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Ninja Theory: Early PS3 Titles Tainted By Negative Press

Ninja Theory produced one of the first great PlayStation 3 exclusives back in 2007 and although not everyone agreed with that description, everyone did appreciate the technical accomplishment.

Unbelievable acting and choreography combined with voice-to-mouth syncing that, in our opinion, is yet to be matched, made that game a must-see. As we now know, the developer has gone multiplatform with their new project, Enslaved, but it doesn't have anything to do with a lack of PS3 capability, obviously. In speaking to NowGamer, Ninja Theory chief designer Tameem Antoniades said they entered their latest project with a firmer understanding of what they wanted to do and in short, the PS3 "didn't scare them anymore." Therefore, the process has been much smoother. One might assume that's a good reason to stay exclusive, especially after selling 1.5 million copies on a platform that had barely sold a few million to begin with, and after producing such a technical marvel early on. But maybe the negative press surrounding Sony at the time left an indelible mark on the developer...

"I think a lot of the games that were announced back then were tainted by that negativity about the price of the console and the things people were saying about it."

There's no doubt that's true, but it almost sounds as if he'd be scared of releasing another PS3 exclusive for fear of similar repercussions. That can't be right, though, as we're sure he understands the console's new and much loftier position in the industry. Well, multiplatform certainly is a better business option, provided everything goes smoothly, so we're not about to second-guess the decision.

4/27/2010 10:35:20 AM Ben Dutka

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Comments (60 posts)

TEG3SH
Tuesday, April 27, 2010 @ 10:57:06 AM
Reply

Do Heavenly sword 2 for Heavens sake

Agree with this comment 15 up, 1 down Disagree with this comment

Cavan
Tuesday, April 27, 2010 @ 11:07:08 AM

second that

Agree with this comment 7 up, 1 down Disagree with this comment

maxpontiac
Tuesday, April 27, 2010 @ 11:31:21 AM

No thanks. Give the Heavenly Sword IP to Santa Montica.

Agree with this comment 13 up, 2 down Disagree with this comment

Scarecrow
Tuesday, April 27, 2010 @ 12:24:08 PM

@maxpontiac,

+1

Agree with this comment 5 up, 1 down Disagree with this comment

Nynja
Tuesday, April 27, 2010 @ 1:24:17 PM

Who owns the rights to the name?

I would love to see a sequel to Heavenly Sword. I loved that game.

Agree with this comment 3 up, 1 down Disagree with this comment

Dustinwp
Tuesday, April 27, 2010 @ 1:42:17 PM

@maxpontiac That would be the best scenario for a sequel. Lets hope it happens.

@Nynja The Heavenly Sword brand and IP is owned by Sony.

Last edited by Dustinwp on 4/27/2010 1:48:17 PM

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TEG3SH
Tuesday, April 27, 2010 @ 1:43:29 PM

Sony not Ninja theory, so it can assign it to naughty dog if it wishes

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Karosso
Tuesday, April 27, 2010 @ 4:31:27 PM

I hope ND never gets put in a situation where they need to work on someone else' creation. They shine brighter when they are given freedom to create something new.
NT made a big mistake by going multiplat, they could have been next in line to get all the accolades ND got for UC2 if they had come up with HS2 for the PS3. They where good enough to pull it off IMHO...

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fluffer nutter
Tuesday, April 27, 2010 @ 11:07:13 AM
Reply

I don't think he's being completely truthful in what he's telling the public. Something's a'miss with that one.

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Jawknee
Tuesday, April 27, 2010 @ 11:24:26 AM
Reply

I down loaded the demo again, whiles the graphics were impressive for an early PS3 game, gotta say, the game play tried to copy from God of War too much and ultimately failed.

As for it being better for business to go multiplat? I guess, but for how long? how long before your games start to suck and the consumer realizes this and stops buying your games? I don't believes is a coincidence that just about every Sony 3rd party exclusive in hte PS2 days has gotten worse after going multiplat. FFXIII and Tekken 6 just to name a few. You can argue it's good for business but not so good for the consumer.

