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Sneak Peek At "It Only Does 256 Players" Commercial

Ever since the price drop last year, Sony has been pushing the PlayStation 3 harder than ever; those "It Only Does Everything" commercials are getting plenty of airtime.

As announced over at the PlayStation Blog, 2010 is really shaping up fast for the PS3. They remind us that December was the single biggest sales month in the console's history, and also the single highest month for PlayStation Network revenue. Senior Vice President of Marketing and the PSN, Peter Dille, also mentions the critical success of Uncharted 2: Among Thieves and on that subject of big PS3 exclusives, he gives us a sneak peek at the new TV commercial for MAG. "It Only Does 256 Players" will be the theme for this one; Zipper Interactive's insanely ambitious MMOFPS (yeah, that's what we're calling it) will launch next week and if you've already tried the beta and enjoyed your time, it's a definite buy, right? For all those who aren't yet familiar with the game, funny guy Kevin Butler will certainly make it known in these new commercials. We need to see something from him for every new PS3 exclusive, as far as I'm concerned; they could do some seriously hilarious sh** in promoting Heavy Rain and God of War III. Which reminds me, while Sony is on the right track, they had best not forget about Heavy Rain...

So anyway, that's the new commercial you'll start seeing next week and it's bound to turn everyone's attention toward MAG. Promotion and marketing is kinda important.

Related Game(s): MAG

1/22/2010 12:22:15 PM Ben Dutka

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Comments (82 posts)

Highlander
Friday, January 22, 2010 @ 12:37:18 PM
Reply

It only does 256 players....

LOL!! Nice. So we'll have the Senior Vice President for Masssively Multi-Player Games (SVP-MMPG) involved in the campaign then?

Can I get a high five for coining the name Massively Multi-player Online FPS? (see comments in an article last week or the week before about MAG...)

;)

I still like he idea of this with so many players you will be able to have real structure to the 'army' of players on each side. It should be interesting with enough players for multiple platoons, each containing multiple squads, each with their own mission within the overall strategy. A truly virtual war. I wonder how long it will take for this to become a professional competition game?

How about tag lines for Heavy Rain;

It only does origami...

And for GOW3;

Kratos only does PlayStation 3....

Last edited by Highlander on 1/22/2010 12:41:40 PM

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LimitedVertigo
Friday, January 22, 2010 @ 12:40:20 PM

I wont skim for the evidence, I trust you. You've got me on the ""Highlander coined the phrase "Massively Multi-player Online FPS" bandwagon"".

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xnonsuchx
Friday, January 22, 2010 @ 6:04:07 PM

"MMOFPS" has been in use since at least 2004, so no high five. Sorry!

"GoW3 - It's NOT Gears of War...it's BETTER!"

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Highlander
Saturday, January 23, 2010 @ 12:54:48 AM

Dang it! I'd never heard the term before, but then MMOs are not really my thing, so I guess that's not a surprise.

Thank you for the information though. I guess I can't coin something that's already been coined...

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xnonsuchx
Saturday, January 23, 2010 @ 3:53:14 AM

But did you hear about the PS3 Hypervisor finally being successfully hacked???

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dlte
Friday, January 22, 2010 @ 12:38:22 PM
Reply

That's pretty good. A far cry from some of the confusing ones in 06 and 07.

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LimitedVertigo
Friday, January 22, 2010 @ 12:38:24 PM
Reply

I look forward to it, glad to see Sony FINALLY advertising correctly for the PS3. Over a 2year span I never heard anyone talking about the PS3 commercials; now I hear a lot, especially about the UC2 one.

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Highlander
Friday, January 22, 2010 @ 12:44:17 PM

The UC3 commercials really were a huge success both for the game and the PS3 in general.

We need more of these.

How about opening a commercial with some game play footage of Kratos battling something huge and then a pull back to reveal an HDTV with a PS3 standing next to it and a massively muscled Kratos with a sixaxis controller playing the game himself. After all we know the game will look so good you could reach out and touch it.

Kratos ONLY does PlayStation 3...

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LimitedVertigo
Friday, January 22, 2010 @ 12:47:04 PM

Haha, great idea. I've always loved the ESPN commercials, I think it would be cool if Sony implemented some of their most well known characters in the flesh.

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Highlander
Friday, January 22, 2010 @ 12:50:27 PM

Crap I can't type today. I meant Uncharted 2 (as in UC2) commercials *not* UC3.

Apologies and the like...

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LimitedVertigo
Friday, January 22, 2010 @ 12:53:56 PM

Pretty obvious mistake, we knew what you meant (at least I did).

