EA Looking To Charge For "Very Long Game Demos"
Right now, Activision is in many a gamer's doghouse, but if EA pursues this idea, they may not be viewed in a very favorable light, either. But you might like it.
Not surprisingly, EA - like many other major publishers - has already dumped a lot of cash on the growing digital distribution boom and they clearly wish to continue. The huge amount of downloadable content the company has offered already is fairly massive and according to GameSpot, EA plans to push forward with "PDLC" or "Premium" content. Not only will it continue to apply to post-release add-ons but now, they might want it to apply to pre-release content, too. Like demos. In an investor's note, Wedbush Morgan analyst Michael Pachter spoke about a recent event in Redwood City, California, where group general manager Nick Earl explained EA's "pre-release PDLC initiative." Essentially, they're talking about "very long demos" of certain games, to be placed on the PlayStation Network and Xbox Live services for $10 to $15. And when they say "long," they refer to Battlefield 1943, which of course is a full game by itself. Said Pachter:
"A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."
Battlefield 1943 was a huge success for EA and as of November of last year, they said DICE's solid online multiplayer game had sold around 1.2 million units on both the PS3 and 360. Furthermore, Pachter said that EA CEO John Riccitiello has acknowledged that his company hasn't performed so well during the first years of his tenure, and that a turnaround "was taking longer than he originally expected." Right now, though, he says they're about 2/3 of the way there and 1/3 of the way "towards reaching its goal of transformation into a business that distributes games through 'multiple channels.'" So the question is, would you pay for "really long demos?" Maybe for big games?
3/23/2010 10:55:34 AM Ben Dutka
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Comments (79 posts)
LimitedVertigo
Tuesday, March 23, 2010 @ 11:29:03 AM
556pineapple
Tuesday, March 23, 2010 @ 11:36:28 AM
Enough of my rambling, the point I'm trying to make is I liked demo discs too.
LimitedVertigo
Tuesday, March 23, 2010 @ 11:40:45 AM
vicious54
Tuesday, March 23, 2010 @ 11:41:29 AM
Jawknee
Tuesday, March 23, 2010 @ 11:59:54 AM
FlyingKickPunch
Tuesday, March 23, 2010 @ 4:26:06 PM
phade2blaq
Tuesday, March 23, 2010 @ 6:57:01 PM
hellish_devil
Tuesday, March 23, 2010 @ 8:39:11 PM
spiderboi
Wednesday, March 24, 2010 @ 7:36:27 AM
kraygen
Wednesday, March 24, 2010 @ 1:16:28 PM
Highlander
Tuesday, March 23, 2010 @ 11:22:56 AM
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As an example, let's say that ND had put up the first three levels of Uncharted 2 as a $5 demo (call it a preview, not a demo please). That might have sold a lot of people on the game.
Now, for games that don't have the mass appeal of an Uncharted game, this could be the best thing since sliced bread.
LimitedVertigo
Tuesday, March 23, 2010 @ 11:27:14 AM
photo K
Tuesday, March 23, 2010 @ 12:21:34 PM
daus26
Tuesday, March 23, 2010 @ 4:04:51 PM
I know I would wouldn't pay $5-$15 for the first 15 or so minutes of the demo, and then having to pay full retail price for the full game to be playing the same 15 or so minutes from the demo.
-_-
Nynja
Tuesday, March 23, 2010 @ 6:02:45 PM
Even Gamestop offers a 7 day return policy on used game purchases. If you don't like it, bring it back within 7 days and get store credit for the full amount.
As Ben said in a later post, it would have to be months in advance before release.
Last edited by Nynja on 3/23/2010 6:06:14 PM
fluffer nutter
Tuesday, March 23, 2010 @ 11:26:00 AM
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coverton341
Tuesday, March 23, 2010 @ 11:45:21 AM
Don't get me wrong I would love to see that happen I just don't see them utilising it that way. More over I see them just using it as a money grab unfortunately.
