PS3 News: PSXE Poll Update: PS3 Ad Surge Noted And Appreciated - PS3 News

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PSXE Poll Update: PS3 Ad Surge Noted And Appreciated

Sony has really picked up the slack in terms of marketing and campaigning for the PlayStation 3, and most of our readers agree that yes, their flagship console is much more visible these days.

The vast majority of you either believe Sony is going all-out and this advertisement surge over the past few months has been uber-effective, or that at the very least, the extra marketing it noticeable and far more people are aware of the console's existence. The "It Only Does Everything" campaign is certainly getting plenty of airtime these days, and with the PS3 exclusive Uncharted 2: Among Thieves widely regarded as being the best game of the year, things are heating up. The PS3 boasted an 88% year-over-year sales growth in the month of November, which is a testament to both the overall appeal of the system (Blu-Ray, exclusives, PSN, more accessible price tag, etc.) and that new marketing push. Of course, we still think they could advertise something like Uncharted 2 a lot more (when's the last time you saw an ad on TV?) but besides that, I think we've all appreciated this reversal. Earlier in the year, you'd be hard-pressed to find any mention of the PS3 anywhere, and despite promises that Killzone 2 would receive plenty of support, that never really materialized as far as I could see. It's just very refreshing to see the advertising really kick in, especially when the console has so much going for it.

This week, we'd like to know what you think of the Spike TV Video Game Awards. Do you agree with the victors? Uncharted 2 took home Game of the Year, which I'm sure most all of you agree with, but what about the rest of the selections? We've said the nominations were pretty realistic and if you agree with that, you might also agree with the winners... Well, tell us what you think.

12/13/2009 9:34:23 PM Ben Dutka

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Comments (47 posts)

Gone
Sunday, December 13, 2009 @ 9:52:45 PM
Reply

Sony's ads are very catchy and funny now compared to the ones they started off with (freaky baby).

Agree with this comment 13 up, 0 down Disagree with this comment

Kowhoho
Sunday, December 13, 2009 @ 11:06:42 PM

Don't forget Tentacle Monster! ... Except that's an example of a good ad.

Agree with this comment 2 up, 0 down Disagree with this comment

MyWorstNightmar
Monday, December 14, 2009 @ 3:34:09 PM

Boom, you being the first to comment on this subject matter is apropos.

Good job to Sony for moving the machine forward with their advertising, but they need to come farther with the advertising of the games. No more advertisements with quick montages of games, give me a full 30 second advertisement on prime time tv for the likes of Infamous, Uncharted 2.

To this day, my mind wanders back to the advertisements that were done for Gears of War with the song "Mad World" by Tears for Fears. Catchy tune, a song that didn't necessarily go with a shooter like that, but damn it was effective. Didn't get me to buy the game, or the XBOX 360 for that matter, but it stayed in my mind.
Last edited by MyWorstNightmar on 12/14/2009 3:45:29 PM

Agree with this comment 2 up, 0 down Disagree with this comment

Arvis
Monday, December 14, 2009 @ 4:06:23 PM

Pretty sure "Mad World" was done by Gary Jules. At least the song used in the Gears commercials was, anyways... Don't know if it's a cover or anything...

-Arvis

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Fane1024
Tuesday, December 15, 2009 @ 6:53:40 PM

You're both right. It was the Jules version and that was a cover (and a damn good one).
Last edited by Fane1024 on 12/15/2009 6:55:04 PM

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SnipeySnake
Sunday, December 13, 2009 @ 9:55:45 PM
Reply

Can someone give me a direct link to the vga's? I can't find it anywhere.

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SnipeySnake
Sunday, December 13, 2009 @ 11:09:42 PM

nvm i found it...but if theres a video...link please?
Last edited by SnipeySnake on 12/13/2009 11:09:59 PM

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inkme101
Sunday, December 13, 2009 @ 9:56:03 PM
Reply

to boom:

awesome! that is my favorite ad out of all of them. niiiice!

