PS3 News: Ninja Theory: "A Lot Of Pressure" For Being Exclusive - PS3 News

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Ninja Theory: "A Lot Of Pressure" For Being Exclusive

There's a flip side to every coin. And sometimes, there are lots of coins involved.

On the one hand, remaining exclusive to one console allows you to really focus on that machine and push it to the limits, thereby creating something that is often very special. On the other hand, you sacrifice sales by eliminating other platforms. Then, there's the plus side of that aforementioned focus; allowing your team to push themselves in different directions without the concern of encompassing another system. But the downside to that is the pressure one feels for accessing the power of that system in a way multiplatform projects don't, so says Ninja Theory co-founder Tameem Antoniades in an interview with Eurogamer:

"When you are exclusive, sometimes the pressure to demonstrate technology can override other aspects of game development. Being involved in one side of a format war as if it's the machines that make great games can also be draining. You get a lot of attention as an exclusive developer which is great, but on the flip side there was a lot of anti-Sony feeling going on which I felt was unfairly being directed at our team.

Our focus is now on building as compelling a game as we can and I am more comfortable with that."

You may remember that Ninja Theory delivered the extraordinarily accomplished Heavenly Sword (which continued to have the best acting and cinema synching - words to lips - we've ever seen until Uncharted 2). This was exclusive to the PlayStation 3 but now, the team is working on Enslaved, an action game we know little about, but we do know it's headed to both the PS3 and Xbox 360. It's interesting to hear them talk about this pressure, but we should've realized it would be there, especially early on in the PS3's career.

The interesting thing will be to see if Enslaved generates the same positive feeling amongst gamers and critics as Heavenly Sword...

11/19/2009 10:44:48 AM Ben Dutka

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Comments (29 posts)

big6
Thursday, November 19, 2009 @ 11:06:44 AM
Reply

Heavenly Sword was outstanding. If they are able to utilize the same kind of tech found in Uncharted 2, to make Heavenly Sword 2, it would blow minds!
Sadly, that's probably not going to happen, anymore...

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sonic1899
Thursday, November 19, 2009 @ 2:47:49 PM

i heard it was good, but a game i could finish in a short matter of hours wouldn't do me much good, especially if it doesn't offer any reasons to play it again. when i buy anything, i want it to be worthwhile

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Scarecrow
Thursday, November 19, 2009 @ 4:57:23 PM

@sonic,
Many have said the same thing
Most who have played it end up with a big smile on their faces and instantly become a fan

Trust me, you're missing one of the best casts ever assembled in a v-game.

Agree with this comment 1 up, 0 down Disagree with this comment

Qubex
Thursday, November 19, 2009 @ 8:44:11 PM

I was waiting for "Heavenly Sword 2"; using my previous logic, 2 would be outstanding considering the improvement in the engine; especially the "real-time" shadowing effect which was poorly done in the first one.

"Motorstorm" also suffered this; and so did "MSG4" to some extent, and they were both exclusives. It made the graphics look a little messy when "real-time" shadowing does render properly or fall properly across the humanoid 3D objects, especially across places such as the features of a characters face...

Now that the new Ninja Theory is going multi-plat, it could be worse; or at the very least retain some quality similar to "Heavenly Sword"... but dumbed down for the "XFlop" :(

Q!

"i am home"

Last edited by Qubex on 11/19/2009 8:44:28 PM

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Naztycuts
Thursday, November 19, 2009 @ 11:16:20 AM
Reply

As much as I love ps3 exclusives, I can't blame small dev's for going multiplat they are just trying to keep on making great games and keep their doors open at the end of the day.

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Snaaaake
Thursday, November 19, 2009 @ 11:26:29 AM

Unlike the 6th gen, developers are scared of going PS exclusive this time as there's no guarantee it will sell a lot, the PS2 was 3 or 4 times bigger than it's rival so developers were confident in making exclusives for it.

Now with the PS3 selling the least and based on history of PS3 exclusives and multiplats, developer rather go multi for more money, unless the number of PS3 sold is 2 or 3 times the number of the 360.

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WorldEndsWithMe
Thursday, November 19, 2009 @ 12:19:16 PM

good point nasty, but it is still sad to lose a dev to the much-less-accomplished multiplat arena.

