PS3 News: 2K Signs Agreement To Bring Playboy Into Mafia II - PS3 News

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2K Signs Agreement To Bring Playboy Into Mafia II

Well, it definitely fits the atmosphere, right?

As revealed by VideoGamer, 2K Games has announced it has signed an agreement with Playboy magazine "for a unique in-game intergration to use more than 50 of the publication's vintage covers and Centerfolds in Mafia II." In the game, you'll be able to find and collect all available mags; Playboy has been enticing men since the first issue hit newspaper stands back in December 1953. This is a game that will thrive on the surrounding environment and the inherent culture, which is why this agreement seems to make perfect sense. Said Christoph Hartmann, 2K president:

"While most mob-inspired games' emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere. In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy’s influence on the attitudes and culture of that generation."

Playboy's Editorial Director Jimmy Jellinek added that because the game is set during a time when the magazine "first came into vogue," the early issues will "bring an element of authenticity to the game that is unmatched in the men's publishing category." As far as men's magazines go, Playboy still considers itself to be the standard and if you don't agree, at the very least, we have to see the publication as a pioneer for that particular industry (like it or not). And seriously, what self-respecting mobster didn't have the latest copy of Playboy laying around his house back then?

Mafia II is set to arrive this fall for the PlayStation 3, Xbox 360 and PC.

Related Game(s): Mafia II

3/8/2010 10:50:18 AM Ben Dutka

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Comments (45 posts)

FullmetalX10
Monday, March 08, 2010 @ 11:04:15 AM
Reply

Awesome ><
If I'll buy this game, I will definitely pay attention to that.

Last edited by FullmetalX10 on 3/8/2010 11:04:30 AM

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main_event05
Monday, March 08, 2010 @ 12:57:18 PM

For the articles right?

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Qubex
Monday, March 08, 2010 @ 9:21:58 PM

Lol!

:: The Wizard chuckles ::

Q!

"speak to the droid"

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CH1N00K
Monday, March 08, 2010 @ 11:10:00 AM
Reply

This sounds along the lines of a statement I read from playboy a little while ago. I think it was one of Hef's sons that said they wanted to take the magazine back to it's roots. To when it was considered a somewhat "classy" skin mag. They wanted it to the days when Marilyn graced the covers. Better journalism and classy photo shoots is supposedly what they want to strive for.

Putting classic photos into a mobster game, might be their way of trying to get young gamers to get that 'nostalgic' feel of the way things used to be..

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rossinator_99
Monday, March 08, 2010 @ 11:10:32 AM
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i totally have one laying around my place.

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Mavfan321
Monday, March 08, 2010 @ 8:22:18 PM

Off topic but Natty Ice has fueled many a drunken Summer for me.

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Sir Shak
Monday, March 08, 2010 @ 11:27:29 AM
Reply

This game has the potential to surpass GTA IV in story and atmosphere .

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___________
Tuesday, March 09, 2010 @ 1:06:05 AM

lmao that shouldent be too hard!

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WolfCrimson
Monday, March 08, 2010 @ 11:27:54 AM
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Lol, Ben, why did you write this up now? he GoW3 review is out, watch as your article gets unnoticed by most people here. GoW3!!

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Lemon_Saint
Monday, March 08, 2010 @ 11:30:05 AM
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Aww ... those girls are going to ruin their scrabble game with that impromptu pillow fight ....

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BikerSaint
Monday, March 08, 2010 @ 11:30:06 AM
Reply

Ben loves those Cute pillow bunny's pictured above!

Let's see now.....
Hmmmmm, there's Amy,.....there's Courtney....
but I'm not sure that recognize that third "lil cottontail though" LMAO

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fluffer nutter
Monday, March 08, 2010 @ 11:42:36 AM

They're the Girls Next Door.

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Ben Dutka PSXE [Administrator]
Monday, March 08, 2010 @ 12:24:25 PM

Oh, ha HA. :)

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Alienange
Monday, March 08, 2010 @ 2:08:09 PM

Thumbs up to BikerSaint for drudging up the past.

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sonic1899
Monday, March 08, 2010 @ 11:49:34 AM
Reply

Oh, dear lord no! Who remembers playboy's involvement with Bayonetta? :P Those models were such an eye sore, I'm having someone else type a response to this post for me due to my eyes rotting out from them x_x

Last edited by sonic1899 on 3/8/2010 11:49:44 AM

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inkme101
Monday, March 08, 2010 @ 12:34:10 PM
Reply

HOORAY for boobies! lol

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leatherface
Monday, March 08, 2010 @ 1:47:14 PM

Can't wait to play Muffia 2

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Banky A
Tuesday, March 09, 2010 @ 4:05:28 AM

Muff.

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Jalex
Monday, March 08, 2010 @ 12:45:06 PM
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I don't really understand how this is supposed to enhance the experience, but even if it ends up being gratuitous, I already know there will be a hundred other things I'll love in this game.

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WorldEndsWithMe
Monday, March 08, 2010 @ 1:16:10 PM
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That's cute. Favorite Pboy pinup: Bettie Page

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LimitedVertigo
Monday, March 08, 2010 @ 8:25:46 PM

Chuck Dorn was my favorite.

Last edited by LimitedVertigo on 3/8/2010 8:25:56 PM

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BikerSaint
Monday, March 08, 2010 @ 1:18:52 PM
Reply

Ben,
BTW, when are you EVER gonna to finish the final chapter in your non-fiction story of "Courtney & Amy" ???