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fluffer nutter
Friday, January 22, 2010 @ 1:09:31 PM

I thought you meant U2AT but I wasn't sure at first. I thought I had missed some news somewhere. Phew.

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xnonsuchx
Friday, January 22, 2010 @ 6:08:14 PM

Should just be "U2" since "Uncharted" is a single word.

"BSG" annoys me for that reason. ;-)

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Highlander
Saturday, January 23, 2010 @ 12:55:34 AM

@xnonsuchx

You sir, are a pedant.

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Buckeyestar
Friday, January 22, 2010 @ 12:38:58 PM
Reply

Sonuva...! LOL, I love this series of commercials.

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Sir Shak
Friday, January 22, 2010 @ 1:11:19 PM
Reply

I can't watch it from my PS3 . :(

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Alienange
Friday, January 22, 2010 @ 1:15:35 PM
Reply

Of course you're calling it an MMOFPS because if you called it an FPS with no single player campaign you'd have to score it a 6.9 in the review.

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mexgeo86
Friday, January 22, 2010 @ 1:18:09 PM
Reply

it made my day

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Mr Bitey
Friday, January 22, 2010 @ 1:46:25 PM
Reply

Great add for MAG. Glad to see it.

I'm pretty disappointed with the lack advertising for White Knight. I can't watch TV without being overrun with Mass Effect 2 commercials, but I have yet to even see a White Knight Commercial. Guess which one will end up selling better?

Maybe since both MAG and ME2 are shooters, Sony is trying to leverage MAG as competition. Regardless I wish WKC got some advertising love.

Last edited by Mr Bitey on 1/22/2010 1:51:29 PM

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piratedrunk
Friday, January 22, 2010 @ 2:19:45 PM

I agree WKC needs more awareness it looks brilliant and I hope the sales are good enough that they bring the sequal here as well

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Scarecrow
Friday, January 22, 2010 @ 1:49:23 PM
Reply

Wow! SCEA is kicking!

If ONLY this game was 3rd person...

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LimitedVertigo
Friday, January 22, 2010 @ 1:56:08 PM

3rd person online shooter = fail

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convergecrew
Friday, January 22, 2010 @ 2:23:43 PM

Socom = fail?

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LimitedVertigo
Friday, January 22, 2010 @ 2:34:41 PM

YUP

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Scarecrow
Friday, January 22, 2010 @ 2:38:42 PM

Uncharted 2 would love to have a word with Limited

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LimitedVertigo
Friday, January 22, 2010 @ 2:49:29 PM

It already did, it was a very brief conversation.

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CH1N00K
Friday, January 22, 2010 @ 3:42:16 PM

Half agree with LV, Socom did fail when it first realeased on PS3. Wasn't the games fault though. Zipper has a solid history with the Socom series. It was Slant 6 that screwed the game up.

Luckily they have fixed it now, it's a pretty solid online 3rd person shooter, it just took them a year and a half to do it.

The main reason I'm still considering buying MAG is the fact that Zipper is behind the wheel on this one, and they rarely dissapoint.

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MyWorstNightmar
Friday, January 22, 2010 @ 3:47:05 PM

Uncharted tries to conversate with Limited, and immediately gets a face palm.

Limited:"Not now, playing New Super Mario."

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Highlander
Friday, January 22, 2010 @ 3:47:59 PM

The number of online players I'm seeing online at any time in Uncharted 2 is about 5K. Not sure how regional their servers are. Sadly, I suspect that more popular FPS games like MW2 have online user numbers that embarrass UC2.

Last edited by Highlander on 1/22/2010 3:49:53 PM

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LimitedVertigo
Friday, January 22, 2010 @ 4:03:38 PM

Your post Highlander made me wonder about CSS (Counterstrike Source). Just checked on steam and so far it's on 11000 servers (all populated) and still going.

Uncharted2 is an amazing SP experience, I doubt anyone bought it for the MP and it shows. Nothing wrong with that.

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Highlander
Friday, January 22, 2010 @ 4:07:07 PM

LV regarding CounterStrike and the Steam servers.

Is that 11,000 steam servers (including mirrors) you can get the game from. Or is it 11,000 active and populated with users, game session servers?

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LimitedVertigo
Friday, January 22, 2010 @ 4:14:23 PM

That's 11,000 different active servers populated with players currently playing. Also that's just in my region (US-East).

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bigrailer19
Friday, January 22, 2010 @ 7:09:19 PM

Maybe LV has only played Socom Confrontation which didnt live up to its huge expectations, but did however at one point become the most actively played game on the PSN.

