PS3 News: Kevin Butler Gives Us PlayStation Move "From The Future" - PS3 News

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Kevin Butler Gives Us PlayStation Move "From The Future"

Everyone's favorite PlayStation pitchman, Kevin Butler, will be helping to promote the PlayStation Move.

Recently officially named at this year's Game Developers Conference, Move is the highly anticipated motion sensing technology for the PlayStation 3. Working with the already-existing PlayStation Eye camera, it seeks to bring a new level of interaction and immersion to motion-based gaming. We can't wait to give it a try, but in the meantime, we'll just have to take Butler's word for it. Here's the commercial you may see popping up over the next few months; it's downright hilarious and you may notice that he takes a bit of a jab at Microsoft's Natal, too. Check it out:

Move will be released this fall, which means that by the end of the year, PS3 owners will have the option of true next-gen motion sensing and full 3D entertainment. The question is, which will be the bigger feature? Well, maybe it all depends on how many Wii fans (or former Wii fans) want to upgrade to newer and better technology. 3D gaming may not catch on until it becomes a common standard in HDTVs. But who knows?

3/17/2010 9:02:14 PM Ben Dutka

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Comments (89 posts)

bomba2812
Wednesday, March 17, 2010 @ 9:18:29 PM
Reply

lol catching red balls

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Strifewind
Wednesday, March 17, 2010 @ 9:41:25 PM

What was he referring to with the red balls?

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to_far_apart
Wednesday, March 17, 2010 @ 9:41:40 PM

haha i'm really digging the new Sony campaign with Butler, it's great haha

I don't see why some are putting down the move, i think it's a unique concept for the PS3. Despite the heavy influence from Wii, i believe Sony has done a great job with the technology, by making it more accurate, one to one, and i feel that they'll soon make this feel like their own also. With the advantages in the Sony hardware the possibilities are endless. Look, I'm not the biggest motion tech guy when it comes to gaming, but the future is inevitable, and i think it seems pretty cool and i think it has a lot of possibilites. I for one would give it a shot.

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NoSmokingBandit
Wednesday, March 17, 2010 @ 9:49:16 PM

The red balls are a refernce to when Natal was announced and they had some chick hitting abd kicking balls around. Its odd for Sony to attack or even allude to the competition, but this was very slick and professional, and funny as balls.

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Highlander
Wednesday, March 17, 2010 @ 10:03:37 PM

The red balls is a reference to one of Microsoft's Natal. The fun part is that the PS2 with the old EyeToy could do exactly what Microsoft demonstrated with Natal and the 'red ball' demo.

Better than that is the simple fact that sony published an Eyetoy game that was basically a fitness program using the camera for motion control.

All this BS from Microsoft and Nintendo is simply BS. Sony's been doing all this stuff since the PS2 and before. But then again so have others.

That said, Microsoft's Natal is particularly cheeky since Sony's Eyetoy could do *at least* 75% of what MS are claiming for Natal. So it's not like there s anything particularly innovative in Natal.

However we should not let reality and fact get in the way of a good E3 presentation.

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Kowhoho
Wednesday, March 17, 2010 @ 10:06:37 PM

I love how a bunch of famous people were acting like Natal was the second coming of Jesus. Either they didn't know what they were talking about, never knew about Eyetoy or the PS Eye, or simply had their pockets lined.

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godsman
Wednesday, March 17, 2010 @ 11:19:27 PM

I thought the red ball refers to RROD. Indeed hilarious.

Especially the part he goes "beew beew beew" *sinister laugh* I could've sworn this dude is pure evil at one point.

Last edited by godsman on 3/17/2010 11:23:10 PM

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Gregory Freeman
Thursday, March 18, 2010 @ 12:50:53 AM

I Agree... Not like sony at all yo attack the competition... But I knew it was coming right after the whole "In the future... Buttons" thing... funny as sh!t

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FullmetalX10
Thursday, March 18, 2010 @ 5:45:53 AM

Indeed Highlander, that's what I've been saying to people, the eyetoy was there way before the wii and the PSMOVE was already in early development then. I think natal is just a fancier version of the eyetoy or it's the PSMOVE without a controller.