I know that most of the time I stand up for pay for DLC and the like but I don't condone the practice of making people pay for a demo then pay full price for the game. If the initial investment into the preview goes to the end price I am for it, but if it is just an extra 10 to 15 bucks you have to shell out then screw that.
rogers71
Tuesday, March 23, 2010 @ 11:47:17 AM
The word GREED comes to the forefront of this conversation. Companies will not let you use the money spent on a 'long demo' towards the purchase of the full game. It defeats their purpose entirely.
There will be some that jump right into this when it happens but I truly hope that enough people stay away from this so that companies realize we do have some sense. This will be the first step to full Digital Downloads. Watch and see.
fluffer nutter
Tuesday, March 23, 2010 @ 12:08:23 PM
mbg77
Tuesday, March 23, 2010 @ 12:18:38 PM
jaybiv
Tuesday, March 23, 2010 @ 11:09:29 PM
556pineapple
Tuesday, March 23, 2010 @ 11:31:42 AM
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photo K
Tuesday, March 23, 2010 @ 12:19:02 PM
Obviously they can see how many people download demos, quite a lot. And EA knows that some of their games don't sell well, so if people arent going to buy their games, maybe they can make some of their money by charging for demos.
TheRaPtuRe
Tuesday, March 23, 2010 @ 11:34:10 AM
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Hezzron
Tuesday, March 23, 2010 @ 11:34:40 AM
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It's like being charged for watching a TV commercial.
Someones gonna get fired at Activision for not thinking of this first.
Last edited by Hezzron on 3/23/2010 11:36:24 AM
Darwin1967
Tuesday, March 23, 2010 @ 11:40:04 AM
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10-15.00 - Premium Demo
60.00 - Game Price
5.99 - DLC #1
5.99 - DLC #2
Total: 82-87.00
Becuase it's getting so incredibly expensive to invest in a game, I've really cut back on the number of games I'm willing to buy, mostly sticking to the AAA games and almost entirely get all my games from Gamefly (where I can truly test it, before I buy it).
FullmetalX10
Tuesday, March 23, 2010 @ 11:43:23 AM
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Jawknee
Tuesday, March 23, 2010 @ 12:27:09 PM
gumbi
Tuesday, March 23, 2010 @ 12:40:53 PM
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News flash EA, game demo's are advertising. A tool you use to encourage consumers to buy your product. It's borderline unethical to charge people to view your advertising. But I guess, if people are dumb enough to pay for it, EA might as well cash in on it. What is the world coming to?
mbg77
Tuesday, March 23, 2010 @ 12:49:56 PM
RadioHeader
Tuesday, March 23, 2010 @ 1:22:43 PM
Jawknee
Tuesday, March 23, 2010 @ 2:08:54 PM
RadioHeader
Tuesday, March 23, 2010 @ 2:30:47 PM
Jawknee
Tuesday, March 23, 2010 @ 2:47:41 PM
Jawknee
Tuesday, March 23, 2010 @ 3:03:51 PM
RadioHeader
Tuesday, March 23, 2010 @ 3:36:00 PM
If they do the same again I'm not sure I'd pay for it. It's just like the download versus disc thing for games... gimme the disc! Did you pay for it?
Jawknee
Tuesday, March 23, 2010 @ 4:52:36 PM
JcBball717
Tuesday, March 23, 2010 @ 1:08:09 PM
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Nynja
Tuesday, March 23, 2010 @ 2:18:03 PM
G8GTdriver
Tuesday, March 23, 2010 @ 1:10:19 PM
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BikerSaint
Tuesday, March 23, 2010 @ 1:25:41 PM
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No thanks, I rarely pay for DLC, so they won't be getting my dime for this Bullsh!t either.
Hell, I loved the old days when we used to get those old "PS Magazines", & I always looked forward to their free demo disc they included every month.
Matter of fact, I still have 22 of those demo discs in my PS1 collection.
And even better yet, was the old "PS Underground" demo discs sets.
They came out quarterly, as a 2-disc boxed set, complete with a booklet & they had an average of 15 game demos on both discs(I still have 4 complete seasons of them too).
FYI, In the PS Underground series disc # 3.2, it actually had exclusive coverage of 1999's "E3 In LA" on disc 1 of the 2 discs.
