Developer: Heavenly Sword Just Didn't Make Enough Money
The reasons behind making a game multiplatform are obvious, especially these days. With around 73 million total PlayStation 3 and Xbox 360 units out there, why limit yourself to only about half?
Eliminating around 50% of the overall sales potential for a product is rarely a good idea, which is exactly what Ninja Theory co-founder Tameem Antoniades told CVG. We know the Heavenly Sword developer is working on Enslaved with Namco Bandai, and they've also got a "top secret project" as well. However, while we're all hoping for a HS sequel, don't expect the mystery title to be exclusive to the PlayStation 3. Said Antoniades:
"It's difficult. Heavenly Sword came out pretty early on the PS3, and we sold, I think, a million and a half copies, and that's still not enough as an independent studio to break even. The publisher potentially breaks even at that point, but the developers don't.
It's just that when so many people have Xbox - I mean over half the market or more has Xbox 360s - why limit yourself to one platform?"
That's about as straightforward of an explanation as one can expect, and we're not about to argue with the logic. As we just said, it makes perfect sense. But there's something...off about his statements, don't you think? When HS launched in 2007, there weren't very many PS3's out there; it would likely be accurate to say there are three times as many now (around 34 million). And if they sold a million and a half with such a low user base installed, would it not be safe to assume they could sell three or four million with a quality sequel? Or even if that's overshooting, what's this about 1.5 million not allowing an independent studio to "break even?" If you make a game that absolutely must sell 2 or 3 million to turn a profit on a system that barely has maybe 7 or 8 million consoles in the world...isn't that, like, really bad business reasoning?
It's more than likely you'll make a lot more money with a multiplatform title. But the reasons stated here arouse some suspicion, I think. And besides, the PS3 exclusives are the elite in the industry today; one would think Ninja Theory would simply want the prestige. Just a thought.
Related Game(s): Heavenly Sword
3/29/2010 10:36:37 AM Ben Dutka
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Comments (91 posts)
Jawknee
Monday, March 29, 2010 @ 11:45:28 AM
mackid1993
Monday, March 29, 2010 @ 1:29:08 PM
Jawknee
Monday, March 29, 2010 @ 2:37:13 PM
WorldEndsWithMe
Monday, March 29, 2010 @ 2:51:58 PM
ace_boon_coon
Monday, March 29, 2010 @ 3:00:05 PM
godsman
Monday, March 29, 2010 @ 11:39:15 AM
OPHIDIAN
Monday, March 29, 2010 @ 6:10:53 PM
Deathb4Dishonor
Monday, March 29, 2010 @ 11:00:00 AM
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ace_boon_coon
Monday, March 29, 2010 @ 2:35:28 PM
firesoul453
Monday, March 29, 2010 @ 11:09:19 AM
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Anyway I was thinking about buying it, but now I probably won't. The fact that it might no longer be exclusive, and it probably didn't sell well for a reason lead me to believe I should ignore any game from Ninja Theory, Ltd.
I hope they know they just lost a sale
Highlander
Monday, March 29, 2010 @ 12:55:45 PM
johnld
Monday, March 29, 2010 @ 2:24:16 PM
Cavan
Monday, March 29, 2010 @ 11:16:06 AM
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The interesting thing is tho if they did a heavenly sword 2 exclusive for the ps3, alot of ppl who missed out on the first heavenly sword would pick the game up as its quite cheap now, so not only would they sell 4 or 5 million copies of heavenly sword 2, they would probally sell a few hundred thousand extra of the first game.
Highlander
Monday, March 29, 2010 @ 12:56:24 PM
Mornelithe
Monday, March 29, 2010 @ 11:18:35 AM
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Ultimadream
Monday, March 29, 2010 @ 11:27:53 AM
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karneli lll
Monday, March 29, 2010 @ 11:33:45 AM
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Mornelithe
Monday, March 29, 2010 @ 11:47:12 AM
Jawknee
Monday, March 29, 2010 @ 11:58:45 AM
Hitch
Tuesday, March 30, 2010 @ 2:30:33 AM
johnld
Monday, March 29, 2010 @ 2:28:06 PM
Alienange
Monday, March 29, 2010 @ 12:13:24 PM
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"why limit yourself to one platform?"
Blu Ray. That's why.
To look at 73 million consoles sold and start drooling over the potential profits is childish. You can't look at the total number of consoles sold. You have to look at the number of households that have gamers. Those are your customers. It's a much lower number. A lot of gamers, if not the majority, have both HD consoles or have bought both at some point.
Anyways, I think this guy's lost it and I'm not buying what he's selling.
