Grand Theft Auto Won't Become An Annual Tradition
You may not have noticed, but some of the biggest franchises in the world are now releasing on an annual basis. EA's Madden and Activision's Call of Duty are a few examples, but Take-Two won't be taking that approach with Grand Theft Auto.
As he said yesterday during an investor call, Take-Two chairman Strauss Zelnick reminds us that it takes a lot of time to make "triple-A" games, and they don't plan on annualizing GTA any time soon. He did say he likes the idea of "testing new formats and platforms" (referring to the DLC expansions for the Xbox 360 and Grand Theft Auto: Chinatown Wars for the DS and PSP), but as far as GTA is concerned, we will have to continue to wait patiently. In fact, Zelnick spoke about the need for consumer "appetite;" i.e., how long should they wait in order to put that appetite through the roof? Perhaps the reason he was asked about making GTA a yearly thing is because Take-Two's latest financial update says they won't be meeting their goal for 2010...and oh yeah, this was a "GTA-less" year. They cite more losses from their 2K baseball franchise and let's not forget that several titles were pushed out of 2010. But even so, they ain't rushing GTA. Not ever.
Zelnick also mentioned "the resiliency of the franchise," in that people will always know and remember the name, regardless of development length. That's certainly true, of course, but these publishers that are doing annual launches of massive franchises are just swimming in cash. Tough to ignore that from a business standpoint.
12/4/2009 10:47:56 AM Ben Dutka
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Comments (34 posts)
Gone
Friday, December 04, 2009 @ 9:06:48 PM
556pineapple
Friday, December 04, 2009 @ 11:15:52 AM
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Highlander
Friday, December 04, 2009 @ 11:57:11 AM
laxpro2001
Friday, December 04, 2009 @ 12:24:03 PM
I_defenestrate
Friday, December 04, 2009 @ 2:49:09 PM
www
Friday, December 04, 2009 @ 5:02:42 PM
Alienange
Friday, December 04, 2009 @ 5:58:10 PM
Highlander
Friday, December 04, 2009 @ 11:29:34 PM
Yep, it's me. Taking a break from Kosmos for the equally fabulous Mizuho Kazami. Though I must find a more 'KOS_MOS' like image of her...
U2 is laugh out loud funny a lot of the time, I think it's one of the things that build the game to the heights that it reaches.
On topic, games that release annually very quickly get tired and annoying, especially to repeat buyers who are fed up buying the same game again and again. That said, a sequel every two years or so would work nicely. So, hopefully Uncharted 3 will make it's way to us during 2011. Though I bet we'll still be replaying the first two even then.
Highlander
Saturday, December 05, 2009 @ 12:27:35 AM
bridgera
Friday, December 04, 2009 @ 11:57:53 AM
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I like that they take some time between releases. Personally, I find expansions via DLC or a 2nd disc more interesting than a meaningless sequel.
BTNwarrior
Friday, December 04, 2009 @ 12:02:17 PM
Fane1024
Saturday, December 05, 2009 @ 6:07:19 PM
bOnEs
Friday, December 04, 2009 @ 12:04:19 PM
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i thought when take-two became their parent company that they would force R* to pump GTA's out every year... the houser's sure know how to take control of their own company...
WorldEndsWithMe
Friday, December 04, 2009 @ 1:22:04 PM
bOnEs
Friday, December 04, 2009 @ 3:50:12 PM
laxpro2001
Friday, December 04, 2009 @ 12:20:01 PM
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WorldEndsWithMe
Friday, December 04, 2009 @ 1:23:51 PM
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bigrailer19
Friday, December 04, 2009 @ 2:06:07 PM
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What im trying to get at in short is its the same theory over and over, and if it was annually i would begin to get bored! Good Decision on their part!
Last edited by bigrailer19 on 12/4/2009 2:07:09 PM
WorldEndsWithMe
Friday, December 04, 2009 @ 3:44:00 PM
I_defenestrate
Friday, December 04, 2009 @ 2:55:02 PM
Reply
bOnEs
Friday, December 04, 2009 @ 3:57:28 PM
just wait and see how good the next couple of GTA's will look and feel... i am sure they will blow you away just like the other ones did... i mean, just look at the DLC's for 360... those add-ons added some really cool game features that i've been waiting to play...
R* has the template now (GTAIV), give them a chance to build upon it before you start bashing it...
Hezzron
Friday, December 04, 2009 @ 5:04:27 PM
There are a few but rather vocal individuals here that love to put down great epic games like GTAIV and MW2. It must be like a little support group for them here, because it's rare to find that kind of hate elsewhere.
I chalk it up to a handful of narrow minded RPGites or juice-drinking Sony cultist extremists that refuse to like games that have chosen to lean a little more the 360's way, which those 2 games have done with DLC and an add campaign respectively. I'm just happy to be able to play those quality games on the PS3.
Anyways, don't give up on the few haters. Like Darth Vader, I believe there's still some good in them.
Last edited by Hezzron on 12/4/2009 5:14:26 PM
Alienange
Friday, December 04, 2009 @ 6:05:03 PM
Alienange
Friday, December 04, 2009 @ 6:11:27 PM
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godsman
Friday, December 04, 2009 @ 9:51:54 PM
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___________
Saturday, December 05, 2009 @ 12:41:30 AM
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HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
thats hilarious!
R* could not make a game in 1 year if their life depended on it.
look at GTAIV how many times was that set back, and it still sucked.
look at max payne 3 how many times has that been set back.
look at red dead redemption how many times has that been set back.
even if they could make a GTA game in 1 year which they cant i would not want them to do so.
because, theres only so much you can do in 1 year, open world games take time.
only sucker punch can create such a good open world game, in such little time.

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Highlander
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Friday, December 04, 2009 @ 11:04:50 AM