Activision "Really Bullish" On This Year's Call Of Duty
You're totally surprised. Admit it.
Infinity Ward, developer of last year's ridiculously popular Call of Duty: Modern Warfare 2, has said they want to pursue other projects but it doesn't really matter; it ain't their turn, anyway. Traditionally, the CoD baton should pass back to Treyarch, who gave us what is arguably the best WWII shooter ever in 2008; Call of Duty: World at War. We're not sure if they're behind the next project but at the very least, Activision has indeed confirmed that yet another entry in the long-running and critically acclaimed franchise will release in 2010. This according to an earnings call with the publisher, when they unsurprisingly reported record revenues for 2009. Activision Publishing boss Mike Griffith acknowledged that MW2's success "was unprecedented" but they still expect a "more difficult competitive environment in 2010." Furthermore, they're really pushing hard on this new project, as Griffith said, "we're really bullish on this year's title." Well, there's no doubt that it'll sell very well, even if it doesn't turn out to be as good as MW2. There are simply too many die-hard fans out there and millions will once again flock to pick up the next Call of Duty.
But Griffith is right about a "more difficult competitive environment," because 2010 has already seen some super fine titles, and many more are on the way. Well, either you step up or you sit down...and Activision typically steps up.
2/10/2010 9:18:22 PM Ben Dutka