Jawknee
Monday, March 29, 2010 @ 12:16:37 PM
Alienange
Monday, March 29, 2010 @ 12:27:39 PM
Jawknee
Monday, March 29, 2010 @ 12:29:26 PM
johnld
Monday, March 29, 2010 @ 2:30:43 PM
Alienange
Monday, March 29, 2010 @ 2:45:17 PM
Ergi
Monday, March 29, 2010 @ 12:29:20 PM
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Kowhoho
Monday, March 29, 2010 @ 2:55:27 PM
Ergi
Monday, March 29, 2010 @ 3:33:32 PM
Last edited by Ergi on 3/29/2010 3:34:11 PM
BTNwarrior
Monday, March 29, 2010 @ 12:39:29 PM
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johnld
Monday, March 29, 2010 @ 2:33:32 PM
WorldEndsWithMe
Monday, March 29, 2010 @ 3:00:15 PM
CH1N00K
Monday, March 29, 2010 @ 4:24:19 PM
I know the game was good, but I've bought better, newer games for way less then what they are still asking for Heavenly Sword. (Not used versions either)
Slash the price in half, and sell a million or more copies and make a new one for the PS3 that now has a much larger group of users.
grayfox2k8
Monday, March 29, 2010 @ 12:39:35 PM
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Highlander
Monday, March 29, 2010 @ 12:55:02 PM
If a game takes $25 million to develop, the developer needs a minimum of $25 million simply to pay for the development. To show a profit, pay bonuses for good work, and attract the best talent, you really need the developer to be getting 20% or more over and above the actual dev costs. Remember that the publisher is paying for all the manufacture, distribution and marketing of the game, so they'll want a decent number of millions from the game just to break even as well.
If the game was expensive to develop, 1.5 million copies isn't enough. But then again, games that have cost far less than a million to develop have sold millions of copies through PSN. I think that Ninja Theory, and other developers need to carefully consider how much time, effort and money to throw at a game. By all means make a great game, but don't bankrupt yourselves doing it.
Highlander
Monday, March 29, 2010 @ 12:48:54 PM
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Here's what I'm hearing from Ninja Theory.
"Well, we sold 1.5 million units into a tiny market, and 1.5 million wasn't enough to break even. Because of this we don't think that exclusivity to one platform works and are considering multi-platform."
Yeah, we get that there are a lot of Xbox360s in the US, but you know, globally, it's a wash, anyone who says otherwise simply isn't paying any attention to reality. In fact Globally, the PS3 is pulling away from the 360, but the 'dead weight' of the American 360 market is slowing the pace at which the PS3 can dominate But, hey, who's looking at reality these days?
No, but seriously, we get that when Heavenly Sword came out there were comparatively few PS3s. Actually, the installed base now is something like 6 times what it was when Heavenly Sword launched. Seems like the PS3 in it's own right is now a 6 times bigger market place, and while a developer might not sell 6x1.5 million copies of a game, the odds are that if the game is 'that good' it will sell past 3 million and probably past 4 million too.
Now, that sounds like it would make exclusivity a viable thing - even for an independent studio. Sure bringing in a second team to work on 360 and making a multi-platform game potentially doubles the market. However what is the market for the genre of game? Is is dominated by 360 or PS type gamers? How many compromises in the quality, scope and performance of the game have to be made because it's multi-platform?
At the end of the day I see the financial arguments, as well as the technical ones, and to be honest I think it's pretty much a wash in the sense that bringing in an additional team for the 360 version of a game, along with any compromises on the way, potentially doubles the development cost, and potentially costs some sales due to missed opportunities. Perhaps in pure sales numbers of $$, the numbers look good, but when broken down to actual profit, and when considering the quality of the product, I don't believe that multi-platform is the best choice for a smaller developer. If a studio is big enough that it can absorb some of the additional costs within the existing team, then multi-platform is an easy choice.
Ninja Theory sounds like they are trying to justify going multi-platform, perhaps they already regret the move? It's not like they are the biggest game studio on the block after all.
Alienange
Monday, March 29, 2010 @ 2:07:44 PM
If they'd just stay quiet and release HS2 as a blockbuster PS3 exclusive they'd make their millions.
Seems to me that they've bit off more than they can chew and are now barking to make up for it.
johnld
Monday, March 29, 2010 @ 2:36:33 PM
Jawknee
Monday, March 29, 2010 @ 2:42:16 PM
Alienange
Monday, March 29, 2010 @ 2:48:10 PM
WorldEndsWithMe
Monday, March 29, 2010 @ 3:04:49 PM
michiganfan1983
Monday, March 29, 2010 @ 12:59:38 PM
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gumbi
Monday, March 29, 2010 @ 1:17:49 PM
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Not buying a PS3 game that you would otherwise purchase, solely because you're all pissy about it being multiplatform makes no sense. This is counterproductive if you want more PS3 exclusivity. This just sends a message to the devs that 360 owners are more interested in their product. Numbers drive an industry, and if the 360 version of a game sells better, guess where the devs are going to shift their foucs... I don't want this.
