Ubisoft Moving Focus Away From Licensed Products
One would think that after so many years of lackluster sales for mediocre games based on movies or TV shows, publishers would shift their focus.
Well, it has taken a while but Ubisoft has finally seen the light. Last year's Avatar: The Game actually sold pretty well despite a barely lukewarm reception by the critics. However, the 2.5 million copies is only half of Ubisoft's initial expectations and when a game falls that far short, a publisher is bound to make some changes. Now, as reported by GamesIndustry.biz, the company has decided to produce fewer licensed products and pursue more of their own IPs. Said Ubisoft CEO Yves Guillemot:
"Our plan is to take more care of our high end franchises, we will leave less place for licensed games. ...it doesn't mean we will stop but we're going to spend less in licenses in the future."
That's probably a good idea. We've seen a steady increase in quality in games based on films over the past few years but in general, they still fall short of expectations. Ubisoft has plenty of great franchises in their stable already, all of which are capable of raking in big numbers with each new installment. Therefore, they'll just focus on those. Oh, and it seems GI.biz has gone subscription-based; i.e., you gotta sign up to read the full articles. Maybe PSXE should do that...sounds like a good idea, huh?
...oh, calm down. Just kidding. ;)
Related Game(s): Avatar: The Game
1/20/2010 12:22:11 PM Ben Dutka