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Scarecrow
Thursday, November 19, 2009 @ 12:29:49 PM

Amazing how quality is taking a back seat to money/fame

Well, that's what happens when American companies INFECT great things such as gaming.

We were having so much fun dancing to Nintendo's and Sony's tune

Microsoft imo is dirtying up the industry.
As demonstrated here. Ninja Theory would rather sacrifice quality for sales.

Agree with this comment 11 up, 0 down Disagree with this comment

Lotusflow3r
Thursday, November 19, 2009 @ 1:56:39 PM

Scarecrow, again, well said. Perfectly said even.

Don't forget Sega though.

I don't have to say nothing, Scarecrow got it.

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Naztycuts
Thursday, November 19, 2009 @ 3:53:39 PM

@ World
Agreed it is sad to lose a quality dev that did good on the ps3 with the exclusive Heavenly Sword, but as we've recently heard about Pandemic (not sure if that closing rumor was confirmed) It might suck quality wise for us but I'd rather a dev go multiplat and stay open than stay exclusive and go under. I also hope that eventually the developers start using the ps3's full potential even on multiplats, because it's never felt fair they know games are better on our system but they dont want the 360 kids b*tching that we got a higher quality version. It's comprimising quality for quantity as SCARECROW said, but we'll see about that in I'd say 6 months when our user base catches up to/surpasses Xbots.

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godsman
Thursday, November 19, 2009 @ 11:40:46 AM
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If they wanted sales, they should've made it for ALL platforms, including the Wii and DS. Crappy movie games can sell millions too if spread through all platforms. But the fact that these guys didn't go ALL multiplatform is because they don't want to sacrifice quality with quantity. The question is now, is making it on Xbox will sacrifice the PS3 quality.

One thing i realize is that sales of sequels that were made onto Xbox and PS3, which was originally PS2 exclusive, did not see any significant boost in sales. They lost a large number of potential PS3 buyers, which went to Xbox. There are just too many people that own both platforms. You are not broadening the sales potential. You are just giving yourself more work to code for and sacrificing quality as well.

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jlch777
Thursday, November 19, 2009 @ 5:31:43 PM

Good point Godsman!

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WorldEndsWithMe
Thursday, November 19, 2009 @ 12:23:21 PM
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Maybe it is catering to two platforms or maybe going multi just makes devs lazy, but I seriously doubt this enslaved will stand up to how great Heavenly Sword was. And I'm sure they didn't meet their sales potential when HS was released because the PS3 base was so low. Well now it is very high, and if they would rather sacrifice greatness for money then I wish them the best because I don't think it will sell well unless it can knock the competition out of the park.

I'd rather see a Heavenly Sword 2.

Agree with this comment 7 up, 1 down Disagree with this comment

Scarecrow
Thursday, November 19, 2009 @ 12:33:02 PM

Yup
Instead of taking it like a man, like Naughty Dog did with Uncharted 1 which sold very well but not nearly as good as it should have. They instead wussy'd out and are now taking the easy road out, the lazy road to be exact

What I don't get is why they didn't delay the game if they needed more time to make the game longer.

Anyway, I love NT, and Heavenly Sword will always be one of this gen's most special games. But Enslaved not impressing me at all, design wise it's just a wasteland with some guy hacking around.

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PS3addict
Thursday, November 19, 2009 @ 12:24:30 PM
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I hope that this is a reversal of ports. Build it on the PS3, port the game over to the 360.
I hate to hear that a game was developed for the 360 and then released for the PS3.

They never seem to look as good on the PS3 as they do on the 360 when they do that. Only one will minimial difference was batman arkham.

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WorldEndsWithMe
Thursday, November 19, 2009 @ 1:42:31 PM

yeah that's another thing, if the 360 is the build platform it will look like poop on PS3 and then they won't get the sales they want anyway.

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Orvisman
Thursday, November 19, 2009 @ 2:05:29 PM

Considering NT is very familiar with the PS3, we can only hope NT is making the PS3 its lead platform.