I love a good exclusive, and we've had several in the last little while to demonstrate just what our PS3 is capable of. (I'm GOW'ing right now and freakin loving it!) But if a developer needs the safety net of multiple platforms to make the money they need to stay in business and keep pumping out great games for us, then by all means do it!
There have been some stellar multiplatform games in this past year. Maybe Ninja Theory will give us another one. I'd hate to see a good developer suffer or die over brand loyalty.
WorldEndsWithMe
Monday, March 29, 2010 @ 3:07:49 PM
Bugzbunny109
Monday, March 29, 2010 @ 2:17:11 PM
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Dustinwp
Monday, March 29, 2010 @ 2:34:01 PM
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Last edited by Dustinwp on 3/29/2010 2:35:46 PM
johnld
Monday, March 29, 2010 @ 2:38:27 PM
Scarecrow
Monday, March 29, 2010 @ 2:47:40 PM
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Just because Ninja Theory has gone bananas doesn't mean HS is bad (and I recommend any good friend to get this game)
It's sad that Ninja Theory is thinking less about quality and more about money...
Oh well, their games will probably and justly be overshadowed by ps3's AND 360's exclusives*
But hey, it's their choice
-----
It's good to know they're not making HS2 since now we can out reach out to Santa Monica and ask them to give a beautiful and DISTINCTIVE Heavenly Sword sequel. Specially since they said they don't know which project to tackle next.
maxpontiac
Monday, March 29, 2010 @ 3:14:04 PM
WorldEndsWithMe
Monday, March 29, 2010 @ 2:54:16 PM
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maxpontiac
Monday, March 29, 2010 @ 3:13:04 PM
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WorldEndsWithMe
Monday, March 29, 2010 @ 3:33:52 PM
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Highlander
Monday, March 29, 2010 @ 4:06:55 PM
I guess it depends whether your aim as a development studio is solely to make lots of money, or to make the best game you can no matter what, or perhaps to balance the two extremes and make a bloody good game that makes a healthy profit. Sony owned first parties have the luxury of leaning more towards making the best game no matter what, and third parties (notably Activision) lean more towards the making money. I think that smaller independent devs need to stick the the middle course and balance the two goals. The better their game is the better it's sales will be, but chasing perfection costs money you can never get back.
AirplanePeanuts
Monday, March 29, 2010 @ 4:37:58 PM
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Anyways, for a company like Ninja Theory, going multi-platform just makes sense on its face. I hope it turns out well for them.
bridgera
Monday, March 29, 2010 @ 5:12:16 PM
You can find it new for some pretty good deals online. I got my for $30 a year ago off of amazon, recently I saw new copies in the discount bin at Walmart for $20.
AirplanePeanuts
Monday, March 29, 2010 @ 7:02:22 PM
@brigera: Seems to me that games usually go down in price because there isn't a big demand for the stock that's out there. It may be oversimplifying things, but if a game isn't getting very many sales at its current price point, that's typically when it drops, regardless of whether or not the game has recouped its budget. Shenmue was infamously expensive to create, but it didn't take long for the price of the original game to plummet after the game flopped commercially. I can get a copy of Lair for $18 new. I can pretty much promise you that game didn't do half as well as Heavenly Sword.
Bottom line is that any game that is three years old probably shouldn't still have its original MSRP unless it's some extremely rare hard to find thing. I shouldn't have to wait for a sale. Heavenly Sword is seriously the only game I've ever waited so long for a price drop for.
(Course as I was checking prices while typing this I noticed that Gamestop is having a pretty decent sale and among the discounted items is Heavenly Sword at $30.00 with an extra 10% off available. So I did just buy it. =) )
Last edited by AirplanePeanuts on 3/29/2010 7:03:38 PM
Scarecrow
Monday, March 29, 2010 @ 9:24:29 PM
I never questioned your reason for not getting the game. So reviews or what you have heard of the game don't help you here.
As far as gameplay goes, the game is actually just as complex as God of War/Prince of Persia. There's 3 kinds of attacks, and not all of them work the same against all enemies. Furthermore the more combos you learn the more damage you will deal, thus easier battles (though, pulling off these combos are not always easy. What truly adds even more depth to the gameplay is the aerial combos which if pulled off correctly are your deadliest techniques, since they take you up and away from getting ganged up as you try to pull off combos. The crossbow sections of the game aren't as "generic" as you're trying to portray them. ALL crossbow situations in this game are completely unique and all bring their own challenges. The "dynasty warriors" segment of the game is only at the end of the game, so it's a non-factor in the overallness of the game. I do understand that the game's reviews prompted you not to get the game, which is fine. But you're stating things about that game which are just not true. Shallow? far from it.
