Sony Maintains 13 Million Worldwide PS3 Sales Goal
Even during the difficult times, Sony's sales projections for the PlayStation 3 were never that far off. Perhaps it's because they had the foresight we never did; for instance, they knew they were dropping the price of the console long before anyone else.
And although it seems more likely now, Sony did predict they would sell their goal of 13 million PS3 consoles worldwide this fiscal year. The recent success has only made them more confident in this claim; according to Gamasutra, Sony executive vice president Kaz Hirai has told the media he's pretty darn certain the company will hit that 13 million sales target. Furthermore, they're sticking to their plans to achieve overall profitability by March 2011 - for this purpose, they're doing some cost-cutting and investing in new technologies, like that nifty 3D entertainment - so we imagine Sony's motto right now is, "onwards and upwards." If they do manage to hit the sales goal, that would mark a significant year-over-year increase; Sony sold a little over 10 million PS3s in fiscal 2008. However, with only 4.3 million units sold in the first two quarters, sales will have to increase drastically in the second half. This could happen, though, given the recent spike and the holiday season upon us.
Lastly, citing a recent Reuters report, Sony's new online content service will expand the Network's focus to include other media like movies, music and books. At this point, it seems as if they want the PS3 to become the entertainment console of choice...you know, all you need in your house is a TV and a PS3, or something like that.
11/20/2009 12:26:44 PM Ben Dutka