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Highlander
Thursday, March 18, 2010 @ 10:11:57 AM

Here's the fun thing about Natal. No controller. So, how do you control a shooter with it? make a gun shape with your hand and hope that Natal recognizes it? Use a stick? A stick!? Stick.

Seriously, what are they going to do tell gamers to pick up their ordinary non motion control 360 controller for fire and directional buttons in which case how does the gesture control work? As Sony found with the EyeToy and PS Eye, using just a camera is fine for some kinds of activity game where broad motions are used, or for a game like the EyePet where a specific area of focus is covered and particular interactions are handled. However, for general control you need something more - hence the controllers and tracking glow-ball.

MS somehow became entranced with Milo, which is hilarious to me since it has approximately zero resonance with gamers. The funniest aspect of this will be when Natal launches and MS makes a great hoopla about the gamer being the controller and how they are unique....then Sony points to the EyeToy, and the PSEye and EyePet. EyePet does damn near everything claimed for Natal - oh and by the way, except for SCEAs decision to wait, it's already available in other markets. IMHO SCEA has it on hold as the perfect counter to the Natal crapolla. Really and truly I don't see how Natal will be all that its hyped to be, it's not a matter of not understanding the technology, I do, I just don't see it as a mainstream gaming interface.

The launch of Natal is going to be a perfect real life illustration of the story about the Emperor's New Clothes. The thing is, we've already seen the preview of the new wardrobe, and it's empty, nothing new to see. How many journalists and commentators will have the courage to stand up and say this?

As for the Wii, the Wiimote and the 'plus' add on is not as functional as the PS Move controller, and the sixaxis already replicated the majority of the Wii mote functionality. Let's not forget that the Eye and Eyetoy already did much of what the Wiimote was deigned to do. Sorry Nintendo. Wii is a great product. It expanded a market that wasn't there before. But please, let's be honest, it doesn't do anything unique. It (the Wii) is cheap, and works with standard TVs, but you know what, that's fast become the bedrooom gamer market - in other words kids. As HDTVs have plummeted in price and the PS3 has been given a reasonable price, the cost of real, honest to goodness, HD gaming and movies has come within the reach of the majority of consumers. Wii isn't in that market at all, no matter how hard you hype the balance board or Wiimote Plus.

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Nick Maim
Thursday, March 18, 2010 @ 11:30:22 AM

pissed myself with this one too:

http://www.youtube.com/watch?v=hIqRRrWmsEw

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eLLeJuss
Thursday, March 18, 2010 @ 11:44:59 AM

Lol, I hope Kev hosts e3 for sony. rofl

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Highlander
Thursday, March 18, 2010 @ 12:14:39 PM

Actually, isn't he supposed to be their host this year - really?

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Underdog15
Friday, March 19, 2010 @ 1:07:28 PM

Did anyone else catch the long vowel usage at the beginning when Kev said, "Moooove"? I immediately thought it was a jab at wiiiii. I hadn't even realized this was in production. It took me a good 10-15 seconds to realize it was a real commercial and not a comedic critique of wii and natal. >.< :embarrassed: lol

I loved this ad. It's now plastered all over my facebook. lol

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telly
Wednesday, March 17, 2010 @ 9:40:05 PM
Reply

Hysterical. Oh man this guy is great. And his bit is SPOT ON. Who actually wants to hold their hands in "gun shape" like they're six?! What's wrong with holding controllers?! Who knows if Move will be great, lame or somewhere in between, but the ads are a good start. VERY good move by Sony to start defining the terms of the conversation this far out. Good PR ;)

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Gregory Freeman
Thursday, March 18, 2010 @ 1:18:05 AM

it would be funny if xbots used Move controllers as place holders when playing... lol just a thought...

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Highlander
Thursday, March 18, 2010 @ 12:45:09 PM

It would probably enhance the accuracy of Natal's tracking...

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piratedrunk
Wednesday, March 17, 2010 @ 9:47:41 PM
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I loved the natal jabs. freaking hilarious.

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NoSmokingBandit
Wednesday, March 17, 2010 @ 9:48:01 PM
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After years and years of terrible Sony marketing they finally hit gold. These last few commercials have been some of the best i've seen for any product. I was actually laughing quite loudly at that ad.
Great job Sony and Kev, awesome ad campaign.

