Red Dead Redemption Delayed, Other Delays Possible

Red Dead Redemption

The news isn't quite so bad as you might think; you won't have to wait another six months for Red Dead Redemption, or something.

During Take-Two's financial report, journalists learned that the highly anticipated Western-themed Red Dead Redemption wouldn't hit its original April 27 launch date. But the new date is only a few weeks down the road; it's now set for May 18 in North America and May 21 in other regions. Take-Two chairman Strass Zelnick confirmed later that RDR has been delayed in order to "extend the game's pre-release marketing period." That's a fancy way of saying they want more time to build up the hype through advertising. The only other problem is that one of the company's upcoming titles may also get pushed out of the fourth fiscal quarter; L.A. Noire, Mafia II, Max Payne 3 and Sid Meier's Civilization V are all set to release in the final fiscal quarter for 2010, but Take-Two "could potentially move" one of them into 2011. We're hoping L.A. Noire holds onto its estimated September launch date because it's the most interesting to us right now, but we also want the new Max Payne ASAP, too. At least we won't have to wait for RDR for too much longer; that one is gonna rock.

And it's good that we have a reason for the delay, and that reason makes sense. The competition in this generation has hit an all-time high, so advertising is more important than ever.

Related Game(s): Red Dead Redemption

3/3/2010 9:23:36 PM Ben Dutka

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