Last edited by Jawknee on 4/27/2010 11:26:18 AM

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kraygen
Tuesday, April 27, 2010 @ 11:35:19 AM

I was thinking along those same lines jawknee. I'm not sure that making lower quality games in order to reach more people is a good business decision.
I say lower quality because, while some multiplats are good games, most multiplats get forgotten and left collecting dust.

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Scarecrow
Tuesday, April 27, 2010 @ 12:31:33 PM

To add to that, Silent Hill Homecoming sucked. DMC4 was good, but not great like 1 and 3.

btw, Heavenly Sword is no more similar to GOW than Prince of Persia or other similar games. Not only does Nariko not fight with two blades like Kratos does, but the gameplay focuses on three types of attacks, normal (which only work on some enemies), strong (which work on the strong enemies), and aerial (which take you away from the action and lets you deal a heavy air combo on the enemy).

If anything, the similarities helped the game. And to be honest, the demo doesn't do the game justice, it's barely 5 minutes of the game (and with your limited knowledge of the gameplay based on a demo you can't really experience what the game's truly like. Same deal with the Infamous demo)

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TEG3SH
Tuesday, April 27, 2010 @ 12:42:56 PM

@ Scarecrow second that , u beat me to it,
ITS NOTHING LIKE GOW.

@ jaw by now I think u should have learned your lesson, never judge a game by its demo

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Jawknee
Tuesday, April 27, 2010 @ 12:56:40 PM

Demos are provided so give the consumer a taste before they drop $60 on the game. The demo didn't impress so i didn't buy, whats the problem again?

@Scarecrow, the controls just felt like a stiff version of God of War. I think with some refinements it could have been better. I still keep an eye out for this game and pick it up on the cheap, but so far im not really seeing whats so great about Heavenly Sword. Also the Infamous Demo actually made me want the game. I know some said it didn't do the game justice, which might be true but i was better then expected.

Last edited by Jawknee on 4/27/2010 12:59:20 PM

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TEG3SH
Tuesday, April 27, 2010 @ 12:59:18 PM

The Problem with HS demo in particular that it is shorter than 5 min , so u can't judge a game which is story driven by a 5 min demo same as infamous, Uncharted or to make it simple imagine a ff demo less than 5 min ....

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sawao_yamanaka
Tuesday, April 27, 2010 @ 1:26:49 PM

Yea I agree about the demo. A lot of the demos that are on the store do not live up.to the expectations of the actual game. Both heavenly sword and killzone2! If I based my assumptions on the demo I wouldn't have bought either of them. The demos where very lacking to say the least.

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johnld
Tuesday, April 27, 2010 @ 2:17:40 PM

@jawknee
I agree that a game shouldnt be judged by a demo. I seriously hated valkyria chronicles demo but for some reason, i picked the game up. yeah, i get those stupid moments but i'm actually glad i got it though. I loved the game, mainly because of its story and gameplay but you dont get the complete package/experience when you actually sit down and play the game itself.

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Jawknee
Tuesday, April 27, 2010 @ 3:34:37 PM

I suppose, i have heard a lot of great things about Valkyrie Chronicles. The demo certainly blew.

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maxpontiac
Tuesday, April 27, 2010 @ 11:30:03 AM
Reply

Ya think?

The PS3 still doesn't get it's fair assessments from the media, which often translates to the gamers.

If it did, people would realize that the PS3 is the best value in gaming right now.

Serious question for anyone to answer!

What makes XBOX Live worth $50.00 USD a year?

Agree with this comment 12 up, 0 down Disagree with this comment

Jawknee
Tuesday, April 27, 2010 @ 11:34:47 AM

Yea i agree. Its frustrating when i read some media outlets that still bash the PS3 like its 2007. Anytime there's a small issue it big news as if the sky is falling. The bias is amazing. It reminds me of the Main Stream Media and their idol worship of Berry Soetoro.