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Juanalf
Sunday, December 13, 2009 @ 9:59:08 PM
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The advertising lately has been good but not PS1/PS2,360,wii good.They should have a commercial for each of the exclusives(poor left behind KZ2)and each of the PS3's features(like Home); But it's a definitely a step up from the past years.As for the VGAs, I thought everything seemed pretty fair excluding the fact that KZ2,inFamous didn't come away with shit.

Agree with this comment 5 up, 1 down Disagree with this comment

Qubex
Monday, December 14, 2009 @ 3:10:02 AM

Yes, that fact that KZ2 and InFamous never came away with anything was scandalous...

Maybe GG will give up on us PS3 owners now :(

Q!

"i am home"

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Scarecrow
Sunday, December 13, 2009 @ 10:07:02 PM
Reply

The VGAs were good
Seems gaming's kinda heading in the right direction again.

Going forward they need to adapt newly themed commercials. I like the current ones.

Hopefully they become more 'bout the game and less 'bout the console

Fully agree with SFIV being the fighter of the year. Of the decade even.

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Jawknee
Sunday, December 13, 2009 @ 10:14:05 PM
Reply

I really hope with Uncharted 2 winning game of the year it will get people to recognize Naughty Dogs gem. Shame games like MW2 sell 6mil while a perfect game like Uncharted 2 only sells a fraction of that.

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Hezzron
Sunday, December 13, 2009 @ 10:28:06 PM
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I love the "It Only Does Everything" tag line. However, some of the attempts at humor in the TV ads are hit and miss IMO.

As far as dedicated TV commercials for Sony exclusive games go......uh, there aren't any....so, I think they should take their games out from beneath the rocks they're hiding under.

I have no beef at all with the Spike TV VGAs, but some categories could of been a toss up. That's just a testament to the quality of games released this year.
Last edited by Hezzron on 12/13/2009 10:29:21 PM

Agree with this comment 3 up, 0 down Disagree with this comment

WorldEndsWithMe
Sunday, December 13, 2009 @ 10:37:53 PM
Reply

This year I agree with most of them or at least understand the points of view behind them. They really need to get someone better to MC though.

The ads are good and effective but I agree with the rest of you, us, whatever, that there needs to be dedicated ads that feature the awesomeness of each game instead of 25 seconds of joking around and 3 seconds of footage.

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NoSmokingBandit
Sunday, December 13, 2009 @ 10:56:41 PM
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If Sony's sales start to fall they can just follow MS's example and ban 600k units, lol.

I kid, i kid.

I dont see the ps3's sales slowing down any time soon. Next year looks packed already, even during the slow times in Spring/Summer. Im just waiting for Insomniac to announce their game for next fall and i will be happy.

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bigrailer19
Sunday, December 13, 2009 @ 11:04:55 PM

hopefully R3, that would make me a happy person!

I know alot of people around here like R2 online, which i did as well, but Resistance: FOM was far better in my opinion. Throwing more people in a map doesnt make it better to me. Despite what i just said i still loved the crap outta it!

All the other things you said, your right. The PS3 is just going to keep climbing!

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SvenMD
Monday, December 14, 2009 @ 8:54:31 AM

-Big - Are you saying R:FOM single player was better or that the online was better? I thought R2 was an amazingly fun game...graphics and color were great...fun locations...and the cut scenes were better in FMV (especially the final cutscene!)

As far as online - I played R1 online for about 3 hours. Played R2 online for about 60+! I loved the co-op missions....just wish more people knew how to play as a team. I was always the medic (go figure)

Anxiously awaiting R3!!!!

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bigrailer19
Sunday, December 13, 2009 @ 11:01:47 PM
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not bad all in all. The whole night i was watching it though i felt like id be let down on every category. I especially felt this way when AC2 won action/adventure! I thought for sure it was going to get GOTY after that. Apparently gamers got confused when voting i guess. Other than that the only thing i didnt like was that KZ2 wasnt in the best shooter category.