It also gave a great PS exclusive on "The Next Generation Of Playstation" story on their upcoming PS3 & exclusive interviews with the true Godfather of the PS3, Ken Kutaragi, along with interviews with Kaz Hirai & Phil Harrison.
Plus it also had exclusive footage of the future PS3's "Emotion" chip.
Also included, was all the behind the scenes craziness at E3, and a tour of the upcoming 1999 Tokyo Games Show.
Plus a part 4 on R&D on "Project Wormhole", a sneak peek on the uncut Um Jammer Lammy Rocumentary, the cool features of the Ocean Star RGP, & the Import game, "Tsumu. Also, hidden codes, downloads, bulletins & more.
And all that was just on the first disc alone, simply awesome stuff.
Dics 2 had all the demos....
Final Fantasy VIII
Ehrgeiz
Um Jammer Lammy
Tony Hawk Pro Skater
Soul of the Samurai
Ape Escape
3Xtreme
MLB 2000,
and an alpha copy of Jeto Moto 3
"ALL THAT, AND FOR ONLY THE PRICE OF THE MAGAZINE TOO!!!!!
Ahhh, the good old days, shame the ways of giving 100% back to your devoted fan-base is now only a ghost of our past.
Last edited by BikerSaint on 3/23/2010 1:28:17 PM
BikerSaint
Tuesday, March 23, 2010 @ 3:32:55 PM
Instead of....
<<<<It also gave a great PS exclusive on "The Next Generation Of Playstation" story on their upcoming PS3, & exclusive interviews with the true Godfather of the PS3, Ken Kutaragi, along with interviews with Kaz Hirai & Phil Harrison.>>>
I should have inserted "PS2" in there where it says "on their upcoming PS3", especially seeing how it was only 1999 back then.
Last edited by BikerSaint on 3/23/2010 3:34:37 PM
Nynja
Tuesday, March 23, 2010 @ 2:16:52 PM
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But... to pay for an extended length demo? Are you serious? You want me to pay you for access to a demo where progress is not recorded so that if I do decide to pay MORE money and FULL price for the full version, have to redo everything I've already done?
Kiss my @$$.
Fane1024
Wednesday, March 24, 2010 @ 10:46:07 PM
maxpontiac
Tuesday, March 23, 2010 @ 2:48:47 PM
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Ben Dutka PSXE [Administrator]
Tuesday, March 23, 2010 @ 3:37:59 PM
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A demo that costs $15? Entire games can be snagged on the PSN for as little as $5; if it's $15, it's a pretty sizable downloadable title. So how big can a demo be to warrant that price? And furthermore, how is this better than just renting the game? It costs a lot less and you get the entire game to try. Yeah, you have to wait for it in the mail, I guess...
Maybe it's best for huge games. I bet the Madden drones would drop ten bucks on a big demo months before this year's game arrives. And that's the other thing: it would have to be significantly before the final product's release. People aren't quite THAT impatient.
Nynja
Tuesday, March 23, 2010 @ 6:03:41 PM
Darwin1967
Wednesday, March 24, 2010 @ 11:53:34 AM
Nynja
Wednesday, March 24, 2010 @ 3:48:39 PM
Even with that policy - F. THAT.
That would be like going to a car dealership and they charge you $2,000 to test drive a car. If you like it, just dish out the remaining $16,000.
I'd much rather rent the game. If we hit a day and age (which unfortunately looks inevitable) where all games are DL only, I may just start reading in my spare time. Hopefully books will be in 3D by then.
Lemon_Saint
Tuesday, March 23, 2010 @ 3:41:12 PM
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Unfortunately, if charging for demos becomes a common practice, I know I'll pass on, (or overlook), a few games that I might have otherwise bought had there been a free demo. The interest garnered and advertising from demos showcase smaller titles to an increasingly fickle gaming populace. Take that away, and the gaming community gains an unwarranted thorn in its side.
Alienange
Tuesday, March 23, 2010 @ 4:22:07 PM
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I'm thinking they're going to release smaller games and add on to them with dlc as they go. The "full retail version" will simply be the game with all dlc included.
sha4dowknight05
Tuesday, March 23, 2010 @ 4:26:38 PM
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Though I can see where they are getting at, it still isn't fair to charge for a single demo. It's like playing $8 for a long-ass demo for what reason. Exclusitivity of demos should be for qore users you know get them a little earlier. Then again it makes no sense on charging for a demo when they are going to make money when the full game releases anyways.
