Activision "Really Bullish" On This Year's Call Of Duty

You're totally surprised. Admit it.

Infinity Ward, developer of last year's ridiculously popular Call of Duty: Modern Warfare 2, has said they want to pursue other projects but it doesn't really matter; it ain't their turn, anyway. Traditionally, the CoD baton should pass back to Treyarch, who gave us what is arguably the best WWII shooter ever in 2008; Call of Duty: World at War. We're not sure if they're behind the next project but at the very least, Activision has indeed confirmed that yet another entry in the long-running and critically acclaimed franchise will release in 2010. This according to an earnings call with the publisher, when they unsurprisingly reported record revenues for 2009. Activision Publishing boss Mike Griffith acknowledged that MW2's success "was unprecedented" but they still expect a "more difficult competitive environment in 2010." Furthermore, they're really pushing hard on this new project, as Griffith said, "we're really bullish on this year's title." Well, there's no doubt that it'll sell very well, even if it doesn't turn out to be as good as MW2. There are simply too many die-hard fans out there and millions will once again flock to pick up the next Call of Duty.

But Griffith is right about a "more difficult competitive environment," because 2010 has already seen some super fine titles, and many more are on the way. Well, either you step up or you sit down...and Activision typically steps up.

2/10/2010 9:18:22 PM Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Comments (59 posts)

Toggle Scrolling | Reload Comments

Diggity Dan
Wednesday, February 10, 2010 @ 9:57:34 PM
Reply

I'm as big a COD fan as any, but even I'm getting a little bit burnt on these frequent installments.

Cant blame Activision though....what a cash cow.

3 up, 1 down

Darwin1967
Wednesday, February 10, 2010 @ 9:59:21 PM
Reply

Joy...oh...Joy... What a quote "Well, there's no doubt that it'll sell very well, even if it doesn't turn out to be as good as MW2..." That statement basically sums up what we should expect from Activision...ho-hum at best, because they are now relying not on their ability to produce a top notch game, but merely cashing in on brand name only. That kind of arrogance...as a fan of COD games, I can honestly say I've had it with Activision, their snubbing of the PS3 and now their obvious decision to forgoe quality in the hopes that people are too stupid to know any better. Sorry, but Activision can stick their next COD game up their (beeeep), becuase this consumer is far more interested in companies that are at least ATTEMPTING to create top notch games and putting some effort into it.

13 up, 1 down

Deleted User
Thursday, February 11, 2010 @ 9:44:25 AM

Just stop. They're not trying to say that they don't care about making a top-notch game. He's only saying that they'd be crazy not to make another COD with all the success they've had with the other entries. It's a win-win situation for them because even if they don't make a game that is as good as MW2, it'll still sell really really really well. How can you blame a company who's trying to cash in on these games with the economy the way it is right now? YOU DON'T HAVE TO BUY THE GAME. Quit trying to act like companies are out to screw over the people who buy their games. They're trying to make a buck. Don't ever let anyone tell you differently about any company in any industry. Everyone is trying to make a buck. If they piss off some people, so be it. That's the way it is and that's the way it always will be. Wake up and live in the real world, clown.

0 up, 8 down

Darwin1967
Thursday, February 11, 2010 @ 11:52:50 AM

So laziness should be expected? Producing games based solely on title should be expected? A 300.00 system and you're willing to settle for companies producing, not stellar games or maxamizing a consoles potential, but rather just going for the buck. You sir, may be willing to settle for less, you may be the type who buys "BEER" in a white can. However, there are some who appreciate companies who set the bar a tad higher than mediocre. I personally admire companies that work to produce top notch titles for consumers who expect more from games than one that is being hacked to death, patched, un-patched, then patched again and one that suffers from complete apathy on the part of the manufacturer. You're right, I can decide if I wish to buy or not buy a game, but I also reserve the right to call out a company that I once respected and now abhore.

