packages, you may have noticed that Activision is all about those things lately; DJ Hero, Tony Hawk: Ride, and the pricey Prestige Edition for Call of Duty: Modern Warfare 2 all drop for the holiday season.
Then, Kotick made a statement that has already shot around the Internet at lightning speed:
"The goal that I had in bringing a lot of the packaged goods into Activision about 10 years ago was to take all the fun out of making video games."
Yes, you're reading that correctly. Kotick also added that he likes "skepticism, pessimism, and fear" from his employees at this moment in time because he wants them to remain focused on the low economy. So we'll have a new way of playing our music video games in the future, which will likely require another expensive package purpose and Kotick's apparent desire to rule with an iron fist isn't entirely appealing. But hey, can we really deny Activision's success in this generation? It's this whole Machiavellian debate...
9/15/2009 9:15:52 PM Ben Dutka
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Comments (98 posts)
The_R0gue_Ninja
Thursday, September 17, 2009 @ 1:24:11 PM
WorldEndsWithMe
Tuesday, September 15, 2009 @ 10:15:36 PM
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thepill
Tuesday, September 15, 2009 @ 10:24:09 PM
Qubex
Wednesday, September 16, 2009 @ 8:32:04 AM
JMO_INDY
Wednesday, September 16, 2009 @ 4:01:07 PM
johnld
Wednesday, September 16, 2009 @ 12:12:48 AM
www
Wednesday, September 16, 2009 @ 7:44:25 AM
Nynja
Wednesday, September 16, 2009 @ 11:40:31 AM
Deleted User
Tuesday, September 15, 2009 @ 10:39:59 PM
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Ben Dutka PSXE [Administrator]
Tuesday, September 15, 2009 @ 11:24:06 PM
Deleted User [Administrator]
Wednesday, September 16, 2009 @ 8:24:59 AM
556pineapple
Tuesday, September 15, 2009 @ 10:41:44 PM
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The only thing they fail to consider is the fans of the specific industry begin to take notice and rebel. They get tired of the over-saturation of the market and stick to the lesser-known companies and the ones who are trying to do new and interesting things. Sure there are always those who will buy mainstream all the time and always do the popular thing, but there's always a group that goes against the flow. This has already started to happen with the music industry with the ever-increasing in popularity in indie music, and I believe that it's starting to happen in the gaming industry.
It's time to show Mr. Kotick that his plans will fail, and I plan to do that by ignoring Activision. I can live without MW2, and nothing else on the horizon for them interests me.
HOODGE
Tuesday, September 15, 2009 @ 10:46:40 PM
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Sony has the best exclusives and I don't think activision or any multiplatform company can compete with Sony's first party developers. Look at all the amazing AAA titles we've seen in the past (Unchartered Drakes Fortune, GT5 Prologue, Warhawk, Resistance 1 & 2, LBP, Motorstorm, The perfect MGS4, and gorgous Killzone 2), and all the amazing triple A titles upcoming, and Activision and most other multiplatform developers just don't even seem to be in the same universe in terms of Next Gen Technical perfection as Sony's exclusive parties offerings.
So for this D bag to make such big brutish statements like he's some God or something is plain nuts and shows how shallow his mentality is. Plus MR. Kotick you're COD MW2 has some huge competition in a huge Exclusive called MAG which is having a great Beta test and untouched 256 online support. Plus it offers a fresh taste and feel for a FPS, whereas you're COD is the same S**T almost every episode with a sprinkle of pepper and Salt added to it to add some flavour. I heard the game doesn't even support 720P. Kinda funny if you think about it.
Not to say the upcoming MW2 isn't gonna be a great game, but nothing what it could be had it been a Sony Exclusive using the true power of the PS3. The fact that again it will only support 18 players because Live can't run anymore without taking a crap in the Lag department, kinda spells fail. World at War's maps were to big to have so few that I found myself running more than shooting to find targets. Needs at least 24 or 32 players to be more fun. Something Pissbox 3fixme can't support.
Anyways, some xbot fans on here may flame me, but I think the majority of you true PS3 gamer fans will totally agree with me. Activision is kinda walking a fine line now with Koticks big mouth and huge ego. Don't trip MR. Kotick.
