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PlayStation 3 Running Into Supply And Demand Issues

When there's great demand for a product, you can bet that it might start to disappear from store shelves.

The PlayStation 3 had its best month ever last December, as Sony sold 1.36 million units worldwide. That number dropped in January (hardly a shock) but even the 276,900 Sony sold represented a 36% year-over-year increase.

This may result in a supply shortage for a little while, so if you haven't yet picked up your PS3 for the likes of Heavy Rain, God of War III and Gran Turismo 5 this year - not to mention last year's stellar exclusives - you may want to snag one soon. As IGN reminds us, Sony CEO Jack Tretton did say in his "thank you" note at the PlayStation Blog that inventory has been "tight" since the high demand of last fall, which was mostly due to the $100 price cut. Then, Senior Director of Corporate Communications, Patrick Seybold, warned that "the next few months will be tough on PS3 supply as the company looks to replenish retail stock."

"We're working very hard with our retail partners to meet consumer interest, but the demand is tremendously high for the PS3 and we expect tight inventory in the coming months."

Even Amazon is now restricting the purchase of the very hot 120GB PS3 to "one per household" and we've heard some GameStop retail stores tell us they're sold out of the system. This may be the very first time the PS3 supply has been low since the launch; for a while there, nobody really wanted one. $600 for a new system with few games, an unproven high-def format, and a lacking PSN wasn't cutting it for consumers. ...my, how times have changed.

2/18/2010 10:39:34 AM Ben Dutka

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Comments (73 posts)

stemon
Thursday, February 18, 2010 @ 11:02:40 AM
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good media buzz imo, lets hope they get loads of stock for when GoW3 gets unleashed heh ):

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rell
Friday, February 19, 2010 @ 9:24:23 AM

I hope I get a ps3 next month or there will be hell to pay, lol

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inkme101
Thursday, February 18, 2010 @ 11:06:57 AM
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i live in mid michigan and i just experienced this first hand. everywhere in a 100 mile radious was sold out of ps3s i couldnt even catch a break on craigslist. but i had a friend that works in a walmart about 110 miles from me that knew i was looking and she called me as soon as they got some so i went and scored it.

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OtisFeelgood
Thursday, February 18, 2010 @ 5:54:13 PM

It's like that here in Central Florida. The 120GB PS3s are sold out almost everywhere. You can still get a 250GB PS3 at some WalMarts around here though.

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rell
Friday, February 19, 2010 @ 9:27:38 AM

you lucky man Im happy for the new comers, I been saving up my money to get a ps3 for Gow3. Play B3YOND

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rossinator_99
Thursday, February 18, 2010 @ 11:07:42 AM
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and this is why i bought mine years ago... that and the fact i was guaranteed a great gaming experience.

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inkme101
Thursday, February 18, 2010 @ 11:13:24 AM

oh i bought mine years ago as a matter of fact this is my 9th (i know i know dont ask, just know that only one ever broke and it was this last one) ive sold them when there were no good games i given a few away as gifts and i had the last ones bluray drive fail the day b4 the heavy rain demo dropped

Last edited by inkme101 on 2/18/2010 11:14:49 AM

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wiiplay
Thursday, February 18, 2010 @ 11:15:59 AM

@ carlospicyweinr:
lol. I have had 7 Xbox 360's... But 6 of them broke.

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inkme101
Thursday, February 18, 2010 @ 11:19:02 AM

its never been a problem with them breaking i think the ps3 is superior to all. the only one that broke was the last one and it was a craigslist deal. but i really miss my gunmetal gray mgs4 edition.

RIP gunmetal gray mgs4 edition

Last edited by inkme101 on 2/18/2010 11:20:01 AM

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wiiplay
Thursday, February 18, 2010 @ 11:29:48 AM

@ carlospicyweinr:
Yeah. lol.
I do prefer the PS3 more than other consoles, but I wouldn't consider myself a fanboy.
I do play games on the Xbox, and also the PC. But I like the look and feel of the PS3. The simplistic menus, the wonderful online community.
Of course, I also like the Xbox. I like how the controller feels in my hands, and I like the responsive feel to it.
I also like how the Xbox can also be used as Christmas tree ornaments, with the three blinking Red lights. Very festive. lol.