7 up, 1 down

photo K
Thursday, February 11, 2010 @ 12:05:05 PM

@Darwin - so games that aren't top notch should just remove themselves from the industry and stop developing games? the PS3 would only have maybe 5 or 6 games if that were the case. I think its totally fine for Activision to push the next installment, they want the next CoD to have a more challenging environment, which is to benefit the consumer. I'm sure they aren't pushing that just to challenge their dev teams.

I hope they put the game in a different terrain, maybe in the jungle? the artic?

1 up, 3 down

Darwin1967
Thursday, February 11, 2010 @ 12:43:28 PM

Actvision set their own bar with COD4. MW2 was a good game, but certainly has been bogged down with problems. Mostly stemming from the fact that IW was too cocky and decided against a BETA, whch has cost players a great deal in the terms of hackers and glitches. While games will run the gamut of being crap to out of this world, I would hope that a company that set it's own bar with COD4 would at least attempt to outdo themselves the next go round and give the consumer an excellent game. Can you imagine the outrage of players who pick up the next Uncharted and discover that it was perhaps on par with the first Uncharted, but no where near the quality of Uncharted2? I'm not holding my breath on Assasins Creed III, which is being pushed for release this year...is this another attempt to cash in on a title rather than putting out a game with the same quality/storyline/development as ACII?

I have high hopes for TreyArch and I do believe the next COD will be set in Vietnam (the soundtrack should be pretty awesome). However, Activision isn't making me feel better about this next title when even they assume it won't sell better...could it be that consumers are tired of the hackers/glitches that now seem to beset every COD title?

2 up, 1 down

Deleted User
Thursday, February 11, 2010 @ 1:24:18 PM

Darwin, I think you need to read the article again. He was not saying that they aren't going to push the title to be the best it can be. He was merely saying that EVEN IF (nowhere did he say "We're not going to push for a top-notch game") it is not quite as good a game as MW2 or MW1, he still thinks there is money to be made! Are you blind or are you just ignorant? I am repeating exactly what I said in the first response to your rant, but I'm glad you got a chance to share your "I won't settle for anything but top-notch" view. I'm sure you rallied a bunch of MW2 haters with that one.

That was your point, right?

0 up, 4 down

Darwin1967
Thursday, February 11, 2010 @ 7:03:54 PM

Seeing as I'm a 5th prestige, one can hardly say I'm a COD hater, but the fact remains that the COD franchise is moving in a disturbing direction that seems to alienate consumers. Be it the fact that they denied the PC community Dedicated Server (really cheap slap in the face for IW to announce that less than 2 weeks before release) or that they bumbled their own product by not putting out a beta. Since the game was ported from the xobox to the PS3...well, that might explain why no one was able to get friend invites working the first few days of game release. Then You have Sony who won't play the IW money game and so the PS3 owners get to hear all about the new maps via Xbox Players as they wait for the timed exclusive to expire. Now there is talk that Activision is mulling the idea of making COD a premium pay to play title http://kotaku.com/5469025/activision-has-call-of-duty-7-loaded-for-holiday
I don't need to rally COD Haters...Activision is doing just fine on their own.

1 up, 0 down

Charger7302
Wednesday, February 10, 2010 @ 10:01:53 PM
Reply

On a related note, Activision said that they expect ps3 to outsell the Xbox 360.

http://g4tv.com/thefeed/blog/post/702494/Activision-Predicts-PlayStation-3-Outselling-Xbox-360-In-2010-But-Wii-On-Top.html

2 up, 0 down

spiderboi
Thursday, February 11, 2010 @ 8:55:46 AM

Didn't I also read in the past that some Activision prick told people that they'd stop making games for the PS3 coz it wasn't selling enough (or something like that)?

4 up, 1 down

inkme101
Wednesday, February 10, 2010 @ 10:18:31 PM
Reply

geez ive still got the stank of mw2 all over me! at least let it wear off a little bit.

5 up, 1 down

godsman
Wednesday, February 10, 2010 @ 10:27:47 PM
Reply

Another WW2 Call of Duty? Why don't they pick some other wars? Like Civil War or some sort where two parties line up in a row to shoot each other in the face.