But there is no doubt that Socom 1-3 were basically amazing and revolutionized console (not PC) online shooters. Those three games were amazing with 2 being the absolute best. You cant really deny what Socom has done, nor how it plays as a 3rd person shooter, online!

And UC2 online is amazing as well. It plays just like the single player, which we are very familiar with and love, so whats to hate?

Last edited by bigrailer19 on 1/22/2010 7:09:57 PM

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Fane1024
Thursday, January 28, 2010 @ 9:12:25 PM

And none of you mentioned Warhawk.

3rd-person > 1st-person

3 times greater ;)

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fuk u
Friday, January 22, 2010 @ 2:11:32 PM
Reply

except for Uncharted.

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LimitedVertigo
Friday, January 22, 2010 @ 2:35:18 PM

Uncharted isn't an online 3rd person shooter.

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Scarecrow
Friday, January 22, 2010 @ 2:39:35 PM

Whut? It does have online....

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LimitedVertigo
Friday, January 22, 2010 @ 2:49:01 PM

No it doesn't. Uncharted2 does and it pails in comparison to countless FPS online experiences out there.

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SympoziumPawa
Friday, January 22, 2010 @ 3:03:30 PM

Actually I found Uncharted 2s multiplayer to have experience has of the likes of UT3, Resistance, Battlefield and Killzone 2!? incidentally they are inferior to Warhawk :D *cough*

Last edited by SympoziumPawa on 1/22/2010 3:11:05 PM

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LimitedVertigo
Friday, January 22, 2010 @ 3:06:40 PM

That's like saying a sip of piss is better than a bite of shit.

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LimitedVertigo
Friday, January 22, 2010 @ 3:15:20 PM

@Tuli

Editing one's post is for spelling/grammar errors. Not for deleting entire paragraphs and contradicting the original comments posted thus screwing over anyone that replied to your original comments.

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fluffer nutter
Friday, January 22, 2010 @ 4:53:13 PM

Actually, a sip of urine is a lot safer than a bite of feces. Look up the science of it and you'll see why your statement was pretty ignorant.

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bigrailer19
Friday, January 22, 2010 @ 8:41:55 PM

LV comments are most always ignorant, you learn to accept that if you want any decensy in a conversation with him. It doesnt mean he's a bad guy! ;)

I must say though that comparing an FPS to a TPS isnt quite fair. Uncharted 2 online does a lot of things that make it great. The most special thing about the MP is it compares to the SP which is phenomenol, in a lot of ways. It wont get that recognition though because the servers are not as full as other games. But we all know that a lot of players does not make a game great.

BTW piss is recyclable and though your body is releasing toxins, still is much safer, well alot safer than eating one's poo! ;)


Last edited by bigrailer19 on 1/22/2010 8:50:01 PM

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MyWorstNightmar
Friday, January 22, 2010 @ 9:05:14 PM

Fluffer, you are even commenting on urine and poo? And the tone of your comment was that you were taking LV seriously? Say it isn't so!

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bigrailer19
Saturday, January 23, 2010 @ 2:53:33 AM

It is funny though! Talking about it, I mean it can't be a serious conversation...

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LimitedVertigo
Saturday, January 23, 2010 @ 7:05:46 AM

Fluffer you honestly think my bringing up piss and sh** is ignorant? WTF?!


Trailer, I can't recall a single moment I displayed ignorance on this site. As you seem to believe I have please offer some form of evidence.

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bigrailer19
Saturday, January 23, 2010 @ 2:44:19 PM

LV its a joke bro, why would I take a conversation seriously about piss and poo unless in science class. hints the *;)*!

Thats why I went on to say your not a bad guy.

I have no qualms with you whatsoever, you should know that...

Still wondering about the "Trailer" part though.

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sunspider13
Friday, January 22, 2010 @ 2:40:44 PM
Reply

Lol that was good.

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Gregory Freeman
Saturday, January 23, 2010 @ 12:59:30 AM

KAHN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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CH1N00K
Friday, January 22, 2010 @ 2:51:31 PM
Reply

I'm still not sure about this game, I downloaded the beta but every time I went to play it I'd get an error message. So I still have no idea what the game is like.

And I'm kind of enjoying the new Socom Maps, so I don't know if I need another shooter on my shelf or not.

Last edited by CH1N00K on 1/22/2010 2:52:07 PM

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tlpn99
Friday, January 22, 2010 @ 2:57:38 PM
Reply

Tried the beta and wasn't that fussed on it. None of my mates are getting it either.
I'm still trying to master MW2 online lol.

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FullmetalX10
Friday, January 22, 2010 @ 3:12:50 PM
Reply

How about: It only does serial killings for Heavy Rain and It only does Epic scale awesomeness for god of war.

