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Sony's 2009 Results, Complete With Statistical Analysis

It's time for companies and analysts to view the year that was 2009, and the good news for Sony continues to flow.

Yesterday, we heard that December 2009 was the single biggest month in the PlayStation 3's history in the US and now, Sony has delivered more stats and EEDAR analyst Jesse Divnich has also weighed in with his thoughts on 2009. But first, let's go over the highlights, courtesy of SCEA:

  • The PlayStation brand generated more than $5.1 billion in revenue in the US for 2009, a 26% share of the total video game industry revenue for 2009.
  • PS3 sold 1.35 million hardware units in December 2009 in the US, which represents an 87% increase when compared to December 2008.
  • PS3 hardware was the only home console to see double digit growth of 22% for the calendar year of 2009 (4.3 million total) when compared to the calendar year of 2008 (3.5 million total).
  • PSP hardware also saw an increase of more than 122% from November to December 2009, making it a popular holiday gift item.
  • Call of Duty: Modern Warfare 2 topped PS3 software for the calendar year of 2009 with a total of 2.8 million units sold to date, followed by Madden NFL 10 and Assassin’s Creed II for PS3.
  • UNCHARTED 2: Among Thieves has surpassed 1 million units in North America with more than 950k units reported by NPD in the U.S. since launch.

For a final, year-ending statement, SCEA Senior Director of Corporate Communications, Patrick Seybold, had this to say:

"It’s no surprise we’ve seen PS3 units sold every month nearly double since October. We knew 2009 would be a turning point for the platform due to the new price and a content line up that is fueling unprecedented consumer and industry interest with games like UNCHARTED 2: Among Thieves. The consumer response has simply been overwhelming and we anticipate the high demand for PS3 to continue into the coming months as we work closely with retail to meet the demand. The best part of PS3’s story today is that 2010 will offer entirely new gaming experiences to consumers as we launch MAG, God of War III, 3D gaming, and the new motion controller this year. It’s never been a better time to be a PS3 owner."

Now, on to Divnich's analysis. We find that industry software sales were down a total of 10% in a year-over-year comparison, but that doesn't mean that all categories saw a decline. EEDAR's review contains some interesting notes, such as the increasing popularity of Mature-rated games. As some of you know, breaking even was the new "increase" in 2009, and sales for M-rated titles remained flat last year, which outperformed all other ESRB categories. Furthermore, Divnich adds that over the past five years, "mature games have had one of the most stable economies and reinforces a theory that whether a recession or economic boom, the core of our industry has and will continue to remain healthy." In PSXE's eyes, this result can also be attributed to the ever-rising average age of a gamer, which supposedly sits at around 35 years old at this time.

Another part of the analysis noted the sharp decline of music-based games. Worldwide sales for titles in this genre plunged 40% last year, which shows that not all types of games were hit with the same decline. The most profitable games in a tough year? The shooters, with the likes of Call of Duty: Modern Warfare 2, Borderlands, Halo 3: ODST, Resident Evil 5, Killzone 2, and Left 4 Dead 2 leading the pack. And lastly, we leave you with one final EEDAR observation:

"All too often the economy is blamed for the recent industry contraction. In reality, decreased sales in 2009 had more to do with a lack of innovation than economic recession. The growth of our industry now rests more on innovation than it ever has before, especially since non-traditional and casual markets consist of a larger share than in previous years. No longer can developers update a few maps, design some new weapons, add a few new characters, then throw a roman numeral at the end of the box and call it a “sequel”. That may work for core targeted games (Action, Shooters, and RPGs), but this strategy is not ideal for non-traditional and casual gamers."

EEDAR believes Nintendo "understands the mindset of its consumers the best," primarily because they "rarely release sequels within the same generation and, if they do, they are years apart." However, we will add that with the majority of the gaming population holding the title of "casual gamers," it's no surprise that the Wii continues to remain strong. And that's that. Was it the year of the PS3, as hyped at the start of last year? You decide...certainly seems to be.

1/14/2010 9:01:44 PM Ben Dutka

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Comments (75 posts)

geovanwitdakick
Thursday, January 14, 2010 @ 9:58:45 PM
Reply

"MAG, God Of War 3, 3D gaming, motion controller."
Yet the thing I look forward to the most isn't even on that list: Heavy Rain.

Agree with this comment 10 up, 1 down Disagree with this comment

Ben Dutka PSXE [Administrator]
Friday, January 15, 2010 @ 12:09:43 AM

Of course not. It's not expected to sell a gazillion copies.

Agree with this comment 10 up, 0 down Disagree with this comment

ShadowRunner
Friday, January 15, 2010 @ 3:16:56 AM

How about GT5? This should sell millions, yet not mentioned!!!

