PS3 News: New PS3 Campaign: "The 15 Reasons" - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

New PS3 Campaign: "The 15 Reasons"

Did anyone really conceive of the day when the PlayStation 3 saw more advertising and marketing efforts than the Xbox 360? Lately, Sony has gone all out and as we've been saying all along, it's a great thing.

We've all seen the TV commercials centering on the new theme, "It Only Does Everything," and you can expect such ads to continue on strong through the holiday season. However, perhaps the most comprehensive promotional video yet can be seen over at the15reasons.com; a specially designed site that shows the viewer 15 reasons to own a PlayStation 3. It's a European campaign, and this lovely lady guides us through the PS3's features and there are even a few mini-games to test out if you're willing (although if we had to review them, we'd probably have some serious issues). But that's hardly the point; the point is that any consumer can get just about all the information they need through this interactive video, and if things like this start having a big impact, the competition should be worried. Said Christian Noer, Nordic marketing manager for the PlayStation brand:

"This is a modern twist on a traditional ‘elevator sales pitch’. As we broaden the PlayStation’s appeal to a wider group of consumers, we just feel our audience needs a little bit of help selling the full range of capabilities to their wives, mums or girlfriends."

Oh, that's always true. Until gaming can be considered entirely mainstream, the out-of-touch will need plenty of reasons to prove to the "wives, mums or girlfriends" that the PS3 is a whole lot more than a simple gaming machine. But they'll get it...eventually. Just need more stuff like this.

11/11/2009 10:35:52 AM Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (39 posts)

Qwarktast1c
Wednesday, November 11, 2009 @ 11:05:39 AM
Reply

i like all the new commercials here in the US

especially the Ratchet & Clank one and the montage one

two words.... MON-TAGE!!

Agree with this comment 5 up, 0 down Disagree with this comment

xnonsuchx
Wednesday, November 11, 2009 @ 10:59:28 PM

I like the online one..."C'mon!" :-)

And what's with Nintendo doing infomercial/ShamWow!-type ads for Wii?

Agree with this comment 1 up, 0 down Disagree with this comment

Nynja
Wednesday, November 11, 2009 @ 11:07:15 AM
Reply

They need to put this on YouTube.

Agree with this comment 0 up, 0 down Disagree with this comment

MyWorstNightmar
Wednesday, November 11, 2009 @ 11:09:47 AM
Reply

Great to see that Sony's marketing department have come out of the comas they were in the last three years. All the advertising lately is a welcome site. One must wonder where it has been hiding the last few years???

Better late then never. Microsoft has awoken a sleeping giant. They are no longer the only dog in this fight.

Last edited by MyWorstNightmar on 11/11/2009 11:11:14 AM

Agree with this comment 3 up, 0 down Disagree with this comment

Hezzron
Wednesday, November 11, 2009 @ 11:23:03 AM

No kidding. Any longer and Sony's marketing department would of had to come out with a "Remember Us?" add campaign.

Agree with this comment 6 up, 0 down Disagree with this comment

Highlander
Wednesday, November 11, 2009 @ 2:17:58 PM

Indeed. It reminds me of what Intel did to AMD after AMDs Opteron gave Intel's Netburst based Pentium 4s a well deserved spanking. Now Intel has produced two new architectures and dropped two process shrinks in the time it's taken AMD to bring one new chip. Ooopsie.

Never wake the sleeping giant.

Agree with this comment 4 up, 1 down Disagree with this comment

Shadow_Ninja
Wednesday, November 11, 2009 @ 7:45:11 PM

yea.....what he said. ^^^^^^^^^^^^^^^^^

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Wednesday, November 11, 2009 @ 11:58:42 PM

you mean how ATI is serving Nvidias ass to them on a platter?
there so behind at the moment its shameful, not to mention extremley overpriced.
its a seesaw one side goes up, the other goes down.
what goes up must come down.
though im intrigued to see how their GPU/CPU rolled into one turns out.