Agree with this comment 10 up, 6 down Disagree with this comment

maxpontiac
Tuesday, April 27, 2010 @ 11:47:52 AM

Brother, the media and the Xbots are out of control.

I can't tell you how many people I talk to (well argue with) when it comes to the PS3 and their flawed belief system towards it.

It's the same old argument from 2006..

Last edited by maxpontiac on 4/27/2010 11:48:52 AM

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Highlander
Tuesday, April 27, 2010 @ 12:16:20 PM

Clearly Cross game chat is a vital thing for gamers, something the true hardcore gamer just can't live without.

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MyWorstNightmar
Tuesday, April 27, 2010 @ 12:25:42 PM

Jawk, I'd still like to see a damn original birth certificate. I don't take liars at their word.

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godsman
Tuesday, April 27, 2010 @ 12:43:30 PM

$50-$60 really isn't that much money to the hardcore gamers' eyes. I think the point you are trying to make is:

"Is Xbox Live worth the price of a brand new game? Is it worth buying one less game every year just to use Xbox Live?!"

If Sony's premium means I can download all those PSone Classics that I missed, now THAT's something worth paying for, up to $100/year for me. Those classics doesn't require development cost like new games. Subscription is just breathing new life to old games and extra money to Sony's pocket. So I don't think this is too farfetched.

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Jawknee
Tuesday, April 27, 2010 @ 1:01:26 PM

Neither do i Myworst, neither do I.

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maxpontiac
Tuesday, April 27, 2010 @ 2:09:05 PM

I started out using a 360 exclusively. Five RROD's later, I went and bought a PS3. I just recently put a 360 back in my house, and took advantage (I assumed) of the 30 day free Live. It expired, and I am now Silver. What I seen thus far:

- No free video service like the PSN.
- Netflix requires Live subscription.
- No Internet Browser.
- A cartoon character I was forced to make, and it seems Live is centered around.
- You can't play online without Live.

+ There is private Chat
+ A party system is in place.

That's a rip-off.

Agree with this comment 10 up, 0 down Disagree with this comment

johnld
Tuesday, April 27, 2010 @ 2:20:07 PM

hahahah, whats the point of a party system if you cant play online?

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TEG3SH
Tuesday, April 27, 2010 @ 6:11:51 PM

For me it was to play DOA 4 and GeOW 1&2 online, did I like it hell no, was it worth it hells yeah.

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kraygen
Tuesday, April 27, 2010 @ 11:37:56 AM
Reply

Its really sad they are going multiplat. While I personally didn't care for the controls on heavenly sword I could still appreciate the graphical quality and the lip sync quality was definitely noticeable.

However I think if they had stayed true to the ps3 their next game could have been epic, now it will most likely fall along the side with most other multiplats that fail to shine.

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rell
Tuesday, April 27, 2010 @ 11:38:07 AM
Reply

Its sad that some gamers will miss out on ps3 greatness.

Agree with this comment 6 up, 0 down Disagree with this comment

Highlander
Tuesday, April 27, 2010 @ 12:14:02 PM
Reply

I agree Ben, they're saying one thing with their words, and another with their actions. If the negative press that tainted early games no longer scares them, then why are they going multi-platform. Clearly the negative press did scare them because if they can sell 1.5 million copies of a game to a console market of less than 10 million, they can surely sell twice that number to a market of 35-40 million.

Then again, Patcher and his comments on third party exclusives are very true. There is very little business sense ignoring the possibility of doubling the potential market by going multi-platform.

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godsman
Tuesday, April 27, 2010 @ 1:01:37 PM

It's hard to say about the sales. The PS2 has 140 million sales, but God of War 2 sold barely 3 million.