Agree with this comment 7 up, 0 down Disagree with this comment

___________
Friday, January 15, 2010 @ 6:43:30 AM

maybe they know something we dont ;)

Agree with this comment 4 up, 0 down Disagree with this comment

godsman
Friday, January 15, 2010 @ 10:20:08 AM

How many copies will MAG sell? No one on this website are even close to buying it.

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NoSmokingBandit
Friday, January 15, 2010 @ 10:25:24 AM

I think Heavy Rain is going to be one of those titles that sells like hotcakes but never gets the publicity it deserves.

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Feregrin
Friday, January 15, 2010 @ 12:11:56 PM

They didn't mention The Last Guardian either. ;o

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carl0975
Friday, January 15, 2010 @ 7:55:16 PM

Godsman - I plan on getting mag, unlike quite a few people, I haven't joined the "shooters suck bandwagon", but I also plan on getting Heavy Rain, because it does look pretty awesome.

Agree with this comment 3 up, 1 down Disagree with this comment

ryandon69
Thursday, January 14, 2010 @ 10:04:36 PM
Reply

yep definitely year of the playstation...... got my PS3 before the christmas season and all i can say is that i have serious lack of sleep..... congrats sony... keep pushing ahead!!!!!

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Snaaaake
Thursday, January 14, 2010 @ 10:05:33 PM
Reply

Lol, so now Resident Evil is considered a shooter?

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WorldEndsWithMe
Thursday, January 14, 2010 @ 10:22:44 PM

Well, it does have guns :|

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Highlander
Thursday, January 14, 2010 @ 10:49:02 PM

Or an action game.

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I_defenestrate
Friday, January 15, 2010 @ 1:57:15 AM

It certainly isn't survival horror anymore..

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www
Friday, January 15, 2010 @ 7:15:04 AM

Well you survive horrifically that is...

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Feregrin
Friday, January 15, 2010 @ 8:07:03 AM

RE5 was a real disappointment, and if you want quality horror you should get Dead Space instead.

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Cholo Gamer
Friday, January 15, 2010 @ 9:39:20 AM

I didn't like RE5, but one horror game that made me turn my PS3 off after the 2nd level was FEAR. That game is the scariest game I've ever played.

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Silent_J
Friday, January 15, 2010 @ 11:27:31 AM

has anyone played the sirens series ?

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Milonakis
Thursday, January 14, 2010 @ 10:14:42 PM
Reply

I'm just pissed Wii music won't be coming to the PS3. I was looking forward to a port.

Agree with this comment 6 up, 0 down Disagree with this comment

SnipeySnake
Thursday, January 14, 2010 @ 10:22:34 PM

Was that sarcasm?

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ryandon69
Thursday, January 14, 2010 @ 10:32:16 PM

i'm guessing that totally was sarcasm...... TOTALLY!!!!!!

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Jed
Thursday, January 14, 2010 @ 10:22:21 PM
Reply

I knew the PS3 was doing good, but I didn't expect them to do so well in this economy. Who wants champagne?

"Worldwide sales for titles in this genre (music-based) plunged 40% last year"

That is some of the best news I've heard in years.

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mexgeo86
Thursday, January 14, 2010 @ 10:31:12 PM

cheers!

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Highlander
Thursday, January 14, 2010 @ 10:48:49 PM

The sun has set on Guitar Hero, DJ hero and Rockband? At least? Really?

YAY!!

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godsman
Friday, January 15, 2010 @ 10:28:07 AM

They killed the music genre. There was some point where they were still making new peripherals, but eventually they got too lazy, wrapped up with new DLC songs and change the color of the guitar. It's bound to fail.

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WorldEndsWithMe
Thursday, January 14, 2010 @ 10:24:44 PM
Reply

Sounds fantastical, wonder how things went for the xbox 360 in comparison. 09 was and every year forward will be the year of the PS3.

What is this Wii you speak of?

Last edited by WorldEndsWithMe on 1/14/2010 10:25:24 PM

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Jed
Thursday, January 14, 2010 @ 10:50:27 PM

I picked this up on Joystiq.

-Wii: 3.81M2.11M (+202%)
-DS: 3.31M2.05M (+95%)
-PS3: 1.36M650K (+92%)
-360: 1.31M490K (+60%)
-PSP: 655K361K (+123%)
-PS2: 333K130K (+64%)

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WorldEndsWithMe
Thursday, January 14, 2010 @ 11:53:00 PM

thanks for the tip Conan.

