NPD Predictions Place PS3 Ahead Of 360 For November
The console race is closer than ever with each passing month, and the latest November NPD estimates indicate that Sony has retained its momentum established by the price cut this fall.
Both Wedbush Morgan analyst Michael Pachter and EEDAR analyst Jesse Divnich have offered their predictions for the previous month, and first and foremost, both believe we saw a definite increase in overall software sales. Pachter thinks we'll see total sales for the month hit $1.55 billion, which would represent a 7% increase over 2008's $1.45 billion, although he does expect overall hardware sales to be down 19% in a year-over-year comparison. Said Pachter:
"PS3 unit sales last year were 1.1 million for the November–December 2008 period (compared with 2.3 million for Xbox 360 and 4.2 million for Wii). The Xbox 360 outsold the PS3 for 13 consecutive months until September, likely due to a higher perceived value proposition. (The Xbox 360 'core' model was priced $100 lower than the PS3.) We think that the PS3 will again outsell the Xbox 360 in November and December, prompting a price cut some time early next year."
Pachter says the PS3 will have sold 700,000 units in November with the Xbox 360 coming up close behind at 650,000 while EEDAR's Divnich expects something similar: the PS3 at 725,000 and the 360 at 700,000. Both believe the Wii will top the million mark and as incomprehensible that is to me, the Wii won't be destroying the competition as it did during last year's holiday season. As for the PS3, we're certain that a few must-have exclusives will continue to fuel hardware sales for December.
12/7/2009 9:20:04 PM John Shepard