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Highlander
Wednesday, March 17, 2010 @ 10:04:14 PM
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Is it my imagination or did future Kevin get a promotion? He's a VP by November!

The commercial was hilarious, and very pointed. Truth be told, most of what Natal and Wii can do was being done by Sony with the Eyetoy on the PS2. But, let's not let facts become a factor in the discussion... ;)

Last edited by Highlander on 3/17/2010 10:05:38 PM

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LividFiction
Thursday, March 18, 2010 @ 10:36:32 AM

Butbutbut Nintendo came up with that controller and gave the system a cutesy name! How can you say they weren't doing anything new?!

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Kowhoho
Wednesday, March 17, 2010 @ 10:04:41 PM
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Damn funny and very tongue-in-cheek. I'm really hoping they come out with good games for this because I'm definitely hyped enough to want to buy teh Move.

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OtisFeelgood
Wednesday, March 17, 2010 @ 10:06:01 PM
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Kevin Butler ftw

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Gone
Wednesday, March 17, 2010 @ 10:11:41 PM
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Someone is going to get pimp slapped using Natal (on accident of course).

I hope the "Move" comes with a good strap, because I wouldn't want to break a brand new $2500 3D LED/LCD HDTV. /being serious (too many reports about Wii causing busted TVs).

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Kowhoho
Wednesday, March 17, 2010 @ 10:19:43 PM

GTAV: Natal support for pimp slapping confirmed!

Edit: lol also, there will be a strap...

http://i.dailymail.co.uk/i/pix/2010/03/11/article-1257128-08ABFFB7000005DC-301_468x380.jpg

Last edited by Kowhoho on 3/17/2010 10:20:22 PM

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Jawknee
Wednesday, March 17, 2010 @ 10:29:13 PM
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Comedy Gold. haha

Good thing Hitchy boy isn't here, He'd be offend by Kevin Butler's "fanboyism".

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rogers71
Wednesday, March 17, 2010 @ 11:34:32 PM

You are just asking for trouble aren't you. Give him time and he will be here.

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Hitch
Thursday, March 18, 2010 @ 11:39:25 PM

No that was Funny and GREAT!!! I know you don't understand the difference Jawknee but its ok. Most fanboys are blind.

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Alienange
Wednesday, March 17, 2010 @ 10:52:21 PM
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That guy standing in his living room with no furniture in sight and crouching down as if he's sneaking around is absolutely ludicrous. Is this what their research has determined? That people want to look like stalkers while playing their fps?

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Naztycuts
Wednesday, March 17, 2010 @ 11:41:42 PM

You didn't see the Move Boots!? lol

This video is a prime example of an effective ad campaign, tongue-in-cheek humor (as Kowhoho mentioned) is very effective on intelligent people, I loved the "using your fingers as guns joke" Kudos to Sony for having awesome commercials now, I did like some of those weird Japanese ones too though back in the day.

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Vitron
Thursday, March 18, 2010 @ 7:27:39 AM

Well maybe someone's actually playing it using the dualshock since its wireless making it more realistic while using move LOL

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Highlander
Thursday, March 18, 2010 @ 10:17:23 AM

How many people a) play their games in a living room large enough to b) play with virtually no furniture in the way so that you can c) move around sufficiently to control a shooter?

Oh, that's right, none. Unless you live in a MS play test lab, or E3 stage.

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Milonakis
Wednesday, March 17, 2010 @ 11:40:35 PM
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I love, cause real boxers don't punch like this. (Flails arms like a child). HAHA.

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faraga
Thursday, March 18, 2010 @ 2:12:06 AM

Finally! I though nobody catched that pun to the Wii.

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Ogibillm
Wednesday, March 17, 2010 @ 11:57:33 PM
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finally! the year of the Royals! go KC!

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BTNwarrior
Thursday, March 18, 2010 @ 1:31:23 AM

We will win it one of these years!

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just2skillf00l
Thursday, March 18, 2010 @ 12:58:32 AM
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Seems like Sony's on the offensive for once. Kevin Butler, this guy is phenomenal!