Agree with this comment 0 up, 0 down Disagree with this comment

somethingrandom
Saturday, November 14, 2009 @ 12:09:26 AM

Intel is doing a gpu core on a cpu. nvidia is just using there gpu's for massively parallel processing aiding the cpu.

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Saturday, November 14, 2009 @ 6:53:49 AM

thats what i meant, laranbee i think its called.
a GPU and CPU built into one chip.

Agree with this comment 0 up, 0 down Disagree with this comment

Orvisman
Wednesday, November 11, 2009 @ 11:20:35 AM
Reply

I guess the price is right now, so Sony is cranking up the PR muscle.

Maybe Sony figured no amount of advertising was going to convince people to buy a $600 machine. And those who were willing to spend that money didn't need the machine sold to them.

Agree with this comment 4 up, 0 down Disagree with this comment

Fane1024
Thursday, November 12, 2009 @ 5:33:36 PM

Also, Sony didn't have the money to spend while producing $800 machines and selling them at $500-600. Plus, they didn't want to sell more units at those prices and increase their losses.

They just needed to sell enough units to keep the developers on board, which they did.

p.s. I always say this, but I NEVER experienced a shortage of PS3 commercials; I've always seen more of them than 360 or Wii ads.

Last edited by Fane1024 on 11/12/2009 5:35:05 PM

Agree with this comment 0 up, 0 down Disagree with this comment

englishgolfer
Wednesday, November 11, 2009 @ 11:29:07 AM
Reply

though very well done i found the website a bore after looking through 2 reasons. i'd rather have the "it only does everything" advert here.

Agree with this comment 3 up, 0 down Disagree with this comment

Gone
Wednesday, November 11, 2009 @ 11:59:06 AM
Reply

It's like Sony introduced a whole new console. This is how it should have been from the beginning.

Agree with this comment 0 up, 0 down Disagree with this comment

MasLB51
Wednesday, November 11, 2009 @ 12:19:16 PM
Reply

how the hell do you get it to work?!

Agree with this comment 0 up, 0 down Disagree with this comment

Random_Steve
Wednesday, November 11, 2009 @ 12:48:46 PM
Reply

they should advertise that sainsbury's selling it for £199, deal

Agree with this comment 0 up, 0 down Disagree with this comment

Troy Powers
Wednesday, November 11, 2009 @ 1:23:32 PM
Reply

She's pretty hot.

Agree with this comment 2 up, 0 down Disagree with this comment

WorldEndsWithMe
Wednesday, November 11, 2009 @ 2:03:45 PM
Reply

Why not just cross these campaigns? Run ours over there and theirs over here along with the regular ones? Maybe make a commercial with her running down the list. My speakers are busted right now but I'm assuming if there's 15 she mentions the free online right? No one ever mentions the free online! The peons must be informed.

Last edited by WorldEndsWithMe on 11/11/2009 2:04:26 PM

Agree with this comment 4 up, 0 down Disagree with this comment

TubbyUrchin
Wednesday, November 11, 2009 @ 3:01:20 PM
Reply

I got two words for ya: Mon Tage!

Agree with this comment 2 up, 0 down Disagree with this comment

johnld
Wednesday, November 11, 2009 @ 4:14:57 PM

I will have to file that as NOT AN ISSUE, lol

Agree with this comment 1 up, 0 down Disagree with this comment

Scarecrow
Wednesday, November 11, 2009 @ 3:17:33 PM
Reply

That site is freaking awesome
What a design!

The babe's really cute too hehe
This is the attack Playstation's been waiting for

It so reminds me of 1997/98 when Playstation1 started knocking out the N64

ps3 = quality

It's just as simple as that

Agree with this comment 0 up, 0 down Disagree with this comment

LunaticFringe
Wednesday, November 11, 2009 @ 3:59:50 PM
Reply

I love all the Sony ads. My only problem is that most multi-platform games are being advertised along with the Xbox. Example, Modern Warfare 2 commercials. Also, I've seen multi platform games advertised for Walmart commercials, then being paired with the 360. Same goes for Target Store toy shopping catalogs, the games are being advertised as available for the 360, when they are available on both systems. Can be misleading to kids and parents. Consumers in general i guess, looking to buy a console. They'll think all the good games are only for the Xbox.