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Highlander
Friday, January 15, 2010 @ 1:01:21 AM

@Jed

Is it my eyes or did the PS2 show a higher % increase month on month than the 360?


:D

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Scarecrow
Thursday, January 14, 2010 @ 10:29:19 PM
Reply

Sadly, most in North America are still hooked to gun-based games (Call of Dooty, Halo, etc.)

Instead of picking up real innovative games like Demon's Souls and Infamous

Anyway, was a great year

The best games come out on ps3. That's all one needs to know.

Heavy Rain, I'm staring at you!

Wonder what Nintendo and Microsoft fans are staring at...?

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Jed
Thursday, January 14, 2010 @ 10:52:35 PM

I dont know, Splinter Cell was delayed again, and Alan Wake still doesnt have a release date.

I'm sure the Wii fans have another Mario or Zelda in the works. I'm not sure where they are in their rotation of re-makes.

Last edited by Jed on 1/14/2010 11:00:11 PM

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Feregrin
Friday, January 15, 2010 @ 8:10:30 AM

Metroid Prime Collection of course. Can't come up with anything else worth mentioning, really.

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djrilla11241980
Thursday, January 14, 2010 @ 10:36:46 PM
Reply

I heard that Sony has a DVR coming for the PS3 and I also heard that the next couple of firmware will enable Netflix streaming without the disc. Also i heard that the PSN is getting a upgrade....PS3 is on the move to the top

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Qubex
Thursday, January 14, 2010 @ 10:45:13 PM

We did you hear all this djrilla? I better change my hearing aid soon!

Q!

"i am home"

Last edited by Qubex on 1/14/2010 10:45:22 PM

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Highlander
Thursday, January 14, 2010 @ 10:48:13 PM

Japan is getting an adapter similar to PlayTV in Europe. No word yet for the USA. It'll probably never happen since Corporate America has such a strangle hold over power in DC.

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Qubex
Friday, January 15, 2010 @ 12:55:33 AM

My bad regarding spelling... my post should have read!
---------------------------------------------------------------------------
Where did you hear all this djrilla? I better change my hearing aid soon!

Q!

"i am home"

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Highlander
Thursday, January 14, 2010 @ 10:47:00 PM
Reply

Regarding the stability of the 'core' audience of gamers. As gamers age they get more disposable income. Pity the poor movie studios, those disposable dollars are heading to game companies.

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Scarecrow
Thursday, January 14, 2010 @ 11:05:24 PM

games > movies (unless it's with a babe)

Though, games + a babe is better than movies + a babe...

So games win :D

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Highlander
Friday, January 15, 2010 @ 1:00:17 AM

Games > movies

Movie + babe > game alone

Game + babe > Movie + babe

Playing with babe > everything else...

Had to be said...


Last edited by Highlander on 1/15/2010 1:02:12 AM

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Alienange
Thursday, January 14, 2010 @ 11:39:49 PM
Reply

That last observation made by EEDAR is an absolute joke.

Devs can't "update a few maps, design some new weapons, add a few new characters" for sequels for "non-traditional and casual gamers."

No kidding! Casual games don't feature those things in the first place. You can't add maps to friggin WiiFit! Bunch of analysts blinded by the casual market...

Agree with this comment 3 up, 0 down Disagree with this comment

Dridion
Friday, January 15, 2010 @ 12:35:57 AM

LMAO I agree. I mean even if they said the same for traditional gamers, isn't SSF4 doing basically exactly what was stated? New characters, stages and maps? LOL!

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dragonx_HD
Thursday, January 14, 2010 @ 11:48:09 PM
Reply

life + babe > game+ babe or movie + babe

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WorldEndsWithMe
Thursday, January 14, 2010 @ 11:53:53 PM

What about Life+Babe + Movie+Babe + Game+Babe?

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Hezzron
Friday, January 15, 2010 @ 12:14:28 AM

You kids and your new math...

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WolfCrimson
Friday, January 15, 2010 @ 1:03:20 AM

Back in my day, our cars didn't have floors so we could move it with our feet, we read books via candlelight and our math was 1 + 1 = 2. None of you kids' new-fangled contraptions and "education".

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www
Friday, January 15, 2010 @ 7:19:33 AM

But in Kojima's book, game = life.