Oh and the trailer for Medal of Honor gots me real ecxcited!


Last edited by bigrailer19 on 12/13/2009 11:02:32 PM

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SnipeySnake
Sunday, December 13, 2009 @ 11:12:30 PM
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Some 360 fanboy on the vga comments said the ps3 had this year but all we had it has in 2010 is gow3. I laughed so hard!

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SnipeySnake
Sunday, December 13, 2009 @ 11:34:30 PM

He named like 3. I think it was halo reach, alen wake, and i don't know the last one.

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Jawknee
Monday, December 14, 2009 @ 12:01:06 AM

Err, yea....one game. Xbots are funny.

Agree with this comment 3 up, 1 down Disagree with this comment

___________
Monday, December 14, 2009 @ 1:03:34 AM

crackdown 2.
come on guys, weve been through this before.
poor crackdown gets no attention :(
o and fable 3, but ive never been a fable fan.
ahhhh, how could i forget splinter cell conviction and mass effect 2.
for shame.
Last edited by ___________ on 12/14/2009 1:04:42 AM

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jerocarson
Sunday, December 13, 2009 @ 11:13:34 PM
Reply

Everything went fine, except for the fact that K2 and GG didn't get some love.
I personally think the graphics of K2 is a little better than U2, in terms of realism.
M just me and my Honest opinion
Cheers. . .
Last edited by jerocarson on 12/13/2009 11:15:40 PM

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Masterofallz
Sunday, December 13, 2009 @ 11:14:52 PM
Reply

On an off topic note, what is with the Xbox 360 ad on the top?

Agree with this comment 2 up, 0 down Disagree with this comment

WorldEndsWithMe
Sunday, December 13, 2009 @ 11:23:50 PM

They pay for our ability to come here and talk sh*t about them.

Agree with this comment 7 up, 2 down Disagree with this comment

jerocarson
Sunday, December 13, 2009 @ 11:24:59 PM

why the hates? ***<<<smiling>>>>

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Scarecrow
Sunday, December 13, 2009 @ 11:28:45 PM

overture

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OtisFeelgood
Sunday, December 13, 2009 @ 11:39:56 PM

I don't see an ad(thank you Firefox/Adblock Plus).

Agree with this comment 4 up, 1 down Disagree with this comment

WorldEndsWithMe
Monday, December 14, 2009 @ 12:02:36 AM

I kid, I kid :P

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hehateme
Sunday, December 13, 2009 @ 11:56:14 PM
Reply

heres the thing.... all i ever see is one commercial from a ps3 game.... and thats it... once every 2 weeks maybe.... ive never seen a resistance commercial... ive seen one uncharted 2 commercial... and one kill zone 2 commercial

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WorldEndsWithMe
Monday, December 14, 2009 @ 12:03:13 AM

There was a Resistance 2 commercial back in the day, I thought it was good but nobody else did.

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Geobaldi
Monday, December 14, 2009 @ 12:36:46 AM
Reply

Off topic. It appears that Gamestop.ca briefly added a listing for Star Wars: Battlefront 3 yesterday. It has since been removed but it listed the preorder date as January 1 with the release date of June 2010 and available for PS2, PS3, Xbox 360, and PC. This is good news indeed if it turns out to be true.

Agree with this comment 5 up, 0 down Disagree with this comment

calculator
Monday, December 14, 2009 @ 5:30:09 PM

REALLY!? I'VE BEEN WAITING FOR BF3 EVER SINCE I SAW THE LEAKED GAMEPLAY.

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Charger7302
Monday, December 14, 2009 @ 12:37:02 AM
Reply

To be fair their do have more than just "1 game". But no where near as many as ps3.
Alan Wake
Splinter Cell Conviction
Mass Effect 2
Halo Reach
Fable 3(possibly)
Out of these that I know only 3 interest me enough for me to go ou and buy an xbox. Alan Wake, Splinter Cell, and fable 3.

