PSXE Poll Update: PS3 Ad Surge Noted And Appreciated
Sony has really picked up the slack in terms of marketing and campaigning for the PlayStation 3, and most of our readers agree that yes, their flagship console is much more visible these days.
The vast majority of you either believe Sony is going all-out and this advertisement surge over the past few months has been uber-effective, or that at the very least, the extra marketing it noticeable and far more people are aware of the console's existence. The "It Only Does Everything" campaign is certainly getting plenty of airtime these days, and with the PS3 exclusive Uncharted 2: Among Thieves widely regarded as being the best game of the year, things are heating up. The PS3 boasted an 88% year-over-year sales growth in the month of November, which is a testament to both the overall appeal of the system (Blu-Ray, exclusives, PSN, more accessible price tag, etc.) and that new marketing push. Of course, we still think they could advertise something like Uncharted 2 a lot more (when's the last time you saw an ad on TV?) but besides that, I think we've all appreciated this reversal. Earlier in the year, you'd be hard-pressed to find any mention of the PS3 anywhere, and despite promises that Killzone 2 would receive plenty of support, that never really materialized as far as I could see. It's just very refreshing to see the advertising really kick in, especially when the console has so much going for it.
This week, we'd like to know what you think of the Spike TV Video Game Awards. Do you agree with the victors? Uncharted 2 took home Game of the Year, which I'm sure most all of you agree with, but what about the rest of the selections? We've said the nominations were pretty realistic and if you agree with that, you might also agree with the winners... Well, tell us what you think.
12/13/2009 9:34:23 PM Ben Dutka