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Gregory Freeman
Thursday, March 18, 2010 @ 1:46:27 AM
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its amazing how on other websites, sony's being attacked for this cuz of everything from the attacks on wii and natal, all to the fact that the guy in the commercials is only an actor...

LMAO they have to show me a commercial where there are no actors...

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raiden213
Thursday, March 18, 2010 @ 1:48:44 AM
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This guy is so funny, i've watch it 4x already and i'm still laughing at the boxing motion and the gun firing w/ his fingers MOVE. Nice one Sony...

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Epimetheus
Thursday, March 18, 2010 @ 1:49:21 AM
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Damn, Kevin Butler ... he only does VP of Everything! Wasn't he the VP of First-Person Shooters (in the "MAG" commercial)? And now VP of Realistic Movements? Or maybe it was a sideways promotion ... perhaps that dude (who looked like Andy Samberg) took over for him. And wasn't he the VP of the PS3 Softball Team (in the "MLB 10 The Show" commercial)? Either way, he's the PS3 of Sony Vice Presidents!

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Kingshitv4
Thursday, March 18, 2010 @ 2:13:26 AM
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Royals!!!

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___________
Thursday, March 18, 2010 @ 2:17:03 AM
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i really hope developers catch onto this quickly and start implementing it in all their games very soon, but please make it a choice.
terminator salvation on the iphone is a perfect example of how easier aiming move could make shooters.
the analogue sticks are so freaking twitchy it drives me insane!
its impossible to keep the reticule moving at a steady pace to pop off moving targets.
move would make aiming so much easier.

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Machony
Thursday, March 18, 2010 @ 2:34:40 AM
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He was bashing the Wii too with the boxing reference.

Also, there's a petition going on to have Kevin Butler host Sony's Press Conference at E3

http://share.blog.us.playstation.com/ideas/2010/03/17/kevin-butler-hosting-the-e3-sony-press-conference/

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LividFiction
Thursday, March 18, 2010 @ 10:39:13 AM

Holy crap, if Kevin Butler hosted the press conference, E3 would explode from so much awesomeness. Let's make it happen!

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leatherface
Thursday, March 18, 2010 @ 3:26:05 PM

already voted

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Snaaaake
Thursday, March 18, 2010 @ 2:38:41 AM
Reply

Hold hold hold, the Move needs the Eye to be able to play with?
Or is it just certain games that needs both?

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Highlander
Thursday, March 18, 2010 @ 2:50:06 AM

The motion tracking requires the eye. The glow-ball on top of the controller is tracked and along with the information from the gyros and accelerometers in the controllers themselves the system allows the PS3 to track the movement of the controller in a 3D space as well as the angle of the controller and so on and so forth. But the Eye is required. I believe that the PSMove package includes the Eye, but the controller elements will also be sold separately since many already have the Eye.

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kraygen
Thursday, March 18, 2010 @ 5:54:22 AM

look on the bright side, even if you don't like the idea of having to have to buy the eye for move, just go get one now and start enjoying video chat with your friends.

Ps3 It only does everything

No doubt!

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Dancemachine55
Thursday, March 18, 2010 @ 7:50:30 AM

I hope you're right Highlander,

I already got the PSeye camera, all I've heard is that the Move will be a camera bundle. I hope there will be cheaper Move controls only pack for those already with the camera.

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Highlander
Thursday, March 18, 2010 @ 10:18:31 AM

In the video, the guy playing the fighting game is holding two controllers with glow-balls on them, so I am having to assume that means you can buy a second set of the controllers separately.

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johnld
Thursday, March 18, 2010 @ 3:03:03 PM

when they announced the move, they also said that it would be sold either:
1. by itself, move + subcontroller
2. bundled with the camera
3. a ps3 bundle

im pretty sure that they come with a game but i dont know about if option 1 has a game.

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FullmetalX10
Thursday, March 18, 2010 @ 5:48:56 AM
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Lol @ natal rant, "who uses their hand as a gun, what is this third grade or something?" *piew, piew, piew*

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Machony
Thursday, March 18, 2010 @ 10:59:59 AM

For now on, when Natal is mentioned, people will be typing 'pew pew pew' in the comments =) lol

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kraygen
Thursday, March 18, 2010 @ 5:55:51 AM
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Kevin Butler is hilarious and I'm glad to see sony doing more and more marketing in the us.