Just FYI, you DO owe us all some heavy closure to that major cliff-hanger!!!!

(And just remember....MAJORITY "DOES" RULE)

Last edited by BikerSaint on 3/8/2010 1:21:29 PM

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Ben Dutka PSXE [Administrator]
Monday, March 08, 2010 @ 6:59:03 PM

Eh, that story is really old and besides, nothing happened.

And while the majority may rule, the vocal minority is just too troublesome for me to do any more personal pieces.

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BikerSaint
Monday, March 08, 2010 @ 2:00:38 PM
Reply

That's OK by me if you don't like me, poor lil "thumbs down'ers.

But just remember this, for every of your thumbs down, I'm giving you my middle finger UP right back!

So, right back attcha, biatches!!

Last edited by BikerSaint on 3/8/2010 2:02:42 PM

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Taha1
Monday, March 08, 2010 @ 2:08:53 PM

BRING IT!!!
because i couldn't care less

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Alienange
Monday, March 08, 2010 @ 2:09:45 PM

Are you ok man?

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piratedrunk
Monday, March 08, 2010 @ 3:14:38 PM

Dude your middle fingers must be in the air 24/7

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LimitedVertigo
Monday, March 08, 2010 @ 8:23:09 PM

Biker....you learn to ignore them, that or eat their children. A mixture of both has helped me.

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Alienange
Monday, March 08, 2010 @ 2:11:38 PM
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Well that just made Mafia II one of the creepiest games of the generation. Talk about hoping the wife goes away for the weekend. Collecting shards? No. Collecting feathers? No. Shooting pigeons? No. Well what the hell are you doing?

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BikerSaint
Wednesday, March 10, 2010 @ 2:50:40 AM

@LV,
Oh believe me. I do ignore em, cause there's nothing they could do about it in person anyway.

But it's still a hell of a lot a fun to go smack their cages & wake em up once in awhile.

I won't bother the children, I'd rather wait for the few who turn into much older punks.

Last edited by BikerSaint on 3/10/2010 2:56:09 AM

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Hezzron
Monday, March 08, 2010 @ 3:10:40 PM
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The pic used for this article reminds me of one of my pet peeves.

Don't you hate it when you're in bed with 3 girls and the lesser attractive one says "Save it for ME"?

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mackid1993
Monday, March 08, 2010 @ 3:36:50 PM

Lol, where do you get these pictures Ben? LMFAO!!

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Ben Dutka PSXE [Administrator]
Monday, March 08, 2010 @ 7:00:21 PM

hezzron: Oh yeah, I hate that. Really.

mackid: Google, of course.

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mackid1993
Monday, March 08, 2010 @ 10:56:30 PM

Really? I just assumed you used Alta Vista. j/k

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Eternally
Monday, March 08, 2010 @ 5:16:08 PM
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It looks like Ben keeps on f u c k i n g three girls, Christ Ben I never knew this.

Last edited by Eternally on 3/8/2010 5:16:29 PM

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LimitedVertigo
Monday, March 08, 2010 @ 8:24:15 PM

Let's keep the conversation on Mafia, not Ben's personal life.

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Wage SLAVES
Monday, March 08, 2010 @ 7:08:08 PM
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Talk about old school. I'm not so excited about MUFFs ewwe....

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kraygen
Monday, March 08, 2010 @ 7:53:26 PM
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You know I loved the first Mafia and I'm hoping this one does it justice, one of the very very few multiplats I'm looking forward to. Couldn't really care about the playboy thing tho, I highly doubt I'll be cheering for joy because I collected all the playboy issue's in the game.

As a side note, I gotta say how much I love the posters on this site. I laugh all the time when I read the posts. You guys crack me up.

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LimitedVertigo
Monday, March 08, 2010 @ 8:25:11 PM

Mafia was one of my favorite games last decade, it came out of nowhere. I agree there are lots of interesting characters on here to keep things fresh.

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Qubex
Monday, March 08, 2010 @ 9:23:15 PM

Looking forward to seeing more of this game... it should be good. Haven't had a Mafia fix for many years :)

Q!

"speak to the droid"

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___________
Tuesday, March 09, 2010 @ 1:10:59 AM
Reply

this is my game for the year, seriously screw everything else just get every developer in the industry working on releasing this NOW!
its been WAY! too long since i had a decent open world game to wreak havoc in.
at this rate im going to be needing a ps3 and a TV in my retirement home the way there going.
since when do polyphony digital make this?

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Banky A
Tuesday, March 09, 2010 @ 4:08:18 AM
Reply

Sweet az.

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LimitedVertigo
Tuesday, March 09, 2010 @ 7:41:11 AM

Banky you're too young to drink so what's with all the one liners tonight/today?


You're right I am upset about the pic change, damn you!!!

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Banky A
Thursday, March 11, 2010 @ 12:17:28 PM

I lost my magic :(
Haha that was a blatant lie. But I've have many work assignments to complete this week (for me it was crazy) so I've been doing as many lame comments as I can!

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RustEDalex
Tuesday, March 09, 2010 @ 5:22:26 AM
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I enjoyed the first one and this one is looking pretty good from the previews I've seen, might get it if I still have money.
But now we know why the game was push back.

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