Monkeysnarf
Tuesday, March 23, 2010 @ 4:56:25 PM
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DeathOfChaos
Tuesday, March 23, 2010 @ 6:10:31 PM
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Last edited by DeathOfChaos on 3/23/2010 6:10:45 PM
NonProphet
Tuesday, March 23, 2010 @ 8:09:06 PM
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OtisFeelgood
Tuesday, March 23, 2010 @ 8:58:54 PM
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That turnaround is going to take even longer now. EA should be paying me to play their mediocre games.
___________
Wednesday, March 24, 2010 @ 4:18:29 AM
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like the demo for darksiders that lasted for over a hour, id me more than happy to put 10 bucks down for something like that.
but they have to be very careful with it because most people use demos as a judgment on if they should buy the retail release or not.
if they have to pay for the demo, to make that decision well i cant see anyone doing that.
pay to get the demo earlier, or pay for a longer version ok that could work depending on both price, length and what game it is.
but they have to keep the original version, the free version that way if people dont want to pay for the "extended" version they can go for the free one.
could work well for them, but there skating on thin ice above sharks with freaking laser beams on top of their freaking heads!
Richy
Wednesday, March 24, 2010 @ 4:56:40 AM
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a demo is a demo & cannot be charged for! now if they speak about pre-view or cut-down 'prologues' i'm OK with it, but must be worth it.
a playable demo that doesn't have same content than final release, just a showcase of what it will be & a little out of the big context story would be acceptable.
else like most said, i pay let say 5 - 15$ for the demo that will be deducted if i buy the full version or that will allow me some exclusive bonuses if i buy full.
but for marketing sake i would say NO to this, i download all demos i can (except for a few sport games) & i buy those magazines with demo discs for both PS3 & PC. I bought a lot of games after playing the demos (inFamous, Dante's Inferno, a lot of PSN titles, etc...) & may buy a few others (like MGS4), now if i need to pay for the demos, i'll be selective as with games & may miss a few.
Not all games were a must buy for me with or without a demo, so i think EA should at least have a simple 'normal' demo for free & a 'payable cut-down version with other side-story' of a game that must be released way before the release of the final game.
cheers!
kraygen
Wednesday, March 24, 2010 @ 1:40:59 PM
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I highly doubt that the demo purchase price of $10-$15 could be applied to the retail version of the game because they would have to convince, Gamestop, Best Buy, Target, Walmart, Hastings, Toysrus, new egg, amazon, list goes on, every place that sells video games to honor the demo purchase. Good luck getting all of those places to agree to that.
Those places have to purchase their copies from the developer. How could they determine how much to pay if some copies had to be sold at full price and others at the reduced demo price? Retailers have to pay so much for their copies and it would just be too complicated to work out with every retailer.
Another reason I don't see the demo cost going towards the retail price is because the entire reason EA is doing this is to make more money, there would be no benefit to them to give a discount on the retail version because you purchased some dlc.
The saddest part of all this is that there are people who have plenty of money who will pay for this sort of thing. I know several people who, if they are interested in a game, they will purchase pre-orders, ridiculous amounts of dlc, basically purchase everything available for it, even before they know whether they like it or not.
Due to the fact that people will pay for it, EA will do it and others will follow suit. Sadly in the future this will be a terrible fact and we will see less and less free demo's as companies stop making them available in order to try and get us to pay for them.
In the end companies will do what they can to get every penny out of us they can. Call it evil, greedy, whatever, they are in business to make money and thus they will make it however they can.
For those of us who refuse to pay for demo's, we'll just have to eventually start renting every game we're interested in.
And the local video store is revived.

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Scarecrow
Reply
Tuesday, March 23, 2010 @ 11:15:43 AM
Ok EA, let's see how much you will actually make off of that :)
PS: Though, I miss the old $4.99 demo CDs for ps1. Those had 10 or so game demos in it though. So it was worth it.