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photo K
Thursday, February 18, 2010 @ 12:23:52 PM

this light

Agree with this comment 8 up, 1 down Disagree with this comment

wiiplay
Thursday, February 18, 2010 @ 12:36:13 PM

@photo K:
Yup, that's the light!
Now imagine a few more of those, on a tree, in winter.. If only it I had one with green lights, only then would my tree be completed. (Joke)

Agree with this comment 6 up, 1 down Disagree with this comment

SvenMD
Thursday, February 18, 2010 @ 1:30:37 PM

Wiiplay - I had to thumbs you down for buying 7 XBox360's....

As Einstein said, "Insanity is doing the same thing over and over again and expecting different results."

Agree with this comment 16 up, 0 down Disagree with this comment

LimitedVertigo
Thursday, February 18, 2010 @ 8:07:32 PM

SvenMD I had to give you a thumb up for that comment.

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wiiplay
Friday, February 19, 2010 @ 2:43:26 AM

I only bought 2. All of the other ones died in warranty. So I sent them to Microsoft and got a repair. And I think I also got a free month of Live.

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wiiplay
Saturday, February 20, 2010 @ 5:55:21 AM

@SvenMD:
Okay...
Douglas Adams once said "I refuse to answer that question on the grounds that I don't know the answer."
Or, to Wiiplay-a-fy that above quote; "I refuse to reply to what you just said on the grounds that anything I might say would make me look stupid"

Or in other words, I have no real reply, and your comment was really amazingly amazing!

Last edited by wiiplay on 2/20/2010 5:57:21 AM

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Buckeyestar
Thursday, February 18, 2010 @ 11:10:11 AM
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Perhaps they are holding some back in order to have plenty on hand for the launch of GoW3.

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Cavan
Thursday, February 18, 2010 @ 11:11:52 AM
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maybe this is the reason why in the uk the xbox has had a price drop ( sorta of ) i saw the paper today that argos are selling the arcade at 99 pound instead of 149, and sainsburys are selling the elite at 159 instead of 199 pounds. so i expect big number of xbox sales in the uk this week. oh and if anyone is interested over here the ps3 retails at 249 for the 120 and 285 for the 250

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wiiplay
Thursday, February 18, 2010 @ 11:12:30 AM
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There's nothing to say except: About Damn Time!

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Sir Shak
Thursday, February 18, 2010 @ 11:14:37 AM
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When did America become the world ? 1.36 million and 276000 are NPD figures .

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wiiplay
Thursday, February 18, 2010 @ 11:16:27 AM

When eBay got greedy.

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inkme101
Thursday, February 18, 2010 @ 11:29:19 AM
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has n e 1 else been in on the spam-a-thon on the psblog? its taking 4ever

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wiiplay
Thursday, February 18, 2010 @ 11:31:47 AM

I can't even access the PSBlog.
When I last tried a few hours ago, it just kept on showing a white page.

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godsman
Thursday, February 18, 2010 @ 11:35:47 AM
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This sucks. Now People that wants to buy a console for FFXIII, might turn to Xbox because they have a bundle and PS3 has limited supplies. Sony needs to meet the demand for the games in March.

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chedison
Friday, February 19, 2010 @ 1:42:28 PM

well I know they won't have a problem selling them regardless of the short supply, with GOW3 coming soon. If it were me, I'd rather buy a system that can play two "amazing" games instead of buying one that can only play one.

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fuk u
Thursday, February 18, 2010 @ 11:53:03 AM
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I heard about this and couldnt belive it I mean C'mon man supply the demand.

