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DJ Hero Not Expected To Be An Instant Blockbuster

Many believe that despite its potential, DJ Hero won't see the same success - sales-wise - as its predecessor, Guitar Hero. Well, Activision is of the same mind.

According to VG247, Guitar Hero co-founder Kai Huang says that Activision doesn't expect DJ hero "to show blockbuster sales straight off the bat." He said as much during the PLAY Digital Media Conference in Berkeley:

"We’re not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly. We’re expecting this to be the type of game that may came out of the gate a little bit slower, but continue to grow over time."

He makes the point that despite the "Hero" label, most people really don't know what DJ Hero is about; "they don't know what you're supposed to do." So Huang says they're going to focus on in-store demos to help push their new music title, and you can bet they're also banking on the critical reception to convince consumers. He also reminds us that the best-selling GH title to date is Guitar Hero III (12 million units), which means it took three entries in the series for the franchise to really explode. Hence, they're looking to do the same with DJ Hero...i.e., they're patient.

Related Game(s): DJ Hero

10/26/2009 12:30:32 PM Ben Dutka

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Comments (34 posts)

Cpt_Geez
Monday, October 26, 2009 @ 12:45:25 PM
Reply

I've had dj hero since friday and this game is super fun. To me its better than GH I think once people actually get their hands on it then it will take off in sales.

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Hezzron
Monday, October 26, 2009 @ 1:31:08 PM
Reply

Everybody likes to play guitar. Not everyone finds "playing" a record player appealing.

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bigrailer19
Monday, October 26, 2009 @ 2:28:07 PM

i dont like playing guitar, in fact i cant stand it! especially for guitar hero, the guitar feels like a childs toy! anyways i much prefer the drums which relates more to this i think!

ill keep an eye on it!

Agree with this comment 6 up, 1 down Disagree with this comment

EddPm6
Monday, October 26, 2009 @ 3:17:00 PM

i actually do not enjoy guitar hero/rockband due to the fact im not very coordinated. But DJ hero was actually fun to me.

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tes37
Monday, October 26, 2009 @ 4:14:32 PM

I'm holding out for the Harmonica Hero collectors edition. Oh the fun it will be, passing the controller around the room. Hope you brushed your teeth.

Last edited by tes37 on 10/26/2009 4:15:57 PM

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Hezzron
Monday, October 26, 2009 @ 4:45:27 PM

Nice work tes37, that's some funny creative writing! We'd all be playing "The Swine Flu Blues" on that game!

What I was trying to say is the guitar is more appealing and familiar to the masses. A turntable, not so much. I'm sure DJ Hero is a fine game if you're willing to try it out.

Last edited by Hezzron on 10/26/2009 4:50:18 PM

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Wage SLAVES
Monday, October 26, 2009 @ 5:01:05 PM

I play guitar and I NEVER get motion sick from doing it. So naturally I dislike guitar hero.

DJ hero? I think that is Niche to say the least. That or a waste of money.

Last edited by Wage SLAVES on 10/26/2009 5:01:38 PM

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Banky A
Monday, October 26, 2009 @ 10:22:48 PM

I would like to state that Tes was dead serious.

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bOnEs
Monday, October 26, 2009 @ 1:34:53 PM
Reply

i think the problem they will face, especially early on is, no one wants to spend $120 for another "hero" game and gimmick controller, the turntable...

but, if it turns out to be fun, people will pony up for it just like they did with the guitar... but, it's going to take some time for sure... the store demo's definitely help because, that's how my friend was convinced to buy guitar hero...

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I_defenestrate
Monday, October 26, 2009 @ 2:23:32 PM
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My fiance got to bring the store demo home one night (she works at Gamestop) and I wasn't impressed one bit. Maybe it was the songs, maybe it was the controller being new, I don't know, but it didn't feel like anything spectacular and I love Rock Band/Guitar Hero. Rock Band more, of course.

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Fane1024
Tuesday, October 27, 2009 @ 3:57:29 AM

Love the nickname.

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Thrill Kill
Monday, October 26, 2009 @ 2:41:56 PM
Reply

They should call it DJ Feces

Agree with this comment 10 up, 3 down Disagree with this comment

Wage SLAVES
Monday, October 26, 2009 @ 5:02:17 PM

Woah, plainly said...

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JackC8
Monday, October 26, 2009 @ 3:13:21 PM
Reply

Pretty funny - if it's not selling now, predict that it will sell better in the future. I guess the possibility that it won't sell well - at all - just doesn't exist?