5 up, 1 down

B-RadGfromOV
Thursday, February 11, 2010 @ 3:17:36 AM

Haha. That sounds like a great game.

3 up, 0 down

Orvisman
Thursday, February 11, 2010 @ 7:54:01 AM

I thought I read rumors that the next COD was set in Vietnam.

2 up, 1 down

Deleted User
Thursday, February 11, 2010 @ 9:45:47 AM

The article didn't say it was another WW2 game. I've also heard it might be Vietnam.

0 up, 1 down

inkme101
Wednesday, February 10, 2010 @ 10:30:47 PM
Reply

although i would probably get down with some cod viet nam. or some cod future warfare. if they can do something way away from their other efforts id prolly pick it up. but you can only play a new iteration of the same game so many times b4 it forces you away.

4 up, 0 down

rogers71
Wednesday, February 10, 2010 @ 10:31:26 PM
Reply

If Treyarch is involved and can deliver a story that is equal to or surpasses World at War, then count me in.

If they put out another mindless shooter without a story or character development then I will pass. We will just have to wait and see.

1 up, 0 down

Psycho_Cleaton
Wednesday, February 10, 2010 @ 10:46:39 PM
Reply

They need to make a call of duty vietnam because honestly im tired of both WW2 and Modern Day War.I want that more then MW2.MW2 online multiplayer is addicting but the storymode was VERY overrated.I loved World at Wars story mode alot better the COD4 and MW2.

(And i wanted to point out something that infinity ward said.They said that they wanted to give the fans what they want,well if thats true then why not give us zombies!!!)

3 up, 0 down

DIsmael85
Wednesday, February 10, 2010 @ 10:48:18 PM
Reply

Man, this line makes me laugh:

"Well, there's no doubt that it'll sell very well, even if it doesn't turn out to be as good as MW2. There are simply too many die-hard fans out there and millions will once again flock to pick up the next Call of Duty."

This just proves that no matter what they make, as long as Call of Duty is slapped on the cover fools will buy. Thank god MW2 lost to Uncharted 2 for GOTY. They are getting stale so long ago.

Last edited by DIsmael85 on 2/10/2010 10:49:10 PM

7 up, 2 down

Fane1024
Friday, February 12, 2010 @ 5:43:46 PM

The worst part is that the first COD was a breath of fresh air in the over-saturated WW2 FPS market, but Activision has proceeded to flog the dead horse so much that COD games are now received with a groan, even though they're mostly excellent.

It's Tony Hawk all over again.

Last edited by Fane1024 on 2/12/2010 5:45:17 PM

0 up, 0 down

dkmrules
Wednesday, February 10, 2010 @ 11:05:38 PM
Reply

Yeah for real, I don't think I could justify buying another cheap rehash of the same game that I bought last November.... I mean seriously there are so many good games coming out there is NO way people should buy into a new COD. I would rather get BFBC2 now that game looks raw!

1 up, 1 down

Alienange
Wednesday, February 10, 2010 @ 11:09:30 PM
Reply

There's definitely plenty of bull over at the Activision offices for them to be bullish.

3 up, 2 down

Qubex
Wednesday, February 10, 2010 @ 11:23:20 PM

I will not buy this installment, I already have MW1 and WaW... that is enough for me!

Q!

"i am home"

2 up, 2 down

Alienange
Wednesday, February 10, 2010 @ 11:39:53 PM

Same here. MW1 and 2 plus W@W for me is more than enough to keep me busy online for quite a while. Oh, and 007 QoS was fun online too.

2 up, 1 down

Mr Bitey
Wednesday, February 10, 2010 @ 11:40:46 PM

Damn you beat me to it.

1 up, 1 down

LimitedVertigo
Thursday, February 11, 2010 @ 2:43:03 AM

Online Console FPS FTL!

5 up, 5 down

Deleted User
Thursday, February 11, 2010 @ 9:48:07 AM

"Online Console FPS FTL!"

Limited, you're not making much sense. Isn't the new AVP game an online console FPS? Heard that one was getting fantastic reviews...