Back then, there weren't much selections of games to play on the PS3 in 2007. I'm sure many people just bought Heavenly Sword just to play something, then realizes it's awesome. My point is that there weren't any choice of good games, but now... we get a huge title almost every 2-3 months.

The original Resistance is good, but Resistance 2 was better but sold less because there were Killzone 2 coming out. Heavenly Sword 2 might suffer from the large selection of PS3 games.

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Scarecrow
Tuesday, April 27, 2010 @ 12:34:37 PM
Reply

Not wishing them bad luck or anything, but I truly wonder how much will Enslaved manage to sell....?

I mean, if it releases near any big exclusives it's likely to be overshadowed....easily.

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TEG3SH
Tuesday, April 27, 2010 @ 1:12:00 PM

I wont overlock it, day one buy for me, unless u order me otherwise ;), yes I still remember ur sick twisted post from the silent hill goes FPS .lol

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JDC80
Tuesday, April 27, 2010 @ 12:50:06 PM
Reply

The only issue I saw with the PS3 when it first launch was the price, asking people to drop 600 bones for a console and drop another 60 for a game was too much to ask average gamer.

Now we see what happens when both consoles are equal footing i.e price stand point, the PS3 has narrow the gap or either caught up depending how you define console sells. As for the games argument anytime a new console launch the line-up isn't exactly filled with GOTY contenders look at the 360 line up Madden 06 for the PS2 was still prefer over the one with the better graphics on the 360. Heavenly Sword and the first Uncharted started the great line of PS3 exclusives that we currently playing today.

@ Jawknee I know discussing politics on a video game site is like asking for a pickle, sardine peanut butter sandwich at Subway but I have to address your comment about media fawning and President Obama.. Since President Obama was the first black man ever to win the nomination for POTUS from one of the two major parties I consider that a worthwhile story.

Now if you want a example of media fawning I present the media following a movement of people that whine about taxes yet 95% of country got a tax cut and on top of that taxes have been lower. Or how the media insist on following a woman who quit her job as governor in the middle of her term for two reasons one she could be facing legal issues and two she wanted to make money(12 million since quitting) and she says nothing insightful.

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Bigtuna1
Tuesday, April 27, 2010 @ 2:02:40 PM

I think its funny you talk about all these tax cuts because there is no way you can believe that we as a country can do all this spending and not have to evetually raise taxes on the working class. It's what they call unsustainable and that's why you here about the burden on our children and grandchildren because eventually the bill will come do and someone will have to pay for it. Now as far as the Palin comment I couldn't agree more.

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BikerSaint
Tuesday, April 27, 2010 @ 5:40:46 PM

JDC80,

No, I DISAGREE,

The most "worthy" story would have been about how he managed to fudge his birth records, and just how all the media sheep followed this false prophet's words, as if it were gospel.

Every since he stole the office by way of his quick spin-doctoring 2-pronged tongue, our grandchildren's lives will now be forever damned by the weight of the tax burden he's oh, so, graciously been bestowing on us all.

And another thing, until he's willing to show all of America his REAL birth certificate, he is not my President & never will be my President!

And at least, until the next election, I have NO President!!!

BTW, where was my great tax cut as one of the lower-middle class citizens?
Oh, I see....changing a few numbers on my income tax return got me exactly.....nothing more in my wallet.

HMMMM, it must be another part that new & improved "Creative Fuzzy Logic math" he keeps swearing by.


Last edited by BikerSaint on 4/27/2010 5:48:51 PM

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mohrcowbell
Tuesday, April 27, 2010 @ 7:04:33 PM

Oh my lord there are actually STILL people that believe he's not actually American? Do you think your own government would actually allow him to become President (or even run for it) if he didn't have valid proof that he is American? There are some photoshopped certificates for his birth on the internet- but they are just that- photoshopped.

In any case I don't really care about it and it does not affect me since I am Canadian- however I felt I had to comment.

