Analyst Expects PS3 To Rise In 2010, Wii And 360 Will Decline
It doesn't take long for analysts to look at the year before us and make their annual predictions.
For 2010, one firm believes the only console to see an increase will be the PlayStation 3. Lazard Capital Markets analyst Colin Sebastian thinks the Wii will be hit hard this year, suffering a 20% decline in sales, while the Xbox 360 will remain mostly stagnant, ultimately dropping 5% in overall unit sales. The PS3? He thinks we'll see a 10% increase, which is statistically significant in direct comparison to the competition. This according to IndustryGamers, where Sebastian is quoted as saying:
"For the year, we are currently modeling a 10% increase in PS3 unit sales, Xbox 360 unit sales down 5%, and a 20% decline in Nintendo Wii unit sales. There is upside potential to our estimates with further hardware price reductions. At this point, we expect the console-installed base to increase by roughly 25% to 70 million units, and above the 57 million console units installed of the last generation platforms at the end of 2005."
Back in 2007, it was difficult to conceive of a time when the PS3 would represent the lone upward swing in hardware sales for one full year. But as we all found in 2009, this industry tends to thrive on momentum swings and for now, Sony and the PS3 are hogging all that momentum. How many Game of the Year Awards and nominations did PS3 exclusives secure last year...? And with Blu-Ray/HD entertainment becoming ever more popular, the PS3 is kinda like the cat's pajamas right about now.
1/6/2010 9:06:03 PM John Shepard