Last edited by HOODGE on 9/15/2009 10:50:52 PM
johnld
Wednesday, September 16, 2009 @ 12:17:37 AM
raiden213
Tuesday, September 15, 2009 @ 10:54:11 PM
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Good thing I am not interested on any of their upcoming games, not really into music based games and I can pass up on modern warfare 2 since I will be busy with Uncharted2 and some other big exclusives from Sony. Uncharted2 and GT5 alone will keep me busy until God of War III comes along. So, Kotick and Activision wont get any of my money. Activision needs to sedate this guy to calm him down.
johnld
Wednesday, September 16, 2009 @ 12:18:30 AM
Fane1024
Wednesday, September 16, 2009 @ 4:07:53 AM
Not directly, but they benefit indirectly.
How? The person who originally bought the game (new and likely at full price) probably took the prospect of getting some of his (her) money back later into account when he (she) bought the game. He (she) probably wouldn't have paid full price (or bought the game at all) if he (she) couldn't get trade-in value for it. Likewise, you might not have bought the game. So, the publisher (Activision in this case) gets a full-price sale which might otherwise have been no sale or two rentals.
If you really want to hurt Activision, you can't buy their games at all. The only thing you're really accomplishing by buying it used is giving extra money to GameStop (or whomever).
The good news: everyone shouldn't feel too guilty about buying used games from good publishers.
Last edited by Fane1024 on 9/16/2009 4:17:30 AM
Charger7302
Tuesday, September 15, 2009 @ 11:01:58 PM
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KingRed
Tuesday, September 15, 2009 @ 11:15:51 PM
Kotick making me hate Activision now. He keeps saying stupid stuff. First He say's We(Activision)will boycott Sony if no price cut comes soon. Then say oh if it was up to me, I'd double game prices. Now this.
Wage SLAVES
Tuesday, September 15, 2009 @ 11:05:17 PM
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fluffer nutter
Tuesday, September 15, 2009 @ 11:06:26 PM
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KingRed
Tuesday, September 15, 2009 @ 11:16:59 PM
556pineapple
Tuesday, September 15, 2009 @ 11:19:05 PM
fluffer nutter
Tuesday, September 15, 2009 @ 11:20:57 PM
Banky A
Tuesday, September 15, 2009 @ 11:34:30 PM
pyrobomber70
Tuesday, September 15, 2009 @ 11:23:54 PM
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fluffer nutter
Tuesday, September 15, 2009 @ 11:43:40 PM
thepill
Tuesday, September 15, 2009 @ 11:50:33 PM
johnld
Wednesday, September 16, 2009 @ 12:20:22 AM
LowKey
Wednesday, September 16, 2009 @ 8:48:17 AM
Nerull
Wednesday, September 16, 2009 @ 12:43:04 AM
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The masses will continue to buy all the mainstream garbage so he's safe to some extent but it's not even like his company has that many great franchises, it's got 2. 1 of which is trumped in pretty much every way by rock band 2 and we all know how much they love introducing fresh new ones.
WorldEndsWithMe
Wednesday, September 16, 2009 @ 12:46:28 AM
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Qubex
Wednesday, September 16, 2009 @ 8:38:19 AM
CH1N00K
Wednesday, September 16, 2009 @ 8:58:46 AM
Shadow_Ninja
Wednesday, September 16, 2009 @ 12:53:45 AM
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MadKatBebop
Wednesday, September 16, 2009 @ 1:01:18 AM
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LowKey
Wednesday, September 16, 2009 @ 8:45:04 AM
___________
Wednesday, September 16, 2009 @ 2:29:33 AM
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Ultimadesires
Wednesday, September 16, 2009 @ 3:20:02 AM
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Alienange
Wednesday, September 16, 2009 @ 8:36:58 AM
Qubex
Wednesday, September 16, 2009 @ 8:44:20 AM
DIsmael85
Wednesday, September 16, 2009 @ 3:25:46 AM
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outcelgeist
Wednesday, September 16, 2009 @ 3:08:09 PM
giant123
Wednesday, September 16, 2009 @ 4:22:21 PM
Dancemachine55
Wednesday, September 16, 2009 @ 5:32:19 AM
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But, all my EB Games friends tell me not to cancel, that it will become rare and will sell on ebay for a lot. I'm still not sure. Would the night-vision goggles be worth it anyway? How often will I use them? And if I sell on ebay, I lose the hardened edition. Anyone got any advice for me?
As for Guitar Hero, I was gonna give 5 a skip, but the party mode would be of great use. Might be worth getting for christmas.
And what the hell is with only partial transfers of songs from previous GH's to 5?!?!? Rock Band 2 allowed full transfer of all Rock Band 1 songs to the hard drive!!! I'd rather just swap discs thanks.