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D1g1tal5torm
Thursday, February 18, 2010 @ 12:03:47 PM
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Never hurt the wii

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nolan
Thursday, February 18, 2010 @ 12:21:57 PM
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Yeah, my brother-in-law had been on the hunt for a PS3 since last week. We called every Walmart between Asheville (NC) and Gastonia (NC) and nobody had them in stock. Finally found one at Target in Spartanburg (SC) yesterday. None of the Gamestops in the area expect to have any before Feb. 28!!!!

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Qubex
Thursday, February 18, 2010 @ 12:23:06 PM
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Yup! Supply and demand issues at a time like this are never a good thing I would have thought.

The 3sixty price drops in the UK and the 3sixty FFXIII bundle will surely tempt some people away toward the green and white cause, not something we want have happen due to supply issues...

Not all is lost though, expecting a huge surge for GoWIII...

Going to pre-order mine tomorrow :)

Q!

"i am home"

Last edited by Qubex on 2/18/2010 12:25:35 PM

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Natalisrubbish
Thursday, February 18, 2010 @ 12:27:26 PM
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While I hate to see people getting F-ed out of a PS3 because of supply issues, its also a great thing to see it finally happening, the interest level that is. It is actually hilarious to see how many of the people I know that have 360's actually getting really unreasonalby mad when you talk about ps3 because they know it is quicky over shadowing the 360 in sales and software exclusives both. Many of them are retorting back with immature and unfounded claims like but not limited to: "Screw ps3, it has no games!" my response: "You couldn't be more of a sore loser if you tried, what is this mid-2007?" hahaha. Via LA PLAYSTATION BRAND, they stand for nothing less than great gaming excellence.

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inkme101
Thursday, February 18, 2010 @ 12:35:21 PM

that is so true! i have turned many of my friends to the "dark" side that is the ps3. all very happy about it. their only real complaints have been about getting acclimated to the ps3 controller after using the flopbox controller 4 so long.

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leatherface
Thursday, February 18, 2010 @ 1:22:28 PM

@ Carlos, The force is strong, it surrounds us it penetrates us.

Agree with this comment 5 up, 0 down Disagree with this comment

inkme101
Thursday, February 18, 2010 @ 1:24:43 PM

LOL

Agree with this comment 3 up, 0 down Disagree with this comment

SvenMD
Thursday, February 18, 2010 @ 1:32:45 PM

I hate it when the force penetrates me... I feel so violated.

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bridgera
Thursday, February 18, 2010 @ 1:02:26 PM
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Wow actually low supply.

I make frequent trips to places like Walmart, and of course always browse down the video games section. I couldn't help but notice last fall how the PS3 section would be stocked one day, gone the next, the restocked and gone again the next.

I'm surprised the hype of the price cut has lasted this long, but I guess it's great for Sony.

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inkme101
Thursday, February 18, 2010 @ 1:12:08 PM

my wife gets so mad because anytime we're in a store that has a video game department i have to go down there. i thinks she hates it cause i usually walk back out having spent 50 to a 100 bux lol

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bridgera
Thursday, February 18, 2010 @ 4:04:08 PM

lol

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LimitedVertigo
Thursday, February 18, 2010 @ 8:11:39 PM

My local Walmart has an abysmal PS3 section. It's the furthest from the entrance to the entertainment section and the selection is nothing compared to the 360 and wii. Walmart sucks though so I guess this is just further evidence.

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MyWorstNightmar
Friday, February 19, 2010 @ 11:39:04 AM

LV, more importantly, what are you doing in Walmart. School got you strapped for cash?

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fuk u
Thursday, February 18, 2010 @ 1:08:09 PM
Reply

lol I knew one guy who had his XboX360 get that red ring thing and I showed him an artical in a playstation mag about the crash rates of each three systems number one the XboX number 2 Wii 3 Playstation.. I said why go get another crashbox when you can get a PS3 thats way better and has a thousand better games! he was like yea yea... idk if he ever turned to a PS3 but I thought what I told him was convincing enough.

