PS3: "Nine Consecutive Months Of Year Over Year Growth"
We've got some follow-up numbers and commentary to go along with the previously released numbers concerning Sony's last fiscal year. These are for the April results:
First of all, the PlayStation 3 continues to be the only console on the market to see double-digit growth both year-over-year (42.6%) and year-to-date (37.2%), God of War III was the #5 software SKU for the month of April, and the PlayStation brand made up 28% of all video game dollar shares, which is an impressive achievement in and of itself. It's a good start to the new fiscal year, where Sony expects to sell a total of 15 million PS3s worldwide before March 31, 2011 rolls around. As for April, SCEA boss Jack Tretton had this to say:
"Having just surpassed nine consecutive months of year over year growth for PS3 hardware and a revenue increase of 32% for PS3 software since last April, we look at today's earnings as a proof point to our business model. The continued momentum of our brand only further solidifies the value proposition we offer our consumers -- we're providing complete entertainment experiences so our consumers can enjoy what they want, how they want it. Today, this includes games, movies, TV shows, streamed sporting events, and original content. Later this year, it will grow to include ground-breaking new innovations such as 3D games and movies, and a whole new kind of motion controlled gaming. Consumers will have a lot of reasons to be entertained this year and we're confident that PlayStation will be at the heart of bringing these new entertainment experiences to consumers."
The "complete entertainment experience" has really come into its own over the past few years, as the Network has expanded at a ridiculous rate and Blu-Ray has solidified itself in the marketplace. On top of which, when the "all-in-one" unit is half the price of when it first launched in 2006, it's a whole lot more appealing to consumers.
5/13/2010 8:47:30 PM Ben Dutka