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geovanwitdakick
Friday, January 22, 2010 @ 3:15:08 PM
Reply

hmm, I agree with you TheHighlander, but since Kratos has been on previous playstation consoles (& handhelds), maybe Kratos only does Playstation is better?

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Zorigo
Friday, January 22, 2010 @ 3:37:24 PM
Reply

These ads are some amazing quality advertising, target's the key demographics very well. Damn shame they get next to no air time in the UK. it would really get word around over here.
just thought you might like to know, saw the advert, HILARIOUS!!!!!! oh god that was good.

Last edited by Zorigo on 1/22/2010 3:38:44 PM

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Highlander
Friday, January 22, 2010 @ 3:49:59 PM
Reply

Another tag line for GOW3...

PlayStation 3 - It only does everything...
God Of War 3 - It's like boom to the power of BOOM...

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darxed
Friday, January 22, 2010 @ 5:24:09 PM

je je je, ROFL...

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WorldEndsWithMe
Friday, January 22, 2010 @ 3:52:42 PM
Reply

Hope to see this soon, preferably breaking up the Mass Effect 2 commercials where the people's lips don't even match the voices.

While the beta didn't blow me away I'm remaining open to reviews and the like. There is just too much to buy right now so it must settle on the back burner for now.

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LimitedVertigo
Friday, January 22, 2010 @ 3:57:20 PM

Glad you noticed that too. The one with the bald chick is SOOOOOOOOOO annoying. Her lips don't even come close to matching the words. That and she looks like Kanye's butch gf.

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Shatterday
Friday, January 22, 2010 @ 4:14:32 PM
Reply

...this commercial is DOPE!!!!!

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WorldEndsWithMe
Friday, January 22, 2010 @ 4:21:49 PM

yeah it is "Son of a...MAG!"

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chicko1983
Friday, January 22, 2010 @ 4:24:51 PM
Reply

I'll pass on the game, not really my type of thing, but these "it only does ..." tv commercials are good fun.
I think they would do well in Australia but Ive never seen them other than on the 'net.

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telly
Friday, January 22, 2010 @ 4:57:11 PM
Reply

I really hope this game pans out. As Highlander and others have said, the concept of a semi-structured battle royale with more than 100 teammates against a human team with just as many players just sounds terrific. But are the graphics up to par? Is it as fun in practice as in theory? Is there ANY plot line whatsoever? And if not, does the game benefit or lose from that? Mass Effect 2 comes out next week too, but I'll make time for MAG if it's worth it...

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www
Friday, January 22, 2010 @ 5:28:47 PM
Reply

Yeah they had BEST NOT forget about Heavy Rain.
It looks like Sony feel Heavy Rain's already established and marketed itself due to positive hands-on reviews whiles MAG on the other hand its not totally welcomed by all so they think they need to push it hard. And this is were they fail, they need to add more hype to Heavy Rain, damn!

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booze925
Friday, January 22, 2010 @ 5:30:55 PM
Reply

MAG is kinda lackluster. while it makes you THINK 256 players is the best thing to happen since the beatles, the truth IS, you will never, EVER see that many players on screen at once. it will only seem more like 30 vs. 30 matches, and we've seen that before. this game will be average to slightly above average at BEST.

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Ben Dutka PSXE [Administrator]
Friday, January 22, 2010 @ 8:41:52 PM

Er...playing a beta means you're playing with a tiny fraction of the people who will eventually play the full game online.

I could've sworn that was common knowledge. Trust me, there will most certainly be maps with over 200 people on them within a month of MAG's release.

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geovanwitdakick
Friday, January 22, 2010 @ 5:55:10 PM
Reply

gee booze925, u surely sound like you've beat the whole game & got a platinum already. Although I do understand your judgement is probably based on the demo, I don't think that should be enough to say that the game itself is lackluster. "it will only seem more like 30 vs. 30 matches". Ummm, so your ruling out the possibility of you playing against a 132-man clan that roam the battlefield together? It seems like your idea of multiplayer is scripted, because when I play multiplayer in any game, it definetely is never the same experience every time, & I doubt it'll be any different with this game.

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booze925
Friday, January 22, 2010 @ 7:44:17 PM

first off, uh-oh, id study
second, yes i am. the screen LITERALLY cant take that many people at once. i played and beat the sh** out of 2 betas, and i NEVER saw more than 40 ppl at once on my screen. it is an average game

Last edited by booze925 on 1/22/2010 7:44:40 PM

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geovanwitdakick
Friday, January 22, 2010 @ 5:58:49 PM
Reply

128-man clan, I mean. Sorry.

wow, & to think that my Math A regent is tomorrow. That's a bad omen.