I love this commercial and I'm very excited to use the move.

Demon Souls 2 + Playstation Move = Greatest gaming experience ever.

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PAKINIPS
Thursday, March 18, 2010 @ 5:57:33 AM
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I wish these ads came to the UK, they are sooo much better than what we got. Although i dont think i've seen a ps3 ad since christmas time.

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JackC8
Thursday, March 18, 2010 @ 6:50:50 AM
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It will be interesting to see how many Wii owners this brings over. I don't think most of them care (I don't think most of them even use their Wii on any sort of regular basis), but there is a vocal minority who are always complaining about the lack of any mature games for that system. Of course when more mature games come out for it, absolutely no one buys them, so who knows. Maybe it's ten guys who just post on the internet a lot.

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laksh
Thursday, March 18, 2010 @ 7:18:42 AM
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Can't stop laughing at 0:47 wii boxing. Gotta love him.

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Vitron
Thursday, March 18, 2010 @ 7:20:23 AM
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LOL Kevin!

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Dancemachine55
Thursday, March 18, 2010 @ 7:59:19 AM
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Great ad.

Very subtle yet pursuasive bashing of the competition. Keep it classy Sony, and if you can keep this up and advertise to the casual audience watching sitcoms or dramas, you may have a winning formula. All you gotta do is get the word out.

A celebrity helps. Olivia Newton John did DS Brain Training and Wii Fit ads here in Australia, and I was dealing with hundreds of 30-60 year olds coming into the store asking for whatever she was playing.

Perhaps Sony could use Hugh Jackman to demonstrate Move, since he is a famous loveable actor amomgst many. His love of PS Move could shift millions. Imagine it, "Hi there, I'd like to buy the thing Hugh Jackman was playing on the TV. I think it's called "Move". Nice easy name to remember. So I can play games on this Playstation machine thingy, what else can it do? Can I watch my dvd's on it? Cos I can't with my Wii."

... and the floodgates open.

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faraga
Thursday, March 18, 2010 @ 8:47:55 AM

They could also hire Chuck Norris. Anyone who doesn't buy it will be sorry...

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Dancemachine55
Thursday, March 18, 2010 @ 8:05:46 AM
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One more thing...

Don't let Xbots get people down on this thing. Sony clearly know what they're doing.

If MS knew what they were doing, they'd have a lot of 1st party studios working for them, working on an incredibly advanced yet cheap machine with little problems, and working on improving their image rather than buying out or stealing old tech ideas and marketing it as if its the 2nd coming of Jesus...

Damn!!! That rant made me mad!!! I'm gonna go hack n' slash some s**t up in God of War 3.

WOAH!!! Imagine Move controls in QTE's and finishing moves in God of War 3!!!! That would be freakin' INSANE!!!!

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Highlander
Thursday, March 18, 2010 @ 10:20:14 AM

PS Move and GoW3 - A match made on Mount Olympus?

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totozero18
Thursday, March 18, 2010 @ 8:06:59 AM
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Can't wait for SoulCalibur or Dynasty Warriors with move

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Highlander
Thursday, March 18, 2010 @ 10:12:48 AM

Soul Calibur in 3D with PSMove.

I would pay for a 3D TV, shutter glasses and Move controllers for this, Home and GT5 in 3D.

Last edited by Highlander on 3/18/2010 10:13:00 AM

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totozero18
Thursday, March 18, 2010 @ 2:31:28 PM

SoulCalibur in 3d with move, hmmmmmmmmm I can see a lot of people kneeling down when fighting Sophitia.

Taki.......................*nose bleed*

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Highlander
Thursday, March 18, 2010 @ 3:49:11 PM

DUDE! I'm reading this at work and actually LOL'd! Getting looks from people who thought I was doing something useful!

But....oh yes, indeed!

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totozero18
Friday, March 19, 2010 @ 8:25:45 AM

ROFL, thank god people in mah office understood that I'm not useful at all :S

EDIT: My girl gave the looks when she read this.