Oh, and if you're wondering why GH continues to be more popular than Rock Band, it's because Rock Band 2 is only available in America. Here in Australia, we only got Rock Band 1 (a year later than US) and (thank christ) Rock Band The Beatles. Between GH 5 and RB Beatles, guess which one has sold out fast at EB. Go ahead, guess!!!
Alienange
Wednesday, September 16, 2009 @ 8:43:15 AM
Ricochet
Wednesday, September 16, 2009 @ 6:16:07 AM
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One of the BEST GAMING decisions ever..
Goodbye Activision, never purchased from you this generation or the next.
Till Bobby gets kicked out of business.....
Lotusflow3r
Wednesday, September 16, 2009 @ 6:17:09 AM
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$ over art? Get the **** out!
These people have already destroyed the movie AND music industries...do we really want the same for the one industry that has some dignity left? It's already damaged by these guys...someone needs to tell this man the deal before it's too late.
vgWacky
Wednesday, September 16, 2009 @ 6:39:49 AM
The fact is a good businessman (and I assume that Kotick is one) will always be ensure the quality of the product is up to scrath. Othersise people will simply stop buying what Activison has to offer.
So I really doubt he's about to "destroy" the gaming industry.
Hezzron
Wednesday, September 16, 2009 @ 7:18:46 AM
vgWacky
Wednesday, September 16, 2009 @ 8:50:32 AM
The question is will this have a negative impact on the quality of AB's products? If so then most gamers will simply stop playing their games. I'm personally not impressed with their current crop (COD4, WoW etc). And as a result will not get COD6 or the new Starcraft games.
The point I'm making is that everyone is free to make their own choice. But as a gamer i'll judge the company on the quality of their games and not the personality of their CEO.
Douchebaguette
Wednesday, September 16, 2009 @ 9:51:24 AM
sunspider13
Wednesday, September 16, 2009 @ 11:17:32 AM
Mr Bitey
Wednesday, September 16, 2009 @ 12:22:47 PM
Mr Bitey
Wednesday, September 16, 2009 @ 12:29:04 PM
giant123
Wednesday, September 16, 2009 @ 4:28:29 PM
CH1N00K
Wednesday, September 16, 2009 @ 8:30:16 AM
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LowKey
Wednesday, September 16, 2009 @ 8:39:01 AM
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outcelgeist
Wednesday, September 16, 2009 @ 9:20:57 AM
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giant123
Wednesday, September 16, 2009 @ 4:30:26 PM
Douchebaguette
Wednesday, September 16, 2009 @ 10:29:32 AM
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CrazyIrishBoy
Wednesday, September 16, 2009 @ 10:36:31 AM
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Nynja
Wednesday, September 16, 2009 @ 11:44:33 AM
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Question is, which publisher will pick them up next? Ubisoft, MGS, SCE, Konami, Capcom, or Square-Enix?
Last edited by Nynja on 9/16/2009 11:44:45 AM
NiteKrawler
Wednesday, September 16, 2009 @ 11:57:51 AM
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Deleted User
Wednesday, September 16, 2009 @ 12:19:16 PM
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NiteKrawler
Wednesday, September 16, 2009 @ 2:13:40 PM
Last edited by NiteKrawler on 9/16/2009 2:14:10 PM
giant123
Wednesday, September 16, 2009 @ 4:35:55 PM
HOODGE
Wednesday, September 16, 2009 @ 2:59:18 PM
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1) WHY MICROSOFT LIED (vid by Elpresador)
2) PS3 v 360 v WII - System Exclusive Games SHOWDOWN! (vid by wipeout)
These guys are like the PS3 Gods to me. Their funny, but everything they say is true and after viewing them check out some of the comments the Xbots are throwing back at them. They got nothing intelligent and concrete to say back to these guys. Both these guys have lot's more vids, so bookmark them and enjoy.
Ben you make sure you look at them in you're spare time. Great entertainment. I swear when I first watched them, I was crying laughing..
Last edited by HOODGE on 9/16/2009 3:12:35 PM
Deleted User
Wednesday, September 16, 2009 @ 3:25:40 PM
Fane1024
Thursday, September 17, 2009 @ 2:31:33 AM
Imagi
Friday, September 18, 2009 @ 1:51:47 PM
JackC8
Thursday, September 17, 2009 @ 7:27:07 AM
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Last edited by JackC8 on 9/17/2009 7:34:18 AM
atomaweapon
Thursday, September 17, 2009 @ 10:52:27 AM
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Jalex
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Tuesday, September 15, 2009 @ 10:14:17 PM
I hate that freaking marshmallow.