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JackC8
Thursday, February 18, 2010 @ 1:50:51 PM
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Supply can't keep up with the demand - that's a very good problem to have :)

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BikerSaint
Thursday, February 18, 2010 @ 1:54:06 PM
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It's great that PS3's have been flying off the shelves.

But Sony should have also seen this coming way ahead of time & been prepared with enough new consoles to cover all these massive sales demands.

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inkme101
Thursday, February 18, 2010 @ 3:51:45 PM

i love the new pic!

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bridgera
Thursday, February 18, 2010 @ 4:07:39 PM

Consumers don't follow any kind of real reasoning and will go on frenzies and buy tickle-me-elmo for $500, and buy a 360 even though they know it has a failure rate of over 30%.

It's very difficult to predict what consumers are going to do, and you also don't want the opposite problem of having built too many PS3s and not having enough buyers. Not having enough PS3s, well your business will survive, over estimate and build too many, well that can cost billions.

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LimitedVertigo
Thursday, February 18, 2010 @ 8:14:42 PM

I miss the evil Chihuahua.

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rogers71
Thursday, February 18, 2010 @ 2:10:47 PM
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Yeah, Lightning fried my buddies PS3 so he has been looking. He went to 2 Gamestops, 2 Best Buys, 2 Kmarts, and 3 Walmarts and noone had a PS3 in stock. He finally found one online. Good sign indeed....but also bad because like some of you have said, people might just get a 360 because they are in stock.

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BikerSaint
Thursday, February 18, 2010 @ 9:16:54 PM

LV,
"Devil Dog" will return!
He's down in Hades right now, teaching Satan how to be more Demonic.

Last edited by BikerSaint on 2/18/2010 9:20:01 PM

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johnld
Thursday, February 18, 2010 @ 2:36:21 PM
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i sense sony is setting up for a game bundle.

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inkme101
Thursday, February 18, 2010 @ 3:08:37 PM
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thats what i think

i would murder for a red god of war ps3 bundle!

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bigrailer19
Thursday, February 18, 2010 @ 3:26:33 PM

If there was a OW3 bundle w a special PS3 I'd buy it. But not red please not red.

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inkme101
Thursday, February 18, 2010 @ 3:52:37 PM

if there was one itd be red for sure look at the psp bundle. that red would be faqin bad azz

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LimitedVertigo
Thursday, February 18, 2010 @ 8:13:11 PM

Screw that, I want the white/pink FFXIII Lightning bundle.

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inkme101
Thursday, February 18, 2010 @ 3:13:02 PM
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ha this is funny!

i just now got a call from gamecrazy telling me they got a big order of ps3s in just now. he sounded almost hurt when i told him i had to buy at walmart almost a week ago. lolol

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Jut420
Thursday, February 18, 2010 @ 4:27:39 PM
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I'm not sure about all the gamestops in my area (there are 3), but the one I go to was sold out of all PS3s new and used. The crazy thing was that I was going there to buy a new PS2 for my game room (because I have a slim in there, 60 GB's out in the living room) and they were all sold out of PS2s as well.

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artson1966
Thursday, February 18, 2010 @ 4:31:23 PM
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Glad i purchased my 2 systems in November with the great bundles. Had to have the 299 batman and infamous bundle on black friday and then i purched a 250 gig with a 50 gift card deal.. so sttrang i purchased a launch unit with a game and extra controller for about 750 and this last year i purchased 2 slims for the same price with 3 games and a movie....love it....but to me the BC was worth teh extra dough not to mention all the great games the first 2 years that many havent even tried yet....

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Brklynty1
Thursday, February 18, 2010 @ 4:33:04 PM
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This is both a positive and negative for Sony. Positive of course because that means PS3's are really selling and Sony should see their gain. Negative because sales will slow down and with console selling games like Heavy Rain and God of War III dropping, it would be a bad situation. Hopefully there's still enough to get them at another 300k sold.