Last edited by n/a on 2/11/2010 9:49:23 AM

0 up, 2 down

MyWorstNightmar
Thursday, February 11, 2010 @ 10:02:16 AM

Audia, are you saying because Limited's avatar is of an alien, he has to like any Alien game that comes out?

Perhaps he is just a fan of the movies.

2 up, 0 down

Deleted User
Thursday, February 11, 2010 @ 10:08:47 AM

No, I'm actually going on what he has said in the past. I'm pretty sure I'm not mistaken. If I am, I apologize. I just remember him being hyped up about the game.

0 up, 1 down

LimitedVertigo
Thursday, February 11, 2010 @ 11:18:25 AM

Audia it's available for PC as well and the series started on the PC platform. The only FPS available for consoles that even hints of something I might enjoy is MAG.

@Nightmar

I played wii again last weekend, with my parents! My dad picked up a Sony Dualshock before and looked like we was holding a bomb. He picks up the wii's remote control and feels right at home. I gotta admit it gave me goosebumps.

2 up, 0 down

MyWorstNightmar
Thursday, February 11, 2010 @ 1:13:21 PM

Limited, that is a great story. Well if religion doesn't bring your family together at least the Wii does! (no offense intended)

I had my cousin over last weekend. I showed him some PS3 games, but hard to get into them when they are mainly one player only. Played some Mushroom Wars, Pixel Junk Shooter for the multiplayer action. The game he really wanted to play, and the one we spent hours on, and couldn't stop playing was New Super Mario.

Last edited by MyWorstNightmar on 2/11/2010 1:19:10 PM

0 up, 0 down

Gordo
Wednesday, February 10, 2010 @ 11:18:55 PM
Reply

I've just picked up Battlefield: Bad Company, Brothers in Arms: Hells Highway and F.E.A.R dirt cheap in the recent EBGames sale.

Can I tell you something? I'm enjoying them much much more than I ever did Modern Warfare 2.

FEAR has these enemies that curse and swear and if you shoot them in the legs they run off and hide.
Bad Company have all these tanks and vehicles that you can interact with and you can blow up every piece of the environment.
Hells Highway you can sit back and think about your strategies, order your teams around and flank the enemy.

So in my opinion, these cheap, old games with poorer graphics are giving me a better overall gameplay than MW2.

I don't want a bland run and gun even with excellent graphics.
I want gameplay, intelligent enemies and extras like vehicles or interactive environments.

Call of Duty: Waterloo. Now that would be interesting!!!

4 up, 0 down

dkmrules
Wednesday, February 10, 2010 @ 11:57:14 PM

Maybe, but if I remember correctly waterloo was in the civil war and two shots per minute with a muzzle loading rifle really doesn't sound interesting to me.

0 up, 1 down

Fane1024
Friday, February 12, 2010 @ 5:47:33 PM

You don't remember correctly.

You're only off by fifty years and a few thousand miles, though.

And trained riflemen could fire THREE shots per minute. ;)

Last edited by Fane1024 on 2/12/2010 5:52:23 PM

0 up, 0 down

inkme101
Thursday, February 11, 2010 @ 12:14:05 AM
Reply

COD: north VS south lol

3 up, 0 down

___________
Thursday, February 11, 2010 @ 12:26:06 AM
Reply

wrong activision normally steps down and relies on their fanbase to carry them.
and sadly the sheep do.
i guess its true what they say, sheep will always follow the Shepard.

4 up, 1 down

Gordo
Thursday, February 11, 2010 @ 12:36:18 AM
Reply

Sorry mate, Waterloo is Napoleonic and in Europe, the American Civil War was 50 years later in err, America.

Just think of what a FPS would be like standing in a square with a bayonet and a couple of musket balls, with the French cavalry harrassing your lines and cannon smashing into your ranks taking heads and knee caps off. Smoke blinds the line of fire and you can not hear your orders.

Developers need to think outside the box. The second world war and modern times have been done to death. Need to go back to times where combat was more personal.

3 up, 0 down

Fane1024
Friday, February 12, 2010 @ 5:53:48 PM

Beat me to it, but you didn't use the Reply button, so I guess it's a draw.