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Hitch
Tuesday, April 27, 2010 @ 11:26:20 PM

BOOYAH "JOCK"knee!!! Hahaha

@Bikersaint: If you live in this country, he's your president. If you don't like it, GET THE F*CK OUT!

Last edited by Hitch on 4/27/2010 11:30:52 PM

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godsman
Tuesday, April 27, 2010 @ 12:51:26 PM
Reply

I would laugh so hard if their next multiplatform game lost half the PS3 crowd because it lost quality going multi.

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BikerSaint
Wednesday, April 28, 2010 @ 6:50:47 AM

@mohrcowbell,
No, I think maybe you might've mis-understood me. I never said he wasn't now, an American citizen.
I just want him to show us his real birth certificate that shows he is actually a "American BORN Citizen".

Here are the criteria for the presidency, from Article II, Section 1 of the U.S. Constitution:
No person except a natural born citizen, or a citizen of the United States, at the time of the adoption of this Constitution, shall be eligible to the office of President; neither shall any person be eligible to that office who shall not have attained to the age of thirty-five years, and been fourteen years a resident within the United States.


If he would show us the REAL proof of that, I'd be more than happy to let it go & I'd also acknowledge that he deserves to be there.

But it's apparent to me that since he continue refuses to show that 1 REAL birth document, he's hiding what country he was actually born in.
And till he does so, then NO, he's not my President.

BTW, I'm a freedom fighter, so I don't blindly follow everything my government tells me either, and never will.
And do you actually think any government can't/won't/or hasn't already. pulled a shady thing or thee against it's own people, as long as they think they can get away with it???

I know you said you're not from here, so just research the behind-the-scenes illegal sh!t our 37th President, "Richard M. Nixon" did. Just type in "Watergate Scandal" and you'll find out everything illegal shady thing our ex-President did which was the cause to both, his disgrace, & his own downfall spiral from office.

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FullmetalX10
Tuesday, April 27, 2010 @ 4:02:41 PM
Reply

At least I'm sure I won't buy this multiplat, that's what happens to games which go(are) multiplat(most of them that is), they're just another multiplat, usually nothing special to me.

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BikerSaint
Wednesday, April 28, 2010 @ 6:52:08 AM

@Hitch,
As usual....Go F**k Yourself!

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Hitch
Wednesday, April 28, 2010 @ 5:14:53 PM

@ Bikersaint: As usual you are a dumb*ss!!!

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tes37
Tuesday, April 27, 2010 @ 4:13:53 PM
Reply

I bought 2 copies of Heavenly Sword because it's one of my favorite games. My daughter and I both like the game alot, so I bought her a copy, brand new, .....you're welcome Ninja Theory.

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TEG3SH
Tuesday, April 27, 2010 @ 4:21:58 PM

NOW in my eyes ur a hero, I rent it 3 times,after that i figured it will be cheaper to buy it

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tes37
Tuesday, April 27, 2010 @ 4:48:55 PM

I paid full price for the first one and got the second for $28 at Amazon.

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Naga
Tuesday, April 27, 2010 @ 4:14:45 PM
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Disappointing that it had went multi-plat, I only hope that quality isn't toned down.

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Lex Luthor
Tuesday, April 27, 2010 @ 5:38:29 PM
Reply

Wait a second:

Are they developing the new DMC or not??

Becasuse their comments of going multiplat hints so...

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Ergi
Tuesday, April 27, 2010 @ 5:40:15 PM
Reply

Andy Serkis was amazing, truly one of the most enjoyable aspects of the game for me was his performance. Hope he does it again.

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TEG3SH
Tuesday, April 27, 2010 @ 6:24:11 PM

Andy serkis is the voice of the lead character in this as well :) , I know I never hated any character in a video game more thank king bohan was it????

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Bugzbunny109
Tuesday, April 27, 2010 @ 6:45:58 PM
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Okay, so they are not going to make a ps3 exclusive now [2010] because in 2006 there was a lot of negative feedback towards the ps3 and its exclusives. Does this make any sense to anybody? The price of the ps3 is now half the amount when it came out; the amount of exclusives has doubled of maybe even tripled; and the same goes for the user base. Why can't they make a Heavenly Sword 2 when all the chances are now favoring them?