I'm glad to see Activision failing to meet earnings estimates. Hopefully that a-hole in charge of the place will get fired.

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EddPm6
Monday, October 26, 2009 @ 3:23:33 PM

How does a CEO get fired? The worst that could happen is that they end up failing as a company. But with MW2 coming out there not going away anytime soon.

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bigrailer19
Monday, October 26, 2009 @ 3:57:42 PM

dispite them being horrible! why would anyone wish that the people who bring us games, especially entertaining ones like the hero franchise, (although i prefer rock band), and call of duty games, be doomed from the earth!

hate all you want but they still provide us with the entertainment. just cus you may or may not like them or the games they produce it appears the majority does! they'll be around for awhile it appears!

Last edited by bigrailer19 on 10/26/2009 3:58:10 PM

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JackC8
Tuesday, October 27, 2009 @ 7:29:34 AM

How does a CEO get fired? By the board of directors. They're the ones who hired him. I'm not hoping the company fails, just that the guy who runs the place gets canned. If you've read any of Kotick's statements, he says he'd make the games even more expensive if he could, he's only interested in making sequels to games, nothing new, and he may not make games for Sony any more because he's not making enough money off you guys. The guy is an egomaniacal jerk.

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goodgamer
Monday, October 26, 2009 @ 4:13:30 PM
Reply

lame news today or what

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therabbitkinge
Monday, October 26, 2009 @ 5:17:08 PM
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Well its a uniqe direction for the "Hero" franchise so I can see why they are prepared for a slow start.

Speaking of unique I've got the code for brutals legends tenacious d guitar weapon ^_^ and im giving it away because I won't get online before it expires (no im not bullshiting and the proof will lie with whoever enters it first after I post it)

Will post details if Ben gives the ok to do so since I've got no idea whether its ok or not to conduct this kind of thing on psxextreme ^_^

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bigrailer19
Monday, October 26, 2009 @ 5:23:40 PM

just e-mail it to me! ;)

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therabbitkinge
Monday, October 26, 2009 @ 7:21:10 PM
Reply

Nvm since it didn't garner any kind of response I'll try again on a piece of news that more people will read ^_^

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LowKey
Monday, October 26, 2009 @ 8:26:48 PM
Reply

ooooooo, 150bucks extra for Jay-Z and Feminem? how could I lose?

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LowKey
Tuesday, October 27, 2009 @ 12:00:00 PM

uh oh I insulted someones precious Feminem, daaaawww I sowwies, NOOOOOT.

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therabbitkinge
Monday, October 26, 2009 @ 9:01:49 PM
Reply

Don't you mean...GAY-Z!!!

See what I did there? Huh? Huh? Muhahahahaaa :rimshot:

Thanks folks I'll be here all week ^_^

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fundando
Monday, October 26, 2009 @ 9:10:16 PM
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I'm getting this tonite at midnite. Go ahead thumbs down me if it'll make me feel better but it really isn't healthy reading news stories about a game you hate.

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tes37
Monday, October 26, 2009 @ 9:18:10 PM

LOL. Will it actually make you feel better? Well I'm going to disappoint you then, thumbs up.

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Banky A
Monday, October 26, 2009 @ 10:23:20 PM
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I didn't know this was even planned as a eventual blockbuster.

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___________
Tuesday, October 27, 2009 @ 1:51:10 AM
Reply

O another hero game, who would of known you can just slap a old name onto a game and it sell out the door.
o wait...............................

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Fane1024
Tuesday, October 27, 2009 @ 4:01:22 AM
Reply

No worries. DJ Hero will be on its third iteration by March.

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LimitedVertigo
Tuesday, October 27, 2009 @ 8:04:36 AM

You made me laugh, you get a cookie.

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Fane1024
Wednesday, October 28, 2009 @ 12:29:39 AM

...but no thumbs-up? :'(

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LimitedVertigo
Tuesday, October 27, 2009 @ 4:07:23 AM
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This has gay all over it and my face is hungry.

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Imagi
Tuesday, October 27, 2009 @ 5:25:18 AM
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That is a whole wedge of dough to put down on a game without even trying it. A good set of second hand decks is cheaper with the added bonus of not looking like a tool when using them.

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Robochic
Tuesday, October 27, 2009 @ 8:35:20 AM
Reply

Not appealing to me, I really enjoyed RB2 but Haven't even played that for 3 months now got bored really quick

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