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Square-Enix Issues New Year's Goal

Square-Enix's New Year's resolution is simple: take things up a notch, maybe diversify the company products, and above all else, "establish a strong foothold" in the industry."

Yeah, they're just words but this is how many Japanese companies usher in a fresh year, by outlining their goals - often lofty - for the upcoming four quarters and delivering a "statement" or two designed to make the stockholders a bit happier about the current situation. As reported by Kotaku, Square-Enix boss Yoichi Wada issued his statement and it acknowledges the ever-changing tides of the industry. Said Wada:

"In the near future, the rate of convergence between video games and other digital entertainment content will only continue to accelerate. It is for that reason we will make 2010 a year of taking root, in which we use this environment of change as an opportunity for establishing a strong foothold with which to lead the global entertainment industry."

Video games and movies have been butting heads for quite some time now and despite Hollywood execs continually blaming games for stealing away theater-goers, the two industries appear to be playing nice on the surface. Just about every last action and/or kids movie in existence becomes a video game, and several future blockbuster films are based on video games. But let's not forget that "other digital entertainment" goes well beyond movies, so Square-Enix could be looking to get their hands into all sorts of stuff. That's fine and dandy, S-E, but...just gimme FFXIII and I will forgive you for past transgressions.

1/4/2010 10:51:46 AM Ben Dutka

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Comments (39 posts)

cheng
Monday, January 04, 2010 @ 11:16:19 AM
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wada needs to step down, that man had made some of the most ridiculous decisions since this generation, o0o wada!!

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BikerSaint
Monday, January 04, 2010 @ 11:21:11 AM
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I'm just one guy here,.... but I'm thinking maybe SE should have made their first #1 priority resolution....

Getting their projects out a little quicker for all their RPG fans?????

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Scarecrow
Monday, January 04, 2010 @ 11:38:45 AM
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I think Square is out of MP

And Wada is its poison

So sad, oh well there's always ATLUS, SCEJ, Level 5, etc.

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Radiohead
Monday, January 04, 2010 @ 11:42:14 AM
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Their priority is make more money!!!

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Geobaldi
Monday, January 04, 2010 @ 12:26:58 PM

That's the mindset of all business so there's no surprise there.

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Nynja
Monday, January 04, 2010 @ 11:45:34 AM
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I wouldn't mind more CG movies from SE. Personally I enjoyed both Advent Children and Spirits Within.

That said, I still want my FF games with their engaging stories and their unrivaled cut-scenes.

FFXIII still remains in third on the list of upcoming FF games I want to play. I can't wait to find out more about FFVersus and FFXIV. Don't worry, Ben, even when addicted to MMO games I do not ignore other new or old titles.

Last edited by Nynja on 1/4/2010 11:47:00 AM

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Alienange
Monday, January 04, 2010 @ 11:46:09 AM
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"a strong foothold with which to lead the global entertainment industry" ???

Is he joking? With what Wada, with what? Are they planning on releasing another ten games that no one knows about?

Guy's talking out his ass like Cameron did.

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Nynja
Monday, January 04, 2010 @ 11:47:38 AM

He's talking about the long waited FFVII remake.

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Silent_J
Monday, January 04, 2010 @ 12:13:57 PM

say "with what wada" fast 3 times,lol.Seems like its taking forever to release FF XIII.

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rell
Monday, January 04, 2010 @ 12:25:02 PM

wada you are fire. Nomura need to run SE instead of wada, Nomura is SE last hope they lost ff creater and the only one that can save them is Nomura I looking forward to ffvsxiii

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Oxvial
Monday, January 04, 2010 @ 12:27:09 PM

Nomura starting to suck I hate his latest character designs.

Last edited by Oxvial on 1/4/2010 12:29:39 PM

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LimitedVertigo
Monday, January 04, 2010 @ 1:45:45 PM

How did Cameron talk out his ass?

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LimitedVertigo
Monday, January 04, 2010 @ 3:53:24 PM

Again how did Cammy poo talk out of his ass?

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Alienange
Monday, January 04, 2010 @ 4:15:36 PM

@ Nynja - I really hope so.

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WorldEndsWithMe
Monday, January 04, 2010 @ 12:22:18 PM
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Was it the translation or did that quote make no sense at all?

Their resolution should be to work with the PS3 exclusively and make its original fanbase happy. All else "iz teh failz"

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rell
Monday, January 04, 2010 @ 12:28:25 PM

@WorldEndsWithMe I agree with u. SE forgot the real fan base is on the playstation brand no offence to Nintendo I love Nintendo. Playstation is the future for rpgs. Playb3yond.

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to_far_apart
Monday, January 04, 2010 @ 12:49:17 PM

Definitely. Then they could utilize the power of the PS3 and really start focusing on the fans who made them who they are!

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LimitedVertigo
Monday, January 04, 2010 @ 1:48:16 PM

To be fair DQ9 sold an ass load on Japan on a Nintendo system.

