2K Signs Agreement To Bring Playboy Into Mafia II
Well, it definitely fits the atmosphere, right?
As revealed by VideoGamer, 2K Games has announced it has signed an agreement with Playboy magazine "for a unique in-game intergration to use more than 50 of the publication's vintage covers and Centerfolds in Mafia II." In the game, you'll be able to find and collect all available mags; Playboy has been enticing men since the first issue hit newspaper stands back in December 1953. This is a game that will thrive on the surrounding environment and the inherent culture, which is why this agreement seems to make perfect sense. Said Christoph Hartmann, 2K president:
"While most mob-inspired games' emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere. In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy’s influence on the attitudes and culture of that generation."
Playboy's Editorial Director Jimmy Jellinek added that because the game is set during a time when the magazine "first came into vogue," the early issues will "bring an element of authenticity to the game that is unmatched in the men's publishing category." As far as men's magazines go, Playboy still considers itself to be the standard and if you don't agree, at the very least, we have to see the publication as a pioneer for that particular industry (like it or not). And seriously, what self-respecting mobster didn't have the latest copy of Playboy laying around his house back then?
Mafia II is set to arrive this fall for the PlayStation 3, Xbox 360 and PC.
Related Game(s): Mafia II
3/8/2010 10:50:18 AM Ben Dutka