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dragonx_HD
Thursday, January 14, 2010 @ 11:58:19 PM
Reply

life + babe + babe + babe + movie + babe + babe

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WorldEndsWithMe
Friday, January 15, 2010 @ 3:04:34 AM

+Games

Agree with this comment 3 up, 0 down Disagree with this comment

___________
Friday, January 15, 2010 @ 12:36:24 AM
Reply

and this years only going to be better.
well thats if they overcome their tradition of announcing games than giving them a date a year or so later than delaying them 15 million times between then.
and hopefully they can learn to be less secretive about their games.
i mean GOW 3 is due out in less than 2 months and we have seen 2 trailers for it.
2!
i have seen more info on RAGE, deadspace 2, MAFIA 2, just cause 2 than most of sonys IPs and all of those are not due out till Q4 2010 at the earliest.
how more information can be available about a title not due out till december this year, IF its released this year, than a title thats due out in 2 months is beyond me.

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djrilla11241980
Friday, January 15, 2010 @ 2:44:52 AM
Reply

My bad....the DVR thing is for Europe and Japan...but the netflix thing i saw on here:

http://bluray.highdefdigest.com/news/show/3D/PlayStation_3/Panasonic/Samsung/McIntosh/Sony/LG/CES_2010/CES_2010_Wrap-up:_The_Top_Five_Blu-ray_Players/4062

scroll to the bottom of the page

and the PSN thing i was talking about was the paid service but not confirmed... rumored

did anyone see the new screenshot for God Of War 3

http://www.andriasang.com/e/galleries/2010/01/15/god_of_war_iii/

Last edited by djrilla11241980 on 1/15/2010 2:45:55 AM

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Gamer Girl Gemo
Friday, January 15, 2010 @ 3:35:09 AM
Reply

They said it couldn't be done... Microsoft called them crazy... But who's at the top now? Sony!
Sony Shoots... Sony Scores!

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___________
Friday, January 15, 2010 @ 6:44:28 AM

there a long way from the top, they still have the wii to take over.
and i can never see that happening.

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MyWorstNightmar
Saturday, January 16, 2010 @ 6:39:00 PM

________, usually you say things I don't agree with, but people giving you thumbs down for stating the obvious? As mighty as the PS3 is, the Wii is just way too far ahead.

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Gamer Girl Gemo
Sunday, January 17, 2010 @ 2:07:04 AM

@MyWorstNightmar

I will admit, the Wii is at the top... But of what EXACTLY the top of? Are we talking "Family gaming system" top of the list, or "Kick ass gaming system" top of the list...?
When you put things like this, PS3 and Wii can equally dominate in their own categories. Oh look, everyone wins! Now, for the 360... Let's give the list it dominates at the name of... "Exclusives-Gone-Multiplatform-Failure gaming systems" (Cough) FFXIII (Cough)

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Gamer Girl Gemo
Sunday, January 17, 2010 @ 2:09:51 AM

^ (In continuance to my last post) ^
I'm not looking for any flames, just stating opinion on that last part!

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Roach721
Friday, January 15, 2010 @ 6:37:07 AM
Reply

Hey guys just writting to praise all of you in this site your comments are the best. i've been reading for some time now so i finally decide to join the fun.I've actually convinced about 6 or 7 people to buy a PS3 youd be amazed at what people dont know a Ps3 can do.Those new does everything commercials helped but i think sony can do much better.This is just the begining, you ain't seen nothing yet.

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www
Friday, January 15, 2010 @ 7:21:03 AM

Right on brotha!

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Scarecrow
Friday, January 15, 2010 @ 11:01:25 AM

Welcome
Sometimes I venture and check other sites (rarely, only when linked to Street Fighter sites or the like lol), and it's amazing how no site is like this one. Here people actually act like civilized/mature people, even if they disagree.

Anyway, ps doesn't back down from anyone. It will win the marathon like it always does. The other consoles are STUCK, I can't really see Microsoft's console doing anything much beyond Gears of War

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Feregrin
Friday, January 15, 2010 @ 11:50:07 AM

Same here, I've decided to join in on the fun and am gonna start commenting more. Great site really, keep up the good work. ^^

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Roach721
Friday, January 15, 2010 @ 6:41:25 AM
Reply

Oh my name is also my PSN ID and i have had my PS3 since day one. i have the 60 gig with updated hard drive.

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Feregrin
Friday, January 15, 2010 @ 11:43:02 AM

You've had a PS3 since launch day? I thought the 60gig didn't come out until some time after the 40gig, so what you're saying doesn't make any sense.

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kevyd09
Friday, January 15, 2010 @ 2:50:02 PM

nope the 60 gig was the launch model.... well in europe anyway cos i bought mine on launch day and it was 60 gig which may i add is still going strong!

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Reccaman18
Friday, January 15, 2010 @ 8:30:20 PM

The 60 gig and 20 gig were launch models.