Last edited by totozero18 on 3/19/2010 8:29:52 AM

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vicious54
Thursday, March 18, 2010 @ 9:36:27 AM
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Hilarious

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Jonesy555
Thursday, March 18, 2010 @ 9:56:19 AM
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The commmercial wasn't all that funny, but Sony did throw a few good punches around. I still <3 Kevin Butler!


But still not sold on the idea on the PSMove. I only play my Wii games w/ nunchuck attachment because it is the closest to a regular controller and unless something truly groundbreaking happens with the PSM, I'll pass.

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Robochic
Thursday, March 18, 2010 @ 11:48:44 AM
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LOL I love kevin butler! the jabs for Wii were hilarious. can't wait for the move now i can dust off my camera and use it.

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maxpontiac
Thursday, March 18, 2010 @ 12:01:19 PM
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Gotta love the shooter in 3rd grade joke..

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raiden213
Thursday, March 18, 2010 @ 12:02:41 PM
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Move with FightNight would be awesome....now EA why not put Manny Pacquiao on the cover on the next game...

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Highlander
Thursday, March 18, 2010 @ 12:13:43 PM
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Don Reisinger reminds everyone why we think he's a Microsoft Shill...

http://news.cnet.com/8301-13506_3-10468880-17.html

Please note this article is dated March 16, 2010 and yet still posts a link to PS3 that claims a $499.99 price tag. Considering the content of the article along with that, thre is no other conclusion than Don Reisinger is a biased fanboy posing as a writer. The comments on the article are hilariously uninformed as well. I am continually amazed at the sheer ignorance shown by 'mainstream' media outlets like cNet.

::rolls eyes::


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Jawknee
Thursday, March 18, 2010 @ 12:48:10 PM

I rarely to never read Cnet for this very reason. Don is a tool. Should he ever lose his job at Cnet he would fit right in at Destructoid.

What i also find funny, is that Greentoad is claiming Blue Ray is holding the PS3 back, yet 2009 and likely going forward, its proven to be the key to the PS3s long term success. PS3 exclusives are bigger and better and only keep getting bigger and better.

Now at least we know were all the Xbots get their ridiculous arguments about how "Blue Ray doesn't matter, FFXIII would have been better if designed on DVDs" etc.

Last edited by Jawknee on 3/18/2010 12:54:21 PM

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Highlander
Thursday, March 18, 2010 @ 2:14:25 PM

I know what you mean. I had to double check the date on the article to be sure, I even cross referenced the dates on the comments. It reads like something written literally two years ago.

I know that Google News sometimes lists old article as false positives, but the dates on the comments are from Marched 2010 as well. Freaky.

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MyWorstNightmar
Thursday, March 18, 2010 @ 4:14:42 PM

Highlander, I read the article, what was it that Dan wrote that you found objectionable? I get the link at the bottom for $499. That was silly, and might not of been his fault, but the article seemed non biased to me. Past articles I have read of his have been leaning towards the XBOX, not I don't see this article being one of those.

Jawknee, "Greentoad" should not have said it is "holding" the PS3 back. He should have said it WAS holding the PS3 back, because early on, the Blu-Ray was so expensive, and the PS3's price point was so high, that they priced themselves out of the market.

Sony's answer at the time was they were forward thinking and thought in terms of 10 year cycles, so at the time it sounded like giberish defensive speak, but now if this trend continues, they will be shown to be genious.

It disgusts me that he can tout they have a base model for $199. Who wants a console with no harddrive?



Last edited by MyWorstNightmar on 3/18/2010 4:26:10 PM

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Jawknee
Thursday, March 18, 2010 @ 6:14:15 PM

ha, He also said that MS was betting on digital distribution over blue ray, then touted the base model 360's with no HDD. Good luck trying to sell digital media to people with no hard drive to store it on Greentoad. ha!

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Highlander
Thursday, March 18, 2010 @ 10:35:29 PM

You and Jawknee pretty much nailed it.

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kraygen
Friday, March 19, 2010 @ 7:09:11 AM

I've noticed most mainstream news has no clue what they are talking about when it comes to gaming. They tend to discuss things that haven't been relevant in over a year and even when it's not dated info it's just plain wrong.

My cousin calls me the other day and says, I saw on the news that the ps3 isn't selling well because they haven't had any big games come out this year.