As for a Napoleonic War era game, they could use the Sharpe licence.

Last edited by Fane1024 on 2/12/2010 5:57:29 PM

0 up, 0 down

LimitedVertigo
Thursday, February 11, 2010 @ 2:42:30 AM
Reply

"The best WW2 shooter", might as well be the best all dude threeway.

4 up, 3 down

BTNwarrior
Thursday, February 11, 2010 @ 3:04:29 AM
Reply

Well I think that the best thing treyarch could do is made a COD game that was 100% Nazi Zombies, and made it a DLC title. Then I wouldn't have to pay $60 for a minigame that wasn't even supposed to be the games selling point.

0 up, 0 down

LimitedVertigo
Thursday, February 11, 2010 @ 4:34:49 AM

L4D/L4D2?

0 up, 0 down

BTNwarrior
Thursday, February 11, 2010 @ 3:31:09 PM

both are completely different games than Nazi zombies. and they are not on ps3.

0 up, 0 down

Roach721
Thursday, February 11, 2010 @ 5:31:32 AM
Reply

Call of Duty the invasion of UFO's.... yeah

0 up, 0 down

orangpelupa
Thursday, February 11, 2010 @ 5:33:44 AM
Reply

as usual. the normal yearly cod game.
2010 will get treyarch
2011 will get IW again.

now hoping treyarch will give dedicated server for 2010 cod :D :D

1 up, 0 down

Danny007
Thursday, February 11, 2010 @ 7:23:23 AM
Reply

Please not another WWII shooter, how about the Civil War or something?

0 up, 0 down

Shatterday
Thursday, February 11, 2010 @ 7:33:32 AM
Reply

I lost my enthusiasm for COD a while ago... I didn't bother to buy MW2 but I'll still play when I'm at a friends house, whether it be 360 or PS3.

Definitely have to be proud of these guys.

0 up, 0 down

Brklynty1
Thursday, February 11, 2010 @ 9:44:38 AM
Reply

I honestly agree with other people on this subject. The CoD franchise is turning into another Halo, overused and abused, along with bringing in the cash though. I really don't know what's the big deal with WWII. There are other wars to. Not sure if you guys remember the Conflict series, but Conflict:Desert Storm 1 and 2 was awesome. That's something I would spend cash on, CoD: Desert Storm. Honestly, if the torch is going back to Treyarch, just give us something than WWII please. I think I'll just grab BC2 and call it a year for FPS.

2 up, 0 down

Highlander
Thursday, February 11, 2010 @ 11:13:01 AM
Reply

I saw "Really bullish" and *so* mis-read it!

Oops....I thought for a moment, that someone at Activision shared my view on FPS games. ;)

Last edited by Highlander on 2/11/2010 11:13:53 AM

3 up, 0 down

LimitedVertigo
Thursday, February 11, 2010 @ 11:19:32 AM

Did you share that view in the mid/late 90's? I think somewhere in your heart there's a 3dFX card and a copy of HalfLife.

0 up, 0 down

coverton341
Thursday, February 11, 2010 @ 12:17:21 PM

I know I once enjoyed the occasional FPS and yes Half-Life is in there in that list, but I think I have been burnt out completely on them with all the market flooding with them. I will take my RPGs over any FPS on any day of the week now.

2 up, 0 down

Highlander
Thursday, February 11, 2010 @ 12:24:48 PM

LOL! No LV, I'm really old skool.

Think Doom (original Shareware....) Wolfenstien 3D and Duke Nukem. I never got into Half Life at all.

0 up, 0 down

LimitedVertigo
Thursday, February 11, 2010 @ 12:28:38 PM

I had to play Doom and Doom2 on my friends PC. My parents wouldn't let me play it on the family PC (I didn't have my own back then). I looked forward to the weekends when I'd crash at his house and we'd be up all night playing Doom and King's Quest V.

