Sega On Classic IPs: "We Need To Deliver A Good Product"
There was a time when Sega was king of the world...or at least co-king along with Nintendo. One could argue Sega was definitely the king of the arcade but, either way, those days are long gone.
Every now and then, we catch a flash of that former brilliance from the long-time developer and publisher but for the most part, Sega has produced some seriously underwhelming titles this generation. Our ol' blue buddy has suffered more than anyone, but don't think they're not aware of such lagging. Sega made a very bold statement to CVG; essentially saying they won't allow their classic IPs to be used in below-par games again. They're trying to simply "do better" with the PS3 and Xbox 360, and as Sega West boss Mike Hayes says, 2010 could mark the year of the turnaround. They've started well, what with Bayonetta scoring extremely high and topping sales charts (it was developed by Platinum Games, but at least Sega had their name on it), but most will agree that Aliens vs. Predator fell well short of the intended mark. Not that it didn't sell well (oddly enough), but that's beside the point. When old and respected IPs, like Sonic and Golden Axe suffer, it's just painful. Said Hayes:
"It's important that on our old IP that is respected, we need to deliver a good product. And in some instances we have done that - look back at when we re-did Sega Rally. It scored well and was moderately successful commercially. But then with other great franchises like Golden Axe we didn't produce a great game at all.
Going forward, if we're going to look at any existing IP to bring out the locker, we have to make sure we get the quality to a level we now expect. I'm not saying which IP it would be - a Streets Of Rage, a Crazy Taxi, whatever. What we have to do now is build something that is 85 per cent plus [rated]. We can't just get away with PR."
No, no you can't just get away with PR. Maybe that's why you're finally giving us a true-blue 2D Sonic with Sonic the Hedgehog 4: Episode 1. And when you unveil the return of yet another classic IP, we're going to hold you to these statements. No more games that make us look to the past and go, "damn, what happened to you, Sega?"
3/17/2010 10:38:58 AM Ben Dutka