Agree with this comment 4 up, 0 down Disagree with this comment

mexgeo86
Wednesday, November 11, 2009 @ 4:08:07 PM

Assassin's Creed II should/will be getting PS3 focus when those ads start running.

Agree with this comment 1 up, 0 down Disagree with this comment

Kingharris
Wednesday, November 11, 2009 @ 4:15:59 PM
Reply

UK Advertising is laughable, at best you will see 1 a day. Microsoft have their face nearly every ad-break.

Agree with this comment 0 up, 0 down Disagree with this comment

Bandit King
Wednesday, November 11, 2009 @ 5:28:41 PM
Reply

Its official Sony finds the most beautiful women in the world. As for the marketing, I agree it feels like a new console launch. The press is positive, sales are up and better yet the games are awesome. This is how it should be, the PS3 has really hit its stride.

I think it really took Sony some time to realize what was making the PS3 seem underwhelming. Sure the marketing was bad (horrible at times) but the real problem was the system was just not friendly/appealing to the average person. Sad as it may seem the majority of gamers like their consoles to look like... well... a console. The original PS3 had a "elitist" image with the glossy surface, all the ports and card slots and while most of us saw that as part of its value "Joe gamer" saw it as un friendly.

Sure the price was a factor but the systems image fed into that, making the already high price seem even more unobtainable. Like how we all can appreciate a Ferrari but the price tag keep the norms in check. Sony ditched everything in favor of creating a multi media device, a true hub for the home. Problem is that’s not what sells a game console, sure its awesome but at the same time counter productive.

The PS2 had a very casual appeal, you could touch it and use it as you see fit it looked like something to play with, but the PS3 was Darth Vader like one of those "cool as hell but don’t mess with me" kind of attitudes. People want something they don’t have to worry about touching if they want to move it, or take it somewhere(our glossy PS3's look like hell when they are all finger printed up, and embarrassing when dusty) So changing the exterior was a big help.

The format war did not help either (though whoever thought HD DVD would take off clearly wasn’t thinking). See the PS2 was a console that played DVDs but the PS3 was marketed as a Blu-ray player that played games and while that sold to videophiles and home theater buffs it left many of our PS2 brothers feeling confused, and PS3 software sales slow.

The last thing was that logo. Look if you like Spider-Man that’s cool but that character owns that font. No other device or IP can use it without the original property coming to mind, thus further making people question what exactly is the PS3. The new logo and box art is an easy throwback to the PS2 while being fresh at the same time. Part of what influences a returning customer is based on brand recognition and your logo is a big part of that, Sony lost that with the Spider-man font as even the PS logo went unused for a while.

It’s not by chance that the new ads have the classic "Play-Stat-ion" at the end of them. It’s easy to play Monday morning quarter back but all of this played a factor to the current up swing for PS3, it was not the 299.99 price alone, because without the new logo and Slim system I don’t think we would be seeing the PS3 as reinvigorated as it is now. The price cut would have moved a few units but Sony knew it had to do more; they could have easily dropped the price back at E3 but knew they needed to revamp the whole system.

Sorry for the wall of text ;p

Agree with this comment 2 up, 0 down Disagree with this comment

Juanalf
Wednesday, November 11, 2009 @ 6:16:50 PM
Reply

The advertisement for games is top notch right now yet the exclusives still sell like crap!?

Agree with this comment 0 up, 1 down Disagree with this comment

Jawknee
Wednesday, November 11, 2009 @ 6:20:46 PM
Reply

I love Sony's marketing efforts. They give you reason to buy a PS3. Unlike MS who just try to give you reasons why you shouldn't buy a PS3.