AirplanePeanuts
Monday, March 29, 2010 @ 10:19:36 PM
Of course I've played plenty of action games without the combat of a Devil May Cry and still enjoyed them plenty, but in Heavenly Sword's case it sounded like not only was that level of play not present, but that it was a pretty short experience on top of that. I still wanted to play it, just didn't want to $60 play it, y'know.
But if the combat ends up surprising me by being better than expected, believe me, I'll sing the praises to whoever will hear it.
FullmetalX10
Monday, March 29, 2010 @ 5:02:54 PM
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Ninja Theory is not cool for going multiplat, they think they will sell a relatively small number again when they bring out another PS3 exclusive game, even though the Playstation user base has grown several times over.
So what NT should do is stop the multiplatform crap, even though they think it will earn them a lot of money, the chances are not that big, which means they might as well bet on a Playstation exclusive with the chance of it selling better than the multiplatform.
I still need to play through Heavenly Sword sometime, especially after all the praise I've heard here, makes me think it's a shame that a talented team goes to waste...
Scarecrow
Monday, March 29, 2010 @ 5:16:51 PM
DemonNeno
Monday, March 29, 2010 @ 7:17:53 PM
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I've done my share. I feel better. I really wonder how many people were running this indie studio because 1.5mil doesn't exactly sound like they're going for broke on that figure! 500,000 copies, fine that's absolutely hurtful. 1.5mil?! Didn't break even on that?! Where are their headquarters? Sounds like these guys and gals get paid Topper than Top dollar! :D
Gordo
Monday, March 29, 2010 @ 8:18:13 PM
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Didn't really do anything on the PS3 that couldn't be done on the XBox.
I didn't think much of the dodgy guiding the arrows/frisbees/cannon balls.
Things have moved on a lot since 2007 and I can't get excited about it.
Didn't make enough money then and it will be a 7.9 review when it comes out multiplatform.
WorldEndsWithMe
Monday, March 29, 2010 @ 9:36:49 PM
Kingshitv4
Monday, March 29, 2010 @ 9:32:25 PM
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If they were to make it PS3 exclusive they would have more support by SCEA and have padded wallets like wise with MS but the Future is much brighter for PS3 look at the outstanding exclusive titles that have released within the past 2 years majority are terrific and sell well and quality is through the roof.
Maybe it was MS who convinced NT to make Multi platform because look at the line up this year for 360 exclusives sure a handful are looking amazing but that is a handful and just that, seems to me they are focusing too much on XBL arcade more that retail releases, I'm not saying arcade games are not bad I love them, just seems like they are taking the easy way out too much of the time.
With PS3 they can see the growth and full potential of what the game can be.
With 360 you will not see anything you have not already seen before, A few new modes and such but its already been done, and the awe factor is not anywhere around these days for the console.
and 1.5 Million copies sold they should be patting them selfs on the back with only releasing Kung fu Chaos with their old name before Heavenly Sword. With heavenly sword they won a few honors nominated for five Develop Industry Excellence Awards for the game including best new IP, visual arts, audio accomplishment, technical innovation, and best independent developer. lol sorry for rambling on
BikerSaint
Tuesday, March 30, 2010 @ 1:19:52 AM
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Damn, if it wasn't just 45 years ago that I kept telling everyone that all this "new math" would certainly wind up being the death of us yet!!!!!
Or did they also sign another Anti-vision shady contract deal too?????
___________
Tuesday, March 30, 2010 @ 2:31:53 AM
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so 1.5M * 60 bucks would give them 90M.
im sure its safe to say it did not cost them 90M to make the game, cover costs and publishing costs.
this is really whats irking me about the industry today, publishers are getting so fu**ing greedy its not funny!
now making enough cash for a Bentley is not enough they need 4!
like ubisoft with their BS DRM, or EAs pathetic attempt to get their customers to pay for demos.
everythings about money, money, money these days.
i know customer satisfaction wont pay the bills, but heres a little proposition for ya.
a korean company made a online MMO RPG 2 years ago, it released mid last year and playing the game is free, but there are certain upgrades you must pay for if you want them.
now they have made more money than allot of games sold at the same time last year.
goes to prove you dont have to charge a arm and a leg for something to make money.
a free game can net you more cash than a expensive one.
this is why ps1 games will ALWAYS! be better than ps3 games.
because developers back then had a passion and made a game because they wanted to, they would do anything to make their dream come true.
now games are being made just as a cash cow!
no passion or effort is going into their making.
Imagi
Wednesday, March 31, 2010 @ 11:24:20 AM
Have to say it is a lame and weak excuse by them, the PS3 market is a totally different beast now to when Heavenly Sword was released, this game should remain exclusive. It could easily sell enough to make a healthy profit, boosting sale's of the first one in the process.

Heavenly Sword









Milonakis
Reply
Monday, March 29, 2010 @ 10:55:05 AM