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Lairfan
Tuesday, April 27, 2010 @ 8:15:34 PM
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Meh. Just looks like more justification for them going multiplat. This is two different reasons they've given us in the past couple of months for why they went multiplat, and I'm sure they'll have several more before Enslaved's release.

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Temjin001
Tuesday, April 27, 2010 @ 9:47:47 PM
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I've just taken the time to rent and play through most of Heavenly Sword. Some of the voice acting is very well done. The main-evil dude is convincing. In fact, most of the boss enemies are convincingly eerie and mentally deranged. And the game has some moments of charm.

But I really wish the frame-rate held up better. It feels anywhere between 15-30fps. I don't understand why the devs chose to sacrifice so much performance for some of the visual effects used. I know they used a higher-quality HDR implementation (higher than the norm) and also 4xMSAA(rarely implemented on console games). Which, by themselves, are rarely used because of the significant performance penalty for doing so. And more-over, it seems nearly insane to use them both in tandem on the same application.. Maybe I just need to remember it was first-gen.
Anyway, some junk food for the tech-heads thought.

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JDC80
Tuesday, April 27, 2010 @ 11:31:50 PM
Reply

This why I only discuss politics on a political websites, it takes away from what makes this site fun to come to and it take away from the discussion of the article.

But to the whole birth certificate thing, two things one are you telling me that President Obama's mother had enough foresight to call her parents in Hawaii and told them to place a birth announcement in a Hawaii paper because she knew someday her baby boy is going to run for president? And two I'm going to borrow a line from Bill Maher I'll ask to see President Obama birth certificate only I get to see Sarah Palin's high school diploma.

Last political thing I swear Ben and company after what this country experience for the last eight years no one on the other side of the political fence should talk. They crashed the car and they're complaining that the towing crew isn't working fast enough.

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Highlander
Tuesday, April 27, 2010 @ 11:34:02 PM

Actually I believe some are trying to stop the towing crew from helping.

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Bigtuna1
Wednesday, April 28, 2010 @ 3:11:02 PM

Actually when the wreck was small and the towing crew comes in and starts damaging the car 10 times worse than it was, then yes we will try to stop the tow crew. It;s like having my two year old help fix my ps3, she's there to help but doesn't know what she's doing and only makes the problem worse at the same time creating new ones.

Last edited by Bigtuna1 on 4/28/2010 3:12:43 PM

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___________
Wednesday, April 28, 2010 @ 2:50:59 AM
Reply

i heard that they were not happy with the support they got from sony, and that explains all the delays and issues the game had.
just seems a little coincidental to me that the 2 3rd party exclusives the ps3 had has had the developers complaining about sonys support.
maybe its time sony opened up their arms and embraced developers like M$ are and stop keeping the lollies exclusive to first party developers.
you hear 3rd party developers praising M$ support all the time, almost every time a company is asked why there exclusive to M$ they mention the incredible support M$ has given them ex splinter cell conviction.
the last thing we need is another haze debacle......................

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RebelJD
Wednesday, April 28, 2010 @ 3:19:02 AM
Reply

I'll second guess Ninja Theory's decision to second guess the PS3. If a game sold 1.5 million copies during the times when the PS3 had less than half of the consoles it has out now? I'd say they're fools for not thanking those 1.5 million people who supported a game in the PS3's early days.

Word a mouth has such a strong effect, good and bad. I see bad here for Ninja Theory. Those 1.5 million people who purchased Heavenly Sword could have easily made Ninja Theory look like Naughty Dog or Insomniac right about now. Oh well, lol.

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THE NTMIDTR
Saturday, May 01, 2010 @ 5:13:36 PM
Reply

Does M$ own their soul too? Weird...

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