I about died laughing. News people are ridiculous.

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Zorigo
Thursday, March 18, 2010 @ 2:50:47 PM
Reply

that ad was birlliant as ever!

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Lairfan
Thursday, March 18, 2010 @ 3:18:42 PM
Reply

Too bad mainstream gamers who have never heard of Natal won't get the Natal joke if this is played on TV.

Other than that though, its a great ad. I'm glad Sony finally got their crap together in the advertising department.

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Highlander
Thursday, March 18, 2010 @ 3:52:33 PM

Oh, I think an edited version of this may air when MS drops Natal on the market. By then every Tom, Dick and Harry will have been told by MS that Natal (or whatever they actually call it) is the most advanced gaming control system ever, unique and exclusive to 360.

Right about then Kevin Butler shows up and skewers them.

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WorldEndsWithMe
Thursday, March 18, 2010 @ 3:58:48 PM
Reply

Glad he makes fun of the competition.

Last edited by WorldEndsWithMe on 3/18/2010 3:58:56 PM

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Highlander
Thursday, March 18, 2010 @ 4:43:48 PM
Reply

What if...Sony pulled an Apple and went after the 360 with a new ad campaign along side the hilarious Kevin Butler ones?

Here's what I am thinking. Remember the Apple commercials of Mac and PC discussing the various advantages of a Mac, and disadvantages of a PC? They were hilarious and very, very effective.

What we need, I think, is a campaign that features a Ninja, dressed in black, with an appropriately distinguished Japanese accent and a loud mouthed gamer from the southern US - you know, one of those really spotty, hardcore shooter nuts who cant see past his kill death ratio or his XBL account.

Commercial Opens;

::PS3 and 360 are standing side by side patiently. PS3 is limbering up, 360 is pretending to shoot something.::

::They look up as if noticing the camera for the first time.::

PS3: Ah, hello, I am PlayStation 3, you may call me PS3.

360: Hi, I'm an Xbox 360, but you can call me 360.

PS3: It is good to meet you, 360. Erm...what is that red light I see on your front?

360: Oh, don't pay no attention to tha.....

::Medics in white coats rush in with a utility cart and wheel out 360, while another team wheels in another 360.::

::PS3 looks on with concern.::

360: Hi I'm 360, sorry about that, my predecessor was a little too hot under the collar.

PS3: Very well. PlayStation 3 has BluRay, what do you have my Friend?

::360 makes a loud hacking noise clearing his throat before answering.::

360: Well, I got DVD, and it's real fast. Wanna see?

PS3: No, no. That is OK. I also have wireles Ethernet, do you?

360: Great question lil' buddy. I got this wire hangin' out of me, and if I'm rea....

PS3: 360? 360? You have that red light thing again. Are you OK?

::Medics quickly swap in another 360 who looks a little bewildered::

360: Sure is hot in here, could someone turn on the air? Please?

PS3: Yes. Please! Someone turn on the air coditioning, my t-shirt wearing friend here is finding it a little warm.

::360 hacks loudly again::

360: Oh no! Not again!

PS3: My friend? 360? What is it? Are you OK?

360: 74. 74. 74. 74.
::red light flashes on the front of 360's shirt::

PS3: Oh dear, it happened again!

::Fade to black. PS3 logo, Voice over "PlayStation". Fade in "It only does everything."::

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King James
Friday, March 19, 2010 @ 12:55:55 AM

Thats like 3 commercials right there! Awesome!

Sony! Give this man a job!

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totozero18
Friday, March 19, 2010 @ 9:24:33 AM

ROFLCOPTER good one, I could see that in mah head.

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BikerSaint
Thursday, March 18, 2010 @ 5:44:46 PM
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Awesome, Highlander, just awesome!!!!!!

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BigBoss4ever
Thursday, March 18, 2010 @ 8:52:07 PM
Reply

i dont want to say this, but in all honesty, the more i look at those, the more i feel they are just a pair of innovated "self-serve" vibrator toys. i dont know, i just feel it that way. :D

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King James
Friday, March 19, 2010 @ 12:51:59 AM
Reply

Best Sony marketing campaign since the ps1!

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