Last edited by LimitedVertigo on 2/11/2010 12:29:11 PM

0 up, 0 down

FullmetalX10
Thursday, February 11, 2010 @ 11:53:47 AM
Reply

*sighs* Another year, another cod... Every year around the period it's released all the blind fans run to the store, get their copy and can't talk or play anything else than that same thing everytime. All the other games that release during that period are neglected by that crowd, and under sell, even though those games are most likely better. It's not just that I don't like the game since I suck at it, it's also that it steal the limelight which should've been for other games. I'm glad that Uncharted 2 deserved it back, except at gametrailers, where they even gave the best-Ps3 game award to cod...

2 up, 1 down

D1g1tal5torm
Thursday, February 11, 2010 @ 12:59:56 PM
Reply

Bullish on COD - they have to be - they havent got anything else.

2 up, 0 down

Highlander
Thursday, February 11, 2010 @ 4:14:39 PM

Maybe they are fretting over Guitar Hero 6 - The Bridge Bites Back?

1 up, 0 down

BikerSaint
Friday, February 12, 2010 @ 4:11:53 AM
Reply

LOL Highlander!
Or
GH 7-Don't Fret

GH 8-My Pickup's Broken

And their favorite GH title......

GH 9-We'll Keep Stringing You Right Along

3 up, 0 down

Highlander
Friday, February 12, 2010 @ 11:20:35 AM

You forgot to mention their new community site;

YouTune

I'm still waiting for the country variant of Guitar Hero - Mandolin Hero, and the bluegrass version Banjo Hero.

0 up, 0 down

Imagi
Friday, February 12, 2010 @ 7:07:51 AM
Reply

Screw Activision, they were great once, when they were about the games, now it just seems to be about the money and it shows!

0 up, 0 down

just2skillf00l
Friday, February 12, 2010 @ 2:24:54 PM
Reply

I've seen a lot of FPS's. I even enjoy some FPS's. However, I don't need a FPS from the same franchise every year with pretty much the same enemies. I remember another article where people suggested what Activision should do with their shooter titles. Some suggestions were to take the ammo and all into outer space. This for one would be a decent idea that I would enjoy much more than killing human beings all the time on our home planet.

Why not do something more interesting and more fantasy or sci-fi oriented. I'm just tired of the same-old kill the terrorists, destroy the opposing enemies in the war type deal. What Activision needs is a broader approach to it's games in the COD series. But that's just my opinion though.

0 up, 0 down

Please login or register to leave a comment.

Grand Theft Auto: Liberty City Stories cheats	PSP
Grand Theft Auto: San Andreas cheats	PS2
The Sims 2: Pets cheats	PS2
Grand Theft Auto: Vice City Stories cheats	PS2
God of War II cheats	PS2
Spider-Man Friend or Foe cheats	PSP
Jak and Daxter: The Lost Frontier cheats	PS2
Crash Bandicoot 3: Warped cheats	PS1
Brutal Legend cheats	PS3
Rule of Rose cheats	PS2

Playstation 3

Playstation 4

PSP

Playstation Vita

Playstation 2

Playstation

Other

PSX Extreme

Site Stats

Activision "Really Bullish" On This Year's Call Of Duty

Comments (59 posts)

Leave a Comment

Latest Updates

Popular Cheats

Recent Reviews

Recent Previews

Popular Sections

Extras

Grid 2 review	PS3
The Last Of Us review	PS3
Remember Me review	PS3
Call of Juarez: Gunslinger review	PS3
Fuse review	PS3
Resident Evil: Revelations review	PS3
Metro: Last Light review	PS3
Zombie Tycoon II: Brainhov's Revenge review	PS3
Far Cry 3: Blood Dragon review	PS3
Star Trek: The Video Game review	PS3

South Park: The Stick of Truth preview	PS3
Murdered: Soul Suspect preview	PS3
The Bureau: XCOM Declassified preview	PS3
Time and Eternity preview	PS3
Ride to Hell: Retribution preview	PS3
Call of Juarez: Gunslinger preview	PS3
Far Cry 3: Blood Dragon preview	PS3
Spartacus Legends preview	PS3
Payday 2 preview	PS3
DUST 514 preview	PS3