Agree with this comment 2 up, 2 down Disagree with this comment

Jawknee
Monday, December 14, 2009 @ 12:49:45 AM

Errr yea none of those interest me. Poor taste indeed.

Agree with this comment 4 up, 6 down Disagree with this comment

___________
Monday, December 14, 2009 @ 1:07:34 AM

o come on.
how can you say mass effect 2, splinter cell conviction or alan wake dont interest you?
especially splinter cell conviction.
i shat my pants after their E3 demonstration.
alan wake could be good, but it looks like another alone in the dark to me so ill wait till reviews.

Agree with this comment 3 up, 1 down Disagree with this comment

Qubex
Monday, December 14, 2009 @ 3:14:09 AM

I am sure Alan Wake, Fable 3, Mass Effect 2 and Splinter Cell Conviction aren't going to be bad... at least 360 owners have some titles to look forward to; but PS3 will probably still have the best ones when it is all said and done.

Q!

"i am home"
Last edited by Qubex on 12/14/2009 3:14:27 AM

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Jawknee
Monday, December 14, 2009 @ 9:17:27 AM

Ummm, I suppose Slinpter Cell a little. As for the rest deffinanlty not. Especially Fable.

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___________
Monday, December 14, 2009 @ 1:12:07 AM
Reply

they need to give some exclusives the same love.
ive lost count the amount of assassins creed 2 adds i have seen just last week.
hell today i saw 3 on TV, there was massive poster on the window at EB, there was 1 billboard at the train station, and another at the bus stop.
6 adds in one day.
thats more adds than i have seen for uncharted 2, ratchet and clank a crack in time and ninja gaiden sigma 2 put together.
dont they want their exclusives to sell?
im starting to think publishers are paying for them, thats why they are there.
if not, i cant think of any other reason why sony would be advertising everyone elses games but theirs.

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JackC8
Monday, December 14, 2009 @ 8:40:01 AM
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I just get a kick out of all the whining about Uncharted 2 getting game of the year. "Oh, but MW2 sold more!!!" LOL. Warms my heart. Hey, by those standards, Wii Fit is the game of the year.

Agree with this comment 2 up, 0 down Disagree with this comment

Snaaaake
Monday, December 14, 2009 @ 9:40:48 AM

Then Wii Sport is the game of the decade with more than 50 million gone although most of it are bundled.

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mexgeo86
Monday, December 14, 2009 @ 8:43:19 AM
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They should campaign the system along with the game of the year now.

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Snaaaake
Monday, December 14, 2009 @ 10:14:03 AM

MGS4, that game should have sold 6 million copies.

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Highlander
Monday, December 14, 2009 @ 12:14:06 PM

Snaaake,

MGS4 would sell more copies now, but when it came out, it sold to something like a 5th of all PS3 owners at the time. That's pretty darned good, no matter how you look at it.

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Robochic
Monday, December 14, 2009 @ 12:14:22 PM
Reply

I love the Sony Ads they always get me laughing if I'm having a bad day I go on youtube and watch them :)

The Unchartered 2 one is so funny.... heck they're all funny, catchy and you always remember them

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FatherSun
Monday, December 14, 2009 @ 3:55:33 PM
Reply

I in no way think they shouldve waited but maybe now SONY should kick off a new ad campaign for Uncharted 2! And of course mention not only the VGA GOTY award but also the other GOTY awards that are beginning to pop up here and there. Yahoo for example. Not to mention the fact that it has some of the best reviews of any game on any platform this year and almost ever! Let the pulbic know it exists! As well as other stellar exclusives! Yes SONY!! You can show off.. Just a little.. Or a lot. You have the right to do so. The competition does! And most of the time its all BS!

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geovanwitdakick
Monday, December 14, 2009 @ 8:22:35 PM
Reply

excuse me if I`m late here, but I just saw a Madden '10 commercial, wit the "it only does everything" ad as part of the commercial at the end. That's not really the best multiplatform game to be advertising, but hey, Sony's working.

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