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geovanwitdakick
Friday, January 15, 2010 @ 6:59:08 AM
Reply

agreed upon that last year was another year for the PS3. 8 titles on the top 20 on metacritic got on there last year. I think Heavy Rain might sell more than MAG, it'll definetely get more publicity (via Game Of The Year nominations, news channels) than MAG. Less than 2 weeks 'till the release of MAG, & what advertisement have I seen? None yet. Hopefully that'll change.

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Milonakis
Friday, January 15, 2010 @ 7:33:19 AM
Reply

I don't know if we are being entirely fair to Microsoft here. I mean since when should releasing an inferior quality product mean you lose in sales to a competitor. Let's try not to be so biased. Plus if wii didn't have the Wii where would wii play Wii music.

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isaya85
Friday, January 15, 2010 @ 9:13:58 AM
Reply

I hate the wii with a passion, I hate the success it's having, I can't believe people still buy the piece of crap toy and I don't care what anybody says or who disagree I still hate it and I will never in a million years touch a wii

anyway good to see Sony back on top where they belong, I said it a long time ago it was only a matter of time I never once doubted them

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Highlander
Friday, January 15, 2010 @ 10:14:07 AM

Don't begrudge the Wii.

Many of those Wii (and PS2) owners will grow up in the next couple of years looking for something a little more sophisticated, and the PS3 is right there waiting for them.

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Feregrin
Friday, January 15, 2010 @ 11:38:33 AM

PS4 will be out by then, Highlander. Let's hope they're smart and start saving money for it now already.

And really, Wii has it's good points. Playing Metroid with the wiimote feels awesome and I can only imagine how good the next Zelda will be. Then there are the party games you can pop in when you've got people over. Ah well...I sold the Wii to get myself a PS3 some time back and I definitely prefer the latter. ;)

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BikerSaint
Saturday, January 16, 2010 @ 1:51:18 AM

@isaya85,
Well, I'm buying a Wii,
(but I'm getting it used(plus 6 games) off of a co-worker for a $100(I wanted it a very-few exclusives).

Also picked up a couple of GameBoy Colors(an Aqua & Purple), hand-helds(plus 2 games & 2 carrying cases) last week for only $12. I also needed them to add into my gaming collections too.

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Snorge
Friday, January 15, 2010 @ 10:57:47 AM
Reply

Ok, I have to comment on this one. I myself, own a Wii, 360, AND PS3 (got them in that order too *money was tight*) After being able to modify my Wii and 360, and having access to just about evey game on both of those systems.

(In my opinion) The PS3 is the clear winner....I play that everyday while I leave my wife to play to 360 and let my Wii collect dust.

The PS3 is my ultimate dream system. I can do just about everything (except xchat and in-game music)The games are truely something amazing....I keep Killzone, Uncharted 2, Resistance (still), and Batman in my system in a nice rotation.

I absolutely adore my PS3, and its even better when you utilize the PSP with it...grab a PSeye and you have a mobile security system. Where ya at M$?

Oh yeah, I love how Ben not only writes excellent editorials, but he respoonds to comments. I respect that. You gentlemen/ladies have very intelligent conversations (with many funny comments as well) Keep it going!

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BikerSaint
Saturday, January 16, 2010 @ 1:56:10 AM

@Snorge,
Welcome to the funny farm(it's not quite Arkham Asylum yet, but we're trying) LOL

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Reccaman18
Saturday, January 16, 2010 @ 3:45:48 PM

Actually, there are a few PS3 games that let you listen to your music while playing. I know Tekken 6, War Hawk, and Motor Storm: Pacific Riff let you do this.

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Deleted User
Friday, January 15, 2010 @ 5:06:58 PM
Reply

IF the PS3 had come out at 299 in the beginning, the Nintendo Wii would not be where it is at today. I know Sony couldnt, but oh well.

End of Line.

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Reccaman18
Friday, January 15, 2010 @ 8:32:02 PM

But Sony couldn't afford to do that anyway. the technology was so new, Sony had no choice but to charge $599 for it, and they still had a $250 loss off each one. Now, however, they have fixed that since it doesn't cost as much to make. :)

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FullmetalX10
Friday, January 15, 2010 @ 6:16:29 PM
Reply

60 gig PS3 for tha win, got mine after the first price cut in europe, one of the last ones available, and I must say that I am really very glad I spent 90% of my money on it. Anyways, I'm with Roach on the fact that PSXE is one great community.
Playstation will dominate 2010, cyaz all on my next comment, goodnight to everyone, even though it's not near night for some of you.
Peace *double taps chest with fist*

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tanner1
Monday, January 18, 2010 @ 6:48:17 AM
Reply

@ Jed, Cheers 4 the info but i think the percentages on the ps3 and 360 dont quite tally up. And in Europe, the 60gig ps3 was the launch unit

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