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aaronobst
Thursday, February 18, 2010 @ 6:06:42 PM
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"Now darkness the tables have turned"

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BikerSaint
Thursday, February 18, 2010 @ 7:05:08 PM
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@carlospicyweiner,
That one of "Devil Dog's" multiple personalities..."White Fang"

This alter ego likes to come out now & then just to show that indeed, Devil Dog "DOES", have a softer side.

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LimitedVertigo
Thursday, February 18, 2010 @ 8:12:30 PM
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Hopefully Sony doesn't get in trouble like Nintendo has with the wii. The wii shortage is becoming an epidemic.

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Ben Dutka PSXE [Administrator]
Thursday, February 18, 2010 @ 8:34:24 PM

That's because even Nintendo can't believe anybody wants one.

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LimitedVertigo
Thursday, February 18, 2010 @ 10:45:26 PM

You just bashed the wii, I wonder where Nightmar is.

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wiiplay
Friday, February 19, 2010 @ 2:40:46 AM

Who needs Nightmar when you got Wiiplay!
Dude, don't yell at the Wii! The Wii is your friend!
I have a few friends who bought the Wii to make their kids shut up... No one likes nagging kids, and they aren't old enough for a PS3, so the Wii is the only thing that makes them shut up!
So, before you bash at the Wii, try and remember that without it a lot of parents would be going crazy.
Crazy Parents = Bad. Happy Parents = Good.

:D

Last edited by wiiplay on 2/19/2010 2:41:37 AM

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MyWorstNightmar
Friday, February 19, 2010 @ 11:09:45 AM

Wiiplay, nice avatar.

Wii and the kids DOWNSTAIRS can mean sexytime for parents UPSTAIRS. Thank you NINTENDO!

Oh Ben, what to do with you. I think Nintendo prooooobably knew they had something on their hands when they were developing the Wii. I think it would have still sold this many even if the stores stocked them in the cell phone accessory asle where you once said it belongs.

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inkme101
Thursday, February 18, 2010 @ 10:43:58 PM
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lol ben now thats some funny sh1t!

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MyWorstNightmar
Friday, February 19, 2010 @ 11:12:56 AM

No carlospicyweinr, you typing ANYTHING and my hearing Peter's voice is some funny sh1t.

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BikerSaint
Friday, February 19, 2010 @ 2:53:36 AM
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So what the hell did crazy parents do, before the Wii.....eat their young??

Last edited by BikerSaint on 2/19/2010 2:54:53 AM

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MyWorstNightmar
Friday, February 19, 2010 @ 11:11:11 AM

Yes Biker Saint. They ate their young. Ever since the Wii came out, the world population is exploding, and that is not a good thing.

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Milonakis
Friday, February 19, 2010 @ 7:47:06 AM
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I want a PS3 shaped like Pandora's box.

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wiiplay
Saturday, February 20, 2010 @ 5:42:39 AM

Uh-huh.
That was completely random.
Okay then... I want a PS3 shaped like an Xbox 360 so I can show all of my friends how my Xbox 360 is still working 6 years later.
Hold on, I've got a better one...
I want a PS3 shaped like a PS3 because it is already perfect. If it looked like anything else, it wouldn't be a PS3.

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DeathOfChaos
Monday, February 22, 2010 @ 9:32:01 AM

That would be kind of badass...lol

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eLLeJuss
Saturday, February 20, 2010 @ 5:24:30 PM
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any1 know if there gonna be a new ps3 bundle for ps3?

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DeathOfChaos
Monday, February 22, 2010 @ 9:31:15 AM
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My Girlfriend's mom wants to get a PS3 with her taxes, I just hope she gets it before the shortage picks up a little too much. She's already gonna get Dante's Inferno and Final Fantasy XIII, not to mention my GF getting the GoWIII Ultimate Edition at midnight, lol. It was her mom that convinced her to get the Ultimate Edition, lol.

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AcHiLLiA
Tuesday, February 23, 2010 @ 12:45:42 PM
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Always check Ebay too 4 prices anything that has to do with the PS, that's where I buy my games, I don't care if there used. I can easily resurface the non-severe scratches and my games can play like new.

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