Agree with this comment 1 up, 0 down Disagree with this comment

Highlander
Wednesday, November 11, 2009 @ 6:24:20 PM
Reply

15 reasons?

Ha! Microsoft just gave 1 million reasons....

MS Banned up to 1 million Box Live users for modding their consoles to play warez.

1 million consoles = 1 million reasons marketing campaign for Sony...

Agree with this comment 4 up, 0 down Disagree with this comment

Gone
Wednesday, November 11, 2009 @ 6:36:32 PM

Don't forget that Microsoft is also disabling use of 3rd party memory devises (Game Shark memory).

http://www.joystiq.com/2009/10/17/upcoming-xbox-360-update-locking-out-unauthorized-memory-units/

Last edited by Gone on 11/11/2009 6:38:55 PM

Agree with this comment 1 up, 0 down Disagree with this comment

___________
Wednesday, November 11, 2009 @ 11:54:02 PM

whats the problem?
it serves those greedy scum right, thats what you get for stealing.
although i doubt they would be going over to the ps3, most of them will just go buy a new 360.
my ex boss who i absolutely despise got his sons 360 modded for a mere 150 bucks.
2 games downloaded and its payed for itself.

Agree with this comment 0 up, 0 down Disagree with this comment

Highlander
Thursday, November 12, 2009 @ 1:16:02 AM

I didn't say it was a problem, in fact I am still laughing to myself about it. Anyone who mods a console so they can steal games deserves everything that they get.

Agree with this comment 1 up, 0 down Disagree with this comment

Scarecrow
Thursday, November 12, 2009 @ 4:52:08 AM

HAHA!

I just read 'bout this recently
Freaking awesome and hilarious!

Agree with this comment 0 up, 0 down Disagree with this comment

OtisFeelgood
Wednesday, November 11, 2009 @ 6:41:33 PM
Reply

That chick makes my pants tight. ;x

Agree with this comment 1 up, 0 down Disagree with this comment

Scarecrow
Thursday, November 12, 2009 @ 4:52:37 AM

Seriously, she's f****** hot

Agree with this comment 0 up, 0 down Disagree with this comment

persianhero
Wednesday, November 11, 2009 @ 8:00:46 PM
Reply

huh... this sorta reminds me of those interactive sex games.....! lol

Agree with this comment 0 up, 0 down Disagree with this comment

Banky A
Wednesday, November 11, 2009 @ 9:26:34 PM
Reply

Baaaahhh the website is downloading way too slow for me so I can't be stuffed watching it.

Good on Sony though ;)

Agree with this comment 0 up, 0 down Disagree with this comment

___________
Wednesday, November 11, 2009 @ 11:51:18 PM
Reply

im still scraping my jaw off the ground after this avo i saw my first uncharted 2 add.
almost 1 month late.
1 in 1 month aint bad...........

Agree with this comment 0 up, 0 down Disagree with this comment

xnonsuchx
Thursday, November 12, 2009 @ 2:41:24 AM
Reply

Looks like MS has already told people that the Natal add-on will cost ~US$80 and will be out in Fall 2010. Has Sony said anything about the cost of their wand controller? If it plus the US$35 camera is more, I think there's gonna be something else for 360 fanboys to criticize the PS3 for. Since you need 2 for some things, hopefully they'll have a double-pack for under $50.

Agree with this comment 0 up, 0 down Disagree with this comment

Pavex
Thursday, November 12, 2009 @ 11:00:55 AM
Reply

the girl HOT?!?!?!? well i guess to each his own! i thought she wasn't all that pretty in the face & a TWIG! lol

Agree with this comment 0 up, 1 down Disagree with this comment

Leave a Comment

Please login or register to leave a comment.

Our Poll

What do you think about The Last Of Us: Remastered?
Fantastic! Can't wait to get it!
Good, not sure if I'll buy immediately.
Eh, not bad, but I don't care.
It's just a stupid money grab.

Previous Poll Results