Sega To Utilize Bayonetta Critical Acclaim In Promotion
Publishers are always happy when a game drags in super high review scores, which is why Sega has an ear-to-ear smile thanks to Bayonetta's critical reception thus far.
Although the game hasn't released in North America yet - it's scheduled for January 5 - multiple sources have already said the game is downright stellar. Perhaps the evaluations that get the most attention are Edge Magazine's perfect 10 out of 10, Famitsu's perfect 40/40 and Eurogamer's solid 9 out of 10. Therefore, according to MCVUK, Sega will be taking advantage of this critical acclaim to help promote the game. After referencing the aforementioned scores, senior product manager Ben Walker said:
"The launch campaign will be an accolade driven campaign with heavy weight TV, online and print advertising. It is a campaign that reflects the confidence that we have in this title."
He goes on to say that releasing Bayonetta in Q1 2010 was a "strategic move" and they're now confident it "will be the first triple-A release" of the year. After my time with the kick-ass demo, I agree that it'll be something special although the drawbacks evident in the demo make it tough to agree with a perfect score. But at the very least, it should be a treat for all action fans, especially those who have enjoyed ultra-challenging titles in the Ninja Gaiden and Devil May Cry franchises.
Related Game(s): Bayonetta
12/7/2009 10:44:00 AM Ben Dutka