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Arvis
Monday, January 04, 2010 @ 3:25:46 PM

Japanese citizens spend a LOT of time traveling on mass transit systems. Thus, handhelds are popular. Their homes, however, tend to be very tiny. Deep, HD console gaming just will never generate the same numbers in Japan as the shallow, cheap handheld games will.

If they put DQIX on the PSP, it would have sold just as well... and been a better game to boot.

-Arvis

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LimitedVertigo
Monday, January 04, 2010 @ 3:52:01 PM

Good point Arvis, although the user base for the DS is far greater than the PSP in the Asian market. It did let me down, I really enjoyed DQ8 and was hoping to get DQ9 for the PS3.

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Highlander
Monday, January 04, 2010 @ 12:42:05 PM
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I wonder whether they are referring to two things, subscription games like FF XIV and games for hand held devices like the PSp and iPhone...

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to_far_apart
Monday, January 04, 2010 @ 12:49:38 PM

Would be interesting if you think about it.

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SvenMD
Monday, January 04, 2010 @ 1:30:31 PM
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I just think SE has stretched themselves a little thin these days. Alien is right, they just put out 10 games on 10 platforms and then say that they are all part of the same story arc....and I'm not going to play any of them. I'm a console guy - I just want FF XIII.

They neeed to reclaim the foothold they once had....but that doesn't mean by expanding into more pointless avenues.

But it's so true...you have to release games to have a foothold.

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LimitedVertigo
Monday, January 04, 2010 @ 1:47:42 PM
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IMO SE needs to keep doing what they do best. That's continuing to develop within the brands they've already established for decades.

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Jawknee
Monday, January 04, 2010 @ 2:13:09 PM

Yes sir, outside key brands, I haven't liked anything squares put out.

Squeenix gimme more please.

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goodgamer
Monday, January 04, 2010 @ 2:06:36 PM
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cant way for this company to go belyup, only game that mayb good is versus,i jst hate how we are paying whit money, but also we have to beg too, is like we support all the malice that come our way

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SvenMD
Monday, January 04, 2010 @ 2:18:13 PM

I don't want them to fold by any means. They are the reason that my brother and I got a PS1 back in the day. And they still produce some of the greatest games...

It just takes 3 years in between titles now. I'd like to see that gap decrease a little bit.

Oh, and stop making crappy mobile phone games.

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Banky A
Monday, January 04, 2010 @ 2:29:29 PM
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Yoichi's Bow!
C'mon guys, you feelin' me? ;)

This guy is lineage to one of 12 Legendary Weapons.

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Arvis
Monday, January 04, 2010 @ 3:26:44 PM

*LAUGHS*

Never made that connection... :D

-Arvis

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Hezzron
Monday, January 04, 2010 @ 3:44:53 PM
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Maybe SE will abandon FF games, and just make movies like Pixar. Cut scenes is what they do best after all. The archaic menu-based and unrealistic turn-based game play is getting long in the tooth.

I'm sure they would love to concentrate on subscription-based MP only games, like FF XIV will be.

Oh, the horrors!



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LimitedVertigo
Monday, January 04, 2010 @ 3:52:53 PM

They learned their lesson with The Spirits Within (I actually loved it and saw it multiple times in theaters). SE won't be abandoning games for movies any time soon.

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Alienange
Monday, January 04, 2010 @ 4:22:03 PM

I like turn based. Because of Ben's repeated glowing comments about Lost Odyssey I just yesterday fired it up. It pwns the living daylights out of Mass Effect. You play that game and you'll see just how fantastic turn-based battles can be.

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Hezzron
Monday, January 04, 2010 @ 4:34:15 PM

@ Alienange -- I have LO too. I've yet to play it. I'll give it a try soon.

Last edited by Hezzron on 1/4/2010 4:34:54 PM

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BigBoss4ever
Monday, January 04, 2010 @ 8:05:44 PM
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will say it again: fire the top heads of SE, hire back the legendary Sakaguchi. the first to go is Wada, i hate the guy to the guts.

Last edited by BigBoss4ever on 1/4/2010 8:06:13 PM

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dragonx_HD
Monday, January 04, 2010 @ 8:57:29 PM
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I reeeealy miss squaresoft

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LimitedVertigo
Monday, January 04, 2010 @ 11:00:59 PM

Just put in those 80s/90s games and remember the good ole times.

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dragonx_HD
Tuesday, January 05, 2010 @ 1:12:13 AM
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cant no trophies ^^^^^^^^^^^^^^^ (trophy ho)

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___________
Tuesday, January 05, 2010 @ 1:23:35 AM
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maybe release games worldwide instead of giving your western fans the finger?
yea, that sounds like a pretty good new years resolution to me.
besides giving the fans what theve been demanding for years, the return of Donald duck!
o, and Micky, how could i forget the worlds favorite mouse!

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Luan
Tuesday, January 05, 2010 @ 1:47:32 AM
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I hate Squeenix...really though, I don't want Square TV or movies published by Square-Enix Movies Inc. just stick to making your games...I went on and on about Square-Enix in my latest forum post about digital distribution (which has gotten no replies, thank you, thank you =D) but I digress, I hate Square-Enix as a company more than I hate Microsoft's Windows.

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