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Karosso
Thursday, November 19, 2009 @ 2:34:30 PM
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I have a very bad feeling about this :(
Could HS be NT's last great game this generation?
They could make HS2 or some other game for the PS3 now and surely make money, even tho PS3 exclusives sell pathetic numbers compared to other games even when they are much better...
I bet AC2 for PS3 will leave Uncharted 2 way back in sells by the end of the month :(

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maxpontiac
Thursday, November 19, 2009 @ 2:53:54 PM
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I honestly believe that every 3rd party developer should make games multi-platfrom.

It's smart business.

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WorldEndsWithMe
Thursday, November 19, 2009 @ 3:40:33 PM

smart business, but bad news if you like AAA games.

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___________
Thursday, November 19, 2009 @ 11:51:45 PM

that could not be more false.
theres many, many, many AAA multiplat games like batman AA or bioshock or rainbow six vegas 1,2 or GTAIV (even though i hate it) or saints row 2 or the darkness or burnout paradise or devil may cry 4 or MW2 (even though its meh in my mind) or assassins creed 2.
not to mention the upcoming multiplats.
sure exclusives have a higher chance of being better games, but that does not mean a MP game is automatically not as good as a exclusive.

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Oxvial
Thursday, November 19, 2009 @ 3:53:23 PM
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funny how they do this when the Ps3 its in the best moment.

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ace_boon_coon
Thursday, November 19, 2009 @ 7:28:12 PM

m$ must be throwing some cash their way. ugh i can't stand that horrible company

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Alienange
Thursday, November 19, 2009 @ 5:57:23 PM
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So this loser would rather be "comfortable" than "demonstrate technology?" Sounds to me like NT exhausted the little talent they had and are now content to simply release dvd gimped games. Go multiplat you whiner, see if I care!

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Snaaaake
Thursday, November 19, 2009 @ 7:15:00 PM

If the game is good then you would.

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Qubex
Thursday, November 19, 2009 @ 8:44:57 PM

I go with you on this one Alienange :)

Q!

"i am home"

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DIsmael85
Thursday, November 19, 2009 @ 10:40:38 PM
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Bye bye dear Ninja Theory, you will forever be known as a company that gave me one true game that I still love to this day. Heavenly Sword. Now that you have gone Multi-plat, you have thrown quality out the window. I will not get Enslaved, and not because it's multi-plat, but because Ninja Theory doesn't exist. Yeah I know I'm be stuck up, but hey Naughty Dog just blew open the door with how good a story can be and still have amazing visuals.

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___________
Thursday, November 19, 2009 @ 11:53:09 PM
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hey all they had to do is make another heavenly sword game just with new levels and i would of been inline day one to buy it.
one of the best games i own on ps3, the amount of enemies on screen at once made me crap my pants and the graphics even to this day are quite impressive.

see this is the problem these days developers use to make games because it was a passion thats why games were always so good.
now these days games are seen as a cash cow, now developers are making games to make money, the passion and love is not there.
they could not care less if there game is good or not just along as it brings in the $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
ala activision.
thats also why PC gaming is in the hole at the moment, because its becoming so expensive to make games pc developers are switching over.
doom, quake,wolfenstein,crysis,half life.
there was so many games exclusive to PCs there was so many developers seriously pushing the PC to the limit, now because of costs there switching over to consoles and giving the pc the finger.
look at crysis when it came out no one had a powerful enough pc to run it at max settings, only now are we starting to catch up.
heck my PC cost me 3K and even i cant run it at full settings i have to turn down the AA otherwise it lags, and i can only get 30FPS out of it, 60FPS i have to drop down to 720P instead of 1080P.
that was then, but now.
well i seriously doubt we will see that ever again sadly, 50 bucks says crysis 2 will be gimped for the PC thanks to consoles.
thats why allot of cryteks fans were seriously pissed when they announced crysis 2 for consoles, the last exclusive they had now gone.
what does the PC have now, exclusive to it?
diablo 3, thats all i can think off, and thats not out till 2011 at the earliest.


Last edited by ___________ on 11/20/2009 12:00:48 AM

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Fane1024
Saturday, November 21, 2009 @ 3:03:40 PM
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Another problem with going multi-platform/third-party rather than exclusive/second-party--you probably lose access to inside information from Naughty Dog, Insomniac, Guerilla, etc.

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