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bigrailer19
Friday, January 22, 2010 @ 7:30:05 PM
Reply

Regardless my experience wth the beta, im very excited about this game from two standpoints.

This game could help Sony tremendously if it excells as a great online FPS. It need to live up the the potential it has of cours. But this could be that FPS that lets Sony have room to talk about it having great FPS. I know the Resistance series is great, and KZ2 was amazing. But people still look at the xbox and say tis has the best FPS. I know I know you all want RPG's, as do I, and M$ can have the FPS. Well this day and age games are selling consoles, and Sony isnt known for the FPS.

Second Every time i hear about this game I get excited. My initial response to the beta was, this wont work with people not using mics, and the chaos that persues when peple just start playing deathmatch. With that said I cant help be excited for how this game should be played, and how it will turn out! Ill end up breaking and purchasing it, I know already!

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just2skillf00l
Friday, January 22, 2010 @ 8:26:58 PM
Reply

I hope this does well. I haven't really looked into MAG that much but what can I say, shooters sell. Massively Multiplayer Online Shooters outsell. Here's to another successful franchise! Wait, you said it ONLY does EVERYTHING. Hehe...clever.

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Jamaican_Heat
Friday, January 22, 2010 @ 9:05:37 PM
Reply

Im honestly just not feeling MAG, tried the beta and I just find myself back on MW2...

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tlpn99
Friday, January 22, 2010 @ 9:19:01 PM
Reply

Ben if MAG does well I will be surprised. But from what I have played and many others who I speak to outside of here they all hate it. Not one person I know is going to buy this.

Everyone of my friends is not going to buy this after trying the beta. Ok I said to them ok it is a beta etc and they said im not that bothered about it to be honest. They dont get it im sure as hell not gonna get it. Why would I want to play online with a bunch of strangers when I can do that on any other game ? Ok I cant play 128 against 128 but who cares lets be honest people here.

(let the thumbs downers roll lol)

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Kangasfwa
Friday, January 22, 2010 @ 11:35:38 PM

Did you not learn the "Make New Friends" song when you were in kindergarten?

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SaintX
Saturday, January 23, 2010 @ 12:40:12 AM

Lol, you can add me on PSN, and I can show what MAG is all about. I've got bout 5 friends on board with me now. You are welcome to join. Provided you buy the game. lol

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geovanwitdakick
Friday, January 22, 2010 @ 9:26:51 PM
Reply

You can't say it's an average game though booze925. No matter how many times you "beat the sh**" out of the beta. & hmm, since you won't see 256 players on the screen at the same time, that makes it an average game? I don't quite understand your logic. Uncharted 2 supports 10 players, MW2 supports 18, Resistance 2 supports 60. But can you say that since you don't see 256 players on those screens, that the multiplayer of those games suck?

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Geobaldi
Saturday, January 23, 2010 @ 5:44:22 AM
Reply

"It Only Does 256 Players"

Does it do it well is the real question. And if the beta is any indication, it doesn't. Still lots of work that needs to be done to make a fully polished title.

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main_event05
Saturday, January 23, 2010 @ 10:37:27 AM
Reply

Not MAG related but i guess it is PR. But Congrats to Ben, you are the only editor I know and/or care to know by name.

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ryandon69
Saturday, January 23, 2010 @ 10:51:29 AM
Reply

the commercial is pretty sweet, i saw it about 5:40 this morning....

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Subtracterall
Saturday, January 23, 2010 @ 3:33:33 PM
Reply

i have a feeling MAG is going to flop. hard.

i know the "256 players" is the focus, but the other things still need to be done well (the animations, especially the reloading, are crap).

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Subtracterall
Saturday, January 23, 2010 @ 3:53:53 PM
Reply

i do like the commercial, though.

and i would KILL for a "VP First Person Shooter Relations" coffee mug.

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berserk
Sunday, January 24, 2010 @ 7:01:34 AM
Reply

It s more about a 32 vs 32 player game then anything else .

Since the console that you destroy (a-b-...-h )can be repaired , you re team is pretty much stuck attacking and defending the 2 console near you re spawn .

It would make more sense if it was not possible to repair the console you destroyed thus allowing you to go help another 32 player of you re team destroy their target .That way we would be able to see a real 128 vs 128 confrontation at some point.

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just2skillf00l
Sunday, January 24, 2010 @ 4:05:49 PM
Reply

I haven't played this game. I guess it isn't getting all the positive attention I thought it was gonna get. I'm more into a story than just multiplayer so this isn't exactly my thing. Well...oops, I dropped my glass, party's over people, pack it and go.

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